introduction to social media
DESCRIPTION
Using Social Media to join up Sales and MarketingTRANSCRIPT
Introduction to Social Media
Trevor LeverTrevor Lever
Trevor Lever Consulting (TLC)Trevor Lever Consulting (TLC)
In the beginning…g g
ARPANET – Military connection of computers. Started late 60’s. Above is the 1977 site map
JANET – Academic connection of computers. Started late 70’s in the UK
Why do people go online? y p p gwww.ruderfinn.com
Personal / Business Communication
• Conversation 1:1, 1:FewConversation• Letter / Telex / Fax• Phone Call
,1:1, 1:Few1:1, 1:FewPhone Call
1:1, 1:Few, 1:Many• Email
, eBI: Before Internet
AI: After Internet1:1, 1:Few, 1:Many1 -> All1 -> All
• Email• Website• Blogging 1 > All
1 -> Connects1 -> Everyone
• Blogging• Social Networks
1 > Everyone
E E• Twitter Everyone: Everyone• Twitter
Social Media
My Space 26
Ecademy 37Ecademy 37
LinkedIN 39
Bebo 19
Facebook 33
Twitter 31
The Web 2.0 Generation
Sales vs. Marketingg
MarketingNetworkingAdvertisingDirect MailDirect MailBrochuresWebPress ReleasesCase Studies Sales
NetworkingPhone Calls
PitchesMeetings
ProposalsPresentationsPresentations
Sales vs. Marketingg
ProblemsProblems
SolutionsSolutions
Social Media – why the big fuss?
People are on-line Advertise and promote on-linePeople are on line. Advertise and promote on line.
develop an on-line strategy…develop an on-line strategy whereby you can find them, help them and let them
And (amongst other things) they are talking about their p
connect to you.they are talking about their
problems…
On-Line Strategygy
• Build your network
• Build your reputation
• Build your knowledge baseBuild your knowledge base
E t t i Ed t d I f• Entertain, Educate and Inform
Are you “Digitally Distinct?”y g y
1. Type your name into Google.
2 Ch k h i2. Check how many times you are found on the first 5 pages of results. (10 results / page)
3. Double the number = Your Digital Distinct %Your Digital Distinct %
Use www.namechk.com to see what registered names are already taken
Problems looking for Solutionsg
Blogs
ProblemsSocial Media Profiles Twitter
Problems
ArticlesSocial Media
Articles
SolutionsWeb Site
Solutions
Your (possible) Action Plan(p )
• Have on-line resources that you can signposta e o e esou ces t at you ca s g post• Develop a “Digitally Distinct” strategy• Develop Social Media profiles (LinkedIn etc)• Develop Social Media profiles (LinkedIn etc)• Get a Twitter account• Find and follow your existing contacts• Use Tweetdeck and Twitterfall• Define your search terms & key words• Answer questions and signpost help and info• Answer questions and signpost help and info• Set-up Twitter from PC and Phone• Patience
Thank YouEmaiil: [email protected]: www.trevorleverconsulting.com
Blog: www.theorderpreventiondepartment.blogspot.comBlog: www.trevorlever.co.uk
Twitter: @RealTrevorLeverFacebook: Trevor_LeverEcademy: Trevor LeverEcademy: Trevor_LeverSkype: Trevor.Lever