is social media relevant to my business, by katie king, zoodikers
DESCRIPTION
A practical guide to getting started with social media.TRANSCRIPT
Is social media relevant to my business?
Copyright of Zoodikers TM
By Katie King, Managing Director,Zoodikers Consulting Ltd
Speaker slot at Muesli Mafia, Tunbridge Wells6 April 2011
Don’t jump on the bandwagon due to fear
Yes it’s huge and there’s no going backwardsCheck out www.mashable.com for statsIt’s evolving by the minute But traditional communications methods live
onThe question to ask is...
Are my clients, prospects & competitors on Twitter, Facebook, LinkedIn...?
Start point = business goals
Clear appreciation of objectives, which will help to form the marketing, social and content strategy
A clear and precise route map for success, with clear deliverables
A clear understanding of the opportunities
Ditto Muesli Mafia and all your other networking
Are you connected to them online as well as
offline?
How do I get started?
What you’ll need
Succinct profile, nice clear flattering image
Something to say...just a conduit
Connect with all existing and new contacts
A bit of time
An open mind
If you get stuck come to one of our social media workshops
£199 for a 3 hour, hands on, session, in front of your laptop,
in small groups
How do I influence and generate leads?
Impacting the bottom line.
Translate business objectives into actions
5 ways to monetise social media1. Get involvedUse Google Alerts to spot your brand on blogs, then contact the bloggers and start to build up a relationship with them2. BlogBlogging is fantastic for SEO. Quick buy button. 3. Strike a balanceUse appropriate content/tone4. Motivate your customersIncentivise with competition for customers who comment on your blog5. Measure & testTrack social media conversions & evaluate success
Some very successful social campaigns
French Connection: social shopping channel
http://www.youtube.com/watch?v=OWNvNrv3VwE&feature=player_embedded
Making it accessible to SMEs
Exploit LinkedinWays to use Linked In
1.Start networking. 30 mins per day is a worthy investment
2.Join groups and pose interesting questions
3.Find staff
Exploit YouTube with a podcast 1. Become a thought leader in the industry
2. Video testimonials from clients
Facebook is being used by businesses Ways to use Facebook
1. Set up a Facebook business page
2. Feed blog articles through
3. Start debate / post a comment /question every other day – keep it human!
4. Add photos, video, run polls – ENGAGE!
How do I track and measure to ensure
ROI?
We work with a partner called
Orbital Media Network
Monitoring tools you can use
Set up alerts for keywordsSet up alerts for clients & competitors
Comprehensive paid tracking toolsDownload softwareSet up Tweet alerts for IPR keywordsSet up Tweet alerts for clientsSet up Tweet alerts for competitors
Track mentions of campaigns through keywords
Twitter tips
Ways to use Twitter
1. Brand background2. Use www.twellow.com to connect3. Tweet using www.tweetdeck.com (monitoring tool)4. www.Tweetadder.com will help you grow numbers5. Auto post blog content to Twitter through
www.twitterfeed.com 6. Share teasers of press releases7. Schedule important announcements www.twaitter.com
Great apps such as SlideShare
Ways to use SlideShare
1. Brand up reports around industry thought leadership
2. Use to support press releases that you send
3. Keyword optimise your presentations4. Remember to pro-actively share them
Online PR Map your online industry influencers – Google them, Twellow.com, Twitter search, blog directory searches
Write thought provoking articles / carry out research (www.surveymonkey.com) and direct content /articles at people above
Encourage prominent bloggers to allow you to guest blog
Remember to get a credit and that important link back
BloggingInvest in the blog design – suggest using Wordpress. Exude personality and consistency!
Launch on a sub domain – www.ipr-online.co.uk/blog
Add social plugins – encourage people to share your content
Link back to pages within core site
Write in 1st person and don’t be faceless – George image as avatar
Write from the heart and think about what your prospects want to read about – tailor content
Place keywords in titles and body copy
Pro-actively promote your best articles to trade blogs and sites
Food for thought – Align it with your
business goals
