Introduction to Social Media

Presented by Cheryl Bella, Sr. Vice President

The Firm Public Relations & Marketing

What is Social Media?

Internet- & mobile-based tools for sharing and discussing

Integration of technology and telecommunication for social interaction

Building communities

User-generated content

What is Social Media?

Blogs– Corporate & Personal

Microblogging Sites– Twitter

Social Networking Sites– Facebook– LinkedIn

Pod and Video Casts– YouTube

Virtual Worlds– Second Life

Photo Sharing Site– Flikr

Corporate Blogs

Corporate Blogs

http://www.tsa.gov/blog/

Twitter (www.twitter.com)

Twitter (www.twitter.com)

Twitter (www.twitter.com)

Twitter (www.twitter.com)

LinkedIn (www.linkedin.com)

LinkedIn (www.linkedin.com)

LinkedIn (www.linkedin.com)

Facebook (www.facebook.com)

Facebook (www.facebook.com)

Facebook (www.facebook.com)

Video Casts (www.YouTube.com)

Video Casts

Pay News Network YouTube Channel - IRS Service Announcement http://www.youtube.com/user/paynewsnetwork

Video Casts

Benefits

Cost Effective

Offers new ways to communicate with customers & peers

Can provide instant feedback

Tips to Remaining Sane

Don’t do it just to do it– Where does it fit into your current marketing plan? – Bring in individual tools as needed

Find sources who can keep you up-to-date

– You don’t personally have to try out every tool– Identify and rely on a couple of good experts

Focus on how relationships are changing, not tools themselves

People to Follow

Mack Collier - Viral Garden– http://moblogsmoproblems.blogspot.com/

Forrester Research– http://blogs.forrester.com/groundswell/

Robert Scoble– http://scobleizer.com/

CNET News– http://news.cnet.com/webware/

David Pogue– http://pogue.blogs.nytimes.com/

For Handouts:

www.thefirmpr.com/resources