Online Social Networks Introduction to #UOSM2012

Dave MillardThanassis Tiropanis

Franz HuberTom Brughmans

Lisa Harris31st January 2014

Welcome

• Intro to Curriculum Innovation (video, 3 mins)• The module materials and wiki are available

here • The module hashtag is #UOSM2012

Rationale

• “Traditionally academics view the world through the eyepiece of a single discipline. But the real world is not like that, it is by its very nature interdisciplinary and can only be deeply understood when viewed from multiple perspectives. ” Mark Cranshaw, Understanding Modern China

• University policy is directing us towards multidisciplinary research that:

1) feeds directly into teaching and 2) encourages student participation at all levels

“Life-wide” and “life-long” learning

New CIP Modules: linking research and teaching

Module features

• Taught by 5 tutors from 3 Faculties (Hums, B&L, FPAS)• Introductory lecture by all tutors based around the hit film

“catfish” then one week each• Students work in groups to produce sample exam answers

with tutor feedback (exam represents 60% of module marks)• Video production class in specialist lab facility @Avenue

Campus on 14th March• Students in mixed disciplinary groups develop a video

portfolio on a “big question” supported with an individual reflective account (40% of module marks)

Learning Outcomes

• Discuss online social networks in a holistic manner, including the technological, social, network science, web science and organisational dimensions.

• Evaluate key technological and social mechanisms of online social networking and network structures

• Analyse the impact of online social networks on life, society and business.

Batting order

Characteristicsof Networks

What are the essential features

of a network?

TopicsCovered

Characteristicsof Networks

Practical Applications of Networks

What are the networks we can see

around us?

TopicsCovered

Characteristicsof Networks

Practical Applications of Networks

Network Analytics:Power and Trust

How might we use those networks?

TopicsCovered

Characteristicsof Networks

Practical Applications of Networks

Network Analytics:Power and Trust

Social Capital What are the expected social or

economic benefits?

TopicsCovered

Social capital

Burt (2005)

Characteristicsof Networks

Practical Applications of Networks

Network Analytics:Power and Trust

Social Capital

Business and

Personal Branding

How should the individual respond?

TopicsCovered

Social networks and employability

• Stand out from the crowd:– Connect (LinkedIn, FB, Twitter)– Collaborate (Skype, Dropbox, Google Drive)– Create (Wordpress, Soundcloud, Pinterest,

YouTube/Vimeo) – Curate (ScoopIt, Delicious, Slideshare)

@lisaharris #CIMbrandyou

Rationale

• Maintaining a personal brand through online and offline networking is becoming a critical aspect of career or business development

• It is essential that the information displayed online is going to encourage rather than discourage potential customers, collaborators etc.

• This session reviews our ongoing work at Southampton into the impact of social networking upon profile building and employability

Assessment

Type of assessment(e.g coursework ,exam, presentation etc.)

Word length of coursework

Percentage of the overall assessment

Group coursework/video and personal report

video: 10-12 minutes max.report: 500 words max.

40%

Exam One hour 60%

@lisaharris #CIMbrandyou

Assessment

• Aim: to discuss a “big question” related to online social networks as a group in a short video, as well as write a short personal report reflecting on the group work.

• The videos will be shown on 16/5 in an “Online Social Networks Oscars” film festival, where they will be evaluated by a panel, who will also ask questions to each group about the video.

• The groups will be created in week 3 (14/2)

Assessment

• Select one question:– Should employees be allowed to use social media in the

workplace?– Is Facebook evil?– Is privacy dead?– Has social media revolutionised revolution?– Who cares that you are six steps removed from Barack

Obama?– Does marketing via social media always backfire?– Do social media facilitate heterophily?– Did KONY2012 work?– Is online social networking changing the way we think?– Do MOOCs spell the end of traditional education?

Assessment

• Before the Easter break you will have discussed the selected question in your group and prepared a script or battleplan for the video.

• In week 7 (14/3) you will receive an introduction to filming and editing (by members of SusuTV) using the University’s editing suite.

• We suggest you to start producing the video after the Easter break. The labs in weeks 8 to 10 are a follow-up on your group progress with this assignment. The lab in week 8 will focus on checking the structure and argumentation of your video, in week 10 we will revise the technical details of your video production.

Useful Links

• Curriculum Innovation website• Centre for Innovation and Technologies in Edu

cation (CITE)• Student Digital Champions• Digital Economy USRG• Curriculum Innovation post on DE blog