international student recruitment and enrollment
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International Student Recruitment and Enrollment. Presentation for IUPUI Enrollment Management Council IUPUI Office of International Affairs 28 January 2005. Susan Buck Sutton Associate Dean of International Programs Chancellor’s Professor of Anthropology [email protected] - PowerPoint PPT PresentationTRANSCRIPT
International Student Recruitment and Enrollment
Presentation for IUPUI Enrollment Management Council
IUPUI Office of International Affairs28 January 2005
Susan Buck SuttonAssociate Dean of International ProgramsChancellor’s Professor of [email protected]
Sara Kurtz AllaeiAssistant Dean of International ProgramsDirector for International [email protected]
Patricia BiddingerDirector, International Recruitment and [email protected]
Why recruit and retain international students?Recent trends in international student enrollmentsWhere should IUPUI be headed?Recruitment and retention: what we are doing nowPossible new recruitment strategies
I.Why recruit & retain international students?
The presence of international students on campus
1) enhances the education of domestic students:contributes to diversity in the classroom (which enriches discussion, improves critical thinking)fosters international friendships and networks that remain important – both personally and professionally – long after graduationenhances skills of cross-cultural and global competence
Why (continued)The presence of international students on
campus
2. adds a talented, high-achieving group to the student body:international undergraduate applicants must meet higher admissions standards than domestic applicantsinternational graduate students are vital to many of our science and medical labsinternational undergraduates are retained at a higher rate and have higher graduation rates than domestic students
Why (continued)The presence of international students on
campus3. adds tuition and other income to the university
even when the costs of the OIA are subtracted, the average international student annually yields $7000. more in tuition than an in-state studentinternational students constitute a disproportionate percentage of students in campus housing, adding to the vitality and sustainability of that housing
Why (continued)The presence of international students on
campus
4. contributes to the economy and attractiveness of Indianain 2003, international students contributed $265 million in living expenses to Indiana’s economy ($200 million in tuition)international students add to the kind of cosmopolitan environment that attracts businesses and retains college graduates
Why (continued)The presence of international students on campus
5. contributes to cooperative international relationsa key part of American “public diplomacy”creates a cohort of public officials and professionals in other nations, who understand and value the U.S.fosters international research and professional collaborationsshares American educational resources with the rest of the world
There are investment costs, of course
Attracting and retaining international students requires investments in:Overseas recruitmentInternational credentials analysis and admission processingVisa and related servicesPrograms to greet, orient, and integrate the studentsPrograms to test and teach English as a Second Language
II. Recent National Trends in International Student Enrollments
Through 2001, steady increases in international enrollments throughout the US--6.4% increases in 2000 and 20012002-2003: International enrollments in the US level off in the post 9/11 environment2004: First decline in national numbers since 1971
IUPUI International Student Enrollment1999-2004 (Fall Semesters)
89 9871 79 75
214
304342 354 351343
410
462480
499
646
812
875913 925
0
100
200
300
400
500
600
700
800
900
1000
Fall 2000 Fall 2001 Fall 2002 Fall 2003 Fall 2004
Non Degree Undergraduate Graduate Total
IUPUI International Students Total Enrollment by School/Unit
80
4
87
6 81 10
68
62 3
74 4 7
186
41
2 10 37
12
0 34
49
7 80
86
1 4 467
70
31
19
9
62
113
56
0
73
1
18
66
8
63
311612
2410
85
9
165
87
0
109
1
18
88
11
2416
34
9
4655
64
11
125
3
126
0
22
84
10
45
180
50
3341
70
10 2
136
157
41
0
911
93
0
164169
56
40
5
51
32
13
9
117
7
99
0
20
40
60
80
100
120
140
160
180
200
2000 2001 2002 2003 2004
UCOL Breakdown 2003-2004 (Fall Semesters)
31
7
2
12
3 3
7
14
0 0 0 0
49
13
0
5 5 64
9
1 1 1 123235
0
10
20
30
40
50
60
Fall 2003
Fall 2004
Top Ten Countries Represented at IUPUI by International Students 2004-05
183
173
64454037
2523
2218
18
277 P.R. China
India
South Korea
Taiwan
Canada
Japan
Mexico
Malaysia
Nigeria
Pakistan
Indonesia
Others
Significant Variables, recently affecting
international enrollments in the U.S. Ongoing visa restrictions/new requirementsSEVIS Tracking system implementation-2003SEVIS Fee implementation-2004SSN restrictionsUS economy & perceived accessibility to US job market for foreign graduate studentsOngoing active recruitment by Australia, UK, EU countries
The current situation is fluid and uncertain.
Much depends on factors beyond any one institution’s control. (The professional associations connected to international education are collectively lobbying for policy and procedural changes with respect to international students.)Individual American universities, however, are engaging in renewed international recruiting (and some are undertaking such activities for the first time).
III. Where should IUPUI be headed?
What should our international enrollment goals be – particularly given the current climate?
Peer institution international enrollment* INSTITUTION CITY STATE TOTAL 2003 TOTAL 2002 % CHANGE CARNEGIE (2000)Official IUPUI PeersUniversity of Houston Houston TX 3368 3358 0.30% Reseach/Doctoral IWayne State University Detroit MI 3271 3224 1.46% Reseach/Doctoral IUniversity of Illinois at Chicago Chicago IL 2439 2950 -17.32% Reseach/Doctoral IUniversity of Cincinnati Cincinnati OH 2030 1906 6.51% Reseach/Doctoral IUniversity of Alabama at Birmingham Birmingham AL 1071 977 9.62% Reseach/Doctoral IIndiana U - Purdue University at Indianapolis Indianapolis IN 971 869 11.74% Reseach/Doctoral IIUniversity of Wisconsin - Milwaukee Milwaukee WI 669 720 -7.08% Reseach/Doctoral IOther Urban 13Temple University Philadelphia PA 2115 1950 8.46% Reseach/Doctoral IGeorgia State University Atlanta GA 1764 1649 6.97% Reseach/Doctoral IPortland State University Portland OR 1073 1115 -3.77% Reseach/Doctoral IICUNY City College New York NY 1031 1060 -0.85% Masters IUniversity of Memphis Memphis TN 1018 846 20.33% Reseach/Doctoral IUniversity of Missouri - Kansas City Kansas City MO 970 939 3.30% Reseach/Doctoral IIUniversity of Toledo Toledo OH 945 1088 -13.14% Reseach/Doctoral ICleveland State University Cleveland OH 913 788 15.86% Reseach/Doctoral IIUniversity of New Orleans New Orleans LA 793 787 0.76% Reseach/Doctoral IIUniversity of Akron Main Campus Akron OH 786 819 -4.03% Reseach/Doctoral IIVirginia Commonwealth University Richmond VA 676 671 0.75% Reseach/Doctoral IUniversity of Massachusetts at Boston Boston MA 620 873 -28.98% Reseach/Doctoral IIUniversity of Missouri - St. Louis St. Louis MO 431 498 -13.45% Reseach/Doctoral IIFlorida A & M University Tallahassee FL 196 179 9.50% Masters I
*Source: Institute for International Education’s Annual Open Doors Survey: includes recently graduated students approved for post-completion optional practical training work authorization
Peer institutions: international enrollment as %age of total (2003)
INSTITUTION TOTAL INTERNATIONAL %AGE INTERNATIONAL
PU-WL 38,564 5,015 13.0%IU-B 38,903 3,495 9.0
Houston 34,000 3,358 9.9%Wayne State 31,000 3,224 10.4UI-Chicago 25,000 2,950 11.8Cincinnati 33,000 2,030 6.2Alabama-Birm. 16,000 971 6.1IUPUI 29,000 869 3.0UW-Milwaukee 25,000 669 2.7
Among the Urban 13, the average percentage is 4.4%, and there are only three institutions with percentages lower than IUPUI.
Setting international enrollment goals for IUPUI
The doubling initiative sets the goal of doubling international enrollments, to move us to the middle range of our peer group, rather than the bottom.This goal will be refined through campus-wide discussions, and the definition of international enrollment goals and capacities for each IUPUI school.It also requires the expansion of international recruitment strategies – especially given the factors mentioned in Part II.
IV. Recruitment & Retention Strategies: what we are doing now
Streamlined admissions processing to move more quickly and increase “yield”Re-engineered international processing through recent external evaluation and consultationAdopted new technologies: PS, OnBase, iOffice
Increased contact and collaboration between OIA and schoolsConsulted schools via campus wide workshops 2001 & 2002Developed Recruitment Referral list (School/Department contacts)
Current Strategies (continued)
Electronic communications with prospective studentsGoalQuest
New Marketing materialsRevised website Developed international viewbook, 3rd edition now
Current strategies (continued) International education fairs
Southeast Asia – annually since 1998Hong Kong, Taipei, Bangkok, Chiang Mai, Jakarta, Kuala Lumpur, Singapore, HoChiMinh City, Hanoi
Middle East – annually since 2001Dubai, Abu Dhabi, Doha, Kuwait City, Bahrain, Istanbul, Ankara, Izmir
Latin America – annually since 2002Monterey, Guadalajara, Mexico City, Sao Paolo, Buenos Aires, Santiago, Lima, Bogota
Current strategies (continued) Fairs (continued)
East Asia – beginning in 2004Tokyo, Fukuoka, Osaka, Shanghai, Seoul
Eastern Europe – 2003Moscow, St. Petersburg, Grodno
Current strategies (continued) Fairs (continued)
Contact with U.S. Consular officialsContact with Fulbright and other overseas educational advising offices4 – 6 high school visits in each cityVisit two-year institutions as potential feeder schoolsMeet selected agents.
Current strategies (continued)Overseas Educational Advisors
Excellent resources for students who want to study in the U.S.Display IUPUI materials for student useFacilitate visa applications in some countries Thru Destination:Indiana we have hosted 16 OSEAS at IUPUIOther OSEAS visit, 3 – 5 each year
Current strategies (continued) ELS-IUPUI: A mutually beneficial partnership
A mutually beneficial relationshipShare prospective student informationProfessional development for ELS agents Smooth transition from home country, through ELS and to IUPUICo-chaired recruitment workshop at NAFSA Region VI Conference Participate in ELS Asian Fair next monthMore than 70 students transferred from ELS to IUPUI in 2003-2004
Current strategies (continued) Incentives and scholarships
Admission based scholarships made available to eligible international students beginning Fall 2002Incentive scholarships approved this year
$1,000/year for first year beginners$2,000 one time for transfer$200 SEVIS & visa application fee voucher for all international students beginning Fall 2005
Current strategies (continued)
On-campus retention strategiesInternational House: new location, negotiated rent discountsWeekly culture hoursUndergraduate arrivals programWeek-long orientation for new studentsPeer mentoring programThree forms of ESL available
V. Possible New Recruitment & Retention Strategies
Research to guide actions and decisionsMore detailed tracking of IUPUI studentsFocused analysis of general trends, opportunities, and threatsCommunication of these data and conclusions widely across campus
Greater involvement of faculty/staff who travel abroad for their work/researchIncentives to visit advising centers, partner universities
New strategies (continued)Continue to streamline admission processing
throughExpansion of credit transfer tables and articulation agreements Increased automation of responses to studentsSetting benchmark goals for processingIncreased collaboration between OIA and schools
Coordinate international enrollment goals and strategies across IUPUI’s schools
New strategies (continued)Development and marketing of degrees/programs
that meet international student interests and needsBased on analysis of how general trends fit IUPUI strengthsHybrid and on-line programsSemester-long study abroad programs for international students to come to IUPUIOne-year transitional programs for international students who hold 3-year Bachelor’s degrees (to prepare them for admission to American graduate programs)
New strategies (continued)
Continued development of marketing materialsIncluding some with some of the text in target languages (Mandarin, Hindi, Japanese, Spanish, Russian, Bahasa)Possibly a promotional CDPeriodic e-letters to overseas advisorsInsure that all IUPUI promotional materials read well to international audiences as well as domestic ones
New strategies (continued)Identify and move into promising student
marketsAmerican two-year/community collegesCountries where we have done little recruiting, such as India, Mexico, Brazil
Expansion of on-campus programming to integrate international studentsContinued administration of periodic international student satisfaction surveys
New strategies (continued)
Discussion of whether or not to used independent recruiting agents in certain countries
Pursuit of external funding for international studentsespecially from multinational businesses, local immigrant groups
New strategies (continued)
Development of stronger international alumni networks to assist in publicizing IUPUI, recruiting and interviewing applicants
Partner with others in some recruiting initiativesThe IU system as a wholeDestination IndianaCIC
What else should we be thinking about?