ireturn-sharpspring presentation
TRANSCRIPT
Marke&ng Made Easy
Why Marketing Automation? Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
Marke&ng Made Easy
Overview
The Problem What Is Marketing Automation? How Does It Help? The SharpSpring Difference
?
Marke&ng Made Easy
• Buyers used to have very limited information.
• Now they have more than they can even use.
• If you don’t want your marketing message to get ignored, it needs to be more targeted and personal then ever before.
• Nurturing leads with relevant content is now a requirement
Changing Buyer Landscape
Pre-sale engagement has changed dramatically:
"The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process” - SiriusDecisions
PPC SEO
Marke&ng Made Easy
Start Roadblocks • Not enough leads to feed the sales funnel • No easy way to qualify leads • No way to effectively nurture leads • Big gaps in follow-up from the sales team • Can’t see where the leaks in the pipeline are • Don’t know which tactics are driving revenue Closing the sale
The Marketing Problem
“Only 27% of leads sent directly to sales are qualified.” - MarketingSherpa
Marke&ng Made Easy
A Preview Of Marketing Automation
• Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full
• Increase number of qualified leads by nurturing all leads with personalized content
• Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible
• Improve up-selling and cross-selling by developing and retaining existing customers
• See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end
Marketing Automation is a set of tools that let companies:
Marke&ng Made Easy
The Marketing Solution
• Fill your sales funnel by capturing leads with great content gated by dynamic forms.
• Identify highly interested and sales -ready leads with lead scoring.
• Develop leads that aren’t sales-ready by automatically putting them on nurturing campaigns.
GENERATE LEADS
DRIVE SALES
MEASURE ROI
Optimize
Campaign
• Instantly notify salespeople about leads that are ready to buy. • See exactly when leads fall out of your pipeline and take action. • Know which tactics are driving revenue with end-to-end ROI
Sail through those roadblocks:
Marke&ng Made Easy
Recommends SharpSpring Generate More Leads, Convert Them To Revenue, Prove Marketing ROI
Marke&ng Made Easy
Why We Recommend SharpSpring
• Ease of use • Intui've to use and compa'ble with everything
• Cost • Frac'on of what compe'tors charge
– € 350,-‐ a month up to 25.000 emails and 5 sync email accounts – € 1,50 per 1000 extra emails, € 15 euro a month per extra email account – Unlimited contacts, no start-‐up fee, monthly contract – € 95,-‐ hourly tariff for campaigning, marke'ng automa'on, email marke'ng – Op'onal € 99,-‐ unlimited tech support
• Features • Comprehensive end-‐to-‐end solu'on
This recommendation is based on three things:
Marke&ng Made Easy
SharpSpring: Lowest Cost by Far….
“ To make automation work you need simple, to make it successful you need intuitive, to make it a grand slam it needs to work, SharpSpring is the only tool that masters all three. ”
- Steve Farfsing, ProspectStream LLC
HubSpot: http://www.hubspot.com/pricing
Marketo: http://www.marketo.com/software/marketing-automation/pricing/
Pardot: http://www.pardot.com/pricing/
Eloqua: http://www.eloqua.com/products/pricing.html
$ 3,500.00
$ 3,000.00
$ 2,500.00
$ 2,000.00
$ 1,500.00
$ 1,000.00
$ 500.00
$ 0.00
SharpSpring Hubspot Marketo Pardot Eloqua
$400
$600$800
$2400
$600
$895
$2300
$3195
$1000
$2000
$3000 $3000
$ 4,000.00
$2000
$4000
$800
Marke&ng Made Easy
SharpSpring: Easiest To Use….
• Integrates seamlessly with third party CRM and CMS solutions so you can keep using what you’re using
Built to be as intuitive and compatible as possible.
• Streamlined interface that’s easy to learn and easy to use
• Email creation tools that don’t need any HTML knowledge
• Simple to set up tasks and workflows • Automatically generate detailed reports
with a click
We Work With Everyone
Marke&ng Made Easy
SharpSpring: Everything You Need… Complete Full-Featured Solution
Dynamic Forms
VisitorID Behavior Tracking
Lead Scoring
Email AutomationSales Notifications
CRM Integration
Campaign Optimization
Sales Analytics
Triple your leads by identifyinganonymous traffic
Understand your leads tocreate one-on-one
communication
Prioritize your popeline andreach out to sales-ready leads
Capture more leads withforms designed to convert
Immediately plug your leadsinto your sales team’s system
Email or text sales team whena lead indicates they are ready
to buy
Send emails with triggers andbuild personal relationships
with leads
Eliminate waste and identify opportunities
$
i
1
2
3
Enable your sales team with key insights about each lead
What Are The Features?
Marke&ng Made Easy
Summary: Marketing Automation is a Must Have for Today’s Businesses
Marke&ng Made Easy
Summary: SharpSpring is the Right Choice
Ease of use • Cost • Functionality
We Work With Everyone
$ 3,500.00
$ 3,000.00
$ 2,500.00
$ 2,000.00
$ 1,500.00
$ 1,000.00
$ 500.00
$ 0.00
SharpSpring Hubspot Marketo Pardot Eloqua
$400
$600$800
$2400
$600
$895
$2300
$3195
$1000
$2000
$3000 $3000
$ 4,000.00
$2000
$4000
$800
Dynamic Forms
VisitorID Behavior Tracking
Lead Scoring
Email AutomationSales Notifications
CRM Integration
Campaign Optimization
Sales Analytics
Triple your leads by identifyinganonymous traffic
Understand your leads tocreate one-on-one
communication
Prioritize your popeline andreach out to sales-ready leads
Capture more leads withforms designed to convert
Immediately plug your leadsinto your sales team’s system
Email or text sales team whena lead indicates they are ready
to buy
Send emails with triggers andbuild personal relationships
with leads
Eliminate waste and identify opportunities
$
i
1
2
3
Enable your sales team with key insights about each lead