Intertextuality By Sandra

A music video is a short of film that is used to accompany a piece of music. They categorised in three different style, performance based, concept based or narrative or story based.

The purpose of a music videos is to market the sale of the song and promote the artist or the album.

However, music videos uses a wide range of techniques such as animation and documentaries.

A music video consists of different sound and editing including jump cut, straight jump , split scene and editing to the beat.

What Is A Music Video?

Intertextuality is the way in which one media text is referred to in another. An example of this is ‘AHA’ by take on me. Intertextuality is usually used in music videos to create a familiarity with

the video to the audience.

What Is Intertextuality ?

The conventions of music videos depends on the genre of the music video. The general codes are style, camera, editing, sound and mis-en-scene.

The way things are done in music videos describes the genre of the music video

Close-Up’s can be shown as well as the style of the artist. E.G props, actions and visuals.

Codes Of Music Video

Goodwin believes that lyrics are often represented through images (visuals) on the screen.

The images in music videos usually means one of these things, either illustrate, amplify or contradict the lyrics.

The visuals contrast with the lyrics in order to reinforce the message of the song. Goodwin believes that music videos should include repetition of narration and

performance in order to make it easier for the audience gain interest rather than loosing interest.

Goodwin’s Music Video Analysis