international scholarly conference on 2018 booklet.pdfascent is an annual international conference...
TRANSCRIPT
6th
International Scholarly Conference on Entrepreneurial Approaches to Information Systems, Business & Education
Convened by Supported by
Impact
Closer practitioner-academia relationships and collaborations
Enriching existing research and knowledge literature on extant issues and real-life events
Learning from real life experiences and first-hand knowledge of those affected by current events
Creating or extending networks and new business opportunities.
Preamble
ASCENT is an annual international conference organized by
FTMS College. It started with a humble beginning in 2013 and is
now entering its sixth year. In essence, it is organized as an effort
to provide a platform and a forum for academicians and
practitioners to discuss and present their works and research
findings on extant issues and future trends related to business, IT
and education. Papers presented are published in Conference
Proceedings and selected papers are submitted for publications in
academic journals. This conference is supported by the Malaysia
Convention and Exhibition Bureau, Ministry of Tourism, Malaysia.
Call for Papers
Authors are invited to submit their original research papers, case studies, reviews, work in progress, reports, abstracts, students’ papers or
research proposals within the broad scope of the conference. Work which reflects emerging technologies and trends in the fields of
business management, information systems and education is most appropriate. Please send a soft copy in Microsoft Word format after
preparing the same as per submission guidelines, to the email address: [email protected] Please provide all your details (Name,
address, contact number, email ID, qualifications, etc.)
Significance
Immediate need to enhance research and development activities to overcome current economic challenges
Greater need to study the impacts of global events on businesses, technology and development of creative talents and education
sectors in developing economies like Malaysia
Identify the impacts of current global economic situations on SMEs and Small Business in developing nations
Need for developments of new talents, technologies and various software development strategies
14 - 15 November 2018
FTMS Campus, Cyberjaya ASCENT started as an affirmative effort and to show the commitments shown by
200 countries with the theme to contain global warming and innovation to build a
sustainable world.
ASCENT 2018 is the continuation of these efforts and aims to achieve academic excellence in
both a regional and an international context and to establish a platform for mutual collaboration,
exchange and dissemination of ideas among researchers, professionals, students and authorities.
To emphasize the importance of entrepreneurship, the selected theme for this year is
entrepreneurial approaches to Information Systems, Business and Education. Hence , we would
like to invite scholars, professionals and students to contribute ideas and research findings that
address entrepreneurial approaches to business, IT and education on developing economies and
vice versa. In addition, we also accept submissions from other disciplines that will provide insights
from scholarship and research on the impacts of current events on business, I.T. and education in
this ever changing world.
Who Should Attend?
This Conference is designed to highlight the impacts of
current global events on developing economies. As such
academicians, researchers, educators, professionals from
the private, public and not-for-profit sectors, representatives
of international bodies, environmental groups and other
NGOs, think tanks, legislators and regulators, technologists
and scientists, education policy development
representatives, career/employment officers, education
advisers, library personnel, and open learning specialists
should attend to gain practical insights into them.
Publications
All accepted papers will be published in conference
proceedings with ISBN. Reviewed and selected conference
papers will be published in IJABM, ISSN 2289-3717, IJISE,
ISSN 2289-3709 and IJELT, ISSN 2289-6732. These
journals are cited in Google Scholar, Index Copernicus,
Crossref, Scientific Indexing Services, Malaysian Citation
Centre (MyCite), CiteSeer etc. Participation and publication
certificates will be issued separately.
Paper In Absentia
Authors who cannot attend the conference in person, but
wish to present a paper in absentia are also encouraged to
send a paper as per the schedule. Papers on the
conference theme presented in absentia are eligible to be
included in Conference Materials. Authors need to send the
Powerpoint presentation (15 slides) in his/her absentia.
Authors presenting papers in absentia will receive the
conference proceedings CD-ROM and respective
certificates by courier to a given address.
Schedule at a Glance
Activity Date
Submission of Abstract Paper 1st October 2018
Notification of Acceptance of Paper One week after submission
Submission of Full Paper 5th November 2018
Author Registration 8th November 2018
Attendee Registration 10th November 2018
Conference Dates 14th & 15th November 2018
• Standard rate registration fees (participants & presenters) include
conference admission, conference set, lunches and refreshments.
• *Student rate registration fees (participants & presenters) include
conference admission, conference set, lunches and refreshments.
• Accommodation fee is not included. Delegates to arrange their
accommodation.
Important Dates Registration Fee
ASCENT International Conference
Conference Day 1 Wednesday, 14th November
Venue: FTMS College - Cyberjaya Campus
08.00am – 09.00am Registration
08.00am – 09.00am Welcome Coffee
09.00am – 09.30am Opening Ceremony
09.30am – 10.00am Coffee and Network
10.00am – 11.30am Plenary Session 1
11.30am – 01.00pm Plenary Session 2
01.00pm – 02.15pm Lunch
02.15pm – 03.45pm Plenary Session 3
03.45pm – 04.00pm Tea and Network
04.00pm – 05.30pm Plenary Session 4
Conference Day 2 Thursday, 15th November
Venue: FTMS College - Cyberjaya Campus
09.00am – 10.15am Parallel Sessions 1
10.15am – 10.30am Coffee and Network
10.30am – 11.45am Parallel Session 2
11.45am – 12.15pm Closing Ceremony
12.15pm – 01.30pm Lunch
Category Fee
International USD 100
Local - Corporate MYR 400
Local - Academics MYR 300
Students MYR 200
www.ftms.edu.my/Ascent2018
Entrepreneurship & Innovation in
Business
Business is in pole position to contribute. It is paramount for
businesses to embrace entrepreneurship and encourage
innovations as business and Its environment is constantly
changing. In fact the only certainty is that the future is uncertain.
The history of business is littered with many examples of
companies that failed to adapt and so failed altogether.
Conversely, there is already plenty of evidence of profitable
businesses being built around innovation in ‘the green economy’
which has now become ‘the new normal’.
CONFERENCE PAPER
MAJOR THEMES While it is partly a matter of building businesses that profit from the new green
economy, it has also now become equally important for businesses to embrace Cultural
Social Responsibility (CSR) and Environmental, Social & Governance (ESG) into their
DNA for their own good and public interest. CSR and ESG can no longer be seen as
mere tokenism and PR spin. CSR and ESG are now related to innovation for energy
conservation, recycling, sustainable utilization of resources, avoidance of exploitation
and pollution, achieving work-life balance, good corporate citizenship, good
governance – and so on within each and every business and cross all supply chains.
Tomorrow’s world depends on today’s corporate social responsibility. It is now widely accepted that it is grossly
inadequate for businesses to leave it entirely to governments to legislate for sustainability. And so Milton Friedman’s
dictum is now seen as seriously passé – even if once it might have seemed more apt. In 1970 Milton Friedman, the arch
doyen of the Chicago free market school, contended that:
‘There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its
profits, so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or
fraud.’
ASCENT 2018 sets out to be a forum to discuss these issues. All businesses can and must do much better. Ethics must be at the core
of things and across all spectrums involving all players in business. Supplier, customers and regulators must conduct themselves
ethically and no effort must be spared to promote ethics and good governance in business. ASCENT 2018 welcomes submissions to do
with ‘building a sustainable world’ relating to any of these parties.
Entrepreneurship & Innovation in I.T. and Engineering
The story of I.T. has been excellent in terms of continued growth in productivity. I.T. has made amazing contributions to the
quality of life across the world. Engineering is now being depended upon to deliver the nations’ promises about a sustainable,
green future, and not least I.T. and software engineering.
The industrial revolution’s substitution of machines for what people used to do, and more recently the replacement by electronic
devices and software of what machines had done, have had truly dramatic and positive impacts upon productivity and upon the
utilization of scarce resources. Few industries have a better track record for innovation. To this, I.T has become so much more
productive in both hardware and software. Gordon Moore, co-founder of Intel, was not exaggerating when in 1965 he
espoused Moore’s law that projected a doubling of the number of components per integrated circuit every two years.
Of course there are downside risks in all of this. For instance, electronic devices use scarce rare-earth metals and recycling
can be problematic. Obsolete IT equipment poses a recycling challenge. Recently we have become acutely aware of the
power of social media and big data for good but also for ill. Arguably cybercrime, alongside other sustainability concerns, is
becoming an existential threat.
ASCENT 2018 welcomes papers on the future of IT as a driver of sustainability. Also, ASCENT 2018 welcomes participants
from all branches of engineering, especially those submitting papers on how an entrepreneurial approach to I.T. can deliver a
better world. In addition, ASCENT 2018 is particularly interested in the interconnectedness of IT with other branches of
engineering and with the other sub-themes of this conference, namely I.T.’s interconnectivity with the roles of business and
education in greening the globe. For instance, computer modelling has been a principal engine driving our predictions of future
global warming. And IT is enabling the development of new, sophisticated educational scaffolds and educational mediums, for
instance in the form of MOOCs.
Finally, ASCENT 2018 conference is open to contributions which seek to explain how engineering can and must contribute to
greening the planet.
Entrepreneurship & Innovation in Education
Last but not least, the latest ASCENT Conference Education, Learning and Training, and the associated track at the ASCENT 2018
conference, present opportunities to explore the role of education in identifying and giving effect to the business and I.T. In the last few
years, the education sector has witnessed innovations such as tools to highly personalize learning, online learning platforms to increase
access, and creating new affordable private schools in developing countries to address the lack of quality public schools. With trillions of
dollars spent annually on education around the world, the large potential market, and significant opportunities for improvement, there
has been a corresponding growth in investments in companies seeking to transform this sector. This calls for research into the roles of
entrepreneurs and innovators in education industry.
In the wake of the 2007/8 global financial crisis, business schools belatedly turned their attention to teaching and researching business
ethics. Now educators need to give substance to sustainability issues which are an important component of ethical behaviour. We
educate tomorrow’s leaders today. And, of course, driven by the demands of their more socially responsible students, many universities
now have a strong story to tell about the greening of their universities as businesses.
Developing nations are rightly very conscious of the priority of nation building. We are building sustainable nations and we must start in
our schools. Our children and their children will depend on what we offer educationally today. It is a tall order for educators as we are
asking our students to do not as we and our predecessors have done, but as we are now starting to espouse. It will be paramount for
our students to take their educators seriously: it requires an overt commitment by educators.
The pedagogy of learning, as it is related to sustainability issues, is now surely the new wave of pedagogy to be developed and applied
in our schools, universities and in our educational programmes within businesses. We would like ASCENT 2018 to share with
participants how this is developing.
ASCENT International Conference
www.ftms.edu.my/Ascent2018
BUSINESS SUB THEMES
• Sustainability and the value proposition
• Importance of social media in Marketing
• Customer Value Proposition
• Retail Marketing Issues
• International Marketing
• Consumer Behaviours Issues
• Relationship variables in Marketing
• Integrated Marketing Communications
• Corporate Governance
• Human Resource Management Practices
• Employment Laws and Related
• International Human Resources
• Ethics in business
• Issues relating to work-life-balance
• Critical business risks and their mitigation
• Business continuity planning for critical dislocation
• Organizational Behaviour Concepts and Issues
• International Business Issues
• Social and Cultural Changes
• Corporate Social Responsibility of Businesses
• Systems and Operations Management
• Research Methods and Related Issues
• Strategic Management Issues
• Decision Making and Problem Solving
• Economic Concepts and Related Issues
• International Environmental Sustainability
• High Performance Work Practices
• Ethics in Accounting
• Costing and Management Accounting
• Financial reporting
• Accounting for corporate social responsibility
• Ethical investment
• Integrated reporting
• International Financial Management
• Auditing
• Accounting Standard and Reporting Issues
CONFERENCE PAPER
SUB THEMES
EDUCATION SUB THEMES
• Future innovation in education
• Relating Formal & Informal Learning
• Incorporating sustainability into curricula
• Interaction in Class Rooms
• The pedagogy of sustainability learning
• Teaching Strategies
• Modelling future need for educated communities
• The sustainability perspective of current educators
• Businesses as secondary and tertiary educators
• Teachers in Development of Inclusive Pedagogy
• Educators working with business on sustainability
• Changing sustainability perceptions by education
• Educating the educators on sustainability
I.T. & ENGINEERING SUB
THEMES
• Future innovation in I.T.
• Expert Systems
• Greening I.T.
• Game Theory
• The record of I.T. delivering a better world
• Graph Theory
• Cybercrime and other threats
• Grid Computing
• Other forms of computer crime
• Green Information Technology
• I.T. and the future nature of work
• Networks
• Implications of social media for global sustainability
• Implications of big data for global sustainability
• Parallel Computing
• Operating Systems
• Sustainability threats caused by I.T.
• Linguistic Computing
• Impact of I.T. on tomorrow’s education
• Multimedia
• Medical Cybernetics
• Impact of I.T. on tomorrow’s business model
• Quantum Computing
• Impact of I.T. on the nature of tomorrow’s work
• I.T. as a driver of progress in the developing world
ASCENT International Conference
• Learning & Lesson Study in Mathematics
• Teaching & researching business ethics
• Communicating Climate Change
• Understanding business ethics
• Classical Tales in English Classrooms
• The Sustainability Perspective of the New Student Generation
• Eco Behaviours in Schools or Education Institutions
www.ftms.edu.my/Ascent2018
• Reliability Theory
• Software Engineering
• Modelling climate change
• Systems Theory
• Modelling other aspects of sustainability
• Theory of Computation
• Applied Computing
• Wireless Computing
• Bioengineering
• Bio Cybernetics
• Remote Sensing
• Bioinformatics
• Genetics
• Cognitive Science
• Oceanography Technology Systems
• Computational Biology
• Waste Management Systems
• Cryptography
• Cybernetics
• Artificial Intelligence
• Engineering Cybernetics
• Computational Statistics
• Ergonomics Humanities
• Computer Graphics
• Information Science
• Computer Security
• Knowledge Management
• Computer Vision
• Management Cybernetics
• Control Theory
• Human-computer Interaction
• Databases
• Information Retrieval
• Data mining
• Internet
• Distributed Computing
• Machine Learning
• Dynamical Systems
• Image Processing
• Mobile computing
Seminar on Research
Methodology for Academic
Researchers
by Dr. Trevor Bolton PhD Chartered MCIPD, PGCE, CDipAF, MBA, BA (Hons)
Pro-Vice Chancellor & Dean of the
Lord Ashcroft International Business
School, Anglia Ruskin University, UK
CONFERENCE PAPER
MAJOR THEMES
Event Date : 13th November 2018
Event Time : 10 am to 4 pm
Objectives
Objective of this seminar is to give participants the confidence and enthusiasm to approach research
successfully - with a focus on research in the fields of information technology, education, business,
management, finance and accounting.
Content
• The importance and qualities of a good research proposal
• The overall objective of research and the importance and meaning of originality
• Using primary and secondary data
• Managing research ethics considerations
• Joint research
• The stages of a research project and the structure / content (chapter order) of theses, dissertations
and research papers for journals
• Choosing an appropriate research method
• Case studies in research
• Action learning research
• Longitudinal research
• Research tools
• Writing it up
• Clear use of English
• Citation indices; variable quality of peer-reviewed journals
Who Should Attend
The seminar is designed for scholars at all levels of their development:
• Undergraduate and post graduate students
• Members of academic faculty
We will ensure the seminar is relevant for participants from all sectors and from for-profit, not-for-profit
and governmental bodies.
ASCENT International Conference
Innovation and Entrepreneurship Competition
Event Date : 16th November 2018
Event Time : 10 am to 12 pm
FTMS School of Business and School of Computing and Engineering launch its Innovation and Entrepreneurship Contest. The
competition is designed to trigger the entrepreneurial side of students and spread awareness about the importance of entrepreneurial
activities and the proper ways of developing complete business plans. Students from all Universities are welcome to register.
Registration
• Contest registration will start on the 10th of September, 2018 and end on the 10th of October, 2018.
• Registration will be followed by online submission of a multimedia file outlining your whole idea.
• Only shortlisted candidate will be notified on 15th, October, 2018
• Awarding ceremony will take place on 16th, November, 2018 and the winner will receive international recognition, certificate and
trophy.
Eligibility Criteria
The competition is opened to individual or teams comprising undergraduate and postgraduate students.
Formation of Teams
• Maximum 4 members permitted in a team
• More than 1 team can participate from a college/organisation
• One participant cannot be a part of more than one team.
• No change of team structure is permitted after the team is registered.
www.ftms.edu.my/Ascent2018
Guidelines for Submission
• The individual or team participants must submit their presentation in MS
Powerpoint AND a 10 minutes Video.
• An individual or team can make submission on only one topic
• The individual or team must mail their Business Plan to
[email protected] before 11:59 on 10th October , 2018.
• Each individual or team must mention topic, team name, college, team
members on the first page of the business plan
• Request for deadline extension shall not be entertained.
• The team can use pictures, info graphics in their business plan.
However, we would appreciate that you put relevant sources in
Appendix.
Prof. Andrew Chambers
PhD, BA, CEng, FCCA, FCA, FIIA, FBCS, CITP, FRSA
Academic Director, FTMSGlobal
Described in The Times Editorial (15Sep06) as ‘a worldwide authority
on corporate governance, Andrew is Academic Director of FTMS.
Author of Chambers Corporate Governance Handbook (2014) and The
Operational Auditing Handbook - Auditing Business & I.T. Processes
(2010) & twenty other books. He was the Specialist Advisor to the
House of Lords’ Economic Affairs Select Committee’s Inquiry into
Auditors: market concentration & their role (2010-12). Andrew is Acting
Chair of Fédération des Experts Comptables Européen’s (FEE’s)
Corporate Governance & Company Law group (Brussels). He was a
member of the committee, previously Dean of Cass Business School,
London.
Prof. Dr. Mohammad Adam Bakar
PhD(Manchester), MSc (ORSA)(Aston), BAcc (Hons)(UKM)
Academic Dean, FTMS College, Malaysia
Prof Adam is currently the Academic Dean of the FTMS
College. He began his academic career in 1981 with UKM &
served there for nearly 20 years. In 2000 he was appointed the
Professor of Accounting in Universiti Malaysia Sabah & served
UMS for 4 years. He left the Government service in 2004 &
work in few private Colleges & Universities. He took a
sabbatical from academia in 2007 to serve as the Finance
Director, BSN for 2 years & then in 2014 for another 2 years as
an entrepreneur to establish & run a franchise café business.
He is the Chairman of the Board of Trustees for RGSTF – a
scholarship trust fund under the UEM World.
Dr. Trevor Bolton
PhD Chartered MCIPD, PGCE, CDipAF, MBA, BA (Hons)
Pro-Vice Chancellor & Dean of the Lord Ashcroft International Business
School
Prof. Dr Trevor Bolton is the Pro-Vice Chancellor & Dean of the Lord
Ashcroft International Business School. He holds degrees from three
universities & is a member of the Chartered Institute of Personnel and
Development. He has published in the area of HRM & more widely. He is
an external examiner to two other universities & has previously held a
number of similar positions in the UK & overseas. Additionally he is
Director of the Institute for International Management Practice:
Caribbean. The Institute seeks to bring practice based business &
management research, consultancy, training & publication to the
Caribbean region & is currently sponsoring a number of research
projects & doctoral students.
Prof. Hassan Abdalla
PhD Ceng FIMechE, MSc, PFHEA, FRSA
Dean of the School of Architecture, Computing & Engineering,
University of East London, UK
Prof. Hassan Abdalla is an international authority in the field of
Sustainable Design & Innovation with over 20 years’ experience in
academia. Hassan has been leading major research projects nationally
& internationally in partnership with world class universities and
organisations. His research group has a track record of securing funds
from EPSRC, DTI, industry & the Commission of the European
Union. He led several technology transfer projects in the East Midlands
in collaboration with the regional development agency and SMEs. He is
the author & co-author of over 100 papers published in international
journals & conferences world-wide. He served on the TSB/DTI Advisory
Board & a member of the EPSRC peer review college/assessment
panel. He is also a member of various research boards & committees
overseas. He is a Fellow of both IMechE and RSA.
Prof. Dr. Achuthsankar S. Nair
Ph.D (University of Kerala, India), M.Phil. (University of Cambridge, UK),
M.Tech, B.Tech (IIT Bombay)
Prof. Dr. Achuthsankar is heading the State Inter University Center of
Excellence in Bioinformatics, University of Kerala. Since 1987, he has
taught in various Engineering Colleges, Universities & Institutes both
within India & abroad. During 2001-2004 he served as Director of Centre
for Development of Imaging Technology, C-DIT, an autonomous techno-
creative centre of Govt. of Kerala. Prof. Dr. Achuthsankar is recipient of
Young Scientist Award of Govt. of Kerala (1991), Cambridge Barclay
Scholarship (1991), ISTE National Award for Young Engineering
Teachers (1994).
Assoc. Prof. Dr. Zaitun Abu Bakar
PhD, MSc, BSc
Department of Information Systems (Women Section), King Abdul Aziz
University Rabigh, Saudi Arabia
Assoc. Prof. Dr. Zaitun Abu Bakar, is currently attached to Department
of Information Systems (Women Section), King Abdul Aziz University
Rabigh, Saudi Arabia. She has been an ardent support of
ASCENT2013, ASECNT2014 & ASCENT2015 by presenting papers &
also plenary chairs. She graduated Leeds University, UK with a BSc in
Computer Science, then did her postgraduate with UCW Aberystwyth,
UK in Masters Computers Science & her Doctorate in University
Malaya. She has been previously attached as an Associate Professor to
University Malaya, Asia eUniversity, Jazan University, Saudi Arabia &
King Abdul Aziz University.
Dr. Mardeni Bin Roslee,
PhD, MIET, M.IEEE, S.MIACSIT, C. Eng
Faculty of Engineering, Multimedia University, Malaysia
Graduated with B.Sc. (Hons) in Electronics, University of Kebangsaan
Malaysia from (1998-2002), pursue his Post Graduate in MSc in
Telecommunication , University of Putra Malaysia from (2002-2005) &
his PhD Communication Network Engineering ,University of Putra
Malaysia from (2005-2008) . His Current Position is a Senior Lecturer,
Researcher, Consultant, Head of Research Lab at Faculty of
Engineering, Multimedia University, Cyberjaya, Selangor, Malaysia. He
is also a Chartered / Professional Engineer in Telecommunication from
Institution of Engineering Technology, United Kingdom from (2012-
2013). He has been the ASCENT Session Chair since 2015.
Dr. Sajilal Divakaran
PhD. MPhil. MSc, BSc, FBCS
Principal, FTMSGlobal Malaysia
Dr. Sajilal is the Principal & CEO of FTMSGlobal College, Malaysia. Dr.
Sajilal holds a PhD in Computer Science, an MPhil in Further Studies,
an MSc in Computer Science & a BSc in Mathematics, all awarded by
the University of Kerala, India. His areas of research interest are image
processing, image retrieval, character recognition & approximate/fuzzy
string matching in linguistic computing. He has recently taken his place
among the most senior & respected professionals in the field of IT by
being awarded a Fellowship of the British Computer Society (FBCS). He
also received the ‘Most Promising Entrepreneur in Malaysia’ award at
the recent prestigious Asia Pacific Entrepreneurship Awards ceremony.
CONFERENCE
ADVISORS
Organiser and Collaborator
FTMS, established in 1986 is one of Malaysia’s longest established private
institutes consisting of two divisions, one specializing in Academic Studies and
the other in Professional Studies. Through its collaborations with UK universities
FTMS offers a range of programmes from Foundation level through to
Postgraduate. Today, FTMSGlobal, through its 11 centres in 10 countries,
serves more than 20,000 local and international students across its campuses
worldwide and boasts a team of 1,500 staff members, guided by their passion to
provide industry-driven education.
Established by the Malaysian Ministry of Tourism, MyCEB's role is to further promote and
position Malaysia internationally as the preferred destination for meetings, incentives,
conventions, exhibition including major events. We are here to assist local and international
meeting and event planners bid for, secure and stage their international events successfully
in Malaysia.
www.ftms.edu.my/Ascent2018
