INVITING MOBILE MARKETING TO THE PARTYHOW BEST TO PROMOTE YOUR EVENT USING

SOCIAL MEDIA & MOBILE MARKETING

AGENDA

I. Social Going Mobile TrendsII. Using Social Media In All PhasesIII. Using Mobile In All Phases IV. Q&A: Use hashtag #somoevents

Who We Are

Alice Fuller,Principal ConsultantSheer SocialTwitter: @SheerSocial

Stephen JacksonGeneral ManagerRDZ Media GroupTwitter: @Roaddoggz

Q: Which Tool Do You Use Most To Promote Events?

A.Email B.Social Media MarketingC.FlyersD.Mobile MarketingE.Traditional Press (Radio/TV)F.Word-of-Mouth

You Can Reach Your Audience Using Social Media

• 56% of Americans have an online social profile.

• Nearly 25% use social sites several times throughout the day to feed their “Social Habit.”

Facebook Twitter Linkedin YouTube Google+

1.2 BillionFacebook

800 MillionYouTube

500 MillionTwitter

LinkedIn175 Million

400 MillionGoogle+

Social Is Going Mobile FAST!

From This... To ....This

A Change Has Come! Are YOU Ready?

Social Has Responded To The Mobile Call

“[We] anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future.”

Quote from Facebook Sept. 2012 SEC Filing

• 61% of social networkers own a smartphone

• 91% of mobile internet access is for social activities verses 79% on desktops

• Even the 55+ demographic used mobile twice as much in 2012 to access social sites

Sources: Hubspot.com , 2012 Neilsen Report

200 Million videos seen daily on mobile

100 Million Active Users, 40 Mill Photos Per DAY

14 Million Pinners Using Mobile Web

10 Reasons To Use A Social & Mobile Approach

1.Get the word out faster and to more people2.Less inexpensive than traditional marketing3.Increase web traffic4.Engage with attendees before, during, & after event5.Learn more about attendees and get their feedback6.Provide accessible info in real time7.Makes it easy for others to help you promote8.Paperless9.Email integration10.Calendar integration

Using Social To Promote Event

Who’s YOUR Target Audience? Where are they online? How can you BEST reach them? When will you start? What’s your goal How will you measure success?

Create Shareable Content

•Website links•Landing Page links•Blogs•Videos•Photos•Press Releases•Email Marketing

Templates

TIP: Even landing & registration pages should be shareable via social!

FACEBOOK EVENTSPERSONAL PROFILE EVENT FAN PAGE EVENT

Profile Event Pages and Fan Page Events ARE NOT THE SAME!

Person Profile Event Pages have a lot more options.

VS

• Event pages are indexed by Google• Use keywords• Use event page link on other sites• Consistently update• Tag speakers, venues, sponsors

Use eye-catching image, logo, or flyer

Break up infointo short paragraphs.

Make it easy to SCAN quickly.

Use Call To Action...Buy! Click! Order!

CREATE BUZZ

• Contest & Giveaways• Cover Photo• Friend Referral Apps• Post Polls and Content• Targeted Groups• Facebook Ads• Facebook Offers

* KNOW THE RULES BEFORE YOU DO CONTEST OR CREATE NEW COVER PHOTO!

Register/Buy Through Facebook

The easier you make it to register or buy the better!

•

Source: TechCruch.com, TheiOSpost.com

The Art of Tweet Conversation

• Introduce your event to NEW people• Seek engagement NOT just numbers • Whose talking about your event?• Be willing to offer rewards for RTs & mentions• Consider Twitter ad buys

HOW WILL YOU DISPLAY YOUR EVENT TWEETS?

• One time event vs annual(Do you need a profile when a #hashtag will do?)

Is Your Event LinkedIn?

CONNECTIONS

Use status updates, ads, and....

* For company pages

Get Mobilized To Create Visuals

• Get visual fast using MOBILE APPS!• Promotional videos & testimonials• Photos of speakers, venues, behind-the-scenes• Post topical images and flyers• GREAT for on-the-go content

Social Check-Ins

• Check-ins promote your event and venue in Facebook newfeeds and Twitter.• Check-in Incentives can boost foot traffic and event participation• Great integration of social and mobile• Great for local marketing

Why Foursquare?

• BUILT FOR MOBILE MARKETING• Badges • Mayorship discounts & bragging rights• Compete with friends • Incentive for check-ins nearby• Deeper analytics.

LEVERAGING SOCIAL INFLUENCE

Many companies will pay to gain access to your social media audience

7 KEY POINTS

• Start early as possible!• Set measurable goals • Where is your audience online?• Generate SHAREABLE Content • Budget for Social Ads to increase REACH• Measure success• Expect and Prepare To USE MOBILE APPS. Expect Attendees To BE MOBILE before, during, AND AFTER EVENTS

GET 1 HR CONSULTATION ON PROMOTING YOUR EVENT VIA SOCIAL MEDIA MARKETING!

WRITTEN CRITIQUE OF YOUR SOCIAL PROFILES*

WHO TO TARGET, WHERE, & HOW FOR YOUR EVENT*

LIST OF SPECIALIZED SOCIAL MEDIA TOOLS THAT WILL HELP YOU PROMOTE YOUR EVENT

$150Alice Fuller,Principal Consultant,Sheer Socialhttp://sheersocial.com/contact/

Subject: Event Consultation

GET READY FOR MOBILE MARKETING!

with

Stephen Jackson, GMRDZ Media Group, LLC

Inviting Mobile Marketing to the Party

Stephen Jackson, General Manager

RDZ Media Group

Mobile & Social A Love Story

Mobile & Social = Love for Your Brand

•  “If your plans don’t include mobile, then your plans are not finished.” –  Wendy Clark, Senior Vice President, Integrated Marketing, Coca-

Cola (IAB Annual Leadership Meeting 2011)

•  "The fact of the matter is that mobile devices are going to be the majority of the way that people get information.“ –  Eric Schmidt, Executive Chairman, Google, March 2009

Mobile is Powering Social Media

Making Mobile & Social Work Together

Fit Mobile in the Equation at the Planning Phase

Start with your mobile website

Traditional Mobile

Mobile Tools

Mobile Keywords & Short Codes

Mobile Text Reminder

Text-2-Screen

Mobile Voting via Text Message

Mobile Use for the Pre-Event

•  Develop your mobile list •  Send out event text

reminders •  Text event updates

Grow your mobile list through social media

QR Codes to Social Sites

Scan if you have Facebook on your mobile phone.

Scan if you have Twitter on your Mobile phone.

Mobile Use at the Event •  Text reminders of event

start times •  Text-2-Screen for

questions and interactivity

•  Text polling for event activities

•  Encourage attendees to share photos & videos

•  Share special offers from sponsors

Encourage Consumers to Share Content

Mobile Use After the Event

•  Send “Thank You” texts and mobile eCards •  Encourage attendees to share and tag content •  Use mobile polling for a recap of the event •  Send special offers from sponsors

Twitter

Drive mobile subscribers by Tweeting Keywords & shortcodes Create compelling & enticing mobile call to actions Use #hashtags with your campaigns.

Less than half of advertisers have included Location Based Services in their marketing plans.

Thank You for Participating