investment opportunity€¦ · • considerable investment has already been made into product and...
TRANSCRIPT
l a t e r a l c o r p . c o m
We make money by billing digital content and media - directly to the customers mobile phone account.
Feb
ruar
y 20
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Investment Opportunity
ThisinvestmentopportunityismadeonlytopersonsresidentinNewZealandtowhomSchedule1totheFinancialMarketsConductAct2013(FMCA)appliesandisnota‘regulatedoffer’offinancialproductsundertheFMCA.Thereisnoproductdisclosurestatement,orotherdisclosuredocumentforthepurposesoftheFMCA,availabletorecipients.Accordingly,therearenotthesamedisclosuresorlevelsofprotectionavailableasunderaregulatedoffer.Noinformationcontainedhereinhasbeenindependentlyauditedorreviewedbyanyindependentthirdparty.Thisinvestorpresentationdoesnotpurporttocontainordisclosealloftheinformationthatmayberequiredtoevaluatetheopportunity.LateralProfilesLimited(LateralorLateralProfilesorCompany)reservestherighttomodifyorterminatetheopportunityatanytime.Thisinvestorpresentationmaycontainforwardlookingstatementsandforecasts.Allstatementscontainedinthispresentationthatarenotclearlyhistoricalinnatureorthatnecessarilydependonfutureeventsareforward-looking,andthewords“forecast”,“anticipate”,“believe”,“expect”,“potential”,“opportunity”,“estimate”,“plan”,andsimilarexpressionsaregenerallyintendedtoidentifyforward-lookingstatements.Forward-lookingstatementsaresubjecttovariousrisksanduncertainties.Nothinginthispresentationisapromiseorrepresentationastothefuture.Statements,estimates,projectionsandforecastsinthispresentationastofuturemattersmayprovetobeincorrect,andtherecipientiscautionednottoplaceunduerelianceonforwardlookingstatements.Recipientsshouldconducttheirowninvestigations,verificationsandassessmentsofthemeritsoftheopportunity,identifytheinformationthattheyrequireandengagetheirownprofessionaladvisers.Circumstancesmaychangeandthecontentsofthispresentationmaybecomeoutdatedasaresult.Lateralundertakesnoobligationtoupdateforwardlookingstatementsifcircumstancesorestimatesoropinionsshouldchange(exceptasrequiredbyapplicablesecuritieslaw).Lateralmayinitsabsolutediscretion,butwithoutbeingunderanyobligationtodoso,updateorsupplementthisinvestorpresentation.Anyfurtherinformationwillbeprovidedsubjecttothesetermsandconditions.NeitherthedeliveryofthisinvestorpresentationnoranyagreementmadeonthebasisthereofshallunderanycircumstancescreateanyimplicationthattherehasbeennochangeintheaffairsofLateralsincethedatethereof.Lateralexpresslydoesnotundertaketoreviewthefinancialconditionoraffairsofitsbusinessduringthelifeoftheopportunityortoadviseanyrecipientofthisinvestorpresentationofanyinformationcomingtoitsattention(exceptasrequiredunderapplicablesecuritieslaw).Exceptinsofarasliabilityunderanylawcannotbeexcluded,neitherLateralnoranyofLaterals’directors,employees,shareholders,subsidiaries,agents,advisers,oranyotherpersonwhomakesanyrepresentationorwarrantyshallhavenoresponsibilityorliabilityarisinginrespectofanyinformationcontainedinthisinvestorpresentationforerrorsoromissionsorfailuretocorrectorupdateanyinformationintheinvestorpresentation(includingresponsibilitytoanypersonbyreasonofnegligence).AnyrepresentationsorwarrantiesofLateraloranyliabilityinconnectionwiththeopportunitywillariseonlyunderandinaccordancewithanylegallybindingsubscriptionagreemententeredintobetweenLateralandaninvestor.Thisinvestorpresentationmaycontainconfidentialinformationandcannotbedisclosedordistributedtoanyonewhowasnottheintendedrecipientofthepresentation.
Important Information for Investors
• Considerable investment has already been made into product and platform development and marketing.
• We have established a substantial presence in Europe, the worlds biggest high-value market.
• This investment of $300,000 will continue revenue growth in UK and Europe and set the stage for a larger and higher value investment during 2020.
• We expect large strategic investment and considerable increase in share price in 2020.
$300,000 3.75c per share
Why Invest This is an opportunity to invest during an exciting growth phase of a highly experienced digital and mobile technology company
122Please review the important information for investors on page 22
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The problem
• Media companies and content owners can’t make any money.
• They have no idea how to monetize content
• Mobile phone companies are also struggling.
• They have no idea how they will re-coup the investment in 5G.
• The result - billions of dollars worth of pain every year in both industries.
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The solution
• We take media and content that is currently not being commercialised
• We then use the underutilized assets within the mobile networks to both distribute and bill for this content
• The result – new revenue streams for both
parties
• Our platform sits between these two parties – doing something they can’t achieve themselves
• Lateral has vast experience developing and selling digital products.
• Revenue comes from selling digital content on
subscription plans, where the payment is billed onto the customers mobile phone account.
• Our platform manages this entire commercial process from end-to-end.
• Our products are selling in Europe with rapid growth of recurring subscription billing.
• Europe is the world’s biggest high-value market
and our platform is an ideal fit for that market.
• We are positioned for dramatic growth in the next 12 months.
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Business Overview
• Lateral is a pioneer and global leader in the technology that allows a customer to be billed directly onto their mobile phone account.
• This technology called Direct Carrier Billing (DCB) has been accepted by most countries in Europe.
• We have extensive experience developing technology for multiple telecom networks and media brands.
• This expertise enabled us to build a digital platform to revolutionize the way consumers use and pay for digital media and content.
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Technology Expertise
Our flagship European product
• Originally a co-operative development between Lateral and Vodafone.
• Developed in English and translated to other languages.
• Successfully growing in UK and moving into other European markets.
• High quality user experience, attractive design, very rich functionality.
• Rapid growth and user adoption.
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• The social messaging market is huge.
• There is a big gap in between dating services and general messaging services like Facebook Messenger.
• UniqU is a blend of both these product types and effectively fills this gap.
• A paid subscription service targeted at customers who want discreet online interactions but wish to avoid dating sites.
• This market happily accepts high subscription prices.
• The UniqU audience is mature and privacy conscious. 7
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Where UniqU fits
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UniqU wins on price and terms
E-harmony
Match.com
Tinder Gold
UniqU
£39.99 per month
£29.99 per month
£29.99 per month
£4.00 per week
DCB - charging to mobile bill makes this pricing plan possible• Prices include VAT where applicable (20% in UK) • Subject to change at any time
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The most efficient sign up flow in the market
click on an ad
click to pay
click to confirm
paid and subscribed
DCB payment technology makes this flow possible
• We specialise in ’selling’ online
• Our team works with multiple ad partners including Google, Facebook, Instagram and YouTube.
• We regularly have 5,000 customer engagements and create 50 sales of UniqU per day in UK alone.
• During 2020 we will quadruple these numbers.
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We are Digital Sales Specialists
• Quality product designed and built by Lateral
• Unique place in high value market
• Compelling price point for customers
• Easiest sign up flow in the market
• Powerful online sales methods
• Rapid growth in UK
• Opening in Poland and Spain soon
• Across Europe in 2020 11
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In Summary
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we replicate this for other content and media owners.
Imagine if
Who Benefits? Every business that owns digital content and media is looking for new ways to make money.
• News & magazines • Sports • TV, video, music • Games • Health and diet • Betting tips • Financial tips • Religion • Education
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Lateral can monetise that content
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What we offer media partners
Build it – we turn content and media into engaging mobile sites
Bill it - using our mobile payment systems
Manage it - all operational and compliance issues
Sell it – using our online sales expertise and platform
We can put any digital content onto a mobile
phone
and turn it into
SUBSCRIBERS AND
REVENUE
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• The future of digital business lies in the ability to sign customers into subscription plans.
• Lateral specialises in digital subscriptions.
• Our subscriptions are billed to the customer’s phone account.
• Generates an ongoing stream of recurring revenue.
• Builds a base of customers to remarket to.
Australian Broadcasting Corporation 22 Feb 2019
It’s all about subscriptions
• Established in UK market
• Rapid growth of subscribers
• UniqU translated into Polish and Spanish
• Live in Poland
• Seeking approval to launch in multiple countries – Spain, Norway, Holland
• In discussion with multiple content and media partners
• Sales reps in UK and mainland Europe
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Current status
• Continue subscription growth in Europe • Bring on new subscription partners • Raise $300,000 growth capital at 3.75c per share
• Strategic investor to accelerate growth in Europe and take business to next level
• Targeting $5 million at over 10c per share in 2020 • Already in discussion with these potential investors
• Leverage upcoming changes to digital landscape • Huge opportunities in digital subscriptions • Seek exit event at over $1 per share
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Growth and capital raising strategy:
European Rollout
United Kingdom 80 million phone accounts
now
Spain and GSA 138 million phone accounts
Q1 2020
Future European region 370 million phone accounts
2020 +
588 million mobile phone accounts - supportive regulation – high GDP - sophisticated market
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The Platform
Viaduct is a one-stop-shop for any business that wants to earn money from digital content and media.
Integrates
• Marketing
• Customer Acquisition
• Billing
• Content Management
• Customer Management
• Partner Management
• Compliance Management
• Socialization
• Messaging
• Analytics
Key Performance Data
Revenue Average Gross Revenue Per User per month, net of VAT
CPA Average cost to acquire a customer
Return Lifetime net gross value of a customer vs the cost to acquire the customer
Cost of Service Direct customer support costs like: call center, customer support & training, etc. The information shown here are not prepared and presented in accordance with GAAP. They are indicative numbers presented for the purpose of explaining the core operational metrics used within the business. These numbers are a projection based on early data gathered from the market, for the current products deployed in the UK market. Multiple conditions may affect future actual data.
Indicative Metrics (UK)
Revenue (net VAT)
$26 - $37 per month (NZD) per customer
Recovery months
3 Months taken to recover average Cost Per Customer Acquisition
Return 3+ Average return on investment into customer acquisition
Cost of Service < 10%
2022
• The offer is being made to all existing investors and new investors
• The amount raised is $300,000. The company reserves the right to accept oversubscription of the offer.
• The minimum investment amount is $5,000
• There is no maximum amount for eligible investors.
• Shares are issued and Share Registry is managed by LINK Market Services
• All investments are subject to the prevailing regulations and laws of New Zealand. The may be circumstances where participation in the offer is refused due to these regulations and laws.
• For application forms contact Roger Grice: [email protected] 021 749 646
What to do now Details of the offer
Contact Roger Grice 021 749 646
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l a t e r a l c o r p . c o m
We make money by billing digital content and media - directly to the customers mobile phone account. THANK YOU