Introduction to Social Media Tools

Lisa Harris, Fiona HarveyJuly 2012

Fiona Harvey• Fiona Harvey is an Educational Development and

Learning Advisor with the Centre for Technology in Educational Innovation at the University of Southampton. She is Chair of the Digital Literacies Special Interest group.

• www.elearning.soton.ac.uk• www.twitter.com/fionajharvey• www.linkedin.com/fionaharvey

Lisa Harris• Lisa is a Senior Lecturer in Marketing at the

University of Southampton, Director of the MSc Digital Marketing. She is an accredited tutor for the University of Liverpool online MBA programme, and her current research projects are centred on the role of social media in live events

• http://lisaharrismarketing.com• http://digitaleconomy.soton.ac.uk• www.twitter.com/lisaharris• www.slideshare.net/lisaharris• www.delicious.com/lisaharris1• http://www.linkedin.com/in/lisajaneharris

http://www.socialnomics.net/2011/12/28/infographic-every-60-seconds-on-the-web/

Twitter• Direct traffic. Include links in a tweet to direct traffic to your blog or to the

recommended posts of others. • Read News. subscribe to feeds for specific websites/conferences, or from

content providers such as the BBC. • Network for business benefits. Interact with other like-minded people, or

experts in your field. Develop relationships for future mutual benefits • Provide Live event coverage. For example to provide real time coverage of

conference keynotes, product launches etc

• Basics = learn how to use @replies, direct messages, hashtags (www.hashtags.org )

TweetDeck

Slideshare

• For sharing presentations, document and video and embedding in blogposts

• To create a presentation pack from a number of speakers: http://www.slideshare.net/widgets/presentation-pack

Delicious

‘Social bookmarking’ for saving and sharing links relating to specific topics/events

Content can be organised by tag and/or date of posting

Flickr

Storify

Digital Literacies Conference Storify (Clem)

Digital Literacies Conference - Lisa Harris

What does it do? Pulls together content from everywhere – important to have a good #

www.eventbrite.com

iSurvey

www.isurvey.soton.ac.uk

It’s all about doughnuts

• Here’s why

Links

• Eric Qualmann (3 minute video, statistics of social media growth)

• Plenty of good blogging advice: http://www.slideshare.net/demler1/developing-your-personal-brand-through-blogging– Twitter guides can be linked from: http://

www.twitip.com/personal-brand-how-to-build-yours-in-twitter

–www.teachertrainingvideos.com useful beginner guides (by @russell1955)

Next steps?

• Book a session with a student champion for personal advice / account set up

• Engage a digital champion to help with specific event promotion and interaction (as for #PianoHAWK)

• Next academic year – attach a student champion to each USRG for ongoing support