social media 101 - an introduction to social media
Post on 14-Sep-2014
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Social Media is not just about having a twitter or facebook account, it's about creating concepts that can appeal to the communities relevant to you. It's about communicating and interacting. This guide is a Social Media 101 guide to what it is and how to start off.TRANSCRIPT
Social Media 101 Lisa Myers CEO, Verve Search
@LisaDMyers
#EBAfeb
About Lisa Myers• 12 years experience in Marketing, 7 in Search & Social
• Speaker at Search Conferences Worldwide (SES, SMX, A4U etc)
• Regular contributor to on and offline publications and author of several SEO Best Practise Guides including eConsultancy and B2B Marketing
• Heavily involved in the global Search Community, founder ofSEO-chicks.com and co-founder of European search blog StateofSearch
Awards• “Search Personality of the Year” UK Search Awards 2011 + “Best
SEO Campaign” for her agency Verve Search• Management Today “35 women under 35” list 2009• “Best Use of Technology woman under 30”
BlackBerry Woman & Technology Awards (2008)• “B2B Marketing Newcomer of the Year” (2007)
The Social Media Revolution
@LisaDMyers
http://www.youtube.com/watch?v=ZQzsQkMFgHE
#EBAfeb
500 BILLIONminutes spent on facebook per month.
3rd most populated country
>500 million active users
- of which 50% log on every day!- over 60 million status updates every
day
75 million accounts(of which15 million active)
65 million tweets per day
What is Social Media?
Is it ?
NO..
So, smartarse.....
what is it then?
It’s YOU!
It’s what WE DO... with the technology like facebook, twitter....
Holding a hammer doesn’t build a house…
“Social Media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life.”Mike Volpe, VP Marketing, HubSpot
Social Media has in fact been around for thousands of years…
Jesus had 12 followers….
……………….Then 1 “unfollowed” him
So...how do you use Social Media for business?
#1 Focus on People not Technology#2 Listen#3 Build Relationships#4 Create Content#5 Be Ready#6 Measure & Analyse
The “Rules”
@LisaDMyers
#EBAfeb
1. Focus on People Not the Technology
Building social media strategies around what motivates your audience is the key, not the platform technology. No matter how impressive the technology is.
2. Listen first, then talk
Learn about your audience first. Add value, don't just broadcast.
3. Relationships Not Campaigns
Build long term relationships and conversations, it's not just a "one time" campaign.
4. Create All Kinds of Content
Create content that inspires and evokes engagments.: a blogpost, a question, a picture, it can take many forms..
5. Be Ready
Be ready. You never know when the engagement will turn into a social tide wave.
6. Analyse
Measure & analyse the activity and how people engage
Who’s your target audience?
Age, gender, location?
• Branding/Awareness
• Traffic generation
• Link generation
• Conversions
What is Your Objective?
ALL?
@LisaDMyers
#EBAfeb
Social Media Elements
Social Media
Content OutreachSocial
Networking
Link baiting
Viral
BloggingORM and Monitorin
g
Site Seeding
blogging
{ your social home on the web }
Blogging – the opportunity
• Give your product/services a personable voice
• Develop a positive online reputation
• Expansion of content, reaching a wider
audience
BUT
It’s not as easy as setting up and go...
@LisaDMyers
#EBAfeb
Before you start
• What is going to be the main topics of the blog (categories)
• Who is going to be blogging (source appropriate bloggers)
• Who is going to be managing the blog?
@LisaDMyers
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Tips
• Find the right blogger(s)• Use Wordpress (ideally hosted)• Use social plugins to make it
easier to SPREAD the content
@LisaDMyers
#EBAfeb
outreach{ getting your content out on the web }
Give something back
Have something to trade, why they should
publish your content..- Content (must be relevant!)- Discount/competition- Breaking news- Free “something”
@LisaDMyers
#EBAsocialmedia
Give-aways & Competitions
Best Practise & White Papers
viral{ usually larger campaigns that appeal toa broader audience }
Simples....just spend lots of money....
Doesn’t need to be a BIGexpensive campaign to be effective...
BUTyou need great creative/idea
+solid execution
don’tjust sit and wait for it to be discovered
SPREAD the word...
this is when you should be using:
Infographics
PS: When doing social marketing,
particularviral, don’t forget SEO, harness thosepotential links!
social networking
{ where friends meet tweeps }
When you want to get to know yourneighbour, do you start by shouting?
Rules of Twitter
• Listen!
• Don’t over think it, be personable. • Share information, links.
• Use #hastags to organise and search • Twitterlists are useful if you are
following hundreds. Also to discover new people.
@LisaDMyers
#EBAsocialmedia
Use lists to organise the people you follow.
Tweetdeck
example{ using twitter to influence
MONITOR your Social Media
Social Mention
Must Have Social Media Tools
www.tweetdeck.comhttp://hootsuite.com/www.socialmention.comhttp://www.hashtags.org/http://bufferapp.com/http://klout.com/ http://tweetmeme.com
