introducing bourse communications assob

8/4/2019 Introducing Bourse Communications ASSOB

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Enhancing the value of listed companies by managing their relationships with the investment community Old Melbourne Stock Exchange

Bourse Communications Pty Ltdis one of Australias most progressive and innovative Investor Relations andBusiness Communications firms. We specialise in managing the relationships of emerging, smalland micro-cap companies with the investment community- shareholders, institutional and retail investors, stockbrokers, analysts and the financial press.

Bourse specialises in assisting with pre-IPO companies in navigating the transition to listed public company status and ASX-listed companies in gaining broad exposure to the investment community. Themessage Bourse delivers is focused on the growth profile of the business, its investment proposition, customer value proposition and sustainable competitive advantage. Bourse provides insights to its clientsas to how particular initiatives or corporate strategies may impact on shareholder value. Bourse communicates to the investment community in the language that the market understands.Bourse assistscompanies in becoming Investor Ready by undertaking a comprehensive review of its operations, structures and investment proposition The Bourse Investor Ready Program. In addition, Bourse hasexperience in managing media outcomes for many ASSOB listed and pre-IPO companies in a variety of industries, including resources, healthcare, biotech and IT .

Bourse Communicationsis represented in Melbourne, Sydney and Brisbane. The Companys key executive personnel regularly visit Adelaide and Perth to service existing clients, and keep in touch with keybroking and media contacts, small cap fund managers and institutions.

BOURSE COMMUNICATIONS

I N V E S T O R R E L A T I O N S S E R V I C E S


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Therefore, we need to spend some time researching and refining a

comprehensive brief for each of our clients; however our services could

include any of the following:

-Strategic advice with regard to the impact of proposed initiatives on markets,

as well as on opportunities to add/realise shareholder value

-Craft and communicate the unique company story and positioning. The key

objective is to help the market fully understand and value the strategies and

dynamics of the company as well as its operating environment and the

pathways to growth and profitability

-Reconnaissance and market intelligence from the broader investment

community

-Shareholder analysis and strategies

-Develop and manage a national analysts, advisor/broker and fund manager

contact database

-Event management and roadshows, including broker/analyst/fund manager

functions and presentations

-Review and assist with the communication of information to ASSOB and the

business media

-Provide Research Reports issued under The Bourse Factor Researchbanner

-Produce a quarterly newsletter, released as The Bourse Factor Newsletter-Craft media releases, web site, digital and other content, presentations,

Annual Reports and other investor communications.

Our Services

Bourse Communications creates uniqueInvestor Relations programs for each andevery client, depending on their needs and

requirements

Enhancing the value of listed companies by managing their relationships with the investment community New York Stock Exchange 1

ProcessOur uniquely tailored process reflects our philosophy of providing a sustained flow of soundly considered and

consistent information to the market, whilst maintaining and supporting contact with shareholders, prospective

shareholders and advisors. We believe that we are uniquely able to communicate to the investment community

in their language. The key to getting onto radar screens, boosting liquidity and ultimately enhancing the

Companys share price is to deliver a consistent, reasonable and well argued message to the market. That

message should articulate the growth profile of the business, its investment proposition, customer value

proposition and competitive advantages.

RoadshowsOrganising presentations and briefings, seminars, site visits, one-on-one

meetings, conference calls and webcasts with the investment

community is critical to the Investor Relations process. These will typically be

scheduled after key announcements. Other events may also be considered

where a deeper insight into the companys operations and strategies may be

presented. Ongoing and maintaining communications with analysts, advisers

and the business media is a part of this process.

Research ReportsBourse Communications, as part of its overall suits of investor

relations services, has been providing research and analytical

services for a number of years as badged research under thewell known and respected brand, The Bourse Factor Research.

The Bourse Factor Research has built a significant reputation in

assisting many micro, small, medium and emerging companies

to get onto the radar with brokers, analysts and fund managers.


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Enhancing the value of listed companies by managing their relationships with the investment community London Stock Exchange 2

What can we do for ASSOB Companies?

Too often unrealistic promises are made by PR and communications companieswith outcomes not in line with expectations. Quite simply, not many groups really

understand the workings of capital raising platforms and the sharemarket and

how to deliver results in such a highly complex and often idiosyncratic

marketplace. In our experience, there is frequently a serious disconnect

between the investment community and the company. All too often, the

investment community does not understand the value proposition, purpose,

positioning and growth strategies of the company. We can help the company

provide clearly articulated, strategically sound presentations of its operations,

growth prospects and inherent value across the range of audiences, includingstockbrokers and analysts, advisors, investors, the mining industry, property

industry, the business community and the media.

BUY MY HOME LIMITEDhas been created to develop a powerful on-line brand and websitewww.buymyplace.com.auwhich allows consumers to buy and sellproperty without the need for Real Estate Agents, thus offering con-sumers the potential to save thousands of dollars in advertising andcommissions. Since December 2009 BuyMyPlace has saved ven-dors around $1.4 Million in fees and commissions.Years to Planned Exit - 3Most Likely Exit Strategy - IPOAllocation Status - Advanced Stage 3COCOON DATA HOLDINGS LIMITEDis a software company that has developed a class leading technology,which allows electronic files to be securely encrypted, giving the clientthe ability to send highly confidential documents anywhere in theworld with complete control over who can access them.Cocoon is currently working with Victorias Wimmera Health Care, isclose to receiving a Defence issues securitycertification and is also being used by one of Australias big Fourbanks.Years to Planned Exit - 3Most Likely Exit Strategy - IPOAllocation Status - FULLY SUBSCRIBEDEASYFOOD LIMITEDis an Australian food technology company that has developed a tech-nology capable of producingextremely tasty, high quality, shelf s table, cooked ready to eat meals.EasyFood specialises in designing readymade meals for specificindustries. Recently EasyFood provided Teenageadventurer Jessica Watson with eight months of EasyFood mealsfor her epic around the world journey. EasyFood iscurrently designing an invaluable tool for the Victorian CFA - aReadyMeal for the 60,000 strong Team for consumptionduring major disasters.Years to Planned Exit - 3Most Likely Exit Strategy - IPOAllocation Status - Advanced Stage 3
http://www.buymyplace.com.au/http://www.buymyplace.com.au/http://www.buymyplace.com.au/


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Our Clients : Case Study

Enhancing the value of listed companies by managing their relationships with the investment community Paris Stock Exchange 4

Understanding our clients needsOur considerable financial markets experience with regard to financial analysis, writing

and communications capabilities, combined with excellent business media contacts, has

been the hallmark of our success with a range of very satisfied clients. Non-public

company clients include the Northern Land Council, the Central Land Council, Pro Ride

Racing, Plantation Timbers Group, PreshaFood Limited, Pets Domain, BuyMyPlace.com,

Synergetic Services, Cocoon Data, LJ Hooker International, Iron Glen Holdings Limited,

Trust Funds and Travel Compensation Fund, these serve as examples of the breadth of

our exposure to clients seeking the support of the financial markets.

Publicly listed company clients that we have recently assisted in the Investor Relationsprocess include: Adelaide Energy Limited, Avexa Limited, Australasia Gold Limited,Humanis Group Limited, APAC Coal Limited, Compumedics Limited, Ethan Minerals

Limited, Health Corporation Limited, ISS Group Limited, Optiscan Imaging Limited,

Minemakers Limited, Strzelecki Metals Limited and NewSat Limited.

PRESHAFOOD is a food processing company that utilises High Pressure Processing (HPP) tomanufacture fruits and juices, contract process other foods such as salads, meats and read to eat

meals and provides HPP R&D and product development services. Preshafood won Best New Drink at

the International Beverage Innovation Awards 2009.Preshafood raised over $3.2 million in funds from

investors in less than four months.Years to Planned Exit - 5 Most Likely Exit Strategy - IPO Allocation Status - FULLY SUBSCRIBED

Presahfood Limited

EXTENT OF PRINT AND BROADCAST MEDIA COVERAGE THROUGHOUT CAPITAL RAISINGPRINT - October /November 2009Over 10 pieces of editorial in National and Regional Publications, including The Age, Herald Sun and the DailyTelegraph plus ongoing online coverage on sites including ninemsn.com.au and foodbev.com TELEVISION - October 2009Sky Business News The Upside October 2009ABC - Inside Business with Alan Kohler First Person October 2009Channel Ten - The 7PM Project October 2009RADIO September /October 2009ABC Radio, syndicated to five regional ABC1 - October 2009Interview on 2GB Evenings with Prue MacSweeen October 2009Interview on 4BC Drive with Michael Smith September 2009


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Our People

Enhancing the value of listed companies by managing their relationships with the investment community Singapore Stock Exchange 5

TheBourse Team offers a rare breadth of very useful andspecialised experience stockbroking, financial services,

funds management, resources and mining analysis, property

funds management, merchant banking, capital markets, civil

engineering and architecture, property development and

construction as well as journalism, PR, advertising and

marketing!

The Principal and Executive TeamThe Principal of Bourse Communications, Rod North and the executive management team have had many

years of financial markets experience.

Rod North has worked in the financial services industry for over 25 years, with leading roles in sharebroking,

investment and funds management, as well as having in depth, hands on experience in company analysis,

financial management and the national promotion/marketing of many financial products and services. Rod

comes from a stockbroking family, with his father a prominent stockbroker for over 40 years. Rod has acted

in many high-level corporate advisory roles to a number of private and public companies at senior executive

and board level, advising on investment, communications and investor r elations strategies. He has built a

formidable list of business media contacts over this time.

Rod has been working with the financial press since the early 1980s and has run a successful broad-based

communications business, Northwood Communications. This Company is the communications arm of the

corporate consultancy business Northwood Enterprises, now in its 14th year of operation. Rod established

Bourse Communications in 2002. Rod has high level contacts in many spheres of business and government.

He has an unique ability to assist companies in

gaining greater recognition and profile by his persistent and systematic approach to cleverly positioning a

company with the media and the wider investment community.

Rod is the author of Understanding the Investment ClockYour Road to Recovery and two other books

produced in conjunction with his financial services clients, Wealth at your

Doorstep and Wealth Be In It.

Rod is a regular business and investment commentator on radio, Sky Business News, Switzer TV and theABCs News Breakfast Show. He is also a quarterly contributor to the ASX Investor Newsletter.

P r e s h a f o o d L i m i t e d F u l l y S u b s c r i b e d C o c o o n D a t a L i m i t e d F u l l y S u b s c r i b e d

I r o n G l e n H o l d i n g s F u l l y S u b s c r i b e dB u y M y H o m e L i m i t e d A d v a n c e d S t a g e 3

E a s y F o o d L i m i t e d A d v a n c e d S t a g e 3 M e r c u r i e n L i m i t e d A d v a n c e d S t a g e 3

L J H o o k e r I n t l A d v a n c e d S t a g e 3 S y n e r g e t i c S e r v i c e s L i m i t e d - S t a g e 2

G o l d e n E a g l e M i n i n g L i m i t e d S t a g e 2e D a y L i f e L i m i t e d A d v a n c e d S t a g e 1

Alliance partnersWe have established an extensive group of alliance partners who are able to assist us with

legal, accounting, creative, print, digital and other services as required.RolCalofSuccess


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The Bourse Research Advisory Panel

Bourse Communications, as part of its overall suite of investor relations services, has beenproviding research and analytical services for a number of years as badged research under the

well known and respected brand, The Bourse Factor Research.The Bourse Factor Research has built a significant reputation in assisting many micro, small,medium and emerging companies to get onto the radar with brokers, analysts and fund

managers. Investors in 2010 and beyond are more likely to be looking for companies in this space

because of the outstanding value proposition, but may not be able to obtain meaningful and

comprehensive information. Generally, if a company has not yet reached a sufficient size to

enable broader sharebroker coverage it is very difficult to obtain this information in order to make

informed investment decisions.

Until a company has reached a market capitalisation of at least $100 million or more, it is unlikely

that the company will be looked at by brokers and analysts for some time into the future. This

means that the early investment opportunity for investors into smaller companies is often missed.

As history shows us, micro and smaller companies can often prove to be outstanding performers

in the market on the way up, if they are identified early.

The Bourse Factor Research has been widely recognised as a valuable additional service to ourlisted clients and the research is often utilised by financial journalists as a reference source for

understanding the company and its position in the market. Research is a vital part of a suite of

products Bourse Communications provides to listed companies on the ASX looking for leadinginvestor relations services.

As part of our research process we have three of Australias most respected financial services

executives in the Research and Analytical Team at Bourse Communications.

Brent Mitchell, Senior Research AnalystBrent Mitchell has a record of success in the identification, analysis and selection of equities over

an extensive period in both funds management and sharebroking environments. He is backed by

excellent analytical, modeling and reporting skills from over 25 years experience in leading research

roles in a range of highly respected companies, both locally and internationally. Brent regularly

appears on the ABCs Lateline Business program, offering his insights on a range of listed

companies.

James Dunn, Senior Research AnalystJames Dunn has a wealth of experience in financial journalism and commentary. He has consulted

as a freelance business journalist to leading broadcast productions and publications around

Australia, as well as having a lifetime of experience in personal investment, the financial sector and

business media.

Glenn Woolley, Senior Research AnalystGlenn Woolley has had over 25 years experience in the financial services sector. He has held a

number of leading roles in funds and equities management, as well as having extensive experience

in company analysis, investment management and the financial services sector.

For further informationBourse Communications Pty Ltd I Investor Relations Services I Suite 104, 22 St Kilda Road St Kilda Vic

3182 I PHONE 03 9510 8309 I FAX 03 9510 1866 I Melbourne, Sydney, Brisbane

[email protected] www.boursecommunications.com.au

Enhancing the value of listed companies by managing their relationships with the investment community Brussels Stock Exchange 6

introducing bourse communications assob

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