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ISSUE 5 / SPRING 2011

PA R I S

Invest in the future with THALGOPut a into your business

Spring make-up trends

360° Beauty

ORGANIC well-being

Spring

NEWS

The new Oxygen Anti-pollution range

CONTENTS

PA R I S

SPRING 2011 THALGO NEWS 3

22

TERRAKÉ

24

ELLA BACHÉ

04

20

PERRON RIGOTNEWS

26

COULEUR CARAMEL

28

LES FLEURS DE BACH

06

INVESTING INTHE FUTURE

30

WHAT THE PRESS SAY

08

360° BEAUTYBY THALGO

10 12 14

1816

PRODUCTINNOVATION

PROMOTIONS THALGO'S ROOTS

WAXING & RETAIL

PUT A SPRING INTO YOUR BUSINESS

Welcome to the Spring edition of Thalgo News.

2011 heralds a new era for THALGO, with new branding and fresh new packaging. While we are focused on the future, we thought this was also a good opportunity to remind you about our heritage, which you can read about in Going back to THALGO’s roots on page 14. I recently took a look at THALGO through the ages, from its inception to its evolution over the last four decades and perused our library of pictures; it is truly inspirational to see the work and passion that has gone into making the THALGO brand what it is today and we owe our thanks to you, our customers, who shape our future and make our success.

The change of season brings new product launches and promotions from THALGO, which you can learn about on pages 10-13. Inspired by the arrival of Spring, on page 16 I outline my advice on how to reinvigorate your business with the new energy Spring brings.

We hope you will enjoy catching up on the latest news from Thalgo Group brands Perron Rigot, Terraké, Ella Baché, Couleur Caramel and Les Fleurs de Bach. We work with fantastic brands and wonderful people, and we hope you enjoy working with them too.

So, on behalf of the Thalgo Group team, we hope you enjoy reading this issue and please do keep your stories coming in for future features – we love to hear all your news!

Marian GreenManaging Director, Thalgo Group

TELL US YOUR NEWS! We’d love to hear from you - email us your stories and pictures at [email protected]

THALGO EXCELLENCE AWARDSEvery year, THALGO recognises its top spas and therapists through an awards programme. The categories are Spa/Salon of the Year and Therapist of the Year. Shortlisted therapists are mystery shopped during April and the fi nal winners are judged by Managing Director, Marian Green. Winners receive a trip to Paris with complimentary treatments at Villa THALGO, our fl agship Paris day spa.

Entry is now closed for this year’s awards. The winners will be announced in May at an awards ceremony for Platinum and Gold* customers in Central London.

*Formerly ‘Crystal’ and ‘Star’. See 2011 Ladder of Loyalty for full details of account levels and benefi ts.

Plat

inum Spa 2011

Excellence in Bea

uty

newsTHALGO INTERNATIONAL CONFERENCE IN MONTE CARLOThe bi-annual THALGO International Conference took place in Monte Carlo from 2nd-5th November 2010, attended by THALGO distributors from more than 60 countries. As well as exciting new launches for 2011, CEO Mr Jean-Claude Sirop and Managing Director Bernard Sirop also presented plans for the future, which place THALGO fi rmly at the forefront of the spa and professional beauty market. During the economic downturn, not only has THALGO continued to innovate, expanding and strengthening its offering; it has also invested considerably in building the brand, to make sure it is in a strong position for the future.

TERRAKÉ SELECTED BY WALDORF ASTORIA COLLECTIONOur luxury spa brand Terraké has been chosen for treatments in the ‘Escape’ area of Kallima Spa, a new development set in the grounds of the London Syon Park Hotel. The brand’s concept of four universes and spa luxury fi ts perfectly with Kallima’s ethos of providing a personalised spa experience.

THALGO TREATMENTS AT EDINBURGH AIRPORTBeauty salon Inside & Out is expanding its business to offer spa treatments at Edinburgh airport using THALGO. Gavin and Lian McAdam have developed a cleverly designed unit, with treatments carried out inside and a retail area on the outside.

4 THALGO NEWS SPRING 2011

THALGO CHOSEN BY FRED OLSEN CRUISE LINERSTHALGO has won a contract to become the exclusive spa brand on board selected Fred Olsen Cruise Liners, sailing on world cruises to include the Caribbean. Fred Olsen Cruise Liners is still a family business with origins dating back to 1848.

NEW CENTRAL LONDON SPAS FOR THALGOThe new year sees new THALGO spa openings in Central London, with the Chuan Spa at Langham Hilton near Oxford Circus and the spa at St James’ Health Club off Piccadilly set to open in early 2011. St James’ Health Club will also be offering Thalgo Group brand Terraké.

MOOR HALL CELEBRATES 50 YEAR ANNIVERSARY

NEW PR AGENCYTHALGO has appointed a new PR agency to help increase press coverage and consumer awareness in the UK. Pure PR is one of the UK’s top beauty PR agencies and is based near Oxford Circus, close to the major publishing houses. Thalgo UK Managing Director Marian Green said of the appointment, “I am delighted to be working with Pure PR, who I am sure will achieve great results for THALGO and I look forward to seeing more press coverage for our great brand. THALGO is a longstanding favourite of many beauty editors and Pure will be building on this, to consolidate awareness, re-educate journalists about the brand, and signifi cantly increase coverage.”

Best Western Premier Moor Hall Hotel & Spa in Sutton Coldfi eld, West Midlands, is celebrating its 50th year of family ownership in 2011. Michael Webb acquired Moor Hall in 1961 when the hotel had 17 bedrooms. Since then, Moor Hall has developed to its present complex of 82 bedrooms, eight conference rooms and a leisure centre with indoor pool, sauna, steam room and Jacuzzi. The THALGO Platinum status spa at the hotel opened six years ago and has recently opened its fourth treatment room to meet high demand for treatments.


FUTUREIN THEINVESTING

NEW LOGOThe fi rst step was to take a fresh look at the logo. The oval and wave have been removed and the typography re-worked, to give a modern logo that really stands out.

PACKAGINGPackaging is the fi rst thing the customer sees on the shelf and it infl uences their experience of the product and the brand, so this was the next thing to consider. The challenge was to improve the packaging while keeping it recognisably THALGO.

The new outer packaging is natural and matte with an iridescent effect, making it more high-end and more in keeping

with our premium spa brand positioning. Colour segmentation has also been introduced to help consumers navigate the range and to differentiate the product categories on the shelf.

Bottles, jars and tubes have also been redesigned.

The fi rst appearance of the new packaging will be the new Suncare range, followed by Anti-ageing (scheduled for launch in September). Following that, all packaging will be updated.

Anti-ageing packaging

THALGO MEN

ExceptionalBody

packaging


THALGO is set to be rebranded in 2011, with a new logo and new packaging. Also being introduced is a new tester stand, counter-top merchandiser and new carrier bags.

NEW TESTER STANDThe new tester stand features removable shelves for fl exible display options. The shelves have interchangeable colour coded base layers that represent the different ranges, and do not have slots for products, so that the display can be easily updated. A removable visual can also be regularly updated.

NEW SAMPLESSamples will be presented in tubes instead of sachets, a more convenient option for the consumer as they are re-sealable. They also add a higher perceived value for giveaways.

Exceptional samples will be boxed.

Skin Solutions packaging

Imag

es show

n are pro

totyp

e packag

ing.


Improved results for your clients Increased revenue for your business

Homecare products

Professional consultation

Treatments

Nutrition

Medi-spa

Introducing 360°Beauty by THALGO


THALGO offers a complete treatment approach, for improved results both for your clients and your business.

Special Trial OfferTrial Thalasso-Nutrition® in your spa or salon and see the results for yourself, with this great offer.

Order any 12 Nutrition products at 10% off & get this counter-top display FREE + a Thalasso-Nutrition® poster + 10 brochures. Offer valid for a limited time only.

100% natural active ingredients, no preservatives (except Slim 7 drink). Developed in partnership with nutrition and thalassotherapy experts. Scientifi cally evaluated through clinical tests.

We all know combining treatments with homecare improves results by continuing a skincare regime in between treatments, but what about targeting beauty concerns such as anti-ageing, dry skin and slimming from within? With THALGO’s Nutrition range, you can offer your clients added effectiveness. While skincare products act topically, nutritional supplements penetrate deeper, for a complementary action that boosts results.

Effectiveness at the heart of the cellsTHALGO’s range of nutritional supplements is unique. It is based on marine algae ingredients which can deliver greater effectiveness than land-based plant ingredients due to the body’s natural affi nity with the sea, which allows our bodies to better absorb the ingredients.

Medi-spaThe fourth element of the 360° approach is our medi-spa equipment, which provide hi-tech results for clients seeking a more powerful treatment. THALGO now offers a micro-dermabrasion machine with light therapy, and a state-of-the-art slimming machine, iPulse, which combines 5 technologies in one for maximum results. As you would expect from THALGO, they deliver great results.

Capitalise on the emerging ‘hi-tech beauty’ trend with THALGO. Flexible fi nancing and trial options available.

Professional consultationThe starting point, and following through the client’s entire treatment programme, is the therapist and the professional consultation they provide. The expertise of THALGO therapists is essential to the 360° approach, and is what brings all the elements together and ultimately delivers results. To support this consultation, THALGO provides a range of marketing material such as programme cards (Marine Algae Detox, Slimming Quick Fix, Cellulite age 25+ and Advanced Cellulite programmes are all available to order).

A new diagnostic machine launching later this year will be an invaluable tool to assist you, especially with a Nutrition recommendation. Combine the results with new tube samples for your client, for an effective and convincing product recommendation that will convert into product sales.

TRY A DETOXING MARINE ALGAE BODY WRAP:

Choose from the classic 3 Algae Wrap (also available as an express

treatment), or the new Express D

etox Algae Wrap* and discover the

powerful detoxifying properties of seaweed.

*Subject to availability

MARINE ALGAE

DETOX PROGRAMME

Plasmalg Gel:

Apply before a Micronized

Marine Algae bath to

accelerate

absorption

of the active ingredients.

Thalassobath:

Create a relaxing an

d

remineralising bath with

sea salts an

d marine algae.

Micronized Marine Algae

sachets:

Add to a bath, or add water

to create a rebalancing fac

e

or body mask.

Cryodetox Mask:

Detox your skin with this

new mask from the Oxygen

Anti-pollution skincare range.

Iodalg: a 100% natural

treatment to boost

metabolism or kick-

start a sli

mming

programme.

L’Océane: pure seawater

supplements, ideal if

you’re overworking

or suffering from low

energy levels. Ocea Draine:

The 10 day detox programme to cleanse and boost yo

ur system.

CONTINUE YOUR DETOX PROGRAMME AT HOME:

BOOST THE BENEFITS FROM WITHIN:

Discover Thalgo’s detoxifying nutritio

nal supplements based on marine ingredients.

www.thalgo.com

Cellu-Thighs:

An intensive treatment

using “express slimming”

technology to smooth

unsightly dimpling.

(125ml tube, RRP £43.45)

Flat Stomach:

This double-technology

gel-cream has a

“corseting” effect,

streamlining and fi rming

the abdominal area.

(125ml tube, RRP £40.35)

RESHAPE YOUR BODY

PROGRAMME

KEEP UP THE GOOD WORK AT HOME:

THE SALON TREATMENT:

Slim & Sculpt Expert Body Treatment

During this fi tness inspired treatment a unique fat burning

massage is combined with Slimming and Firming body wraps.

If you’re serious about results, this is the treatment for you.

Recommended as a course of 6 treatments for maximum benefi ts.

Slim & Sculpt Capsules: Two different capsules to help you slim

down and fi rm up, containing algae-based active ingredients.

(28 Sculpt capsules, 28 Slim tablets, RRP £24.00)

SLIMMING & FIRMING ACTION FROM WITHIN:

Age 35+/Stubborn

cellulite and loss

of fi rmness

www.thalgo.com

Ask your therapist for advice on which Thalgo nutritional supplement is right for you.

Slimming & Firming

Cream:

Double action for high

performance anywhere on

the body where you need

slimming and fi rming.

(200ml tube, RRP £49.05)

ThalgoSculpt Expert

Cream:

A deliciously fresh body

cream for all over fi rming.

(200ml pot, RRP £50.60)

Bust & Décolleté:

Plump up your bust and

fi rm your décolleté.

(50ml bottle, RRP £40.35)

THE SALON TREATMENT: Thalgomince Warm Body Wrap The active ingredients actually reprogramme fat storing cells,

while the specific massage technique helps to banish cellulite

and leave skin smooth and “orange peel” free.

Recommended as a course of 6 treatments for maximum benefits.

CELLULITE BUSTING PROGRAMME

Thalgomince Exfoliator: First, exfoliate the skin with this unique anti-cellulite exfoliator to maximise the results of the treating products. (150ml, £29.50)

Thalgomince LC24 Concentrate: Next, spray this intensive treating product to problem areas. (100ml, £38.00)

Celluceane is a nutritional supplement that combats water

retention, poor blood circulation and cellulite. (20 sachets, RRP £21.00)

CONTINUE THE EFFECTIVENESS AT HOME:

TACKLE CELLULITE FROM WITHIN:For extra effectiveness, tackle cellulite from within with Celluceane.


Thalgomince Cream LC24: Finally, apply this anti-cellulite body cream, which diffuses active ingredients throughout the day. (200ml, £41.00)

www.thalgo.com

Age 25+/Cellulite and dimpling

THE SUPER SLIMMING SALON TREATMENT:

Frigi-Thalgo Body Wrap This refreshing body wrap gives instant results and is great for

tackling cellulite. It also boosts circulation and relieves tired

and heavy legs. Recommended as a course of 6 treatments for maximum benefits.

Frigimince Spray: Contains Golden Chamomile to break down fatty deposits - spray on to hips and thighs to improve the appearance of cellulite. (150ml spray, RRP £26.50)

CONTINUE YOUR TREATMENT PROGRAMME AT HOME

WITH THE ASSOCIATED PRODUCTS:

Ocea Draine: Detox your system with this 10 day cure,

essential to prepare the body before a slimming programme

and boost results. (10 vials, RRP £25.00)

SPEED UP RESULTS:

SLIMMING QUICK FIX PROGRAMME


Feather Light Leg Gel: The Menthol and Camphor complex in this refreshing gel instantly relieves tired and heavy legs. (150ml, RRP £25.00)

www.thalgo.com


Our new range of certifi ed organic infusion teas is ideal to offer in the spa and to use at home. With delicious fl avours, these relaxing teas also have added benefi ts – choose from Serenity (to restore harmony and help give you a good night’s sleep), Refi ning (slimming), Digestion (to reduce bloating and digestive discomfort), Draining (detoxifying and anti-water retention) and Light Legs (relieves tired and heavy legs). Each tea contains a combination of algae and plant ingredients.

PRODUCT innovation by THALGO

NEW

RGANIC INFUSION TEAS

INFUS’OCÉANES MUG gift with purchase for launchAsk your Account Executive or Customer Services about our special launch offers.

FACEPreserve the beauty of your skin in the sun.

Age Defence Sunscreen Cream SPF 50+Very high protection

Age Defence Sun Cream SPF 30High protection

Age Defence Sun Fluid SPF 15Medium protection

BODY

Luxurious sun protection products with ultra-light, smooth textures for a bare-skin feeling.

Age Defence Sun Lotion SPF 30High protection

Age Defence Sun Lotion SPF 15Medium protection

Satin Tanning Oil SPF 6Low protection, body and hairNEW

PATENTED TRIPLE PROTECTION SUNCAREAnti-UV, Anti-ageing, Anti-dark spotsWith a sweet holiday scent and luxurious golden-bronze packaging, this is a new range to really get you excited for the sunshine!


AFTER-SUNSoothe and repair the skin after sun exposure with these ultra-nourishing after-sun products.

Sun Repair Cream-MaskThis hero product is a must-have to effectively soothe sunburn.

Hydra-Soothing LotionSubtle iridescence to highlight a beautiful tan and soothe sun damaged skin.

BRONZING BOOSTERSBronzing Activator LotionA melanin enhancer for the face and body to accelerate and prolong your tan.

Self-tanning CreamFor a naturally bronzed complexion without the sun.

NUTRITIONAL SUPPLEMENT Ocea SunTo prepare and prolong your tan, start before you hit the beach! Combine THALGO’s new suncare range with our sun supplement, Ocea Sun, which helps protect skin and eyes from the dangers of the sun and gives a deeper, longer-lasting tan.

Terre & Mer draws its active ingredients from the sea and Mediterranean plant life for a wholly authentic, sensorial and effective facial skincare range that adapts to each woman’s needs. This year, THALGO introduces new products to the range with bigger sizes and new formulations.

NEW Eye Contour Cream with Organic Olive Leaf

A rich, velvety cream that gives your eyes a youthful pick-me-up while respecting the fragile skin of the eye contour area. Its hypoallergenic formula is ideal for even the most sensitive eyes.

NEW Hydrating Vital Masknow available in retail

Due to popular demand, this ultra-moisturising mask with Organic Olive Leaf is available in retail. This rich cream-mask intensely moisturises and nourishes all skin types.

COMING

SOON...

A new face and body

protocol for a complete

organic pampering

experience.

Reformulated for use around the delicate eye area:

Terre & Mer, the certifi ed organic skincare range from THALGO, is expanding!

360°Beauty

Marine Cleanser now in a 200ml bottle

Thanks to its light and fl uid texture, Marine Cleanser with Organic Orange Blossom gently cleanses the skin in one single step to remove all impurities. Contains no added colour or artifi cial fragrance - perfect for sensitive skin.

Marine Toner now in a 200ml bottle

Tones and softens the skin with Organic Orange Blossom fl oral water to provide the marine nutrients and trace elements needed to balance the skin, leaving it replenished and energised. Contains no added colour or artifi cial fragrance.


with a Thalgo treatment or

product to claim your FREE gift*

Gift contains: Romantic organic lavender massage oil

(35ml) + full size Vital Cream (50ml moisturiser from

Thalgo’s certifi ed organic skincare range, Terre & Mer)

*Minimum spend £50, gift available while stocks last

www.thalgo.com

Getfor

Valentine’s Day!

Worth£37

16/12/10 16:20:58

TRY A DETOXING MARINE ALGAE BODY WRAP:

Choose from the classic 3 Algae Wrap (also available as an express

treatment), or the new Express Detox Algae Wrap* and discover the

powerful detoxifying properties of seaweed.

*Subject to availability

MARINE ALGAE DETOX PROGRAMME

Plasmalg Gel: Apply before a Micronized

Marine Algae bath to accelerate absorption

of the active ingredients. Thalassobath: Create a relaxing and remineralising bath with

sea salts and marine algae.

Micronized Marine Algae

sachets: Add to a bath, or add water

to create a rebalancing face

or body mask. Cryodetox Mask:

Detox your skin with this

new mask from the Oxygen

Anti-pollution skincare range.

Iodalg: a 100% natural treatment to boost

metabolism or kick- start a slimming programme.

L’Océane: pure seawater

supplements, ideal if you’re overworking

or suffering from low energy levels.

Ocea Draine: The 10 day detox programme to cleanse and boost your system.

CONTINUE YOUR DETOX PROGRAMME AT HOME:

BOOST THE BENEFITS FROM WITHIN:

Discover Thalgo’s detoxifying nutritional supplements based on marine ingredients.

www.thalgo.com


Promotions are an essential tool to drive sales in your business. THALGO now offers a comprehensive menu of ready-made promotions to choose from, to boost treatment bookings and product sales.

The way THALGO delivers promotions has changed for 2011. To help you get the most out of promotions and increase sales in your business, you can now benefi t from the following:

Plan ahead and sign up for a full year to get £150*

Free marketing material* to support promotions

Enticing GWP to encourage clients to take up the promotion

Option to order GWP individually – a more fl exible alternative to help shift stock already on your shelves without having to order more product

Broad appeal – whichever THALGO treatments and products you offer, our range of promotions are designed to be suitable for everyone

Receive a promotion pack with your order, containing guidelines on how to get the most from the promotion

Email alerts to remind you when a promotion becomes available to order and anything else you need to know

Enter our Best Promotion Display competition for the chance to win your next promotion free*

*Terms & conditions apply.

UPCOMING PROMOTIONS

Mother’s Day: Mother’s, treat yourselves with a free vanity bag and travel size goodies, when you book a THALGO treatment or purchase a product.

Spring Beauty: Buy a cream and a serum and get a mask free.

Body Boot Camp: Book a THALGO slimming treatment and receive a travel size Frigimince Spray. Book a course of 3 treatments and receive a full size slimming product of your choice.

Travel Essentials: Receive a free travel kit when you purchase 2 or more of THALGO’s Travel Essentials products.

Order by 4th March Order by 12th March Order by 13th May Order by 17th June

Contact your Account Executive or Thalgo Customer Services today to order or for more information: Tel: 020 7512 0872 Email: [email protected]

NEWTHALGO


Going back to THALGO’s

ROOTS14 THALGO NEWS SPRING 2011

THE ORIGINAL MARINE BEAUTY AND SPA BRANDBased in the South of France, THALGO has over forty years of expertise in drawing on the riches of the sea to develop highly effective skincare products and exceptional professional beauty treatments.

THALGO was founded back in 1964 when a French pharmacist conducted research into utilising marine algae to treat medical and cosmetic concerns. His initial aim was to manufacture seawater and algae-based products to alleviate skin conditions such as scarring, eczema and psoriasis.

The name “THALGO” is an amalgamation of “thalassotherapy” and “algae" and was fi rst registered in 1968. Ever since the 1800s, treatments using seawater and algae-based products have been highly popular in Europe and have long been recognised for their amazing abilities to treat wide-ranging problems such as arthritis, rheumatism, skin conditions and blood circulation disorders. The French coined the term "thalassotherapy", which is the treatment of the body using seawater. It is considered to be so benefi cial and effective that it was prescribed by doctors in France as a medical “cure”. Sadly, thalassotherapy is not available in the UK primarily due to the considerable fi nancial implications of building an authentic thalassotherapy spa (it must be next to the sea so that vast quantities of seawater can be pumped into the spa).

Initially, thalassotherapy used crushed or pulverised seaweeds, which were then made into poultices, in its therapies. The breakthrough came in 1966 with THALGO’s development of “Micronisation” and the subsequent registration of a process patent and a medical patent. The scientifi c explanation of Micronisation is that with conventional pulverised marine algae, the tough and rubbery cell walls are simply fl attened, liberating little more than their pigments, while Micronisation

“explodes” the algae cells, allowing the dissolution of their mineral salts and trace elements in water. THALGO’s signature treatments such as the 3 Algae Wrap using Micronised Marine Algae form part of the thalassotherapy cure at many thalasso centres.

There are 25,000 different species of algae. THALGO uses many different types in their product ranges, which

contain high proportions of vitamins, minerals and trace elements known for their detoxifying, healing and rebalancing properties. The algae are harvested off the coast of Brittany only at the equinoxes, when nutrients are at their maximum.

In 1975, the Simone Weil directive came into force, stating that only a chemical engineer or a pharmacist could make and sell cosmetic products, creating a strong demand for professionally-made products for beauty salons.

With this new directive in place and the continuing success of the MMA innovation, from 1978 onwards THALGO branched into the cosmetology fi eld with the introduction of plant, fruit and protein-based lines.

In 1981, the Laboratory and production moved to Roquebrune-sur-Argens in the South of France and THALGO recruited its fi rst overseas distributors - with Thalgo UK as one of the fi rst.

Today, THALGO has the widest range of marine skincare to meet any skin or beauty concern, whether it is detox, fi rming, anti-ageing, rebalancing, purifying, weight-loss or simply relaxation.

THALGO is currently available in over 500 outlets in the UK, including Hoar Cross Hall, St David’s Spa, The Scotsman in Edinburgh and Harrods Urban Retreat. Worldwide, THALGO is available in over 20,000 outlets in 90 countries, with over 500 resort spas.

While we are focused on looking to the future, THALGO’s heritage is also one of its greatest assets. With that in mind, let’s take a look back at THALGO’s history and the inspiration for the brand: the sea...

THALGO has the widest range of marine skincare to meet any skin or beauty concern

THE SEA AND USOur bodies have a remarkable affi nity with the sea. Evolutionists believe life began in the sea, and the fi rst living organisms were single cell blue algae. What’s more, our bodies are made up of roughly 70% water and if you compare blood plasma with seawater, their make-up is virtually identical. This goes a long way to explaining our bodies’ remarkable affi nity with the sea and therefore the effectiveness of marine ingredients.

Algae are super-plants with incredible nutritional propertiesOne of the best ways to get the benefi ts of marine ingredients even when you’re not by the sea is THALGO’s range of nutritional supplements.


Spring is a great time to re-evaluate your business. It’s a time for renewal and change.

Put a into your Business

Marian Green Managing Director, Thalgo Group


Spring is the perfect time to see how the resolutions you made at the beginning of 2011 are holding up... You may have decided to implement a new idea or pledged to do something for your business – do you need to give those resolutions a renewed focus?

Here are some tips for putting a spring back into your business. To put any change into practice requires determination, perseverance and commitment to what you want to achieve, so you will be needing the increased energy and lease for life that Spring brings!

Revisit your business plan; what needs to change since you last looked at it? What were your achievements in 2010? Ask some tough questions and be prepared to learn from things that didn’t work as you had hoped. As your business grows, you need to change and grow along with it. Think about your USP (Unique Selling Point) and don’t lose sight of it; use this as a feature in all your marketing and promotional activity.

A solid marketing plan ensures sales and without sales you do not have a business. Create a plan to include monthly promotions, and deliver it to your team so they are fully prepared. This will help to keep things fresh and make sure you always have something happening. Having a plan will make the whole process a lot easier, so I strongly recommend it!

Learn Be mindful of your weaknesses and work upon improving them. If you can’t do it, fi nd the right people who can. Learn about new treatments, products and trends. Research and attend shows or seminars. Try out new treatments yourself, conduct surveys and ask friends for their opinions. Develop a passion for learning - one common denominator can be found in all successful business owners and that is a passion for learning.

Give your team a boost A business is nothing without its people, so give them a lift with a team-building activity. Make sure they are well rewarded and incentivised, and make sure they have opportunities for development and learning, which is key to motivation.

Reconnect with your customers by carrying out a survey, holding a customer event or renewing communication with a newsletter. Spend time with them, fi nd out what they want, what they need and work on your business to provide this; it will help you to make good business decisions. Your customers are looking for solutions to their problems. Although you are selling services and products, solutions are the key to happy customers who will return.

Reassess your fi nancials It’s important to understand your fi nancials – cash fl ow and profi tability must come fi rst so set aside some time every week to keep tabs on where the business is sitting. Make a forecast of where you want to be, track your actual turnover and make any necessary adjustments.

Refresh your knowledge of regulatory issues It’s a good idea to make sure you are up-to-date on regulation - check which licences, registrations and permits you need, and consider subscribing to an employment law advice line.

Network There is no need to be alone - take advice from a business coach, join trade associations or groups such as LinkedIn; utilise social media and webinars. Link with other local businesses where you can promote each other. Attend trade shows, conferences and local business networking groups.

Touch base with your suppliersDo you know what’s new with the brands you stock? Have they sent you information on what’s happening in 2011? Your suppliers can offer support in many ways and will work with you to understand your business and make the most of your resources.

Ultimately, it’s about refreshing and re-energising your business. It will be infectious for your staff and will reap rewards.

Here’s to a successful Spring 2011!

... you will be needing the increased energy and lease for life that Spring brings!


A STICKY BUSINESS

Waxing & RetailWaxing is an area where the sale of take-home products is often overlooked, and yet it presents a number of unique retail opportunities and benefi ts. Perron Rigot educators Andy Rouillard and Irma Waters look at the profi t potential of retailing for waxers.

In addition to providing the convenience of a one-stop shopping service for your clients, retail sales bring extra revenue into your business and ensure your customers are using the correct homecare products between appointments.

As a natural extension of the treatment itself, clients will trust your judgement and advice if you approach retailing with honesty and integrity. First-time waxing clients in particular will value your advice and recommendations; many will not know how to look after their skin properly at home or where to buy suitable products outside the salon, so why leave it to chance?

With this in mind, here are a few ideas from the Thalgo Group to get you started.

PA R I S

Co

pyrig

ht® JJ C

ollo

t - Perro

n Rig

ot 18 THALGO NEWS SPRING 2011

AFTER-WAX GELS & LOTIONSPerron Rigot offers boxed retail versions of its popular waxing after-care products, allowing customers to continue the salon experience at home. Attractive price points and generous 200ml sizes ensure added value over several appointments.

Refreshing Gel is specifi cally formulated to cool and calm sensitive skin after hair removal. Containing Honey and Mimosa extracts – which are known for their healing ability in the treatment of skin burns – Refreshing Gel is also ideal for use after sun exposure.

For those needing extra care, Moisturising Milk is a rich, silky-textured lotion that soothes and restores moisture after waxing. An excellent retail item for keeping skin hydrated between appointments, which helps to prevent in-grown hairs.

HAIR RETARDANT PRODUCTSOffer your clients the Biodépyl post-depilatory range from THALGO to slow hair growth and maximise waxing results all year round. The Biodépyl salon and homecare programme contains an exclusive cocktail of active ingredients to soothe and protect the skin from irritation after waxing, intensely moisturise, and retard hair re-growth.

Comprising a concentrate for salon and home use, plus a hydrating body lotion and cooling gel for sensitive areas, the Biodépyl line has been proven to reduce re-growth density in the areas treated.

EXFOLIATING MITTS & SCRUBSNatural loofahs, nylon body mitts, brushes and gloves are ideal retail opportunities in the fi ght against in-grown hairs.

Cosmetic scrubs containing gentle abrasive particles are a popular alternative and have the added benefi t of introducing clients to your salon skincare line. We like THALGO’s Descomask Body Scrub, a creamy exfoliant with microspheres, Butcher's Broom and Mallow extract; and Anti-Stress Body Scrub from Les Fleurs de Bach, a deliciously scented sugar scrub containing Bergamot, Lavender and Apricot pip oil.

Starting a few days after their appointment, instruct your client to exfoliate gently in the bath or shower up to three times a week. It also helps if they exfoliate lightly every morning for a few days before their next appointment, to lift the hairs and slough away any dead skin cells that might otherwise cause poor waxing results.

BATH SALTSBath salts are high in minerals and other naturally occurring elements with antiseptic and soothing properties for the skin. A handful of sea salt added to bath water is a pleasant way to both prevent and treat bacterial infection in the follicles.

Try THALGO’s Thalassobath Sea Salts, with benefi cial algae extracts and salts from the Atlantic, Pacifi c and Indian oceans. Alternatively, Micronized Marine Algae sachets are a convenient solution, containing 100% natural algae powder with a high concentration of detoxifying and skin-soothing minerals, trace elements, vitamins and proteins.

MOISTURISING BODY LOTIONDry skin can lead to ingrown hairs if the new hair is unable to break through the upper layers of the epidermis.

Applied daily, a light moisturiser such as THALGO’s Soft Hydrating Emulsion or Les Fleurs de Bach’s new Anti-Stress Body Lotion will keep the skin supple, and when coupled with regular exfoliation can enable hairs to grow through normally.

SUNSCREENSun protection is essential after waxing the face or other exposed areas of skin, to prevent hyper-pigmentation. Stock a good quality sunscreen with UVA and UVB protection, such as THALGO’s new suncare range.

TIPS FOR SUCCESSFUL RETAILINGExplain the benefi ts of using the correct homecare products during your consultation, not at the till. This way you have your client’s undivided attention and the recommendation of homecare items becomes part of the treatment itself.

Be proactive. Experience has shown us that areas such as the upper lip, chest and back often break out after fi rst-time waxing, and that people with dry skin frequently suffer with in-grown hairs… So don’t wait for your client to phone or show up at their next appointment and tell you they got pimples or in-grown hairs; suggest something to help prevent and treat the problem before it occurs.

Package items together for a ready-to-go homecare kit (for example: THALGO’s Descomask Body Scrub, Biodépyl Concentrate and moisturising Biodépyl Fluid). Don’t forget to include written instructions on usage.

The correct homecare routine will enable your clients to enjoy the results of their wax for longer, and the use of appropriate products is part of that process. As with all skincare services, assisting your clients in getting the most out of their treatment will go a long way towards ensuring repeat visits and the long-term satisfaction of customers.

...clients will trust your judgement and advice if you approach retailing with honesty and integrity...

Andy Rouillard is one of Perron Rigot’s resident waxing specialists and the owner of a busy men’s salon in Hampshire. Andy runs Habia-endorsed classes in advanced waxing techniques across the UK, with monthly

workshops at Thalgo Head Offi ce in London. Call 0207 512 0872 for dates and details.


Expert Network

Join the

Perron Rigot is proud to work with two of the most respected authorities in waxing, Kim Lawless (The Wax Queen) and Andy Rouillard, both of whom lead our expert training courses as well as running their own busy waxing salons, contributing to trade magazines and carrying out waxing masterclasses and demonstrations at exhibitions and events.

Therapists trained by Kim and Andy on our female and male intimate waxing courses gain skills that set them apart

from the competition and represent a network of waxing experts we know will deliver a quality wax, the Perron Rigot way. When looking for a new salon, what prospective clients really want to know is that their wax will cause minimal pain and that hair will be removed as effectively and effi ciently as possible. That’s why we are creating the Perron Rigot Expert Network, a way for clients to fi nd their perfect wax. To be part of the network, you must have attended a training course with Kim or Andy, and you must keep up your skills by attending a Perron Rigot training day every year. You will be listed on the new UK Perron Rigot website, to be launched later in 2011, and you will receive a window sticker to display in your salon.

See full Terms & Conditions for details. Therapists already trained by Kim or Andy can contact Perron Rigot Marketing on 020 7512 0872 to discuss joining the network.

Coming soon...

The Perron Rigot Rewards CardLoyalty is key to ensuring revenue from waxing. To achieve it, you need the combination of a great quality wax and an effective technique – both of which you can get with Perron Rigot through our high quality waxes and expert training. Also important in ensuring loyalty is marketing. Soon to launch is our new Rewards Card, which you can use in your salon to boost repeat business.


Ouch!Ooha

little more

and a little less

“All across the UK, salons are advertising Brazilian Waxing. Only trouble is, they’re not doing a true Brazilian Wax and clients are now seeking out salons that do,” says Lawless, one of the UK’s most sought-after waxing trainers and one of Perron Rigot’s resident waxing experts. Kim Lawless is known for developing her own extreme waxing technique. Once your clients have been waxed her way, says Kim, they will stay loyal to you forever. Even better; it isn’t seasonal as they become addicted to being smooth all year round.

Kim’s female intimate waxing courses take place at Thalgo’s London training centre – call 020 7512 0872 for dates and to book your place.

Follow us on FacebookJoin the waxing revolution on Facebook and be the first to hear about news and special offers.

Visit www.facebook.com/perron.rigot.uk

Learn the art of female intimate waxing with the

Wax Queen, Kim Lawless.


Four Seasons Resort, Provence

Terraké is the ‘accessible luxury’ spa brand created by Thalgo. In the four years since its launch, Terraké has fi rmly made its mark and impressed spa managers and guests alike, the world over.

The Terraké range can now be found in more than 120 spas in 26 countries, from the Maldives to Provence, Mauritius, Portugal and Morocco. It has been chosen by hotel groups such as the Four Seasons, the Waldorf Astoria Collection and Hilton. In the UK, Terraké spas include the prestigious Pennyhill Park in Surrey, Armathwaite Hall in the Lake District and Hillbark Hotel in Cheshire – along with new openings Kallima at London Syon Park (Waldorf Astoria Collection/Hilton) and St James’ Health Club off Piccadilly in Central London.

Terraké treatments provide a luxurious spa experience,

with every detail of the guest experience thought out, while delivering treatment results – from anti-ageing to slimming or nourishment for dry skin. It is the combination of Thalgo’s expertise in spa and the science of skincare over 40 years that makes Terraké a must-have range.

The name Terraké literally means ‘a globe of earth and water’ and refers to the birth of the earth, from which Terraké takes its inspiration. Terraké celebrates the four essential elements of the earth that subsequently developed: air and light, water, plant life and earth.

Designed FOR THE SPA connoisseur


...Discover the four sensorial universes of Terraké...

Hilton Resort & Spa, Mauritius Lily Beach Resort & Spa, Maldives Kenzi Menara Palace, Marrakech

Energising Sparkling MistBelonging to the of Air and Light universe, this is a refreshing cellular energising water with soothing and protecting properties, featuring Edelweiss found on mountain peaks that has developed a natural defence mechanism against external aggressions such as UV and cold weather conditions. It is sprayed over the skin after cleansing and can be used for a refreshing spritz throughout the day.

Massage CandleCandles and massage are synonymous with sensorial relaxation. Terraké has combined them in this new on-trend product, which is used in the new Earth & Fire ritual. Guests can also purchase the candle to use at home.

NEW PRODUCTS


Madame Ella Baché was a pioneer in skincare innovation. She launched the fi rst hot wax in Europe in 1930, was the fi rst to use AHAs in cosmetics, and the fi rst to put an ingredient listing on her products. The discovery of hyaluronic acid’s moisturising properties can also be put down to her R&D work. A Hungarian chemist living in Paris and a contemporary of Estée Lauder and Helena Rubinstein, Ella Baché discovered the benefi cial properties of food-based active ingredients and their ability to restore skin’s radiance.

After working for cosmetic brands developing formulas, she set up her own line from her beauty salon on the famous Rue de la Paix in Paris, in 1936. Over 70 years later, the brand remains strong and true to her values of marrying science with nutrition to create beauty recipes women would enjoy sharing and passing on. Today, we call Ella Baché’s unique approach NUTRIDERMOLOGIE - it’s the skincare science that harnesses the properties of food-based active ingredients, for healthy and beautiful skin.

NUTRIDERMOLOGIE

Skincare science combined with beauty foods, for skin good enough to eat...

Ella Baché


Tel: 020 7512 0872 Email: [email protected]

...the brand remains strong and true to her values of marrying science with nutrition...

SPA BO

DY

FAC

IALS

ORG

AN

IC

RAD

IAN

CE

MEN

'S SKIN

CA

RE Beauty recipes to share WITH YOUR CLIENTS

CRÈME TOMATEThe classic Ella Baché product and still a bestseller today, Crème Tomate is a radiance boosting moisturiser full of antioxidants from tomatoes. The hugely popular range based on tomatoes is set to be expanded in 2011 with an eye cream, a cleanser and a body product.

ETERNITY ANTI-AGEINGThe Ella Baché range also includes Eternity, complete anti-ageing for age 50+ featuring olive oil, also set to be expanded in 2011 with an anti-ageing mask.

Discover the rest of the range, including Nutri’Action for dry skin, which contains honey, and the purifying range for oily skin with halibut oil and citrus fruits. Ella Baché has also recently launched a men’s line, which will be added to this year.

Ella Baché was acquired by the Thalgo Group in 2003, following which it underwent a dramatic rebranding. After a brief hiatus it is now available again in the UK. Thalgo UK Managing Director

Marian Green comments, “Ella Baché is a wonderful, modern and fresh brand. It is something truly different, and its playful visuals are incredibly enticing for consumers. It’s one of the best known beauty brands in Australia and there are so many people looking for this range in salons in the UK. I love the treatments; they are so relaxing, and the products are fantastic – my skin always looks amazing after an Ella Baché facial.”

...my skin always looks amazing after an Ella Baché facial.

““


"This season, it’s all about bright, bold colours. This was a key trend at the Spring/Summer shows,

from Versace to Prada, Roland Mouret and Armani.

Experiment with bold lips, or use a bright block colour

on the eyes like Bollywood Violet eye shadow from the

new Couleur Caramel Spring/Summer collection.”

Angela Davis-Deacon, session make-up artist and Couleur Caramel Ambassador.

Multi-purpose CAse

Gloss 819 Caramel Saffron

Lipstick 249Beti Pink

Lipstick 110

Bindi Purple

Terre Caramel 209

Pearly Golden

Cream Eye Shadow 19

5

Kamal Lavender

Cream Eye Shadow 19

4

Munnar Green

Lipstick 250

Sari Coral

Eye-Shadow

120

Bollywood

Violet

Nail Polish

845

Bindi Pur

ple

Nail Polish

843

Beti Pink

Nail Polish

844

Sari Coral

Spring/Summer2011 COLLECTION

Introducing the new Spring/Summer 2011 Collection, Holi Colours! This spring, Couleur Caramel takes you on a journey into the heart of India, into a world of infi nite, enchanting colours. Experiment with daring contrasts using the unique palette.


NEW HYDRACOTON FOUNDATIONThe easiest and most natural way to create perfection...

With a delightfully velvety texture that caresses the skin, Hydracoton Foundation provides beautiful coverage for a natural and fl awless result, with the added bonus of a host of skin-caring properties. With a unique combination of organic ingredients, highly concentrated in essential fatty acids (omega 3 and 6), phytosterols and tocopherols – natural anti-oxidants that protect the skin from ageing and the harmful effects of the sun – this wonder foundation is a source of balance and hydration for all skin types.

HYDRACOTON RANGE Available in 6 perfectly natural shades.

COMPACT FOUNDATION STICKSThis foundation gives excellent coverage and is a handbag essential. Ideal for combination/oily skin types.

BIO MINERAL RANGEThis organic mineral foundation is ideal to apply after a facial and leaves the skin fl awless for hours.

Founded on the principles of sustainable development, Couleur Caramel is one of the widest ranges of organically certifi ed cosmetics on the market. Working with Cosmebio and ECOCERT, Couleur Caramel continually search for the best organic ingredients to expand their organic offering.

MAKE-UP MASTERCLASS IN SOHOCouleur Caramel make-up artist Bruce Mousset travelled from Paris to host a masterclass for Couleur Caramel spas and salons at a make-up school in the heart of Soho. Bruce shared tips and tricks as well as presenting the new seasonal collection and the new Hydracoton foundation range. Therapists practised their new skills during workshops, and a fun and informative day was had by all.

If you would be interested in attending a make-up masterclass in 2011, please contact us on [email protected] to register your interest.

Contact your Account Executive or Thalgo Customer Services today to order or for more informationTel: 020 7512 0872 Email: [email protected]

Bruce Mousset & Angela Davis-Deacon

Make-up workshop

NEW ADDITIONS TO THE COULEUR CARAMEL RANGE These quick-fi x products are a must for every girl’s make-up bag, and they are available to order now!

NEW CONCEALER PENCILUltra-practical, the perfect tool for covering signs of fatigue and hiding imperfections. Not only does its creamy texture make it easy to blend with the skin for an almost invisible look, the Concealer Pencil is also enriched with Beeswax, which is well-known for its protective and repairing properties.

NEW LIP CONTOUR DUO PENCILLine and fi ll the lips with one product. Its creamy texture contains Shea Butter to guarantee incredible comfort and staying power all day long! Your lips stay perfectly outlined and sensually coloured in a great goes-with-everything shade.

The Couleur Caramel Foundation Offer:


Dr Bach’s fl ower essences are encapsulated in elixirs and fragrances to treat a range of ailments and imbalances, from stress to insomnia, a lack of concentration and exhaustion. Les Fleurs de Bach rigorously follows Dr Bach’s production method to ensure optimum concentrations and the highest quality formulas.

The newly launched Anti-stress Skincare range means you can now get the stress-busting benefi ts of Bach Flowers in skincare products and spa treatments. The line is certifi ed organic and contains natural fragrances, with no artifi cial colorants or parabens.

Les Fleurs de Bach is a unique range of elixirs, treating fragrances, perfumes, bath & body and

skincare products based on Bach Flower essences.

for body, mind& soul

Organic well-being

Restore well-being

with Treating Fragrances, the instant pick-me-up


Offer your clients a solution

to stress, insomnia, fear and more with Les Fleurs de Bach

Elixirs

The first perfumes

based on Bach Flowers

Bath & body remedies

Call today to request your information pack and free sample

020 7512 0872 [email protected]

The perfect addition to a spa offering"Les Fleurs de Bach treating fragrances are a pleasant and convenient way of freshening rooms between appointments. For particularly anxious clients, spritz the Stress or Emergencies fragrance lightly into the air just prior to waxing. The unique combination of aromatherapy oils and Bach Flower essences creates a restful atmosphere, and is a totally natural way of easing pre-treatment nerves."Andy Rouillard, Perron Rigot Ambassador and Salon Owner


What the press say...

STYLIST December 2010 – Ocean Memory Treatment

“...the Ocean Memory Spa Ritual (two hours for £80), takes inspiration from the calming effects of the sea, and involves a mineral salt scrub, submersion into a bath of algae (thought to infuse the skin with energy) before being wrapped in seaweed to warm the body."

LOOK October 2010 – Thalgomince LC24 Concentrate

“Choose an anti-cellulite cream like Thalgo Thalgomince LC24 Concentrate £38 to tackle the fat storage in skin cells that cause lumps and bumps."

SATURDAY MAGAZINE (supplement to the Daily Express) July 2010 – Thalassobath Sea Salts

“Make waves with these mineral-rich sea salts...Great for sports injuries, it relieves fl uid retention."


VOGUE May 2010 – Slim & Sculpt Expert Cream

“Drainage expert Thalgo has collaborated with Power Plate to create a bespoke workout designed to enhance the effects of its Slim & Sculpt Expert Cream."

VOGUE May 2010 – Melt-in Smoothing Brightening Cream

“Regular users of sea-mineral range Thalgo report a specifi c bloom to their skin, which they notice disappears if they stop using them."

MORE! January 2011– Océa Draine

“A big favourite on the more! beauty desk is the Thalgo Océa Draine Detox 10 Day Programme, £25.55."

GOOD HOUSEKEEPING August 2010 – Cellu-Thighs

“I was amazed by the Cellu-Thighs which made a noticeable difference to my cellulite.”

METRO July 2010 – Oxygen Anti-Pollution range

“Thalgo has combined the latest research to create a new anti-pollution style skincare range."

FABULOUS (News of the World) July 2010 – Cryodetox Mask

“Whether you’re swanning around in the sun or sweating in the city, Thalgo’s new Cryodetox Mask, £28.50 is a once weekly moisture-hit."


Thalgo UK Elgin House 51 Millharbour Docklands London E14 9TDT: 020 7512 0872 www.thalgo.com [email protected]

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