introduction to social media
TRANSCRIPT
introduction to social media
fad or not?
talk about headline news
27% of Gen Y read a newspaper the previous day v. 55% of those born prior to 1946
23% of people <40 say they would miss the local newspaper if it were to go out of business
33% of 40 to 64 55% of those age 65+
From Pew Research
why care?
Web hits can yield other bookings
archived bookings
more viewers than traditional print
breaking news hits internet first
web links = fodder for future press pitches
the breakdown of blogs133,000,000
# of blogs indexed by Technorati since 2002
77% of active Internet users read blogs
From Technorati via The Future Buzz
900,000
blog posts every 24 hours
63% of bloggers are between the ages of 25-44,well-educated/funded
From Forrester Research, Inc
just how friendly is facebook?
>400 million active users
50% of active users log in on any given day
>5 billion pieces of content shared each week
Average user spends >55 min. per day on
Facebook.com via The Future Buzz
10,337,702,000 tweets and growing
140 characters to build a brand voice
Author/reader interface
Facebook & Twitter access via mobile browser grows by
triple-digits in the past year
# of Mobile Subscribers Accessing Facebook &Twitter via Mobile Browser3-month average ending Jan. 2010 vs. Jan. 2009Total U.S. Age 13+Source: comScore MobiLens
Total Audience (000)
Jan-09 Jan-10 % Change
Facebook 11,874 25,137 112
Twitter 1,051 4,700 347
From comScore via Social Media at Work
Let’s cover the clichéd yet true words of s.media wisdom:
Authenticity Trust Listen It’s a conversation Respond @Everyone
Lateral communication REAL TIME
ENGAGEMENT
do:
• Listen/read before commenting/posting• Start now• Be real• Clearly outline goals• Be consistent
• across platforms• In your commitment to online presence
NEVER:
• Fabricate• Hesitate• Negatively engage critics• Forcefully promote/spam
keep currentMashable: http://mashable.comSeth Godin: http://sethgodin.typepad.comChris Brogan: http://www.chrisbrogan.comJeremiah Owyang: http://www.web-strategist.com/blogBrian Solis: http://www.briansolis.com& others: http://blog.ecairn.com/2009/11/10/nov-09-top-150-social-media-
marketing-influencers
Sources
Many thanks!
ComScore
http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits
Social Media at Work
http://socialmediaatwork.com/2010/03/06/mobile-browser-access-to-facebook-and-twitter-surges/
Pew Research
http://pewresearch.org/pubs/1133/decline-print-newspapers-increased-online-news
The Future Buzz
http://thefuturebuzz.com/2010/03/08/web-marketing-pr-strategy/
http://www.facebook.com/press/info.php?statistics
Technorati
http://technorati.com/state-of-the-blogosphere/