Radio Exe 107.3FM

Introduction to Radio Advertising

Radio is everywhere.Radio is the only true mobile medium.In the car, at work, and at play, radio is there...the companion and the advertising force your customers take with them wherever they go.Local Traffic and Travel Things you need to knowLocal news - InformativeGreat Music mix Fun, feel good, calmLocal Presenters that become your friend Trust, CompanionshipCompetitions That make you shout at your radio! Content - Interactive and engaing

Radio is your companion

2

The Power of Sound

Radio is theatre of the mind.With word pictures and emotion-evoking sounds, radios theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend.

Radio sells with intimacy.In your personal life, when you have something very important to communicate to someone, which would you prefer - to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice? Radio sells with intimacy.

3

Why use commercial radio?

Raising awareness

Brand building

Targeting promotions and offers

Increasing credibility and prestige

SALES!

4

The Creative

The Good - Theatre of the mind - radio can be a visual medium painting pictures in your imagination here is an example

The Bad Occasionally clients want to write their own adverts and even produce them! Sometimes its fine and can work well but it can go wrong and heres an example, so leave to the Radio Exeperts (which is us! If you didnt guess) We pride ourselves on the creative treatment and wont stop until we get it right for you!

Getting serious thought provoking messages across

5

Local Examples

Tamar security - jingle

Gaslec - Standard Commercial

Crealy - Daytime sponsorship

Otter Nurseries - Competitions and Promotion

6

Reach is nice, but frequency sells.Newspaper and TV are reach media - they reach varying numbers of people.Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate.Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands - except on radio. Radio is the reach and frequency medium you can afford.

Source: http://www.radioadvertisingfacts.com/10-Reasons-to-Advertise-on-Radio.htmlAn affordable medium

Listeners connect with Radio Exe because we talk about subjects that are important to them, and were fun to have around.

They know when they tune to 107.3FM, theyll hear traffic reports about Exeter, Mid and East Devon, not towns 50 miles away and beyond. Theyll hear news from places that are on their doorstep, not at all points of the compass out of the area. And theyll be entertained by a mix of music and chat specifically for the people of Exeter, Mid and East Devon. Our listeners are generally within a 18-mile radius of Exeter. So theres no wastage when you join Radio Exe.About Us

8

22,900 listeners a weekMale/Female: 43:5745% of listening is in 35-54 age groupABC1: 49%C2DE: 51%

Transmission Area

Other69118.93null29936.543Blues30041.035nullOther30041.035Other49684.3Other30093.281