introduction session: social media skills course

Is this what you came to learn?

No? Browse the newspaper clippings on your desktop, but you don’t need to speedread… it’s all available online….

Material made available by Imogen Bertin/Catherine O'Mahony under a Creative Commons attribution-sharealike licence

Slightly different type of course…• Teachers and learners collaborate to help everyone achieve

their goals in a supportive, fun atmosphere.– http://www.youtube.com/watch?v=9zN_FTj7rTo

• Tonight:– Search online resources effectively using Google and tabbed browsing– Learn a couple of basic models of communication theory and relate

their relevance to the technical possibilities offered by social media– Appreciate bookmarking tools as a way of re-finding web pages when

needed through the process of “tagging” or labeling pages.– Describe an example of the privacy and security concerns that

accompany the use of social media• Beginning with … the dreaded icebreaker…


http://www.youtube.com/watch?v=9zN_FTj7rTo

What is social media?• "a group of Internet-based applications that build on the

ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”

Kaplan, Andreas M.; Michael Haenlein (2010). http://www.sciencedirect.com/science/article/B6W45-4XFF2S0-1/2/600db1bd6e0c9903c744aaf34b0b12e1. – blogs– content communities– social networking sites– virtual game worlds

• Can you name some social networks?

http://www.sciencedirect.com/science/article/B6W45-4XFF2S0-1/2/600db1bd6e0c9903c744aaf34b0b12e1

http://www.sciencedirect.com/science/article/B6W45-4XFF2S0-1/2/600db1bd6e0c9903c744aaf34b0b12e1

Social media revolution• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng


What are the positives?• Social contact• Sharing info• Crowdsourcing• Fun!• Politics/

activism• Anything else?• Does this graph surprise you? Why?


Where are the kids?• What sites do teenagers use to communicate?

(Mulley Communications http://www.mulley.ie/teensurvey )– 97% Facebook – 60% Twitter – 46% Bebo – 36% Formspring – 25% Tumblr – 23% blogger.com

• Phone most treasured possession not PC http://mashable.com/2011/07/02/texting-teens-infographic/

• Important question: do you know what sexting is?

http://www.mulley.ie/teensurvey

http://mashable.com/2011/07/02/texting-teens-infographic/

What are the risks?

Where do you see the downsides to increased internet and social media use?


What are the dangers?• Facecrooks http://facecrooks.com/ • One in Four Schoolkids have tried Hacking

http://www.siliconrepublic.com/strategy/item/15606-one-in-four-schoolkids-have

• Others? London riots/Blackberry Messenger? http://holykaw.alltop.com/14-fun-facts-about-text-messaging-infographic

• NB if you encounter any facebook problems here is the security advice page: https://www.facebook.com/help/?page=203917589649396


http://facecrooks.com/



http://holykaw.alltop.com/14-fun-facts-about-text-messaging-infographic

http://holykaw.alltop.com/14-fun-facts-about-text-messaging-infographic

https://www.facebook.com/help/?page=203917589649396

Questions to think about

• What do you think you use, or want to use social media for?• What do you think the next developments will be?• What do you need in order to make the most of it with

minimum risk?


Information: Google tips and tricks• Quotation marks: “Ann Brown” means only Ann when followed by

Brown, not all the Anns and all the Browns…• Wild card * character says fill in the blank *New media

communicat*• intitle:(searchterm) (result only if seachterm appears in window

title)define:(searchterm) - dictionary (searchterm) works well too…• plus and minus: AIDS -Africa to exclude Africa but AIDS +Africa to

prevent Google employing similar synonym termssearchterm • site: - this one is tricky as you have to omit the www. To search for

Iraq on the New York Times webpage you would put iraq site:nytimes.comhttp://lifehacker.com/339474/top-10-obscure-google-search-tricks


http://lifehacker.com/339474/top-10-obscure-google-search-tricks

Using Internet Explorer 9• Typing any topic into the first tab to search it. If you press

return it uses Bing automatically as your search engine and searches for the term. Not always a good thing. You can select Google instead with your mouse from the box that appears.

• Alternatively go to Google first by typing www.google.com


You can get rid of Bing if you want. http://www.pcworld.com/article/204718/get_rid_of_bing.html

http://www.google.com/

http://www.pcworld.com/article/204718/get_rid_of_bing.html

Tabbed browsing


http://windows.microsoft.com/en-IE/windows-vista/Tabbed-browsing-in-Internet-Explorer-8-frequently-asked-questions

The privacy debate

• The rise of social networking online means that people no longer have an expectation of privacy, according to Facebook founder Mark Zuckerberg.

• http://www.guardian.co.uk/technology/2010/jan/11/facebook-privacy


OFFLINE WORLDAnn’s

Ex work colleagues

Ann’s Alumni

Ann’s Family

Ann’s Students

ANN

ONLINE WORLD

Ann’s Ex work colleagues

Ann’s Alumni

Ann’s Family

Ann’s Students

Ann Online

Privacy and security warning• Anything you put on the Internet is public• It can be tracked and often is• Clear the Internet browsing history when you are using a public

computer and LOG OUT• Plenty of good advice on

Google Good to know http://www.google.com/goodtoknow/

• Create good passwords and use themhttp://www.pcworld.com/businesscenter/article/187454/

creating_secure_passwords_you_can_remember.html


Communication Theory


Origins of the word “communication”

• Latin communis, “to make common”

• share information, ideas, attitudes, experiences


Models of Communication

Transmission models Aristotle, Lasswell, Shannon-Weaver

Transactional/transformational models Schramm, Berlo

Ritual model Carey


Speaker – message – Listener

Who do you think this might be?

How did people communicate in his day?

How’s it different now?


Who (says) What (to) Whom (in) What Channel (with) What Effect

IMPACT!!!

Laswell (1948)Why might the date be important?What sort of communicationepitomises the 1940s?Material made available by Imogen Bertin/Catherine O'Mahony under a Creative Commons attribution-sharealike licence

Source ----- Transmitter ---------- Receiver ----- Destination

Noise

Shannon/ Weaver (1949)


Signal encoder decoder Source Receiver

Field of experience Field of experience

Schramm (1954) also influenced by WWII experiences


Source — Message — Channel — ReceiverComm. skillsAttitudesKnowledgeSocial systemCulture

Comm. skillsAttitudesKnowledgeSocial systemCulture

ContentElements Treatment Structure Code

HearingSeeingTouchingTasting Feeling

Berlo (1960)Refined by Schramm and Osgood


Carey “Ritual model”Transmission model Ritual model

Basic Metaphor: Transportation Ceremony

Participant Roles: Sender & Receiver Participants

Role of Meaning: Sent & Received Created & Recreated

Criterion of Success:

Receiver "gets it" (accuracy of transmission)

Shared experience (sense of community)

Basic Function: Influence across space Community across time


Interactive media

Old models• one-to-many

New media• Many-to-many

Linear movement of message - sender to passive receiver

Non linear movement - responsive sender(s) & receivers


What is the impact on the relationship between senders

and receivers?


Collective intelligence…

eg Pierre Levy on social bookmarking such as de.licio.us – nobody knows everything but everyone has expertise to participate with


The Machine is Us/ing Us

• http://www.youtube.com/watch?v=NLlGopyXT_g


Now it’s your turn (to search in pairs and tell us what you find)…

I like to offer people a choice at this stage for the last few minutes. Please feel free to ask any questions you like and/or work with your partner to find out more about any of these…

• Viruses on facebook• Libel on the Internet – when rude gets legal• Copyright – can you use the picture you found to illustrate

your blog?• Data protection – what can a website do with your

information?• Privacy on social media• E-safety and location… dating sites, anyone?


A quick survey about week 1…• http://www.surveymonkey.com/s/3LNCD29• I’ll be emailing you this link tonight – I want you to complete it

before next week about your use of technology at the moment

• You’ll get the dropbox link and in following weeks you can download your own links list at the start of the class, along with slides if you wish.

• Some glossary websites if you are feeling bamboozled…– http://socialeasemarketing.com/2011/02/08/a-simple-guide-to-

online-marketing-terms/

Thank you! Same time (same place) next week…


introduction session: social media skills course

Education

imogen bertincatherine

use of social media

social media use

social media revolution

searchtricks material

tabbed browsing material

social networks

dreaded icebreaker material