iot - beyond the hype to the so what. troy fulton mba 2006 (download version)
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Troy Fulton, MBA 2006
IoT: Beyond the hype
to the so what?
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Troy Fulton Bio
• 20+ years in software, devices, mobile,
networking, M2M & IoT
• Senior management positions with
Motorola Mobility, Nokia, and Compaq
• Advisory Board Member at MicroNergy
and World Academy
• Conference Speaker on IoT, Mobile,
Applications and SaaS
• Thought leader columnist at Information
Age in the UK
• Frequent W&M MBA and Undergraduate
guest lecturer
• MBA from the College of William and
Mary; BA from Boston College
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Agenda
• What is IoT?
• IoT Value
– Who benefits from IoT?
– Where is IoT visible?
• New Value Chains
• The So What….
• Success is not just about the tech….
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Let’s Define IoT
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IoT Understanding Is Low
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What Is an Ecosystem?
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Business Ecosystems
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What Is Internet of Things ( IoT)?
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What Is Internet of Things ( IoT)?
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Device and Connection Growth
Increase Big Data
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Reality Check
• Example
– Oil rig sensors
– 99% of data lost
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Why Pursue Big Data?
• Deliver against a
business
objective
• Not only about
insights
• How can the firm
influence
outcomes?
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Example:
VISA – need to process 93B transactions
Before: 1 month
After Big Data: 13 minutes
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Analytic Tools Drive New Value
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Forecasts, GDP impact, B2B vs B2C
Show Me the Value ($$)
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IoT Impact on WW GDP
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IoT Value Forecast
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Retail
• Economic Value
– $410B - $1.2T per year
in 2025
– Automated checkout
– RT advertising and
promotion
– Inventory management
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Manufacturing
• Economic Value
– Increase production
efficiency
– Productivity 10-25%
increase
– $633B - $1.8T
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How to Power Bil l ions of
IoT Sensors?
• 25B IoT wireless devices by 2020 (Gartner)
– Receive or transmit data wirelessly
– Billions of batteries and millions in lifecycle management costs
• MicroNergy™ eliminates batteries
– Multi-Energy Source Harvesting (MESH™)
– Simultaneously harvests and manages multiple energy sources
Heat
Vibration
Light
RF signals
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Connected Car
• Economic Value
– $210B - $740B
by 2025
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B2B > B2C
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New Value Chains
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Supporting the Shift in Business Models:
Product-to-Service Oriented
24
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Outcome Economy
• Large scale shift from selling products or services to selling
measurable outcomes based on customer needs
– Not individual products or services
– Markets are people and machines…both have identities
– End-points determine, and initiate, demand
• What to buy…at what price…from whom…loyalty programs
• Paid on an incremental basis
– Engage market segments in your ecosystem and connected
ecosystems
– Boundaries expand for competition and value
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Competit ion Shifts
• Not just the firm’s product connected systems of products
with many players
• Firms offer connected equipment and Product as a Service
• Example:
– Tractor firm expands from tractor manufacturing
to farm equipment optimization
– Mining…shifts from optimizing single equipment
pieces to optimizing across the fleet
• Industry boundaries expand from isolated machines to equipment
systems
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Systems of Systems
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So what?
• 72% believe IIoT will be disruptive to their businesses and industries
and will happen in the next 5 years
• The Industrial Internet of Things will fundamentally rearrange entire
supply chains from production all the way to consumption. As such the
role of open standards that help establish new partner ecosystems will
be crucial for adoption of new technologies across different verticals.
This will create opportunities for new vendors who can cross optimize
operations effectively across different silos
• Amit Narayan, Founder and Chief Executive Officer, AutoGrid Systems
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IIoT Maturity Model
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Supply Chain and Demand-Driven
Transformation
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Culture Enables & Sustains Agi l i ty
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Thank you
Troy Fulton William and Mary MBA ‘06
[email protected] or [email protected]
Since 2007, Troy Fulton has been invited to guest lecture on marketing, innovation, and GTM leadership to MBA
students at The Mason School of Business at The College of William and Mary.
Troy Fulton is an Advisory Board Member of MicroNergy (energy IoT) and at World Academy, as well as Director of
Product Marketing at Tangoe. He is responsible for global product marketing of IoT/M2M and mobile SaaS solutions
and managed services. Troy was recently a panelist on VoiceAmerica Business Radio, has presented on mobile
applications, cloud computing and enterprise mobility at major technology industry events around the world, and has
appeared in SC Magazine UK, Macworld, IT Business Edge, Fierce IT, and other publications. Troy is also a thought
leader columnist at Information Age in the UK.
A 2006 MBA graduate from The College of William and Mary, Troy earned a BA from Boston College, and a certificate
in computer networks from Northeastern University.
You can connect with Troy on LinkedIn, Twitter, and at [email protected]
© 2015. Troy C. Fulton, All rights reserved
IoT value chains: the future is not what it used to be
In the world of IoT, integrated ecosystems intensify the rate of innovation and expand traditional competitive boundaries for creating system-centric value at the end-point connection. Marketing and IT forge a common language supporting a shared sense of purpose driving measurable results for owners of the brand, and the business. For Marketing, it’s actualization of the brand promise across paid, owned and earned channels that drives top- and bottom-line revenue.
Click on the graphic to read the blog
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How to ethically extract value
Data analytics, policies and
security measures must evolve to
preserve and protect the mutual
trust of protecting data between
enterprises and their audiences
- Troy Fulton, “Information Age”
Thought Leader Columnist,
March 2015
Click on the graphic to read the article
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Innovation in the enterprise: How can CIOs ensure its success?
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During periods of introducing innovation, the main question CIOs should be asking themselves right now is: what’s our strategy? What are the end results we want to achieve? For our employees, customers and partners? And where are we really starting from – are our employees already moving in this direction or are we breaking new ground?
- Troy Fulton, “Information Age” Thought Leader Columnist, August 2014
© 2015. Troy C. Fulton, All rights reserved
How the CIO is responding to innovation
Click on graphic for article starting on Page 38
© 2015. Troy C. Fulton, All rights reserved