here is and old saying, often whispered to men before they propose marriage, that if you want to see how a woman will age you should take a look at her mother. But such platitudes may be as outdated as the advice. We simply don’t age the way we used to, and a big reason for that is how we take care of ourselves: the organic gthe organic greens, the quarterly Botox, the daily spin. And then there’s the matter of what we put on our skin. The latest buzzword to be approriated by cosmetics companies is epigenetics, the study of the environment’s effects on genes, which suggests that we have the power to change our genetic destiny by how we move and how we eat, among other things. But what about topical serums and creams? Do they really have the power to effect change on such a deep level? Skincachange on such a deep level? Skincare brands are banking on it.

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