social networking: an introduction
TRANSCRIPT
Social Networking: An Introduction
Mary Jenkins, Law Librarian & DirectorHamilton County Law Libraryfor the Cincinnati Paralegal AssociationFebruary 25, 2010
The Outline:• Social networks/media: definitions• Intro to general sites• Intro to law/lawyer-specific sites• Opportunities• Risks• Getting started• Additional resources
What are social media?Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.
Source: Wikipedia http://en.wikipedia.org/wiki/Social_media
What can social networking do for me?
Essentially social networking can help you:
1. Increase your odds of being found among zillions of others;
2. Give you a giant platform for enhancing your reputation;
3. Meet others; and 4. Learn about companies and potential openings.
[ BUT IT DOES NOT SUBSTITUTE FOR QUALITY OR CONTACT ]
Source: Andrea Kay, Make the most of social networking experience
http://networkmarketermlm.com/wp-content/uploads/2009/08/social-media-map.jpg
Steven Leckart: http://gadgets.boingboing.net/2009/08/28/the-venn-diagram-of.html
Quick explanatory videos:Social Media in Plain Englishhttp://www.youtube.com/watch?v=MpIOClX1jPE
Social Networking in Plain Englishhttp://www.youtube.com/watch?v=6a_KF7TYKVc
“No inherent risk”50,000 legal professionals are already blogging.
Almost 1 million people in the legal profession are using social networking sites to share information and manage their connections.
20,000 legal professionals are using Twitter and other microblogging services to collaborate, communicate, and meet new people.
This is not to suggest social media use makes you immune from a state bar’s ethical rules of professional conduct. However, there’s no heightened and inherent risk stemming from using the tools themselves. As a member of the legal profession, you must always be on guard – no matter what the communication device looks like.
“A Lawyer Can Have a Facebook Page”, Social Media Law Student, Oct. 4, 2009, http://socialmedialawstudent.com/twitter/a-lawyer-can-have-a-facebook-page/
Survey says:New survey data reveals that more than 70 percent of lawyers are members of an online social network - up nearly 25 percent over the past year - with 30 percent growth reported among lawyers aged 46 and over.
Networks for Counsel Survey of almost 1,500 lawyers commissioned by LexisNexis® Martindale-Hubbell®
General sites
•Facebook•LinkedIn•Plaxo•Twitter
Before we move on…
What is the value of these sites?
How would I make the most of my profile on these sites?
Law-specific sitesLawLinkLegal OnRampLawyrs.netMartindale-Hubbell Connected
Legal OnRamp
Legal OnRamp is a Collaboration system for in-house counsel and invited outside lawyers and third party service providers. There are lawyers participating from over 40 countries, and a rapidly growing collection of content and technology resources. Basic services are free, so all members are expected to contribute to the community as a whole. If you are a law firm lawyer wishing to participate, please fill out the application questions in full, and specify what knowledge you would like to share with the Community.
Legal OnRamp:“Learn, Share Expertise, Collaborate, Succeed”
lawyrs.net
lawyrs.net
Martindale.com
Martindale-Hubbell Connected
What is Martindale-Hubbell Connected?Martindale-Hubbell Connected is a global online community designed specifically for legal professionals. It enables lawyers to quickly connect, network, communicate and collaborate with trusted and authenticated colleagues.
http://bit.ly/3yKIA5
RisksTop 10 Things You Should Not Share On Social Networks
1: Anything You Don't Want Shared 2: Password Hints3: Your Password4: Personal Finance Information5: Your Address and Phone Number6: Photos of Your Kids7: Company Information8: Linking Sites9: Social Plans10: Personal Conversations
howstuffworks.com
RisksBe prepared: write policies -- See examples at http://socialmediagovernance.com/policies.php20 things law firms need to have in their social media guidelines
Lawyer’s Guide for Engaging in Social MediaFirms develop guidelines for attorney social networking
Opportunities• A great equalizer for solo and small firm lawyers • Helps lawyers and prospective clients to find each
other • Raises a lawyer or law firm’s profile in a particular legal
area • Educates the public through free legal information • Allows lawyers to keep abreast of the latest
developments • Helps lawyers share their information and ideas with
their peers • Allows the public to share their experiences • Helps law firms and lawyers stay “top of mind” with
existing clients • Creates a two-way dialogue between legal profession
and the public Source: Michael Carabash , “Social Media and the Law”, Dynamic Lawyers
What were they thinking ?
Attorney serving as juror blogged about the trialMagistrate tweets about his casesEvidence of partying on Facebook leads to denial of continuanceJudge and lawyer befriend each other on Facebook during trialTexting during deposition is the same as passing notesUsing a 3rd party to friend a witness via Facebook to solicit infoAttorney charged with posting ad seeking ‘secretary with benefits’
Now what?• Think through your goals• Decide on your commitment and a schedule• Start simply with professional contacts (LinkedIn, M-H Connected)
• Try social networking on a personal level but be restrained (Facebook)
• Dip your toe in professionally with Twitter or a blog or a prospective client site
• Link between your sites for automatic updating
For more informationHow to Earn Respect in Social MediaIns and Outs of Social Networking for Lawyers: How Tough Is It to Cast Your Profile into Infinity?Legal Versus Social: 7 Steps To An Amicable RelationshipSelf-Marketing Is Key to Being a Top LawyerHow Social Media Can Actually WorkSurvey: Substantial Growth in Online Social Networking by LawyersSocial Networking Sites Carry Ethics Traps and Reminders Social Media and the Law Plugged In Lawyer, multiple issues5 Ways Law Firms Can Market With Social MediaLawyer’s Guide for Engaging in Social MediaLawyers & Social NetworkingLegal Marketing in a Web 2.0 WorldSearch #socialmedia on TwitterFriends with Benefits: A Social Media Marketing Handbook: book available for purchase, along with many others, plus titles in the law library’s collection
In the county law library:
Through the client's eyes : new approaches to get clients to hire you again and again KF311 .E92 2008
The 2009 solo and small firm legal technology guide : critical decisions made simpleKF320.A9 N45 2009
Smart policies for workplace technologies : email, blogs, cell phones & moreHF5549.5.P39 G84 2009 The lawyer's guide to collaboration tools and technologiesKF320.A9 M54 2008
Contact meFor more information or to discuss or do a walk through:
Mary Jenkins, Law Librarian & DirectorHamilton County Law [email protected]
IM/Twitter/Skype: jenkinscinciLinkedIn: http://www.linkedin.com/in/maryjenkinsNing: http://lawlibraries.ning.com/profile/MaryJenkins
