www.inxct.com

An Introduction. . .

Internet Marketing, SEM , SMM , Online Development, Consultation, User Customization, Designing, Production

Team INXCTRahul Sharma

Internet Marketer/Strategic Consultant

• With experience in different sectors such as Advertising, Medical, Steel & Education Industry.

• He consulted clients on various projects for brands like J&J, SOTC, Kuoni, LMI International, KarROX, Bodynlife, St. Angelo’s, Thryocare, Frameboxx, GCC Club, Etc.

• His expertise in helping clients, position themselves in front of the buying/right audience via digital media which increases the chances of conversion

• Also he understands the mindset of a visitor on the Search Engine basis keywords and gives out maximum ROI to the clients.

Jeet Kapil

Internet Marketing Entrepreneur/Consultant

• Over 5 years of experience in Digital marketing. Prior to InXctCommunications Jeet Kapil has been associated with Johnson & Johnson (International market research) ; Mudra (Tribal DDB) ; Draft FCB Ulka(Interface Communications)

• He has an extensive cross-platform experience in the Internet, Search Engine and Social Media sector in software development, systems design implementation, Marketing Plan installation and administration, security and scalability management.

• He has consulted clients like Mahindra & Mahindra, St.Angelos, Johnson & Johnson, Kamasutra , Idea Cellular , ITC , LIC, KarROX

Jaidev Rupani

Social Media consultant

• With over 6 years of experience in the digital medium, he has worked with clients such as Reliance Communications, Idea Cellular, SET Max, Birla SunLifeInsurance , Cadbury and Mahindra Auto.

• He brings with him the expertise of understanding users’s online behaviour & creating strategies & brand communication around it

Interesting Facts

The number is equal to people from the target segment (potential buyers) who log on to Facebook daily!

A high profile event such as IPL witnesses a television audience of 5 million from SEC A / SEC B

LinkedIn boasts of over 13 million Indian professionals on its platform

Digital allows targeting sections among the audience due to technology & low spends thus creating customized & effective communication!

Interesting Facts

Audience on digital are not only more engaged but also likely to purchase your product

According to a poll 65% of the fans were interested in purchasing the product of a brand they interact with

Campaigns

St.Angelo’sComputer Education

Club Mahindra –Jiyo Life

MeterJam – A public service

campaign

Club Mahindra-Jiyo Life

• The client wanted to create a platform independent of the brand where users share their travel experienceThe Brief

• Regular interactions with travelers, families, corporateswere conducted through a microsite/social networks by organizing contests & other engagement activities. The fanpage of Jiyo Life today stands at the foundation of 4.5 lakh community which thrives on travel & exploration related discussions

The Solution

JiyoLife Campaign

Social Media Campaign

Some of our work

Jaidev Rupani is one of the three key members who introduced the meterjam concept in India

The concept revolved around showing the consumer power & protesting against the high handedness of rickshaw drivers by boycotting them for a day

The entire communication was created in a modest budget of Rs. 500 & resulted in a euphoria leading to over 45000 fans on facebook in 20 days & crores of media coverage panning across regional & national dailies

The team also ended up meeting the home minister for discussing public grievances

Other Social Media Works

Cadbury Oreo

Jaidev has launched Oreo in India during his last stint with interface communications

The facebook fan page was designed with making the international brand synonymous with every household by using other channels – Youtube, twitter, blogging fraternity to optimum effect

The fanpage crossed 1 lakh fans within 3 months of its launch & today stands at 5 lakh plus fans

Oreo on Social Web

Edenred India, best known for its flagship products – Ticket Restaurant Meal Vouchers & Ticket Compliments GiftVouchers Now boasts of over 11,000 fans, through a mix of consistent interaction , viral content & advertising

• How did we reach there?

• Consistent Interaction, information dissemination, talking about latest happenings at Edenred in an engaging fashion & solving user queries has led to this long term association with the users

• Since on Facebook the target audience is primarily office-going people, the updates, contests are designed to encourage their participation

Our posts consistently rank over 1.5% in audience

interaction (Shares, Likes, Comments) going upto as high

as 4.85% (against industry average of 0.08%)

Recent Activities on Social Media

December 2012

Phase – II- Edenred Indias’ Fan Awards

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With over 360 votes & 250 comments, the Second phase was a runaway success, adding 180+ new fans in the process

Edenred India owns a property ‘Art from the Heart’ with SOS Childrens foundation where underprivileged children canhighlight their painting skills

Only this time , we asked our fans to vote for the best painting.

Be Santa Contest

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Here, we turned the tables around and asked users that if they were Santa, what gift they would give the user who last commented on the post. The contest saw over 80 ideas & interactions giving the page an organic reach of 9500

SCREEN SHOT OF TWITTER ACTIVITY

The BeSanta contest was also run on twitter resulting in generating 30 followers taking the count to 244 this month.

Creating an online Reputation for the business

• Identifying Keywords defining key aspects of the business

• Strategic sprinkling across the website which is both google & user-friendly

• Establishing the brand as an expert & thought leader on the digital medium

• In a way, everyone treats Google as a trusted advisor with millions of searches and inquiries on various requirements made everyday.

• Some of them might be related to your business!

St. Angelos’ Computer education

• To engage with the undergraduates/graduates on the digital medium spreading awareness about the brand(Social Media). To be present when the user is looking for us hence capturing a potential lead(SEO/PPC)

Brief from the client

• The website for St. Angelos’ was revamped & made SEO friendly for google’s crawler to pick it up. Also, through a series of SEO & PPC efforts, we were able to make a positive impact to their sales column

What did we do?

SEORanks no.1 on

Google..

PPC

Competition AD’s right hand sideRanks no.1 on

Google AD’s

SEO/PPC campaign has resulted in an average of 1000 leads per month

The website has gained around 100,000 pageviewswith above 30,000 visitors

The result

Revenue Projection

Annual Revenue Generated:

10 Crores

Monthly revenue generated: 75 lakhs

Course Fees: 1.5 lakhs

Conversions / Month

50

Leads/Month - 1000

Background

• Networxx is a premier CCIE training academy in indiamentored by Penta CCIE + CCDE Mr.Khawar Butt.

• Objective was to influence lead generation.

• With a Google Adwords campaign, we turned around the ecosystem of generating leads.

• Currently 95% of incoming leads are being generated by our Google Adwords campaign.

This is a daily campaign analysis, We have achieved conversion rates beyond 100%

for this campaign

Background• SEED Infotech is a premier Computer Training academy in

India

• A one month campaign where the objective was to calibrate with the offline campaign with an online Quiz

• A dedication to Sir Dennis Ritchie promoting the value of “C” language with an “Iknowvention Campaign”

• This campaign consisted of an online quiz corroborated with an offline quiz in mumbai selecting the “Techie King” in Mumbai.

Brand engagement

49.65% are repeat visitors hence showing that the contest was caught up among the users & we have regular players for the same. 50% New visitors indicate the virality of the campaign, where new people are joining it everyday

An extremely low bounce rate shows we reached out to the relevant audience through our advertising budgets

Users are spent approximately 8 minutes on the website, interacting with the brand, a feat which cannot be achieved by the bestest of news website

Above 1 Lakh Pageviews in a period of 20 days, shows the amount of traffic and engagement on the website www.seed-iknowvention.com

Jan11th – Jan 27th

Iknowvention

Ziqitza HealthCare Limited

In Mails

• We use Linkedin tools such as InMails

to reach out to specific decision

makers for our clients thus, taking a

professional route for profitable

business association.

• With a 20% response rate, the platform

has opened a new avenue for our

clients to approach future business

prospects and has increased the

company’s turnover to a great extent

Website Designs

St. Angelo’s Website re-design based on search engine

optimization enabling & enhancing lead generation thus

increasing business

Edenred India a pioneer in the meal voucher business. The site

enables lead generation & online order placement, affiliate

search, google map integration & many more

Indiana Travels Website re-design With a backend integration

automating the process of searching for tours basis budgets &

enables order placement

The Three Pillars Of Success

Brand

Recognition

Lead

Generation

Raving

Fans