introductory lecture technical writing (online version)
TRANSCRIPT
1©Karen L. Thompson Department of English University of Idaho
What is Technical Writing?
At the University of Idaho
2
English Major
Literature Emphasis
Professional Writing
Emphasis
Creative Writing
Emphasis
Teaching Emphasis
Students who major in English choose from four program emphases. Professional Writing is one of these.
At the University of Idaho
3
English Minors
Literature Minor
Professional Writing Minor
Creative Writing Minor
TESL
Minor
We also offer four minors in English and Professional Writing is one of these.
Broad Definition of
Professional Writing
• Any form of written or oral communication—other than
that produced or circulated as art. It is often referred to
as workplace writing.
4
Examples of Professional Writing
5
Professional Writing
as a Career Choice
• copy writers develop marketing and advertising content,
• public relations communicators manage brand image and business communications,
• editors review/revise the work of others and plan publication content,
• technical writers collaborate with other professionals to create/revise client projects and translate technical information to lay audiences,
• multimedia specialists create web authored content in a variety of media and across a range of platforms.
• the median salary for these jobs as of 2014 was between $60K and $70K (payscale.com).
6
Professional Writing Courses at UI at the 200 and
300 levels
English 202 Intro to Professional Writing
English 313Business Writing
English 316
Environmental Writing
English 317
Technical Writing
English 318
Science Writing
7
The primary learning objective:
• Learn and gain applied practice in how to enter
and successfully communicate in professional
environments.
8
About English 202:
Introduction to
Professional Writing
• This course will introduce you to the theory and practice of
professional writing and its functions in workplace settings.
• It is designed to be taken alone or as part of the curriculum
for the Professional Writing Emphasis.
9
About English 313:
Business Writing
• Emerged from the communication needs of commerce, so it has a
focus on interpersonal and intercultural communication from both
within and without a business or organization.
• Students who take this course tend to be business, finance, and
accounting majors but it is open to and taken by many other
majors.
10
About English 316:
Environmental Writing
• Emerged from the need to express our relationship to our environment and to understand how language shapes this relationship in terms of ourselves and others (public policy).
NOTE: because environmental writing has this dual focus, it also includes art texts.
• Students who take this course tend to be majoring in environmental science, natural resources, and wildlife management but it is open to and taken by many other majors.
English 316 is offered through our Semester in the Wild Program
11
About English 317:
Technical Writing
• Emerged from the communication needs of inventing and using
technology, so it has a user-centered design focus with an
emphasis on developing a highly readable style that includes
translating dense technical information to audiences with lower-
levels of technical expertise.
• Students who take this course tend to be engineering, science,
and technology majors but it is open to and taken by many other
majors.
12
About English 318:
Science Writing
• Emerged from the need to communicate the results of scientific
research, so it has a focus of disseminating those results to both expert
and lay audiences.
• Students who take this course may be majoring in biology, chemistry,
food science, plant science, animal science, and geological science but
it is open to and taken by many other majors.
• NOTE: this course is cross-listed with JAMM318 and we offer it in
alternating semesters with them.
13
These categories are not mutually exclusive.
14
Technical Writing
Science Writing
EnvironmentalWriting
Business Writing
• When a business writer analyzes
data and presents it in a report, it
is similar to scientific writing.
• When a science writer submits a
request to purchase software, it is
business writing.
• When a technical writer gives a
presentation to a group of potential
investors, it’s business writing.
• When an environmental scientist
studies how audiences perceive
messages about climate change, it
is a form of technical writing
(usability).
• Etc. etc. etc.
15
Multimedia
Audio
Video
Interactive
Professional writing is created in all media
forms and delivered in a variety of platforms.
Our professional writing courses will provide you with guided practice in producing these forms.
Upon successful completion of a course, you will have sample work that can be posted to an online portfolio to show potential employers.
Writing is a Problem-Solving Activity
16
The project deliverables in this course (and on the job) are important, but if you learn how to produce them as tasks, you will not learn how to write well because the solution to a problem in professional writing is never the only available one.
Writers must constantly interpret writing situations and weigh possible responses to effectively meet these situations. That means the situations and products are dynamic, not static.
Understanding how writing is a problem-solving activity will help you develop writing skills that transfer to new situations.
Our Courses are Aimed at Helping You Develop
Transferable Problem-Solving Skills
17
If you saw the movie Taken, you
know that the character played
by Liam Neeson used
transferable skills to get the bad
guys and rescue his daughter.
We won’t be doing anything as
exciting as that, but we will be
working to help you further
develop transferable problem-
solving composition skills.
Therefore, throughout the course you will
• Study concepts that are transferable to many different
writing situations and apply these concepts to complete
each project’s deliverable (i.e. end-product).
• Think of these transferable concepts as sets of writing
skills you are placing in a toolkit that you can draw upon
after you leave the course to make effective choices in
any writing situation. And the best friend in your skill-set
tool box is rhetoric.
18
What is rhetoric?
19
The classical definition of rhetoric is the
use of language to persuade.
Persuasion can be positive or negative,
but in common usage, rhetoric has
increasingly been defined negatively.
And, there’s a reason for that.
Plato and Aristotle from School of Athens by Raphael Sanzio (1509)
Negative definition of rhetoric.
20
Because the art of persuasion can be
used for --- let’s just say—not
necessarily noble ends, the word
rhetoric has a pejorative (negative)
meaning.
This negative meaning is often
associated with political rhetoric, where
language is used to defeat another
candidate through
distortions, misinformation, or outright
lies.
Modern definitions of rhetoric.
21
A more modern definition of rhetoric
acknowledges that it informs whatever
we do with language.
It is how we use language to elicit any
number of responses from diverse
audiences and for a wide variety of
purposes.
There’s just one more thing you need to know before starting the first project.
I don’t really want to read that report from you.
Don’t take this wrong but no one in the
workplace wants to read what you write.
22
• Solve problems,
• Gain a better understanding of something,
• Make effective decisions,
• Plan work they and others will do, and
• Create a paper trail for
• and legal purposes.
Workplace readers will NEED to read what you write to:
This helps me.What a great writer!
23