INTRODUCTION• Gabby Garcia, April Matute, Nick Lund • Purpose of presentation: Introduce our product Fierce to all

consumers by providing information• Overview of presentation1. Background on Fierce2. Analysis of major competitors3. Proposed target market for TMG 4. Marketing mix decisions for TMG

5. Endorser

BACKGROUND ON SPORTS DRINK MARKET

• By the year 2001, the US sports drink market had grown to nearly 8 million per year. Athletes and competitors usually buy it

• The market trend for sports drinks is that consumers look for new ways to improve performance and hydration. Sports drinks are a growing and popular market.

BACKGROUND ON SPORTS DRINK MARKET CONT.

• Customer analysis 1.Demographics of the sports drink market would

include all age ranges, martial status, gender, education level , income and disposable. All different types of people but sports drinks

2.Geographic's of sports drinks is basically everywhere. Mostly distributed in more populated areas

3.Psychographics like alpha-male and competitive personalities are the major consumers of sports drinks

ANALYSIS OF MAJOR COMPETITORS

• Product-Gatorade, Place-supermarkets, sporting events, vending machines and any other place consumers are. Gatorades major promotion is its contracts with sports teams(LeBron James in basketball commercials)Price-Gatorade has a very simple pricing strategy although Gatorade is the leader in the sports drink market they still use the going rate for their pricing level

• Market share each competitor has

ANALYSIS OF MAJOR COMPETITORS CONT.

1. Propel, Gatorade, Vitamin Water, SoBe , All Sport, Monster , Powerade, MyZone

2. All the sports drinks above are endorsed by sports personalities, teams , or leagues

3. Whether they have special agreements• If competitors have websites whats

included on site• Samples of competitors advertising

PROPOSED TARGET MAKET FOR TMG

• Include a complete customer profile

1.Demographics

2.Geographics

3.Psychographics

MARKETING MIX DECISIONS FOR TMG

• Product(name , container, logo, and how its better or different)

• Place(where is it going to be sold)

• Price(what are the various prices of product)

• Promotion(main theme, slogan, sample of promotion piece)

• Publicity(give at least one publicity activity)

MARKETING MIX DECISIONS FOR TMG CONT.

• Special promotions (coupons, in store promotions etc)

• Magazine advertisement(color,grahics, professional looking)

ENDORSER

• Appropriate, well-known and believable relationship to the product

1.Background investigation includes information about character, childhood

2.Career highlights, trustworthy, hard working , personable, respected etc.

3.An explanation of why the chosen endorser would be good for your product