a more relevant #rotary using social media to boost rotary’s relevancy katie ehlis / @katieehlis...
TRANSCRIPT
A More Relevant #Rotary
Using Social Media to Boost Rotary’s Relevancy
Katie Ehlis / @katieehlis
#SocialnomicsErik Qualman 2014
Takeaways…
• Social populations are growing and it’s not just Millennials using social tools
• 93% of shopper’s buying decisions are impacted by social
• 90% of consumers trust peer reviews
We don’t have to worry about what others are saying if they aren’t talking about #Rotary…
If we want to be a relevant and growing organization then we need others to engage, talk, and share our brand.
Stellar Examples: How to Use Social
@HiltonSuggests
Be useful and helpful
@Warnerbro isn’t a Hilton customer yet….
@WineLibrary
Seek out opportunities to make others feel special
Engage then invite them!
#yourcity
#volunteering
#giveback
@Unicef
Don’t be afraid to be different and bold.
Try something new to attract attention and spark a dialogue.
@charitywater
24-hour social media campaign
Raised $10K in 1 day!
Ask members for any and all ideas…
@Rotary
YouTube & Vimeo
If Clubs don’t leverage the tools, this messaging only goes so far…
Noodle on this…
• Share who and what easily, quickly and cheaply
• Creates opportunity for discussion, dialogue and opens the door to new relationships
• You have to keep it fresh and constant…
Final Thoughts…
• A Club social media plan or strategy
• Social Media Chair – doesn’t have to be a member
• Engage with other clubs, local organizations and businesses
• Have fun!
• # of the month
• “Like” contest
• DG Video newsletter
