internship report.ubl.by syed ahmad mustafa shah

Internship Report [email protected] Page 1

INTERNSHIP REPORT

UBL LAYYAH BRANCH CHOBARA ROAD

PRESENTED BY: MR. AHMAD MUSTAFA SHAH

ROLL NO. 48 M.B.A Evening 5th semester

SESSION 2010-14

Submitted to: Mr.Rashid Saeed

DEPARTMENT OF BUSINESS ADMINISTRATION

BZU BAHADUR SUB CAMPUS

LAYYAH


AUTHORIZATION.

The Department of Business Administration B.Z.U LAYYAH arranges MBA Program

for the students all over the country. In this program the students participate by

theoretical and practical education in the subjects of Accounting, Marketing,

Management, Computer and Finance. In order to provide an opportunity to the students

to apply their theoretical knowledge in the practical situations they are asked to visit

various well-developed organizations.

Dedication:-

I dedicate my report to branch supervisor and operational manager who supported me and courage me in the financial analysis and other necessary postulates belonging to my internship report and also to my parents who always give courage to me, raise my confidence and teach me to never lose heart.


ACKNOWLEDEMENT

Every praise is due to ALLAH alone, the merciful and peace be upon his PROPHET who is for ever a torch of guidance and knowledge of humanity as a whole.

Under such operating environments, it was well nigh impossible for me to accomplish the assigned task, had timely, valuable and valuable guidance of my honorable guidance of my honorable teacher Business Administration Departments Teachers were available. I am highly indebted to their generous guidance and right kind of direction, which set the pace for initiating a reasonable report. I am sincerely thankful to the management of UBL who made our task much easier by providing the relevant input.


EXECUTIVE SUMMARY

United Bank Limited is a leader in Pakistan's Banking Sector. The Bank is also a pioneer in introducing ATM facility in Pakistan.

While doing my internship at a big corporate branch of the Bank, i felt some problems while applying my theoretical knowledge in account opening and ATM department so i descussed this issue with the senior Management of the Bank and offered them to design a system for two functions in operational area nalely:

Account opening system. ATM card maintenance system.

The management encouraged the idea and I after a thorough analysis and investigation of the present system prooesed and designed a program, which was exactly as per requirement of the users. This helped the Bank personnel to save their time and provide better and faster services to their customers. The system was developed with the help of the programs and it ran and functioned quite successfully.

The most important issue i.e security of information technology in banks has been discussed in detail. After studying the I.T processes in the Bank, valuable security controls regarding physical environment, access rights, prevention against viruses and back up and contingency plans have been suggested.

Certain flaws of organizational activities in different departments of the Bank have been pointed out with special reference to marketing policies, management and personnel of the Bank. Suggestions for improving the deficiencies have bee explained in the report.


TABLE OF COTENTS PAGE NO

Introduction to All

Departments

The Bank ascertains the following departments1. Current department2.Remittance department3. Clearing department4. Accounts department5. Credit department6. Cash Department7. Human resource Department

1.Current Department:

Introduction to All Departments 1

My week wise activity while working as internee 2

Impplication of Class room learning in organization 4

Task Assigned to me During Internship 4

Financial Analysis 5

SWOT Analysis: 13

PEST Analysis 16

Intiative take as a manager there 18

Suggestion 19


The current department keeps all rules and the revolutions of the account and the account holders like the account name,Account holders number and the home address.This department also releases the new accounts.This department contains the three types of accounts which are current accouts,saving accounts and the fixed accounts.The mark-up amount to be charged on the accounts of the customers also declared and calculated by this department.

2.Remittance department: This department is involved in transferring money from one place to another It is the best source for the people living abroad to send money to their family members.The process is undertaken after some steps involvingthe transaction.The Demand draft and Telegraghic transfer are the most popular kinds of the remittance.

3.Clearing Department:

The clearing department directs the conformation about any cheque or slip related to transaction with the same branch accounts or the other ones present in the city.All the Banks involved in the clearing are authorized by the clearing department to make any transaction between the accounts.But the cheques of the banks in other cities are not cleared by any clearing department.

4.Accounts Department :

The main work performed in the Bank is account opening.so the tasks of Accounts departments are very vital and valued for the generation of deposits.There are two major types of accounts Current Account and the Saving Account.The saving account is usually opened for the home remittance and for the salaried persons more likely while the current account is usually opened for the business men and the medium base organizations.The other types of accounts include Bussiness Account,Joint Account,Basic Account,Behtar Munafa Account,Reward profit Account etc.

5.Credit Department:

The credit department involves to provide loan to the clients against the pledge or security.The loan is approved after completing different steps.The inspection and the verification is undertaken by this department relating to the financial power and ability to return the debt.

6.Cash Department:

The Cash department is very integral part in the Banking sector and has its differential


place.The payments made by the Bank and received are undertaken by the cash department.This department also collect the utility bills for the Gepco,Sui Northen and Ptcl.

7.Human Resource Department:-

The HR department controls all the activities related to the staff members employees.Any dispute occurred in the management is handled by this department.This department hires the employees and also decides to fire The employee rights protection and the environmental safety are included in the duty of the HR department.

My week wise activity while working as internee:

The opportunity for the training was my foremost step in the practical frame of work During the training I was being asked to fulfill some tasks along with the different assignments given to me for developing the working skill in me.I found some difficulties in the starting portion of the assigned tasks but gradually I became familiar with the things and I felt comfort in doing the tasks for my Organization

As a internee in United bank limited I spent my first week in current department.where my activity was keeps all rules and the revolutions of the account and the account holders like the account name,Account holders number and the home address.and also releases the new accounts.

As a internee in United bank limited I spent my second week in remittance department where my activity was to transferring money from one place to another It is the best source for the people living abroad to send money to their family members.

As a internee in United bank limited I spent my third week in clearing department where my activity was to transferring money from one place to another It is thebest source for the people living abroad to send money to their family members.The process is undertaken after some steps involving the transaction.The Demand draft and Telegraghic transfer are the most popular kinds of the remittance.

As a internee in United bank limited I spent my fourth week in account department wher my activity was to performed in the Bank is account opening.so


the tasks of Accounts departments are very vital and valued for the generation of deposits.There are two major types of accounts Current Account and the Saving Account.The saving account is usually opened for the home remittance and for the salaried persons more likely while the current account is usually opened for the business men and the medium base organizations.The other types of accounts include Bussiness Account,Joint Account,Basic Account,Behtar Munafa Account,Reward profit Account etc.

As a internee in United bank limited I spent my fifth week in account department wher my activity was to involves to provide loan to the clients against the pledge or security.The loan is approved after completing different steps.The inspection and the verification is undertaken by this department relating to the financial power and ability to return the debt.

As a internee in United bank limited I spent my sixth week in account department wher my activity was to payments made by the Bank and received are undertaken by the cash department.This department also collect the utility bills for the Gepco,Sui Northen and Ptcl.

Impplication of Class room learning in organization:I have seen many of my classrooms learning to be applied in United bank limited In finance all the procedures were same as I have read and exercised in accounting & fianc in the Accounts department I performs the following functions Prepare and maintain the vouchers.Maintain and update the ledgers for term deposits.Update general ledger.Prepare different periods statements. And also maintained to keep the record of daily receipts and daily paid vouchers. Cashbook is consisted on the opening balance and the closing balance of the day.

Task Assigned to me During Internship:

Verification of the Accounts opened:

The first assignment given to me was the checking the account opening forms for the clients which has already accounts in the bank to build the knowledge that what are the


essentials for the opening of an account . I verified more than 400 accounts during the time of my internships inwhich Current, Saving, Basic,Bussiness and joint account were include.I also find out the adjustments to be done and the missing figures and some portions of the account opening forms and also performed an audit work of these accounts.There were usually 3500 accounts in our branch. I also evaluate the addresses of the clients with the details and information available to them.

Account Opening

After seeking the whole process of the account opening I started my practical work for the opening of the accounts and feel a great pleasure indeed becauseit was my first practice in the practical life.I work with devotion and being appreciated by the Operational Manager of my branch.In account practice I learned about the range for opening different types of accouts along with their differences with respect to each other.

Cheque Book Issue

I continued my practice and learn anew task of issuance of the cheque book it was an easy task but has some compulsory parts of making a entry for the cheque book in the register and then attempting the signature of the person to whom the cheque book is being issued. another essential was to take the signature on the receipt of the cheque book which was inside the cheque book.A current accouts cheque book contains the 50 cheques and the saving account cheque book contains the 25 cheques.

ATM Form and Card Issuance:

I keep my work in the ATM form for the issuance of the ATM card to the cleints The process of ATM card issuance was the same as the cheque book somehow but a little bit different in terms that there is not internal receipt given in the ATM.Bank keeps the record for the issuance of the ATM cards for their facility.

Making Payment Order

My first tough assignment was the making of a payment order.Payment order are the same city cheques which are cleared in a day by the branch in which they are drawn.I make payment orders for one week.There is no entry for thepayment order in the registerbut a receipt is available to the bank from the slipson whom the detail is written of the transaction.

Making Demand Draft:

I make the demand draft too along with the payment order.these are the cheques which are cleared by the other banks out of the city.the demand draft is made for the other cities


branch cheques which are sent to the NIFT(National InstitutionalFacility technology).The record is keep in the registers for the demand draft and if a demand draft is not cleared by the inter city bank branch then the penalty or fine is charged against the person who deposits the cheque.

FINANCIAL ANALYSISFinancial Analysis :Ratio Analysis of Latest Five Year:

Cash Deposits: 1

Cash Deposit=Cash/Deposit

Table No. c 1

Particulars 2010 2009 2008 2007 2006Cash 32,687,335 27,869,360 24,798,070 19,708,518 8,423,399Deposits 300,732,858 239,509,391 222,345,067 129,714,891 76,698,322Ratio 0.11 0.11 0.12 0.15 0.10

Note: Data is taken from Annual Reports of United Bank LimitedComments:

This ratio helps to understand that what ratio of total deposits is in hand as cash. This ratio has been increased from 2006 to 2007. Its a good sign for the bank. This is self sufficient to meet the day-to-day cash requirements. There must be some cash in hand to meet the contingent liabilities.

Assets Turnover: 2

Asset Turnover = (mark up revenue/total asset) * 100

Table No. c 2

Year mark up revenue Total Assets Ratio

2010 31,046,583 348,990,764 8.89%2009 25,783,871 328,895,152 7.83%2008 21,191,470 275,685,541 7.68%2007 12,246,811 248,313,793 4.93%2006 5,620,203 154,834,534 3.62%


The asset turnover is calculated by dividing the mark-up revenue with total assets. Over the number of years this ratio has decreased but its not due to decrease in the figures but


due to the fact that there has not been proportionate change in the total revenue earned and the total assets.

Earnings Per Share: 3

Earning Per Share = Earning Available For Common Stock/No. of Outstanding Shares

Table No. c 3

Years Common Stock Outstanding Shares Ratio

2010 15265562 6282768 2.42009 12142398 5463276 2.22008 15265562 6282768 2.42007 12142398 5463276 2.22006 12142398 5463276 2.2


UBL earning per share is going to increase year by year which is very positive sign for its shareholders as well as for its management. EPS is increased which is a great achievement. This ratio got really improved as it has gone with the increase in profit. Earnings per share is a good measure of profitability when compared with similar other business. Here increasing EPS, which will surely increase share price. This ratio has the same trend as the return on the assets, and is improving in the every succeeding year.

Net Interest Income to Assets: 4

Net Interest Income/Total Assets*100Table No. c 4

Particulars 2010 2009 2008 2007 2006Net Interest Income

7,172,032 6,786,197 5,259,357 4,639,009 2,813,020

Total Asset 348,990,764 328,895,152 275,685,541 248,313,793 154,834,534Int. Income to asset

2.06% 2.06% 1.90% 1.86% 1.81%

Note: Data is taken from Annual Reports of United Bank Limited

Comments:This ratio is obtained by dividing the net interest income by total asset. This ratio has shown increase from the year 2006 to 2010.The ratio for the year was 1.93%, 1.81%,


1.86%, 1.90% and 2.06% respectively.

Current Ratio: 5Current Assets/Current LiabilitiesTable No. c 5

Years Current Assets Current Liabilities Ratio2010 32,687,335 19,713,422 1.662009 29,436,378 28,589,789 1.032008 27,859,360 14,707,371 1.892007 24,788,625 12,800,868 1.942006 19,708,518 16,856,981 1.17

Note: Data is taken from Annual Reports of United Bank LimitedComments:Current ratio measures the number of times a companys current assets covers its current liabilities. The higher the ratio the greater the ability of the company to meet its short-term obligations. It is calculated by dividing the current assets with the current liabilities. The current ratio for the year 2006 was 1.17 and the 2005 it was 1.53 and in 2010 to 1.66.

Net Working Capital: 6Current Assets-Current LiabilitiesTable No. c 6

Years Current Assets Current Liabilities Ratio2010 32,687,335 19,713,422 12,973,913 2009 29,436,378 28,589,789 846,589 2008 27,859,360 14,707,371 13,151,989 2007 24,788,625 12,800,868 11,987,757 2006 19,708,518 16,856,981 2,851,537

Note: Data is taken from Annual Reports of United Bank LimitedComments:The working capital of the bank has decreased in 2010. Actually working capital is the liquidity of capital available to the organization from which it conducts its business. It is a minor difference doesnt affect the credibility of the banks. It shows the efficiency, control and strong strategies of the top management.


Return on Asset: 7Return on Asset= Net Income/Total Assets

Table No. c 7

Particulars 2010 2009 2008 2007 2006

Net Income 1,301,301 3,130,229 1,762,691 1,702,094 1,091,989

Total Assets 348,990,764 328,895,152 275,685,541 248,313,793 154,834,534

Ratio 0.37% 0.95% 0.63% 0.68% 0.70%

Note: Data is taken from Annual Reports of United Bank LimitedComments:Return on asset is higher than the previous year thats a good sign. It means that bank is earning more from its total assets. It is because of banks more investment, advances and investment in fixed assets. Its result will occur with the passage of time. It will be beneficial for the bank for the longer time period.

Return on Equity: 8Return on Equity= Net Income/ SHE

Table No. c 8

Particulars 2010 2009 2008 2007 2006Net Income 1,301,301 3,130,229 1,762,691 1,702,094 1,091,989Stockholder Equity 9,795,000 6,500,000 5,000,000 3,000,000 2,500,000

Ratio 13.29% 48.16% 35.25% 56.73% 43.68% Note: Data is taken from Annual Reports of United Bank LimitedComments:Return on equity is lower than the previous year, thats a bad sign. It means that bank is relying on outsourcing. It is not self sufficient and believes on equity base business. It is not a good indicator of a strong business. This ratio is not perfectly according to the market requirements.

Return on Deposits: 9

Return on Deposits= Net Income/Deposits

Table No. c 9

Particulars 2010 2009 2008 2007 2006


Net Income 1,301,301 3,130,229 1,762,691 1,702,094 1,091,989Deposits 300,732,858 273,173,841 239,509,391 222,345,067 129,714,891

Ratio 0.43% 1.14% 0.73% 0.76% 0.84% Note: Data is taken from Annual Reports of United Bank Limited

Comments:It shows the efficiency of the management of the bank that its bad debts have also been decreased by the year. It is a good situation for the efficiency of the management. This ratio has been decreased from the last year. It is all because of banks profit has been decreased.

Return on Assets after Taxation: 10Profits after Tax/Total Asset*100

Table No. c 10

Particulars 2010 2009 2008 2007 2006

Profit after tax 1,301,301 3,130,229 1,762,691 1,702,094 1,091,989Total Asset 348,990,764 328,895,152 275,685,541 248,313,793 154,834,534

Return on asset after tax

0.37% 0.95% 0.63% 0.68% 0.07%

Note: Data is taken from Annual Reports of United Bank LimitedComments:It is calculated by dividing the profits after taxation with total assets. This ratio has decreased over the number of years from 2.14% in 2004 to 0.07% in 2006, and increased in 2007 to 0.68% and then again decreased in 2007 to 0.63% and increased from 0.95% to 0.37% in 2010 respectively.

Advances to Deposits: 11Advances to Deposits= Advances/DepositsTable No. c 11

Particulars 2010 2009 2008 2007 2006Advances 192,671,169 171,198,992 149,999,325 118,864,010 88,931,400

Deposits 300,732,858 273,173,841 239,509,391 222,345,067 129,714,891Ratio 64.07% 62.67% 62.62% 53.45% 68.56%



This ratio has been increased from last two. It shows that how much percent of deposits are made in advances. It is all because of banks more investment in its advances. But it would be difficult for the bank if it makes more advances. The advances should be up to aspecific level because the advances are the life blood of a bank. No bank can deny it.

Profit before Tax Ratio: 12

Profit before Tax / Gross Markup Income

Table No. c 12

Year Profit Before TaxGross Markup Income Ratio

2006 1091989 5620203 0.19%2007 2563290 12246811 0.21%2008 2565945 21191470 0.12%2009 4535552 25783871 0.18%2010 1794720 31046583 0.06%


For banking sector, profit before tax ratio is very much important because large amount is deducted in shape of taxes. Banks profit before tax ratio is decreases in 2010 that is 0.06% as compare to 2009 value 0.18%. The reason behind this decrease is that a huge amount is contributed to the tax provisions, as there is disagreement between bank and tax authorities. UBL aggressively and very speedy penetrate or expanding its network around the world.

Debt Ratio: 13

Debt Ratio= Total Liability/ Total Asset

Table No. c 13

Particulars 2010 2009 2008 2007 2006

Total Debt 331946025 312675308 263443596 240849667 149573050

Total Assets 348990764 328895152 275685541 248313793 154834534


Ratio 0.95% 0.95% 0.96% 0.97% 0.97% Note: Data is taken from Annual Reports of United Bank LimitedComments:

This ratio indicates what proportion of debt a company has relative to its assets. The measure gives an idea to the leverage of the company along with the potential risks the company faces in terms of its debt-load. A debt ratio of greater than 1 indicates that a company has more debt than assets; meanwhile, a debt ratio of less than 1 indicates that a company has more assets than debt. Used in conjunction with other measures of financial health, the debt ratio can help investors determine a company's level of risk.

Debt Equity Ratio: 14

Debt Equity Ratio= Total Debts/SHE

Table No. c 14

Particulars 2010 2009 2008 2007 2006

Total Debt 331946025 312675308 263443596 240849667 149573050

Total Equity 14608523 13766673 10572605 6738063 4369072

Ratio 22.72% 22.71% 24.91% 35.74% 34.23% Note: Data is taken from Annual Reports of United Bank LimitedComments:

This can result in volatile earnings as a result of the additional interest expense. If a lot of debt is used to finance increased operations (high debt to equity), the company could potentially generate more earnings than it would have without this outside financing. If this were to increase earnings by a greater amount than the debt cost (interest), then the shareholders benefit as more earnings are being spread among the same amount of shareholders. This ratio tells that how a banks assets are financed by the debts.

Loans to Deposits: 15

Average total Loans / Average Deposits

Table No. c 15

Particulars 2010 2009 2008 2007 2006

Loans 153004095 154244101 113229563 102399290 65903134Average Deposits 300732858 273173841 239509391 222345067 129714891

Ratio 0.51% 0.56% 0.47% 0.46% 0.51%



Average total loans to average deposits are a type of asset to liability ratio. As we know, loans make up a large portion of the banks assets, and its principal obligations are the deposits that can be withdraw on request. It shows that bank has improved its liquidity position. There is need to increase the credit portfolio to have more return/profit because deposits are also at high cost and of these are not utilized or invest properly then it will cost to bank.

Debt Coverage Ratio: 16

Net Operating Income / Total Debt

Table No. c 16

Particulars 2010 2009 2008 2007 2006

Net Operating Income 1794720 4535552 2565945 2563290 1091989

Total Debt 331946025 312675308 263443596 240849667 149573050

Ratio 0.54% 1.45% 0.97% 1.06% 0.73% Note: Data is taken from Annual Reports of United Bank Limited

Comments:

The DCR is calculated by dividing the property's annual net operating income (NOI) by a property's annual debt service. Annual debt service is annual total of your mortgage payments (i.e. the principal and accrued interest, but not your escrow payments). Bankers and lenders use this ratio as a guide to help them understand whether the property will generate enough cash to pay rental expenses and whether you will have enough left over to pay them back on the money you borrowed.

SWOT Analysis:

StrengthThe UNITED BANK LIMITED is one of the most successive organization in the present time.There are some reasons hiding behind the success of UNITED BANK LIMITED.

The employees working in the UNITED BANK LIMITED are skilled ,Hard working and well trained.They are well educated too and have strong communication skill to create a good impression on the clients.


UNITED BANK LIMITED has strong network system through its branched.There are more than 730 branches in all over the Pakistan which are almost the maximum comparing toall other banks in the banking sector.The all branches of UNITED BANK

LIMITED has the ATM card Machine Facility.

The salaries are reasonable so the financial problems are not faced by the employeesworking in the UNITED BANK LIMITED and they work with integrity and affection.

One great reward for the UNITED BANK LIMITED is that it is the one and only Bank which is owned by its employees in the Banking world among the Muslim Banks.

The working condition and the working environment is very safe for the employeesThe banking system serving in online for the UNITED BANK LIMITED is very effective and the chance of Fraud is minimal.

The verification policy is very handy even Bank has make an essential to collect the copy and the contact detail for the person who is making an online deposit transfer.

The customer care is the basic mission of the UNITED BANK LIMITED and an early step is taken by the management in case of any dispute and complaints from the clients.

If an employee is on leave the working process does not stops.The managementimmediately places an other worker to carry on the operations.

Weakness

UNITED BANK LIMITED also have some loose ends in overall Banking system.

The first hurt for the employees is that the promotions are at very later stages so career development is lack for the for the employees working for the UNITED BANK LIMITED.

The promotional tools are not consistently used by the UNITED BANK LIMITEDto inform about the new updates and policies to the general public.

In spite owned by its employees there is no annual increments for the employees in shape of increase in their monthly salary.This inconvenience make the employees dissatisfied who are working with their best for the Allied Bank


In some branches the sufficient staff is not available.The workload bowed to the others .So all the tasks are not completed within time and the staff have to suffer extra time and stress in the working days.

The security system of the UNITED BANK LIMITED is very weak regarding to the security guards.Due to this robberies are made on the different UNITED BANK LIMITED branches several times in the last 2 to 4 years.

Opportunities:

The Government introduces many policies for the valuation of the economy for the general public.The UNITED BANK LIMITED can take their chance to attract the small customers by providing them reasonable schemes on the terms and conditions for the borrowing.

UNITED BANK LIMITED can take best use of their workers by balancing the tasksamong the duties. This practice can make possible to enter in the consumer banking with a strong mission to create revolutions in it.Different Training and motivational programs should be introduced to learn the new techniques according to the new technologies in the present world for the Banking.

Threats:

The entrance of the other Banks as the privatized Banks is increasing thecompetition in the Banking sector which is a sign of war for the existing private banks like UNITED BANK LIMITED.

The continuous devaluation in the currency is the most dieing threat for the UNITED BANK LIMITED since the devaluation in currency is increasing for the past decade more rapidly.

The policies of the UNITED BANK LIMITED are the invitation of threat for them.the skilled and hard working staff is not available in all the branches due to


reference base job positions and promotions in the UNITED BANK LIMITED.These make the un availability of the affective work force in the sector.

political Instability also ensures a face of threat in the whole industry.The political affairs directly affects the business conditions.So the political structure is not taking a right end to create stability in the industry environment.

PEST Analysis:

What is PEST Analysis?

It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.

The organization's marketing environment is made up of:

1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc.

2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our competitors, etc.

3. The macro-environment e.g. Political (and legal) forces, Economic forces, Sociocultural forces, and Technological forces. These are known as PEST factors.

Internship Report

Political Factors.

The political arena has a hugespending power of consumers and other businesses. You must consider issues such as:

1. How stable is the political environment?

2. Will government policy influence laws that regulate or tax your busine

3. What is the government's position on marketing ethics?

4. What is the government's policy on the economy?

5. Does the government have a view on culture and religion?

6. Is the government involved in trading agreements such as EU, NAFTA, ASEAN, orothers?

Economic Factors.

Marketers need to consider the state of a trading econoterms.This is especially true when planning for international marketing. You need to look at:

[email protected]

The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as:

1. How stable is the political environment?

2. Will government policy influence laws that regulate or tax your busine

3. What is the government's position on marketing ethics?

4. What is the government's policy on the economy?

5. Does the government have a view on culture and religion?

6. Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or

Marketers need to consider the state of a trading economy in the short and longThis is especially true when planning for international marketing. You need to look

Page 21

influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as:

2. Will government policy influence laws that regulate or tax your business?

6. Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or

my in the short and long-This is especially true when planning for international marketing. You need to look


1. Interest rates.

2. The level of inflation Employment level per capita.

3. Long-term prospects for the economy Gross Domestic Product (GDP) per capita, and so on.

Sociocultural Factors.

The social and cultural influences on business vary from country to country. It is very important that such factors are considered. Factors include:

1. What is the dominant religion?

2. What are attitudes to foreign products and services?

3. Does language impact upon the diffusion of products onto markets?

4. How much time do consumers have for leisure?

5. What are the roles of men and women within society?

6. How long are the population living? Are the older generations wealthy?

7. Do the population have a strong/weak opinion on green issues?

Technological Factors.

Technology is vital for competitive advantage, and is a major driver of globalization. Consider the following points:

1. Does technology allow for products and services to be made more cheaply and to a better standard of quality?

2. Do the technologies offer consumers and businesses more innovative products and services such as Internet banking, new generation mobile telephones, etc?

3. How is distribution changed by new technologies e.g. books via the Internet, flight tickets, auctions, etc?

4. Does technology offer companies a new way to communicate with consumers e.g. banners, Customer Relationship Management (CRM), etc


Intiative take I thake as a manager there:

I find out week areas that require improvements for long-term benefit of the organization. These initiative that I will take are as follows.

Computerization:

IT has changed the old method of making business. So, computerization In UBL is become the basic need. Though UBL has the computer system yet the system has not totally shifted on computer. Manual procedure is still there, Hence computer facility is not full availed and many branches are working without computer and computer system is should be fully availed and many branches are working without computer and computer system, it should be full availed and system should be full computerized. Computerization will save to much times which is wasted due to manual procedures.

E-Commerce:

This world is now called a globle world because it is connected through computer network. In todays networked world e-commerce is getting importance day by day. All the leading banks of the world are adopting the concept of online banking and they are providing better services to their customers through the internet. United Bank limited should also adopt the e-commerce so that it will be able to compete with the national and international banks. Its is only possible when all the branches are computerized.

Performance Appraisal & Compensation:

Employee appraisal is an major part good and effective HRM. It consist of systematic evaluation of an individual with respect to his personal traits and characteristics, his on job performance and his potential for development. In Unite Bank Limited there is no appraisal system exists. No relationship has so far been established between appraisal and staff motivation. No weight is assigned to appraisal in making decisions on promotions, postings, etc.Compensation is a necessary thing for employees satisfaction. And UBL has not any proper compensation plan when ever management decide to give bonus or extra salary to employees it is followed. So there should be proper compensation plan. Product Marketing:

This is age of competition and every organization is facing hard competition from not only domestic organization but also from the international organizations due to globalization. Due to this competition the marketing department plays a vital role in the success of the organization.UBL should have a strong marketing department like many other private banks have for the publicity of their products and make well inform the


customer all the services provided by the bank and to conduct detailed market researches to find out new opportunities, needs of the customers and make comprehensive plans to capitalize those opportunities.Appearance:

Physical appearance of the location and inside the building also matters. It helps a lot to attract the customer. Some branches of UBL are very attractive but all the branches should be well dressed.Refresher Training Courses:

There should be proper staff training refresher courses programs to train the employees latest tool and techniques of the banking. They should be given computer training. Most of the employees of the UBL know nothing about the computer and its application in the banking.

RECOMMENDATIONS:

Recommendations and suggestions are considered to be the most important part of an internship report, without which no report is considered complete and meaningful. This part of the report is based on the previous sections i.e. review and analysis. Moreover, for bringing suggestions, discussions have been conducted with the staff of UBL officers, who not only provided the basis for recommendations and suggestions but also pointed out some areas, where the change for the development is utmost important. Realizing the importance of this section, efforts have been made to give feasible recommendations, which are categorized under the following headings.

Mobile Banking

Mobile banking is actually a banking that you can do yourself. You can perform various activities of bank through your mobile phones or through your computers. With just a call you can transfer money from an account to another and similarly other activities. It is a concept that is gaining importance throughout World Pakistan is no exception. UBL should start working on this concept to maintain their existence in the changing banking sector.

Adopt Pro-Active Approach

UBL management should adopt proactive to survive in this sector. What I have observed is that UBL management is having reactive approach means that they react to the situation that their competitors have created. UBL should try for new innovative ideas rather than moving on the same track that their competitive are doing.


Educate Account Holders

Whether the account holders are new or existing bank should provide them with the initial information about how to deposit and withdraw money from the bank. It will be beneficial for the bank in a way that lot of time could be saved afterwards with that approach. Promotional Activity

Bank must let potential customers know that all attractions for banking exist. This is done by advertising on Television and obtaining Press coverage, in conjunction with direct mail, window displays, pamphlet in branches and in appropriate other locations (such as hostels, shops etc.) and including leaflets in statement of accounts sent to existing customers in the hope that they will tell potential customers about the services provided by our bank.

Relationships

The bank should keep on filling the gap between customer and the bank through consumer friendly attitude and efficient services. They should work on building relationship with the customers.

Change Attitude

Employees inside the branches should change their attitude toward the customer. It hasbeen observed that customer do not get the same warm welcome and importance that he wants and he is been provided by other emerging banks. They should start thinking about changing their attitude from now.

Appearance

Physical appearance of the location and inside the building also matters. It helps a lot to attract the customer. Some branches of UBL are very attractive but all the branches should be well dressed. Recovery FacilityIt should also provide the facility of recovering notes payable and accounts payable.

internship report.ubl.by syed ahmad mustafa shah

Documents

reasonable report

bank personnel

valuable guidance

important issue i

honorable guidance

atm department

theoretical knowledge

present system