internship report on marketing strategies of vintage denim

©Daffodil International University i

Internship report

on

Marketing Strategies

Of

“Vintage Denim Apparels Limited(VDAL)”

©Daffodil International University ii

Internship Report

On

“Marketing Strategies of Vintage Denim Apparels

Limited(VDAL)”

Submitted to:

Sharmin Jahan

Assistant professor

Department of Business Administration

Daffodil International University

Submitted By:

Shah Md. Amirul Islam

ID No.: 171-11-5522

Batch: 46th batch

Program: BBA

Department of Business administration

Faculty of Business and Entrepreneurship


©Daffodil International University iii

Letter of Transmittal

15th September,2020

To,

Sharmin Jahan

Assistant professor



Subject: submission of the report on “Marketing strategies of Vintage Denim

Apparels Ltd(VDAL)”

Respected madam,

I hereby submit my internship report titled “Marketing strategies of Vintage

Denim Apparels Ltd(VDAL)”. In this report, I have tried to analyze the

marketing strategies of VDAL. I sincerely hope that this report will meet your

expectations. I would like to add here that my internship period at VDAL was

indeed a great learning experience for me.

Thank you for your kind support and helps.

Sincerely,


ID : 171-11-5522

Program: BBA

Faculty of Business &Entrepreneurship


©Daffodil International University iv

Certificate of Approval

I’m pleased to certify that the internship report on ““Marketing strategies of

Vintage Denim Apparels Ltd(VDAL)” has been successfully completed by

Shah Md. Amirul Islam, bearing id: 171-11-5522, Department of

businessadministration , under my supervision. Now, the report has been

approved for presentation and viva voce.

I wish him every success in life.

-------------------------------------

Internship Supervisor

Sharmin Jahan

Assistant professor


Faculty of Business &Entrepreneurship


©Daffodil International University v

Certificate of Declaration

I am Shah Md. Amirul Islam, student of BBA, 46th batch, ID No: 171-11-5522,

from DaffodilInternational University, declares that this Internship report on

titled “Marketing Strategies of Vintage Denim Apparels Limited(VDAL)”is

completely of my own work.References are provided as it is free of plagiarism.

I also confirm that, the report is only prepared for academic requirement. It will

not beused on any other journal or publications.

______________________


ID No : 171-11-5522

Batch: 46th batch

Program: BBA

Faculty of Business & Entrepreneurship


©Daffodil International University vi

Acknowledgement

First I would like to thank Sharmin Jahan madam Assistant Professor of

Department of Business Administration my supervisor , for give me valuable

guidance to make this internship report properly. Without her support and help

,I would not have finished this report properly.

I’m very thankful to the HR department of VDAL. Because, they give me much

knowledge about their factory and also they gives me my needed data,

information and support from core of their heart to finish my internship

properly. I’m also thankful to Mr. Moslem (senior manger) and MR. Shadvi

(Executive R&D) because they help me a lot to finish my internship from

VDAL. They also teach me and show me the right path to finish my report.

©Daffodil International University vii

Executive summary

This report is prepared on the basis of my three month practical experience at

VDAL. This internship program helped me to learn about the practical scenario

of a denim factory. Vintage Denim Apparels Limited (VDAL) is a sister

concern of ABA group and one of the best denim wear manufacturing

company in Bangladesh. It’s Eco friendly work place, high skilled workers ,art

of production facility , new technologies , neat and clean factory makes a

different point of view to it’s buyers to choose this factory.

In first chapter is based on general introduction on “marketing strategies of

VDAL” and discuss about the origin of the report ,scope of the report

,methodology, limitation and objective of the report.

In the second chapter I have discussed about overview of the company,

company’s overall theme, mission, vision,values, organogram ,profile

,customers ,other services etc .

In the third chapter I have discussed about segmentation, targeting, positioning

,4ps& order and production process.

In the fourth chapter I have discussed about SWOT analysis , PESTLE analysis

of VDAL.

In the fifth chapter I have discussed about findings and recommendations

&conclusion.

©Daffodil International University viii

Topics Page No

Letter of Transmittal iii

Certificate of Approval iv

Certificate of Declaration v

Acknowledgement vi

Executive summary vii

Chapter -01

Introductory part

1

Introduction 2

Origin of the report 3

Objective of report 3

Scope of the report 4

Limitations 4

Chapter- 02

Company Profile

5

Organizational details 6

Mission, vision, values & objective 7

Organogram 8

Profile of VDAL 9

Total area in eagle eye views 10

Buyers 11

Ware house of VDAL 12

Cutting section 13

©Daffodil International University ix

Topics Page no

Sewing section 14

Finishing section 15

Washing plant 16

Necessary step to prevent covid-19 17

Certification and achievement 18

Chapter – 03

Marketing strategies

Of

VDAL

19

Segmentation, Targeting and Positioning of VDAL

20

Segmentation 21

Targeting 22

Positioning 22

4ps of VDAL

23

Product 23

Price 25

Place 28

Promotion 28

Order & Production Process 30

Chapter -04

SWOT & PESTLE analysis

33

SWOT analysis 34

PESTLE analysis 35

©Daffodil International University x

Topics Page No

Chapter-5

Findings, Recommendations &Conclusion

37

Findings 38

Recommendation 38

Conclusion 40

References 41

©Daffodil International University 1

Chapter -01

Introductory part


Introduction

As of now, Bangladesh is the number one exporter of denim goods to the

European Union, while the third largest in the United States.According to

eurostat, statistics directorate of the European Commission, Bangladesh in 2018

exported denim products worth $1.65 billion, up by 11.46% from $1.47 billion

in 2017.

However, Bangladesh’s closest competitor Turkey has posted an 8.18%

negative growth to $1.16 billion, which was $1.26 billion in 2017.On top of

that, Bangladesh has established its strong footage in the US market after China

and Mexico with a gradual rise in market share and occupied 14.68% in

2018.According to the US Office of Textiles and Apparel (OTEXA),

Bangladesh’s denim export to US market registered an 11.72% growth to

$566.39 million in 2018, which was $506.94 million in the previous year.

VDAL is one of the most successful denim sector in Bangladesh. VDAL is

sister concern of ABA group. They used latest technology , best raw material

for their product . they manufactured sustainable premium product in low price

then other companies. VDAL is the largest denim exporter company in America

from Bangladesh. They manufactured best quality product , they have efficient

workers with good managerial skills, and they have their own goal to lead the

market in their sector.

Md. Sajjadur Rahman Mridha is the founder and chairman of VDAL. MR.

Mridha started his business since 2016. He is a good business person in our

country and abroad.

Day by day VDAL are expanding their business. They have large market

.VDAL is a successful certified green denim factory in Bangladesh.


Origin of the report

Internship program of Daffodil International University is an undergraduate

requirement for the BBA programs student. The main reason of internship

program is to fulfill the requirements as the part of my BBA program and also

the student gets exposed to the job world. The main challenge as an intern is

translate all theoretical concepts in practical work which I have learned in my

BBA program.

This report is the result of three months long internship program conducted in

VDAL. It is prepared as a requirement for the completion of the BBA program

of Daffodil International University. I need to submit this report based on the

‘marketing strategies of VDAL’. As a student of Business Administration , I

was assigned my course instructor Sharmin Jahan to involve in this study. My

course instructor has advised me to develop a thorough understanding of the

“sales & marketing strategies of VDAL”. I have completed my three months

long internship program from VDAL where my supervisor was Mr. Moslem

(senior manager) & Mr. Shadvi (Executive of R&D) of VDAL.

Objective of the report

Objectives of the report are:

To present a company over view of VDAL.

To describe marketing strategies of VDAL.

To present SWOT & PESTLE analysis of VDAL.

To find out some problems that VDAL is currently facing.

To suggest some recommendations of those identified problems.


Scope of the report

The scope of the study is the Marketing strategies of VDAL. The report

covers detail about the various type of services ,overview and different

departments in VDAL. The main focus is on analysis of the marketing

strategies of this company.

Methodology

I have collected data from primary and secondary sources for this report.

Primary sources :

Primary data was collected from the practical work in the office

which I had been doing in my three months long internship

program.

I also gather information by visit market place with senior

employees for marketing purpose of VDAL.

Secondary sources:

Secondary data was collected from VDAL’S official Website

,journals.

I also gather information frommy Textbooks, Articles from RMG

website, several other reports&other internet sources.

Limitations

The report has been prepared by the feedback of company employees and

information which collected by the marketing department and also the

knowledge which I gathers from my internship program. Marketing department

is very confidential about their terms and condition. They never discussed their

private information with an internship student. Because, every organization has

their own business secret, rules & system. Another problem was limited time for

this study. Though it was three months long program but not enough time to get

full knowledge of the marketing department. Although there were many

limitations but I have tried my best and I give my best effort to furnish this

report successfully.


Chapter- 02

Company Profile


Organization details (VDAL)

Vintage Denim Apparels Limited (VDAL) is a sister concern of ABA group

and one of the best denim wear manufacturing company in Bangladesh. It’s

Eco friendly work place, high skilled workers ,art of production facility , new

technologies , neat and clean factory makes a different point of view to it’s

buyers to choose this factory.

VDAL produced most exclusive stylish denim product at competitive price

with uncompromising commitment to it’s product service and quality.

VDAL is USGBC certified as LEED gold factory . VDAL assure that they use

less electricity. Because they using day light more from direct sky light. They

use less water ,recovery of condense steam, they prevent carbon emission and

re-use it and technology to operate Building management system(BMS).


Mission, vision & values of VDAL

Mission: VDAL’s mission is to make a good and strong bond with their

honorable buyers by fulfilling buyers demand by supply of perfect denim

products as buyers order.

Vision:

Their vision is build more denim factory all over the Bangladesh . Because they

want to give poor people’s a good life by give them employment . They also try

to give an impact to our economy.

Values:

In time response, prudent action and agility are values of VDAL .

Objective:

VDAL’s philosophy is to support

buyer’s effort in progressing

wearable program and

dedicated mix the experience

with knowledge to achieve their

desired goals.

VDAL operate in a way that fosters

positive business practices

throughout our organization. They

uphold the Social and

Environmental responsibility

supplemented by collaborativeefforts with other companies and enterprises.


Organogram of VDAL


Profile of Vintage Denim Apparels Ltd

VDAL is a sister concern of ABA Group

Chairman: Md. Sajjadur Rahman Mridha

Location : Boherachala, Sreepur, Gazipur-1740

Type of the Factory: VDAL is 100% export oriented Denim Garments factory

Since : 2016

Area: 3,88,113 SFT

Capacity of VDAL:

Cutting : 35,000 pcs in day

Garments : 310,000 pcs in a month

Finishing: 20,000 pcs in day

Washing: 40,000 pcs in a day


Total Area of VDALin Eagle Eye View

Area:3,88,113SFT


Honorable Buyer’s:American Eagle, Camaie ,Trent,Charles Vogele, Zara

,H&M, Bestseller, Stradivarius Etc.


Ware house-

Ware house is completely separated from other buildings and maintained

absolute security & safety. The entire zone is fully backed up by world class fire

detection & fighting devices and equipments. Goods are placed properly and

systematically on individual racks. Fabrics and trims are checked by experts and

inspected by machine. they use light box to determine the critical shade issue.

Fabric relaxation is also prime job of VDAL’s team.


Cutting Section:

VDAL’s have 05 tables of each 38M in length with auto loader and spreader,

BRAND-MORGAN . Having capacity of cutting 35,000 pcs/day


VDAL’s Sewing section:-

VDAL’s floor has been decorated with 18 lines and producing 7,00,000 pcs of

any denim or non denim styles monthly. They are using most technologically

advanced machineries to produce efficiently their product. They maintaining

soothing temperature by having evaporating cooling system.

Picture- Sewing Area


VDAL’s Finishing :-

They vigorously check the quality of each process and guarantee the every

requirementof customer is fulfilled. Each garment product is scanned by metal

detector machine.

Dehumidifier & Hygrometer is installed to monitor moisture. Their needle free

zone (NFZ)is completely restricted for unauthorized entry.


Washing Plant of VDAL:

VDAL built up a state of art washing plant within their boundary having

capacity to complete 40,000 pcs of denim & non denim garment each day. The

plant will have Biological ETP which they believe first of its kind in country.

The project has made its footprint to eco system by installing Coal Gasifies to

run Boiler to create steam. Their R&D has highly skilled expatriates from

Turkey & Romania engaged in developing most desirable, fashionable and

trendy wash. they are ready to do any kind of wash that our valued buyer ask

for. They take the pride to have most experience, knowledgeable technical team

who thrives for giving the best in the business.


Necessary step to prevent covid-19

VDAL always take care of their workers. They takes necessity steps for their

workers to prevent this Covid -19 situation.

Before enter into the factory workers cleaning their leg in potassium

mixed water.

VDAL spraying inside and outside of the factory with disinfectant

sprayto prevent corona virus.

To prevent covid-19 VDAL gives all workers masks for wearing.

They have separate area for washing hand and they setup machine for

spraying full body with disinfectant spray.

Picture : VDAL gives all workers masks for wearing.


Certification and Achievement


Chapter – 03

Marketing strategies

Of

VDAL


Segmentation, Targeting and Positioning of VDAL

In marketing, segmenting, targeting and positioning (STP) is a broad framework

that summarizes and simplifies the process of market segmentation.

Targeting is the process of identifying the most attractivesegments from

the segmentation stage, usually the ones most profitable for the business.


Segmentation

VDAL doing 2 kinds of segmentation -1) Demographic & 2)Geographic

Demographic Segmentation :

Age : VDAL manufactured age based product . For an example: they

make kids product , young age peoples products , and adult products as

their buyers demand.

Gender: VDAL manufactured various kind of denim product which is

based on gender. They makes different denim products for gents ,ladies &

unisex Example: five pocket denim for gents, skirt’s for women, jacket

item for ladies and gents both and most of the kids item is unisex item.

Religion: VDAL’s most of the buyers are Christians. They like stretch

denim or DIY denim product because their point of view & culture is not

same as us. VDAL makes denim product as buyers order. So, in this point

religion matters here.

Geographic segmentation :Geographic segmentation is when a business

divides its market on the basis of geography. VDAL also doing geographic

segmentations. Because,VDAL’S main buyers are from different country. Most

of their buyers are American and European. Buyers product design wash

everything is different here.


Targeting

VDAL follows differentiated Marketing Strategy. Because, they makes product,

price, placement and promotional program customized different segment for

each.VDAL’S targeted customers are American and European .Because , there

are huge demand of denim product. American and European market are biggest

denim market and loyal market to do denim business. American market worth

now $90 Billion and European market worth now €14 billion . That’s why

VDAL wants more attraction from other stranger buyers from US & Europe.

VDAL always try to stablish a loyal B2B relationship with his all buyer’s.

Positioning

VDAL is the largest denim exporter company in America from

Bangladesh.VDAL’S market position is very good and strong now. They have

loyal buyers. Skilled workers .strong foreign expertise. Day by day they

developing their production. They get rid out of from competitors threats by

giving their best effort and best premium product in low price.


4ps of VDAL

Product

Vintage denim makes different kinds of denim product . they makes 30%

products for men and 70% products for ladies and children.Product refers to a

good or service that a company offers to customers. Ideally, a product should

fulfill an existing consumer demand. Or a product may be so compelling that

consumers believe they need to have it and it creates a new demand.

here is product list of VDAL :

1)Five pocket denim –five pocket denims

are basically men’s full pant. It has total 5

pocket that’s why buyer called it five

pocket denim.

2 ) Skirt’s –skirts are the lower part of a

dress which cover a person waist or down

wards.

3) Short dresses – basically we known it

as half pant, three quarter pant. In us they

called it shorts.

4) Long pants – Long pants are basically

women’s full pant.

5) Jackets-A jacket is a mid-stomach

length denim product for the upper body.

A jacket typically has sleeves, and fastens in the front or slightly on the side.

A jacket is generally lighter, tighter-fitting, and less insulating than a coat.

6) Mask


Sample of some denim product


Price

VDAL always try to sell their best product in low price to their buyer’s then

other competitors. They follow competitive pricing strategy. Price varies on

wash, kinds of fabrics and design. Price also depends on size of order or

quantity. Large amount of order = low price and small amount of order = high

price. But they always maintain their quality for long lasting and best comfort .

here is some price list of VDAL’s product with FOB (freight on board):-

1)Five pocket denim ($12-$40)

2) Skirt’s ($10-$35)

3) Short dresses ( $ 5-$20)

4) Long pants ($10-$30)

5) Jackets starts from $15 to $ 45 per pcs

6) Mask ($.20-$.70)


Some finished denim wear with price tag.


Place

When a company makes decisions regarding place, they are trying to

determine where they should sell a product and how to deliver the

product to the market. The goal of business executives is always to get

their products in front of the consumers that are the most likely to buy

them.VDAL send their product through authorized Covered van's of

custom to C&F (clearance & forwarding) department of custom . then

custom authority send it via ship to directly buyers address. buyers

receive their product within 60 days from production time.

some times in emergency they send their product through authorized

covered van to logistics & courier delivery department of airport . then

Airport authority send product to its buyers address. Global affairs is

another place for VDAL .they imported raw material from global

affairs.Bonded ware house is a good place for VDAL to deliver product

fast to their customer.A bonded warehouse, is a building or secured area

in which dutiable goods stored manufacturing operations without

payment of duty.

Promotion

VDAL is a manufacturer denim company.So, their whole business is

B2B(business to business) type. That’s why they doing all kind of B2B based

promotion. Here is list of some promotional activities what VDAL currently

doing -

VDAL promote their product by word of mouth. Example : In buyers

meeting they talk directly with their buyers. Then they talk about their

technology , their production capacity costing etc.

They promote their product direct approach to their customer. If they saw

their buyer has positive attraction about their company then they showed

some of their product to their buyer then try to attract buyers .


They promote their product by doing yearly convention. In every year all

garments owners, top level employees & various kind of buyer’s attend

into a arranged place for meeting. To know something new. In that time

VDAL discussed about their product ,technology ,environment, workers,

product quality etc. so, interested buyers get connected with them.

Buyer’s build a new relation with them from the yearly convention.

Development center is another good place for their promotion. Because,

this is a good place where they showing their specialized to develop all

kind of denim to their buyers.

When merchandiser meet with buyers they promote their product by

direct sampling. In this case they showed every possible details about

their product. Like , fabric, design, strap, zipper, button, waist band, fly ,

belt loop etc .

Merchandising tour is a good option for them to promote their product.

Because, in this tour merchandiser meets with other merchandisers and

buyers . every merchandiser discussed about their product , quality,

design etc with other merchandiser and buyers. If any buyers get

impressed they gives product order .

VDAL gives 8% direct commission to their employee to fill up target

what VDAL desired. For an example: VDAL target that they want to sell

1,50,000 pc’s of denim product in 15 days. Then they offer their

employees if they fill up that target in a particular time then everyone will

get total 8% commission from that production.


Order & Production Process

This flowchart is not marketing related. But in RMG sector

production is a very important part. That’s why I make this flow

chart-

Order• buyer order their specific designed product with their

specific standard

Fabric recive

• as buyer's demand VDAL collect their fabric from China,india, pakistan etc .

fabric with balnket

• in this step VDAL test their product in lab and wash their product as buyers standard . then they show it to their buyer .


Before wash approval

• some time buyer approve their product before wash.in this time buyer just saw that did VDAL collect their demanded fabric.

After wash approval

• some time buyer approve VDAL'S product after saw their demanded wash and standard.

Pattern & Marker

• In this step VDAL send product to their cutting section.

• they cutting denim product by machine by maintaining their buyer's standard.

Sewing

• in this step skilled worker sewing denim product maintaining buyers standard.

Washing

• In this step VDAL wash their prouct with high technology based washing plants as buyer's wanted colour,design,wash.

Finishing• in this stage product is fully complete.


Inspection

• In this step QC (quality checker) check denim product by machine.if product is ok it is going to packaging section.

Packaging

• In this step product packed with poly then they gives silica gel in every packet for keep every product dry and fresh.then they transferd every pc's of denim into carton box. every carton box can carry 20 pc's of denim product.

Delivery

• Then they send their product through authorised Coverd van's of custom to C&F (clearance & forwarding) department of custom . then custom authority send it via ship to directly buyers adress. buyers recieve their product within 60 days from production time.

• some times in emargency they send their product through authorised coverd van to logistics & courier delivary department of airport . then Airport authority send product to its buyers adress.


Chapter -04

SWOT

&

PESTLE

Analysis


SWOT ANALYSIS OF VDAL

strenght

STRENGHT

1. Sustainability.

2. External scales of

economy.(largest denim exporter

company in America from

Bangladesh)

3. Strong foreign expertise.

4. Advanced technology.

5. Loyal Buyer’s.

6. Skilled workers.

7. Green certified factory.

8. Good working environment.s

9. Natural advantage

WEAKNESS

1. Transportation problem

2. Labour dependency.

3. Tops (product)- tops means

which dress wear on upper

body. VDAL did not

manufacture denim shirt,

long shirt for women, and t-

shirt etc. because they don’t

have those machine which can

made tops and workers are

also not skilled to make tops.

OPPORTUNITIES

1. Competitors are decreasing day

by day. In Covid-19 many denim

companies are already shut down

their business.

2. Financial stimulus package for

export oriented industries from

Government .

THREATS

1. Increasing cost of labour.

2. Competitors ( India, China

and other Denim factory in

BD)

3. Increasing tax

4. Covid- 19 is a new threat .

5. Labour strike.

SWOT


Pestle is a tool which is used to analyse and monitor Macro Environmental

factors which have impact on an organizational performance.

Political :Political factor is instable in our country. Conflict between the

political parties, inefficiency of local administration in conducting a legal and

transparent election, corruption in the government levels etc are big

problems.Trade restriction are now decreasing day by day . which is a good

news for overall RMG sector. But tax are now increasing day by day. It is a big

problem now .Because of increasing taxes -products, raw materials,

transportations, custom, etc cost are increasing day by day. So VDAL suffering

for these also.

Economical :VDAL is the largest denim exporter company in America from

Bangladesh. They also export highest denim product from Bangladesh to USA


in this Covid- 19 .VDAL also pay taxes. So, overall VDAL playing a good role

in the growth of our economy.

Social :VDAL doing many social works. They assure and working for their

workers safety. They have child care facility inside of factory area. They donate

money for social development.

Technological:VDAL is innovative and advanced technology based denim

factory. They using direct sunlight to do work in day it save huge amount of

electricity. They have latest cutting machine. They first imported advanced

washing machine form Italy. Now, they using advanced technology to wash

and design like, E-flow (spray chemical wash), potash replace etc.

Environmental:VDAL is environment friendly factory. They always

planting tree. It is certified Green factory. It is also leed, ETP certified factory.

VDAL recycle their waste fabric . VDAL also recycle their water.

Legal:VDAL always care about health and safety of every workers &

employee. They have own medical team inside of the factory. They have own

required

Fire extinguisher in everywhere of the company. They always obey labour law.

VDAL always gives equal opportunity to men & women. They always maintain

product safety and product standards. Child workers are prohibited there. they

strictly maintain this issue. VDAL is not doing any illegal or prohibited activity

for their own interest.


Chapter-5

Findings,Recommendations

&

Conclusion


Findings and Recommendations

Findings:

1. They can give more emphasis on their website. Their website should be

better structured.

2. They don’t do any kind of online sales promotion.

3. They need to take more time from their buyers. Because of short time

many kind of production problem happens.

4. VDAL’S marketing department is good but they needs a more effective

and efficient marketing department.

5. They need to use technical software to analyze their marketing site.

6. They don’t have any kind of online selling market.

7. Shipment sample Fail happens for bulk variation or if they are not able to

maintain proper standard. Main reason behind it is short time and unable

to maintain proper chemicals in the bulk.

Recommendation:

1. They can add more detail and option in their website. Like, product

making minimum starting cost, some products price list, facebook,

twitter, linkdin link etc.

2. They need to do online sales promotion like limited time offers, sales

discount, sales contest, loyalty sales programs for their buyers.

3. They can take their sufficient extra time from time from their buyers and

they can use software or they can make their own app to maintain their

time for their every segment of production.

4. They need more marketing consultant, executives marketing manager ,

more experienced merchandiser to improve and built a strong marketing

department.

5. They can use some updated and new software like (Asana, basecamp,

Teamwork Projects,Workfront ) to analyze and maintain their marketing

site.

https://blog.capterra.com/top-project-management-apps-for-marketing/#1




6. They can open a online selling market or website for their business. It can

help them to attract more customers. In this covid situation it can help

them to get more order because people now maintaining social

distancing.

7. To avoid shipment sample fail they need to take more time from their

buyers and workers need to be careful when they give chemicals on the

bulk to avoid this issue.


Conclusion

VDAL is a growing company in their sector. They are improving their

marketing strategy day by day. They are working hard for customer

satisfaction and innovation their product,service and technology. They

are doing nice work in their sector and segment. Already they are well

known factory. If they carry on their this type of work and innovation

in the denim sector, they will reach the highest peak of the denim

sector of Bangladesh.


References:

1. www.textiletoday.com.bd

2. https://abagroupbd.com/

3. Kotler,P. & G.,Armstrong (2012,2014), Principles of Marketing ,(15th

ED).Pearson .

4. David, J.& G., Lancaster, Selling & Sales Management (10th ED).

Pearson .

5. Kotler, P. (2001). Marketing Management (10th Ed.). New Jersy: Pearson

Custom Publishing.

6. Forwarding together (vol:VDAL001-2017)

http://www.textiletoday.com.bd/

https://abagroupbd.com/

internship report on marketing strategies of vintage denim

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