[1]

MISSISSIPPI WAS SETUP BY AMS GROUP.....to serve the young dynamic women’s fashion needs for their daily casual clothing. It’s fashion concept adapt the

street fashion style but fill with detail that keep women's elegant.

The story began in 1979 where a small fashion

store opened at PD. Pasar Jaya, Blok M, Jakarta by

Irwan Usman, the founder, as his dream from his last

two years experience on selling the clothing in

Palembang, South Sumatera. “Iwan International

Famous Female Fashion” was the flag for the store

that he choose based on his nick name “Iwan”.

Growing through the ups and down of Indonesian

economic and political situation, Iwan Fashion keeps

expanding through out Indonesia. His strategy to

attack from outside was taken to survive in

Indonesia’s fashion market which dominated by

international fashion brands in major city like Jakarta.

Irwan Usman then decided to expand his

business into the modern retail management In 2002

and start develop

several fashion

b r a n d f o r

different target

market.

In 2004, the

Mississippi brand

was established

for young women

fashion needs.

T h e f a s h i o n

character is for young dynamic and elegant women

for everyday casual usage. the first store was open in

Balikpapan, East Kalimantan.

Founded in 2004

to fulfill the young

dynamic women’s

fashion needs

by PT. Aditya Mandiri Sejahtera

[2]

THE STORE . . . .

Serve the customer

in 20 big cities

The market acceptance was

very good that push the

company to open it second store

in Balikpapan on 2005.

Following that, company keep

expand ing i n o the r c i t y i n

Samarinda, Pontianak, Batam,

P e k a n B a r u , Yo g y a k a r t a ,

Surabaya, Padang and so on.

Currently the ‘Mississippi’ has 22

stores, with approximately 1,800

sqm space, operated in 20 cities

all over Indonesia.

Supported by the company’s

w h o l l y o w n e d g a r m e n t

manufacturing in Bogor, and it’s

joint venture factory, in China and

with more than 10 other garment

suppliers around Province of

Guangzhou, China, ‘Mississippi’

will continue to expand to other

city in Indonesia.

Mississippi is meant to...

fulfill the needs of

young and dynamic women’s

fashion with age range

between 20 - 35 years.

The style concept is for

feminine, sexy and

elegant everyday apparel.

Mississippi is also

targeting to middle-

middle up market segment

who looking for high

quality product with

affordable price.

[3]

Merchandize category .....

are covering from T-

Shirt, Blouse, Dress,

Denim and Non Denim short

and pants with high

quality fabrics, tailored

with high quality process

and tight quality control

to give a high quality

product to it’s customer,

in affordable price.

Modern store

ambience combining

with high quality fashion

to serve the customer’s

needs.

EGESTA QUIS SET

AHMET LOREM