introduction to social networking (2010)
TRANSCRIPT
Introduction to Social Media in
Business
Objectives
• Expectations• Networking Online – What’s the Story?• Getting Started on Facebook• Getting Started on Twitter• Getting Started on Linked In• Connecting it all up• Making the Most of It
What is Networking?
Interact with others to exchangeinformation and develop usefulcontacts
My Definition
Collecting People
Connecting People
How Does Networking Work?
The Message
How Does Networking Work?
1 Direct Connection
How Does Networking Work?
4 Direct Connections
6 Indirect (Referral) Connections
The MathsYour Direct Connections 10 50 600
X
Their Direct Connections 10 50 600
=
Total Referral Network 100 2500 360,000
Media Facts & Figures
• 26 million households in UK with television• 21 million households in UK with a telephone• 18 million households in UK with
computer/internet access• 25 million facebook users in UK (20% MORE
than own a telephone...... and growing)
Facebook Facts
• 350 million users worldwide• 25 million users in UK• Median Age: 26• 50% of users log in DAILY• Average user has 130 friends• 65 million users access via mobile phone• 98% of time spent on FB is from 52% users
Twitter Facts
• 106 million users worldwide• 4 million users in UK• Growing at 300,000 new users PER DAY• Median age of users: 31• 79% of time spent on site by 7% of users
Linked In Facts
• 70 million users worldwide• 3 million users in UK• Median age of users: 40• 49% of time spent on site by 5% of users
Networking Objectives
• What are you trying to achieve?• How can networking help you?
– Who do you need to meet?– What are the best places to meet them?
• How are you going to support your networking activities?
• How does networking fit within your marketing plan?
