show your team they can actually make money in car sales
TRANSCRIPT
Show Your Team They Can Actually
Make Money In Car SalesJust Follow the Money Map, It’s All About the Numbers
@SeanVBradley 267.319.6776
ProblemThey’re selling cars, but still not making money…
@SeanVBradley 267.319.6776
Dealership Averages
17,500+
10 $350-$4009.6
Franchised Dealerships
Average Units Sold per Month
Average Commission
per Car
Average Salespeople
per Dealership
@SeanVBradley 267.319.6776
Sales Professional Averages
Avg. Commission per Car
Avg. Units
Sold per Month
Monthly
Weekly Hourly Yearly
$350 9.6 $3,360 $781 $15.60 $40,320
$400 9.6 $3,840 $893 $17.80 $46,080This doesn’t include time spent out of the Dealership Networking, Prospecting,
Making Phone Calls, Etc.
You’re Guys are making 40k A Year… Not Bad Right?
@SeanVBradley 267.319.6776
So Why Is This A Reality?
Nobody Ever Showed Them How To Make Money…
@SeanVBradley 267.319.6776
Now, You Can!
The First Steps…You Need To Know Your #’s
Expense #’s Tax Rates
#’sACPC #’s
@SeanVBradley 267.319.6776
NEEDS
In Two Categories
Fixed
• Rent• Car• Etc.
Situational
• Child Support
• Medical Expenses
• Etc.
Living
• Food• Leisure• Etc.
Incidentals
• Gas• Tolls• Etc.
Investments
• Stocks• 401K• Etc.
Expenses
WANTS
@SeanVBradley 267.319.6776
Using Their #’s
Fixed
$3,000
Situational
$1,000
Living
$1,000
Incidentals
$1,000
Investments
$2,000
Example Expenses
$8,000$8,000
$4,000
$12,000Tax Expense
@SeanVBradley 267.319.6776
Helping Them Figure Out Their ACPCSecond Step
Average Compensation Per Copy
Spiffs Spins Bonus Commission Salary $400
@SeanVBradley 267.319.6776
Find out what your dealerships average ACPC is!
What’s the Highest? What’s the Lowest? Where Does each employee fall?
AUTO
TIP!
$400 ACPC
$520 ACPC
$300 ACPC
Average ACPC
@SeanVBradley 267.319.6776
Cars
to b
e
Sold
Exp
en
ses
$8,000
Tax R
ate $4,00
0 AC
PC $400
Final StepNumber Crunching
@SeanVBradley 267.319.6776
Exp
en
ses$12,00
0
How do you get them to sell that many cars, and in turn make more money?
The Money Map!
They Need to Take
Responsibility for
Their Numbers
Accountability Graphic
@SeanVBradley 267.319.6776
But What if You’re Not Helping a Sales Person?
What If you’re helping a…. Internet Coordinator BDC Rep Appointment Setter
@SeanVBradley 267.319.6776
Pay Plan Recommendations
SalaryPer Week
$400
Appointment
$1
Show
$15
Sale
$25
@SeanVBradley 267.319.6776
How Much Do You Want To Make?
$2,500?$3,000?
IRS Wants $500 per Month
@SeanVBradley 267.319.6776
How Do You Get There?
@SeanVBradley 267.319.6776
Pay Plan Recommendations
@SeanVBradley267.319.6776