introducing: metro apps

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“Home of the Hottest Apps and Games” MOBILE + MEDIA = MAINSTREAM Website http://apps.metro.co.uk/ | Email [email protected] | Phone +44 (0)20 7752 8415 © February 2011

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Metro Apps is a publisher and marketer of Games and Lifestyle applications for iOS, Android and RIM. We partner with Indie Developers, Brands and Publishers for global publishing and powerful UK/European marketing campaigns. Metro Apps is part of DMGT Group, the owner of Daily Mail, Metro and motors, travel, property businesses -- uniquely reaching 60 million people each month. Get in touch with us >> [email protected]

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Page 1: Introducing: Metro Apps

“Home of the Hottest Apps and Games”

MOBILE + MEDIA = MAINSTREAM

Website http://apps.metro.co.uk/ | Email [email protected] | Phone +44 (0)20 7752 8415

© February 2011

Page 2: Introducing: Metro Apps

Are you sitting on a great mobile App?Looking for a Publisher with *real* marketing power?

Metro Apps is an international publisher and marketer of the hottest smartphone Games and Apps.

We can get your mobile apps seen by a mainstream and global audience with powerful print, TV, digital, mobile and social media marketing.

So if you have a great Smartphone app or idea, in development or already published… Get in touch!

http://apps.metro.co.uk/

Page 3: Introducing: Metro Apps

About Metro Apps and DMGT Plc.Metro Apps is a subdivision of DMGT Plc., owner of the Daily Mail, Metro UK and dozens of digital consumer brands, uniquely reaching 52 million people each month.

Our associated companies include….

Page 4: Introducing: Metro Apps

What we are looking forGAMES

- Casual and social games for a mainstream audience- New IP or previously successful games for iOS, Android and RIM- Popular genres are: casual, sport, celebrity, music, strategy, urban

LIFESTYLE APPS

- Apps to make life easy and fun for 18-45 year-old urban audiences- Popular genres are: transport/travel, entertainment, music, celebrity, going out

Publishing milestones to date:

Page 5: Introducing: Metro Apps

What can we do together?Metro Apps partners with Indie Developers, Brands, Agencies and Publishers by pursuing new and innovative business models. Here are some of the ways in which we can work together:

Page 6: Introducing: Metro Apps

Our promotional channels

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Example assets: internal marketing channels

Banner ads on Metro.co.uk(3m daily uniques)

Half-page interactive ads

Metro App take over (400k users)Metro Newsletter (70k readers)

Ads in Metro & Daily Mail(3.5m + 4m daily readers)

Social promotions(Facebook, Twitter, Youtube)

Page 8: Introducing: Metro Apps

Example assets: external marketing channels

PR

OpenFeint promotion

OpenFeint featuring

Apple featuring

iAds + AdMob

Page 9: Introducing: Metro Apps

Interested? Get in touch!

apps.metro.co.uk Facebook.com/MetroApps YouTube.com/MetroApps Twitter.com/MetroApps

Contact

Renate NyborgHead of Business DevelopmentA&N Mobile & [email protected]+44 20 7752 8415

Address

A&N Mobile & TVNorthcliffe House2 Derry StreetLondon W8 5TTNearest tube: High Street Kensington