international press review 2013

ASIA PRESS TRIPS REVIEW 2013

Co

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Pro

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Dep

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Mina

Circulation : 1 580 000 EN

Life Style

Circulation : 900 000

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EN

Life Style


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Life Style


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Femina


ELLE


ELLE

Circulation : 1 400 000

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ELLE


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Style weekly


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EN

Style weekly


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Style weekly


Style weekly


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Style weekly


2/2

Shanghai Times


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EN

Shanghai Times


2/2

Vogue

Circulation : 640 000 EN

GUANGZHOURIBAO


PC LADY

Views : 37 600 000 EN

Cosmo


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Cosmo


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Bazzar


Traveler


National Geographic Traveler


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Only lady

Views : 1 000 000

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EN

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Only lady

Views : 1 000 000

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Only lady

Views : 1 000 000

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Only lady

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Only lady

Views : 1 000 000

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Only lady

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Only lady

Views : 1 000 000

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Only lady

Views : 1 000 000

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Only lady

Views : 1 000 000

Modern Weekly


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EN

Modern Weekly


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Vivi


Rayli Style


Raily Beauty


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EN

Raily Beauty


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Raily Beauty


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Raily Beauty


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Raily Beauty


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Raily Beauty


Xiandaikuaibao


Xing Wen Cheng Bao

Views : 750 000 EN

KOL Xiaoxin

Views : 1 417 744

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EN

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KOL Xiaoxin

Views : 1 417 744

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KOL Xiaoxin

Views : 1 417 744

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KOL Xiaoxin

Views : 1 417 744

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KOL Xiaoxin

Views : 1 417 744

Tencent

Views : 140 000 000

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EN

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Tencent

Views : 140 000 000

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Tencent

Views : 140 000 000

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Tencent

Views : 140 000 000

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Tencent

Views : 140 000 000

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Tencent

Views : 140 000 000

Hong-Kong

Preview


Anecan


EN

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Anecan


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Anecan


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Anecan


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EN Anecan


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Anecan


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Anecan


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EN Anecan


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Anecan


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Anecan


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Anecan


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Anecan


25 ans


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25 ans


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25 ans


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25 ans


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25 ans


ANA In-flight


Brand book - Trip to L’OCCITANE


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Brand book - Trip to L’OCCITANE


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SBS E Channel

Rating : 0,37

Chosun Daily


Ceci


Noblesse


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EN

Noblesse


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Instyle


Philippines

Philippines Star


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Philippines Star


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Philippines Star


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Philippines Star


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Philippines Star


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Taiwan

ELLE


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ELLE


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ELLE


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ELLE


Liberty Times


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EN

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Liberty Times


CtiTV

Rating : 0,67

Translations

ELLE- English translation

Traveling with Scents There is always some kind of special smell in my mind. It is enough to sketched out the eternity of the picture. This time, ELLE came to South France, which the place with perfume originated. Different from previous trips, this time, we using the sense of smell to record the trip. For some people who slightly research for the perfume must know that the ancient city of Grasse in southern France as the unique climatic conditions, pregnant with many precious fragrance raw materials in the pleasant spring came this flourishing town. Not only to learn more about making perfume knowledge, but also personally deployed his own incense deployment side. Behind a bottle of perfume, not only bears the perfumer want to transmit a small story, but also includes dozens of fragrance raw materials over the perfect balance. As a perfumer the difficulty lies in how to make so many fragrance raw materials to achieve mutually upstage each other but also cleverly take the lining ultimate goal; This time, I use jasmine, the famous base in perfume industry. Blend a bottle of perfume that I can remember the wonderful sunshine of southern French!

1/6

Meet Fragrances in Southern France The reason why this finding roots tour of fragrances in Grasse , in fact that originated in L'OCCITANE the upcoming four fragrance series. Grasse in southern France is closely related with the L'OCCITANE, because the founder, Olivier Baussan met his first Grasse perfumer. Therefore, the initial fragrance series was born in Grasse dawn. This year, Olivier Baussan encountered with another famous perfumer. She is the female perfumer deployment of many popular perfume, such as GUCCI Envy Me, LANVIN L’Homme Sport, JO MALONE Vetyver,. Etc. Now, she has became the private nose of L’OCCITANE, breath launched four distinct personality fragrance series, as if the style throughout the year are concentrated in the bottle. Why is the perfume capital of Grasse would become the story back in 1614 to begin with. Grasse was a local glove manufacturers and perfumers in leather gloves add flavor, fragrance glove production to the process of long-distance transport of goods does not appear unpleasant odor. Therefore, we extensively cultivated Grasse Fragrance plants. Local growers began planting: jasmine, rose, orange blossom, violet ....... Meanwhile, perfumers invented a new extraction method, so that the fragrance can be more durable, more full-bodied. At that time, with a spirit of adventure perfumer who will personally go to the East even find magnolia, to find Madagascar vanilla, precious hesitate traveled across oceans in search of only the aromatic plants. Grasse this piece of pure land blessed with beauty, but also because a collection of many rare fragrance raw materials, re-entering the end of the 18th century when European countries are have started to introduce precious ingredients from Grasse. Grasse has since become the world's perfume town, today, many of the world world-renowned perfumer in Grasse with laboratories, sophisticated perfumery their skills.

2/6


My teacher of being perfumer-Karine Dubreuil Located in Grasse perfume museum, I personally created the first bottle of "personal perfume“ in my life. My instructor was Karine Dubreuil, which is the new L'OCCITANE private perfumer. She decided to become a perfumer when she was 18 years old. She was training in Rurore perfume school at Grasse, and she has many working experiences in those important perfume factories. Many famous perfumes are all because of her talent to be born. Meanwhile, she has already helped L'OCCITANE created many wonderful fragrance. This new fragrance series inspired by her memories of childhood growing up in Grasse, the perfume capital. Her unique fragrance combinations skills, so that the two main precious perfume ingredients complement each other, highlighting their wonderful and also named in Grasse. In order to praise the birth of many great perfumers in the capital of perfume. “In here, I learned to understand dialysis fragrance raw materials, rather than fall into the stereotype of the blind in the deployment. If you want to capture people's imagination, creating an unforgettable perfume, you must boldly to attempt. I think to create such fragrance with L'OCCITANE , is my birthright mission. “said by Karine Dubreuil.

“&” Represent two of the perfect combination The reason to use "&" for the series named, not only because each fragrance have to spend two main elements, but also represents the deep meaning of the material from the "far and near". Magnolia from the East, blackberry taken from the south of France, much to Japan to get green tea, Tunisia rich in bitter orange, and featured jasmine from Egypt and Grasse, Italian bergamot, Madagascar vanilla and French Narcisse. While we appreciate the precious Grasse fragrance ingredient, a perfect fragrance journey can quietly leave. The blend of two different perfume raw materials production, it is also her best skills. Sometimes the fragrance material seems destined to combine with each other; more often they combined with each other that is becoming a beautiful encounter. Along with those fragrance materials match to each other, it will leads to a unique characteristic, so that the scent smells more wonderful! If you also have the opportunity to create perfume, remember just do not subject to any restrictions, Just bold to try it!!

3/6


Visited founder of L’OCCITANE-Olivier Baussan L'OCCITANE Originated in Southern France, in addition has deep roots to important Fragrance town Grasse, the same time we also visited the home of Provence and the founder of brand,Olivier Baussan, talk about the brand with rich Southern France style. Q: L'OCCITANE always fine with passing out the spirit of Provence, and Grasse is the capital of perfume. Why no earlier plans to launch this La Collection de Grasse? Baussan : Timing is very important, when it comes to create a good perfume because it will takes time. This time we using those materials, some from Grasse, some from other countries in the world, even in Provence with local, flowers between inland and sea area will be different. Therefore, looking to find the ideal raw material conform to spend a lot of time, while we have to carefully extracted and allow perfect blend material, is a more difficult task. Q: Currently on the market there are a lot of brands emphasize on natural fragrance, How to L'OCCITANE distinguish with them? Baussan: L'OCCITANE has been emphasized that the source of all ingredients have traceability, quality is reliable. Meanwhile, we also have a long-term cooperation suppliers, and component itself has a own true story. In addition to use natural ingredients, this is our distinctive. Q: We are really impressed with products of L'OCCITANE, such as assistance to African women in Burkina Faso as well as fairness and justice Blair wealthy Braille design. How these ideas start with? Future there will be more action to do? Baussan:From I newly founded L'OCCITANE Soon, I was very focused on relationships between people and caring respect. I hope to establish a good mutual assistance through fair trade to practice philosophy. Product packaging design concepts and cooperation between women in Burkina Faso, are based on the concept of caring respect from, which is why we insist on the brand philosophy.

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The Fragrance Map of Grasse-Brand New Fragrance form Grasse Grasse , the capital of perfume has a unique climate and soil, and carries many beautiful flowers. At first, people will be extracted these fragrance plants for the production of gloves, mask the taste of the leather. It was discovered that these materials can be further made into a perfume, but also created a local perfume industry development. L'OCCITANE and local origin Grasse perfumers work together to launch a series of “& “fragrances. Now let us listen to the new private perfumer, Karine Dubreuil that she how to use these natural ingredients to tell the story of Grasse.

Karine Dubreuil 「&」L’OCCITANE Karine Dubreuil studies at Roure perfume school to receive training in Grasse , and she also has rich working experience in many important perfume brands. Although this is not the first time she helped L'OCCITANE create perfume, but this time have to launched four full range of perfume that is another new challenge to the brand and her. The inspiration of La Collection de Grasse, stems from her childhood growing up the capital of perfume - Grasse. This series deeply concluded between Karine and L'OCCITANE and became an inseparable relationship. The unique fragrance combination derived from two major components of the precious spice , and named by Grasse. It is to praising again the many great perfumer that were born in the capital perfume. Olivier Baussan, the of L'OCCITANE was inspired by local tradition perfume bottle, carefully to create the bottle of La Collection de Grasse. Thick crystal clear glass body combine minimalist design, deliver pure taste artistically. The materials of the bottle is from local famous glass factory in Grasse. In addition, there are the "&" symbol on the outside packaging and black caps, contains far-reaching implications. It is said that in the south of France Occitane old saying, “&” be considered the first 27 letters, and remained in use until the 19th century. The symbols used in this special Grasse Fragrance & packaging and bottle, while also showing the product name, the symbol of the two kinds of fragrance raw materials blending sounds from far to near recounting old good times. 5/6


Distance blend Vision This time, L'OCCITANE also broaden their horizons in the world of fragrance. To incorporate a full range of the combination from the south of France and the other places. Two kinds of precious fragrance raw materials for the spindle. Jasmine & bergamot, Magnolia & Mûre , Vanilla & Narcisse, Thé Vert & Bigarade. Use the close and far distance precious raw materials blend together, bring out the possibilities are endless.

Jasmin & Bergamote First to announce the smell of bergamot clarity, light the elegant jasmine. Grasse jasmine and Egypt jasmine perfect combination with fresh bergamot, sublimation bright atmosphere.

Magnolia & Mûre The blackberry seeds just like velvet filled with the aroma of warm quiet wood, adorned with sweet and mellow atmosphere, melt with the warm patchouli calm after the release of mandarin moss transfer unique and sensual atmosphere.

Thé Vert & Bigarade The orange is filled with new vigor and the bitter orange is full of life, they are combined with green tea and yerba mate to become clear interwoven in green, bring the comfortable quiet happiness, wake the fresh impression.

Vanille & Narcisse Delicate Narcissus exudes a soft fragrance, filled with elegant white flowers, and the continuation of the special spicy gardenia. Along with warm, bright vanilla aroma, inspire the senses throb.

6/6


Liberty Times - English translation

A trip that make me fall in love with scents of Southern France-Interview with perfumer, Karine Durbreuil Hot air balloon ride is the best way to glance the beautiful scenery of Provence ; followed perfumer to learn incense, is a best way to explore the mysteries of fragrance

Because the special mountain terrain in Provence of Southern France , you can take a hot air balloon ride overlooking the beauty of the area and enjoy the vast horizons, fresh air and spring beauty. Olivier Baussan, the founder of L’OCCITANE founded L'OCCITANE in Provence in 1976. He embrace love and care for nature, so he determined to revitalize the Provencal tradition at the age of 23 years old. He bought a traditional Distiller, fans began refining pure Rosemary essential oil, and in the local market natural homemade shampoo, immediately villagers greatly welcomed, opened the prelude to the birth of the brand. Continuation of tradition, respect for cultural elements Provence L'OCCITANE post was originally founded, and full of southern France adventurous hot air balloon roaming, and often appear in the L'OCCITANE store and advertising propaganda, the symbol of a hot air balloon through a colorful carrying the brand value , with the beautiful Provence spread around the world.

Smells need talent but also need to be trained This time, L'OCCITANE used the famous perfume town of Grasse in Provence for inspiration, launched La Collection de Grasse. This collection created by renowned perfumer Karine Dubreuil, who borned and raised in Grasse. Karine with 25 years of experience perfumer, she has worked with many well-known brands such as Guerlain, Roger & Gallet, JO Malon, but also created a lot of well-known scents, like L'OCCITANE 4 Reines Rose fragrance, Lanvin Eclat d’ Arpege, Gucci Envy Me, ect.

1/9

For me, there is a bit subjective abstract, but also a romantic imagination of perfume. Each person would not have the same feelings for the taste, smell and even had no element of perfumers can subjectively interpret. About these questions of fragrance , this time I have the opportunity not only the first to interview the perfumer Karine Dubreuil, but also modulates my unique fragrance under her direction. I always have a allergies problem of my nose, odors do not always keen for me. I am very curious as perfumers, how many fragrance can they tell exactly at the same time? Karine said, “I can distinguish hundreds of flavors, the perfumer's job is sniffing different fragrances in full day, but this is one of our training courses. Sometimes when we create new perfume, we are constantly absorbing with the same smell, might make me lose enthusiasm and even fatigue. But when I leave later, or looking for new inspiration through travel, when I return to my work, my sense of smell was restored. The smell acuity can be trained, or represent a significant factor in talent? She believes both are very important, even if there are talented people, if they didn’t train before, still can not develop their potential.

Respected Jean Carles respected classic N∘5 As herself is a famous perfumer, and she is revered as a perfumer Jean Carles. Because he is the inventor of textbook for young perfumer learning who also teach people the art of perfume, not regard as a commercial activity. About the classic product in perfume industry, Karine directed Chanel N∘5, she believes this perfume is very good, and the main material is also quite valuable. Although she is the perfume creator, but basically it is less likely to own perfume, especially in perfumery lab when she create perfume. Because in the work process, she can not let herself affect by the perfume. And she try to prevent the odor in the air at home, so as not to be affected. Being a perfumer the nose is the key. Karine disclosed, she cleans the nose with water and salt everyday, the number will increase in winter, to prevent she get cold. The air temperature is quite attention. She did not smoke because she fear of affecting the sense of smell. So perfumers really don’t smoke? “I know some perfumers are smoking, but I do not really know how they maintain olfactory sensitivity.” Karine said.

2/9


Using incense trick , Avoid friction heat Karine reminder that many people are used to spray perfume on their wrist. then rubbing their hands, but this action will destroy the perfume molecules, the friction generates heat, and perfume will be destroyed by high temperatures, which would collapse the original fragrance structure, she suggested that perfume can be sprayed on clothing or hair, it will more lasting fragrance. Generally, a bottle of the new or the capacity still remaining a lot of perfume, you can stored in a refrigerator it will stored for several years. But after you use it everytime, more and more air can enter the bottle, the oxidation will let the perfume Metamorphism. However, the main enemy of perfume is the temperature. If you can stored perfume in the refrigerator to prevent them affect by lighting, temperature and other factors. She accommodated herself a dedicated skin care products and perfumes in a refrigerator.

Perfume trends – Her son’s marshmallow perfume She decided to become a perfumer at the age of 18, so I am curious about perfumer was her first job and is also the only work she have done? She said, "Yes! Perfumer is my only job so far, but strictly speaking that being a mother was my first job. Before that I actually liked music and also studied music too. Besides perfumery, my second interest is in opera. “ Unique and exclusive perfume Many celebrities have their own unique perfume. Whether she modulated perfume for her own or for her family? She said, “Because they would know the elements of perfume, so less of passion to create my own perfume." However, she had to satisfy her son’s requirements, so she created the perfume of marshmallow, and now her son is 14 years old, he is still very like his personal perfume.

3/9


Eau de Toilette is still the mainstream market Karine believes that today's perfume market trends gradually turn to Eau de Toilette. But the trend would change, in the past time perfume is more popular, and now many brands are slowly adjusted to the eau de toilette. For example: a refreshing scent in the Asian market is more popular than the others, only a few people like rich aroma. The differences between Eau de Toilette and perfume, is mainly due to market demand. "In the past trend is rich aroma, so brands are launched perfume. But in fact, if the fragrance is rich enough, you don6t need to be adjusted for the perfume, eau de toilette is enough."

4/9


Grasse has a unique climate and soil environment, nurtured many beautiful flowers. Since the 17th century, is famous perfume town in Europe, the world's greatest perfumers have gathered here. This time, L'Occitane boldly to Grasse in the title, the interpretation of a series of fragrances, one wonders whether he is how to capture the smell of belonging to Grasse? Glass is a beautiful ancient fortress in the German writer Patrick Süskind wrote four novels-perfume, the actor Grenouille that is learning to save Grasse perfume smell and manufacturing methods. From Nice Airport to Grasse, about an hour's drive away, winding mountain trails in the twists and turns, the eyes see is not a large flower field. First impressions really can not make me right here, there is a direct link with the fragrance, however, about the history of perfume capital, Grasse from birth and grew up in a well-known perfumers Karine Dubreuil come for us to explain, easy to do.

At the sunny morning moment, I came to a bitter orange tree planted garden, here is the Grasse perfume museum's backyard, but also is L'OCCITANE ‘s long-term sponsorship of museums. In here I saw an elegant Karine Dubreuil, she is also the key figure to create La Collection de Grasse. “I grew up in Grasse, I also studied at Rurore perfume college in here. All of my family lived here. Until later because of my job I have to moved to Paris.” She went on to say, regarding the perfume capital of Grasse, where has a unique climate, pregnant with jasmine, violet, orange blossom, roses and other beautiful flowers. At the beginning, here is famous for making leather gloves, people will only be used to cover the smell of leather by using these plants extract fragrance. Later they found to use these materials directly to create perfume. Therefore contributed to the perfume industry flourish here. After perfumers have started to traveled all over the world, collecting spices, wood and other precious material and brought back to Grasse, these materials has become a major ingredient of perfume.

5/9


Far & Near encounter East & West links Each L'OCCITANE products are derived from a true story behind, What is the stories of La Collection de Grasse about? Karine Dubreuil said, “I have been cooperation with L'OCCITANE 12 years, and I feel a lot of connections between L'OCCITANE. We are also from Provence, advocating pure and natural, with the same philosophy. As the encounter between people, the development of Grasse perfume, also came from fragrance material around the world and Grasse combined with each other, bring out the perfect spark. I have created La Collection de Grasse that is to convey this concept! Karine use her childhood memories as inspiration, the two main fragrance material blend together, and named as Grasse, praising the birth of many great perfumers from the capital of perfume.

A blend of two different materials making perfume fragrance is Karine Dubreuil most adept technology. She mentioned: We come from different countries, growth in different environments, habits are different, so everyone will feel different odor. Perhaps you like the taste and I do not love, but since I became a perfumer, I rarely go to judge which is delicious or not, I will go to analyze the aroma while to master the use of the material, help me to perfumer . She has created this series of four different Grasse tonality of perfume, namely jasmine scent, fruity mandarin moss transfer, oriental vanilla reconcile fresh citrus notes. he also reconcile both local and from other parts of Grasse precious ingredients, open a fragrance journey. Then, Karine eleven as we introduce the concept of four fragrances. Thé Vert & Bigarade First introduced Thé Vert & Bigarade eau de toilette, which is the four most refreshing aroma of perfume, but also a neutral perfume. I combined two kinds of fresh material together. The green tea is from Japan, and the bitter orange essential oil is from Tunisia. Bitter orange is very important for Glass, we will gather its fruit to eat, picking flowers as orange blossom essence of it, even the leaves can be extracted.

6/9


Magnolia & Mûre Then introduce Magnolia & Mûre Eau de Toilette, is the fruity chypre notes perfumes. Karine said,“ I wanted to create a perfume which include floral and woody notes, so I choose Magnolia from the East, is a flower that growth on the trees. but I do not want to create a dull woody notes, so I added blackberry to reconciled.”Karine mentioned, blackberry does not belong to the original fragrance and also does not exist in the perfumer’s template. Because in L'OCCITANE, we can more easily find the ideal ingredients, and finally found this food blackberry as material extraction, will be transferred and became this perfume. Jasmin & Bergamote “Now you can smell that the jasmine fragrance is very special. It is the best in my heart! I Added bergamote to blend a flavor of fruity ,it will not cover the elegant aroma of jasmine, but more charming.” Karine stressed, jasmine is from Grasse and Egypt, so it smells more phase of this perfume, different from the general jasmine fragrance. The jasmine from Grasse is fresh and elegant, while the jasmine from Egypt is more intense. I hope to capture the elegant aroma of jasmine at dawn moments, but also make the smell just like the sun is shining, so I mixed these two jasmine.

Vanille & Narcisse It is a oriental perfume, scented very sexy linger. I used the very natural pure vanilla from Madagascar ; Narcisse is from Grasse and the aroma of Narcisse is very elegant. I tried to find out the correlation between these two materials, and these two seemingly contrasting aroma, blend together. It became to a very special perfume.

7/9


The founder of L'OCCITANE, Olivier Baussan use the local traditions perfume bottles of Grasse for inspiration, well-built exclusively Grasse Fragrance bottle. Glass meterial comes from the famous glass factory, There is a symbol”&” on the design of bottle ampersand is not only used in La Collection de Grasse Packaging and bottle, while also showing the product name. The significance symbolizes two kinds of raw materials fragrance blend to each other, from far to near that tirelessly recounting old times. The adventurous spirit of Grasse perfumers doesn’t hesitate travel across oceans in pursuit of the dream of the precious ingredients and raw materials to create a stunning fragrance.

8/9


L’OCCITANE preserve the top material, combine the precious fragrance The natural skin care brand L'OCCITANE is from Provence in southern France, launched each product series are hidden behind a true story. This time, L'OCCITANE perfume capital of Grasse in the background, drag new top fragrance series” La Collection de Grasse”. In the 16th century, because people in Grasse for engaging in the production of fragrance gloves and begin extensive cultivation of aromatic plants. Perfumers with a spirit of adventure, they even went to the Far East, just followed the precious fragrance plants. Because of unique soil and climate conditions in Grasse , many precious fragrance raw materials so gathered here. Into the 18th century, European countries have learned precious ingredients from Grasse, Grasse has since become the capital of perfume. The world's greatest perfumers come from Grasse laboratory, the renowned perfumer Karine Dubreuil born and grew up in Grasse. For her, this piece of land she was familiar with it! She use “link” for inspiration, combined with the concept of the far and near. Capture this piece of land from Grasse and precious ingredients from other countries, creating a series of four fragrance series” La Collection de Grasse”. She specializes in blend of two different materials to make perfume, each of fragrance is blended two kinds of precious ingredients. Magnolia from the East, blackberry taken from the south of France, much to Japan to get green tea, Tunisia rich in bitter orange, and featured jasmine from Egypt and Grasse, Italian bergamot, Madagascar vanilla and French Narcisse. The bottle of La Collection de Grasse was designed by the founder of L'OCCITANE, Olivier Baussan. Minimalist glass body embossed with "&" symbol, the "&" is one of the ancient text of Provence, it contains many meanings. This series not only represents the two components fit each other, symbolizing the ancient perfumers blend of Grasse fragrance from far with local elements, but also represents the combination between L'OCCITANE and the perfumer, Karine.

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Anecan - English translation

1/8

1. Moe Oshikiri, resets and recharges in the outdoors of Provence!

2. Episode 2 of the popular L’Occitane series in AneCan, navigated by

Moe Oshikiri.

This time, the stage finally moves to Provence, the home of L’Occitane.

Stories about how Moe Oshikiri, the traveller, resets and recharges

will be reported in 3-part issues. The first stop is Domaine des

Grandes Molieres in Peyruis village . The deep green in front of her

eyes soothed, replenished and stimulated Moe’s soul, and…!

3. Moe Oshikiri finally made it to Provence of her dreams!

4. Provencal cuisine features herbs and vegetables.

5. The cypress is also a symbol of Provence.

6. Green peppers and paprika are so big!!

7. Provence is a treasure-trove of flowers.

8. There are many cafés.

9. Beige walls and blue window frames. This is the Provençal house!

10. Arrived in Provence!

11. Provence is the home of L’Occitane!!

12. The only place in the world!!

I went to the factory and museum as well!

13. There, I took on the challenge of making body milk!

2/8

14. Shopping in the store.

15. The store is next to the factory, and you can buy things not available

elsewhere. “I bought Thé Vert & Bigarade, which comes out in Japan on

Thursday, 12 September!”, says Moe.

16. 1 Snuck into the lab. Put on protective glasses and changed into a

lab coat.

2, 3, 4. First, chose the fragrance to put into the body milk. Moe chose

acacia and mimosa essential oils. After measuring the fragrance, the oils

were blended into the base cream, poured into the bottle, and voilà!

5 It was named “Golden Wind”. A snapshot with Jean Louis, the person

in charge of development, who taught Moe how to make the body

cream.

17. Voilà!

18. L’Occitane products are made in the factory in Manosque, a small

village in Provence. There is also a museum that tells the history of

L’Occitane.


3/8

19. Hugely popular!

Falling in love with Provence!

20. One is completely and fully restored by the skies,

greenery and breeze of Provence. One feels

energised!

21. A new green tea fragrance joins L’Occitane!

22. Moe felt so good, she started running.

23. Moe twirled with joy.

24. Moe received the chance from Provence to reset

and recharge. A fragrance that offers that experience

will be released! See the following page for details.

Thé Vert & Bigarade premium Eau de Toilette 75ml

To be released on Thursday, 12 September.


4/8

25. The fragrance Moe discovered in Provence

The new Thé Vert & Bigarade!!

A new fragrance from La Collection de Grasse, released this

spring. The base of the fragrance is, surprisingly, Japanese green

tea. Thé Vert & Bigarade is a marriage of the clean aroma of

green tea and the fresh aroma of bitter orange. It is a fragrance

that makes one feel as if everything has been reset to zero, and

rejuvenated.

26. Reset and recharge your spirit with the clean and fresh

scent of green tea and bitter orange!

27. I didn’t think I would find the scent of green tea in

Provence…!

28. Be embraced by the scent of Thé Vert & Bigarade when

relaxing

The body milk blended with Shea butter makes the skin smooth

and soft. The pleasant scent of Thé Vert & Bigarade takes away

the wariness of the day, and recharges one’s energy for the next

day.

Thé Vert & Bigarade Perfumed Body Milk, 175ml, 3,150 Yen.


5/8

A spritz clears and satisfies the mind!

The Eau de Toilette makes one feel refreshed just as

after taking a deep breath. It is a perfect refresher, as

the aromatic citrus notes both provide repose and

energy!

Thé Vert & Bigarade Eau de Toilette, 175ml, 6,825 Yen

The scent of Thé Vert & Bigarade fills the bathroom

The shower gel gives the skin a smooth and clean

finish. Have a blissful bath time, enticed by the scent

of green tea and bitter orange.

Wash away the day’s stress!

Thé Vert & Bigarade Perfumed Shower gel, 175ml,

2,625 Yen

Thé Vert & Bigarade series will be released on

Thursday, 12 September.


Provence Liaison of the month. Abundant nature and warm people.

Time passes slowly in Provence!

I visited Provence of my dreams. Fields of red and blue flowers, clear blue sky, deep and

deep and rich greenery… No matter which part of Provence you take a snapshot of, it

is a series of scenery that looks exactly like the ones you see in magazines and

postcards. June, when we visited, coincided with deadlines for my novel. I had many days

of having photos taken from early in the morning, and writing until late at night. As I left

in such a chaotically busy time, when I saw the vast wilderness in front of me, I was truly

soothed. It felt so good to be in the wood of Grandes Molieres that I spontaneously

took a deep breath! The tension that had built up to the day before gradually melted

away, and once it cleared away for good, the energy to give my best shot for the next

day welled up. “Reset and recharge”. It turned everything back to zero, and game me

new power. Provence in the outdoors is tranquil and quiet, but filled with vitality. Enough

with my lengthy reminiscences, but the aim of this journey was to visit the home of my

favourite brand, L’Occitane.

Starting this month in a 3-part series, I will be reporting on L’Occitane’s roots. After

arriving at the airport, we visited L’Occitane’s factory. It was excited just looking inside

the factory, which is surrounded by flowers and greenery. I also took on the challenge of

making the body milk for the first time in the lab. I even turned the churner that is

always used by the technicians. I named the only body milk in the world “Le vent d’Or

de Provence (Golden Wind of Provence). “Golden” refers to the base note mimosa, and

I put in the word “wind” to represent the pleasantness of the wind I felt in Provence.

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7/8

Oh, I must tell you that I also tried Thé Vert & Bigarade. I thought how

nostalgic and comforting it smelt, then discovered that it is a green tea scent.

It is supposed to be a fragrance that is a marriage of green tea, which

represents the spirit of Japan, and Mediterranean bitter orange. It calms the

spirit with the gentle scent of green tea, and makes one feel happy with the

refreshing scent of bitter orange. I felt reset and recharged by the fragrance,

just as I had felt in the Domaine of Grandes Molieres.

During this visit, I did some painting. I have been painting as a hobby for the

last few years, but I am studying still life. To be honest, it was my first attempt

at landscape painting. But, when I saw the wilderness of Provence in front of

me, I could not help but paint… Provence is also famous for its love affair

with many famous artists. It would please me if you could feel the gentleness

and strength of Provence through my painting .

A leisurely lunch and chat on the terrace… The people of Provence are

homely and warm. Encounters with many people have become my asset.


8/8

The mini Eau de Toilette is convenient for testing Thé Vert & Bigarade. It

comes with a stylish tassel and can be attached to a bag. Thé Vert & Bigarade

accessory toilette, 7.5ml, 1,785 Yen

Limited edition to be released on Thursday, 12 September.

Places Moe chose are…Mont Sainte-Victoire loved by Cézanne. A limestone

mountain in the east of Aix-en-Provence, the birthplace of the Post-

impressionist artist Paul Cézanne. Cézanne loved the mountain and produced

many paintings depicting it.

I learned landscape painting from a professional painter! The finished painting!

My teacher was, Mr Christian Dubanne , a painter based in Provence. “Moe’s

good because she enjoys painting and is not afraid of making a mistake. Her

sense of colour is also très bien!. Spurred on by the encouraging teacher, the

painting was completed in no time!

I also toured places associated with Cézanne!

On Cour Mirabeau in the centre of Aix-en-Provence, there is Les Deux

Garçons, the café that Cézanne frequented. The painting of Mont Sainte-

Victoire by Cézanne is displayed in the park (his studio) at Les Lauves.

Pictures : Cezanne’s fountain! Domaine des Grandes Molieres


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Inspiring! Moe’s Warm Christmas in Provence

Camille, what’s Christmas in Provence like? Christmas in Provence is simple,

but very warm!Camille Eyraud L’Occitane Communications Coordinator.

We’re presenting Moe’s travels through Provence again this month!

“Christmas in Provence” is one of the things Moe dreamt about.

It is still autumn, but it is customary in Provence to prepare for Christmas

little by little from this time of the year.

Moe was amongst the first to experience Rose & Osmanthus, L’Occitane’s

Christmas fragrance, as she helped with the decorations and preparation of

presents!


This month’s letter from Provence

Christmas in Provence is simple, but everything is filled with warmth!

From the forests of Grand Moliere, which was featured in last’s month’s issue, I have

travelled down to the town of Forcalquier. Today, Camille from L’Occitane’s head office,

who is going to be accompanying me, will be helping her friend with Christmas

preparations, so I have decided to tag along. But, it is still autumn, you say? Yes, indeed.

Here, preparations for Christmas; of getting the tree, chopping the wood for the

fireplace, and baking pastries that last, is done gradually on weekends and holidays. In

Japan, we imagine Christmas as being a romantic day you spend with your lover, but in

Provence, it is the day of celebrating Christ’s birth and offering thanks to ancestors with

family and friends. A typical Christmas day table will be laid with 13 types of dessert. The

number 13 is said to be an unlucky number in Christianity, but in Provence, it is

considered lucky for it is the number of Christ and his 12 disciples depicted in the Last

Supper. Brioche made with olive oil, almond flavoured calisson, black and white nougat,

dried fruits, and fresh fruits such as melon and apple… By eating little bit each of the

desserts on the day of Christ’s birth, it is said that one can have a happy year head.

Here, there is no lavish roast chicken or cake decorated with lashings of fresh whipped

cream. By eating simple, traditional dishes made with locally grown ingredients, one can

reaffirm one’s awareness of Provence’s abundant land, and know that one is able to live

thanks to the produce harvested from that rich soil.

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When I was younger, I used to have glitzy Christmas parties with friends (:D). But, a few years ago, when I was invited

to the party at the home of Miwa Nakabayashi, a senior model of CanCan, I learned the warmth of Christmas one

spends with family and friends. Since then, I have been frequently hosting home parties during Christmas time. I

would set the table on a Christmas theme, bake quiche… Oh, and, I would always have flowers in the rooms.

Amongst the numerous flowers, the rose looks glamorous even when it is a single rose, so it is perfect for a

Christmas party. Its sweet, feminine scent that fills the room will set the mood for Christmas. This time in Provence, I

had an early try of L’Occitane’s Christmas fragrance, Rose & Osmanthus. The dewy and elegant scent of sparkling

rose makes one happy just by wearing it. It makes one welcome the up-coming Christmas season with excitement.

In Provence, roses bloom everywhere in towns from spring to early summer. The photo on the bottom right shows a

Christmas table with 13 types of dessert. Gratitude is offered to nature’s bounty!

I visited the rose garden in the commune of Roumoules, 600 meters up in the mountains. There were roses all across

the vast garden… Rose petals are handpicked one by one to keep them from bruising.

The picked rose petals are kept in cold storage for next day shipment. It is amazing that only 5g of essential oil can be

extracted from 1kg of rose petals. Before leaving, a snapshot with the Label family, the owner of this farm.

The finished painting!

I found the centifolia rose.

Since the garden is 600 meters high up in the mountains, the roses bloom in terraced fields along the mountain. It is

also lovely to see them from the foot of the mountain. Moe found the centifolia roses used in Rose & Osmanthus.

“Just as its name suggests, it’s hard to draw the layers of petal”.

The place Moe chose was…The Abbey of Valsaintes

The abbey is in the beautiful medieval village of Simiane-la-Rotonde. The rose garden of the abbey is popular, as well

as Romanesque architecture of the building, built in 1180. Between May and June, more than 450 types of roses

bloom riotously.

Welcomed by a hedge of roses!Through the rose arch…I helped pick the rose petals!


4/5

Original pouch. Sparkling rose pouch.The original pouch comes in the centifolia

rose print. It is a lovely, round pouch.

The first of L’Occitane’s Christmas collection is Rose & Osmanthus, a

sparkling rose fragrance! The first release from L’Occitane’s Christmas

collection features our favourite rose! It is a luxurious fragrance made with

centifolia rose, the jewel of Grasse. Have a romantic Christmas, wearing the dewy

and sparking rose fragrance like jewellery!

Rose & Osmanthus limited edition kit is available while stocks last!

Body Milk

Rose & Osmanthus Lait Parfume moisturising body milk

Body milk comes in a romantic pale rose colour. Contains a lot of moisturising

shea butter for a silky smooth skin. *¥3,150/175ml when sold separately. The

sparkle of the rose in a special gift!

Rose & Osmanthus is a fragrance borne from the meeting of centifolia rose,

the particularly expensive and rare species of rose, and the osmanthus with a

fruity scent. This is the must-have coffret amongst this year’s limited edition

Christmas collection. The original pouch contains the eau de toilette, shower gel

and body milk. It is presented in the special gift box. Rose & Osmanthus Jewel

Special ¥10,290


5/5

Shower Gel

Rose & Osmanthus Douche Parfumée Shower Gel. Have a romantic bath on

Christmas Eve, enjoying the scent of sparkling rose! Blended with precious

centifolia rose essence.

¥2,625/175ml when sold separately.

Because you want to always be in the scent of Rose & Osmanthus…

The eau de toilette and body milk come in minis! Comes with a bag

charm

The mini size eau de toilette lets you try the sparkling rose scent at your

convenience. Cast a scent spell when opportunity calls!

Rose & Osmanthus eau de toilette charm ¥1,785/7.5ml As gift to friends

Travel size body milk can fit in your bag. Care for your skin, while enjoying the

scent of sparkling rose.

Rose & Osmanthus Lait Parfume Body Milk. ¥1,575/50ml

Rose & Osmanthus collection is a limited edition to be released on the 24th

October.

A sweet, feminine fragrance

Eau de Toilette. Rose & Osmanthus premium eau de toilette

The eau de toilette lets you fully enjoy the scent of sparkling rose. Spritz before

you head out the door, it will make you sparkle. *¥6,825/75ml when sold

separately.


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To the home of L'Occitane that is close to nature. In search of Art de Vivre.To Provence in the South of

France

L'Occitane is hugely popular for its hair and skincare products that are packed full of the bounty of Provencal plants, and

cosmetics that inspire. We will take you on a journey through the rich culture, lifestyles and history of L'Occitane with

Ikumi Yoshimatsu, as we visit the home of L'Occitane and savour the beautiful scenery of Provence!

Here, "Natural" is a lifestyle!

Provence in the South of France. A beautiful place filled with radiant light where fresh breeze carries the scent of

seasonal flowers blooming in profusion. Through the ages, the inhabitants of this place have been naturally incorporating

in their lives the power of flowers and herbs that are nurtured by the rich natural environment. L'Occitane, made in

Provence, initiates us in Art de Vivre, which presents to us the chic lifestyle that is close to nature through products that

are filled with the bounty of such plants, which resonate with our five senses.

"When you think of the South of France, you initially imagine the Mediterranean coastline, but once I went inland, I was

able to enjoy a completely different atmosphere, and felt the greatness of Provence. As you drive through Provence, you

come across fields of lavender and flocks of sheep, and see the old castle walls and church spires. In Provence, you get a

glimpse of a lovely country life in the mountains, even though you are so close to the Mediterranean Sea. I realised

coming here that "natural" and "organic" are not just words, but are in itself a lifestyle. I was also moved by the

commitment of the L'Occitane staff towards manufacturing, and their passion.“

Let us now set off for Provence with Ikumi Yoshimatsu during the most beautiful seasons of the year!

25 ans - English translation

Ikumi Yoshimatsu, Graduate of the University of the Sacred Heart, Tokyo. Miss International 2012. Appears extensively in women's

magazines, TV and lectures. Focuses particularly on educational issues, and is actively engaged in social action programmes. Her

book "Making the World's No.1" is due to be published in mid August (Tokyo Shoseki).

Pictures : The lone olive tree in a field of lavender is symbolic of L'Occitane. At Valensole. A striking contrast of a

building against the blue sky. The rich colours are uniquely Provencal. Flowers in the field are also full of life. Felt the

beauty benefits of nature's bounty nurtured by the sun and the earth! Rich natural environment and brilliant colours

catch the eye. Herbs are a natural part of life in Provence. Freshly picked herbs are used in cooking, to make tea, and as

remedies. Flowers bloom riotously in every garden and windowsill. Chance encounter with delicious morsels in a tiny

bistro. Herb garden in the back of an old priory. Today, Salagon Priory is open to the public as a museum. Life of

abundance in Provence is filled with seasonal flowers and greenery.

To live in the South of France is to enjoy life

We visited the house of Tom, a former actor, to see how he lives. He says that it was 22 years ago when he had tired of

the life of always feeling pressured by something, and decided to move to Provence, lured by its light, nature, gorgeous

food and wines.

"Here, time passes slowly and a meal could last for more than 2 hours as you enjoy it with friends. We grow herbs in the

garden and prepare our own meals. Though it is a closed society, I have been able to build close relationships because of

that, and have been able to live a very human life" says Tom. Ikumi observed; "I was surprised to hear how Tom renovated

his house, which is over 600 years old, and how he dug the basement by himself. The interior, which is a fusion of rustic

Provence and modern design, was also impressive."

Pictures : Antique, modern art and nature pleasantly intermix. There are always lovely flowers by the windowsills. The

stone exterior looks just as it was many centuries ago. The expansive garden is tended by hand. Furniture have been

bought in the local antique shop. Today, Tom works as an interior designer for urbanites that have been transplanted from

inner cities. His good taste is obvious. The more intimate living room is a casual space where one can relax. L'Occitane's

home fragrance is also part of the room. The rustic charm of the country cottage is used effectively.

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Pictures : To the market in search of cooking ingredients nurtured by the rich natural environment. An ancient town in

the South of France with a church and plaza at its centre.

Towns in Provence nearly always have a bustling market in the plaza, which is open on certain days of the week. It is a

great place to hunt for souvenirs as it not only offers fresh fruits and vegetables, but homemade jams and spreads as well.

We visited the market in Forcalquier, which runs on Monday and Thursday, and is known for its great scale in Provence. It

not only offers freshly picked fruits and vegetables, but also a rich variety of fresh seafood due to its proximity to the

Mediterranean Sea. The town also has a wealth of lovely shops, cafés and restaurants.

The immediate presence of nature feels soul-cleansing.

Visiting L'Occitane country to touch upon its spirit.The wish to convey the l'espirit that is about "living together“

From the 12th century, the historic town of Forcalquier flourished as the capital of the domain of the Counts of

Forcalquier. In the 13th century, each of the four daughters of the Count married a king who became a history maker.

L'Occitane's fragrance Rose was born, inspired by this story. Today, the founder of L'Occitane, Olivier Baussan, lives in the

Count's palace. With Ikumi, we visited his residence surrounded by art collected from around the world.

Digne-les-Bains in Alpes-de-Haute-Provence, where Forcalquier is located, is a sister city of Kamaishi City, Japan. Because

of this association, Olivier was actively engaged in the support efforts for Kamaishi City, when it suffered damages in the

Great East Japan Earthquake two years ago. Before long, the conversation with Ikumi moved on to L'Occitane's social

contribution activities.

"We don't just give money to those in need. L'Occitane is also engaged in activities for supporting women in

impoverished countries in West Africa, but those activities are for providing a workplace for women so that they could

have a better standard of living. They produce good quality shea butter, which they contribute to L'Occitane. I want you

to understand that we offer support with respect towards those who produce raw ingredients."

He passionately spoke of his wish that his spirit - the thought - could be passed on in L'Occitane throughout the world

through its products.

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Olivier Baussan. The founder of L'Occitane. Born and raised in Provence, he bought an old alembic at the age of 23 to revive the

tradition of Provence. Achieved success as he sold essential oils in the local market. Bought a derelict soap factory and founded

L'Occitane in 1976.

Met the founder Olivier Baussan in Forcalquier where the tale of the roses survives!

Pictures : The quintessentially Provencal village of Forcalquier can be viewed from the old Count's palace atop the

highest point of the village. Lushly green courtyard. Olivier relaxing with his beloved dog. All L'Occitane products are still

produced under the direction of Olivier. He also has an appreciation for Japanese culture. We talked about Haiku. The

story about the Forcalquiers are presented as bas-relief along the 1st floor ceiling.

A museum where you can learn the history of L'Occitane

There is a museum inside the head offices in Manosque, the home of L'Occitane. Videos showing footages from the

production sites are shown, stories relating to the products are told and various activities of L'Occitane are introduced.

There is a shop selling L'Occitane products at discount prices next to the museum.

The legendary old alembic, which Olivier used to extract essential oil, sits near the entrance of the museum! Displayed in

the showcases are various plants that are used as raw ingredients and packagings from the early days. There is a pleasant

aroma inside the museum.

Made it inside L'Occitane's laboratories where the power of pure plants and advanced science meld together!

All L'Occitane products throughout the world are created here in Manosque

L'Occitane's vast factory is situated in Manosque, right in the centre of Provence. This is where products distributed

around the world are made. We made it inside the laboratories that hold the key to how the products are made, and had

a chance to speak with the head of R&D, Jean-Louis Pierrisnard. We made a handcream blended with shea butter and

learned about the technology for stabilising and emulsifying ingredients.

"A prescription is like cooking. Just because you put in a lot of moisturising ingredients does not make a product that

provides more moisturisation. The important element is balance. They are also putting more effort into making products

that are of "higher quality and more natural", by increasing the number of organically certified ingredients and searching

for new producing regions. 4/8


Pictures : L'Occitane Museum & factory shop. There are many essential oils in the laboratories. Cream is emulsified

through agitation at high temperatures. L'Occitane's head of R&D, Jean-Louis Pierrisnard has been producing skincare,

body care and hair care products since joining the company in 1986. Delicious offerings in the old L'Occitane's first store

In the outskirts of Forcalquiers, a shop selling a wide range of high quality olive oils stands in the place that used to be

the first L'Occitane store. The store is directly managed by Premiere Pression Provence, which L'Occitane's founder

Olivier Baussan supports, with a wish to "market olive oils made by passionate producers." It offers a wealth of products

from tapenades in jars to gourmet food ingredients, and the lunch made with an abundant amount of vegetables served in

the store was also superb!

Pictures : Utilising advanced science to deliver the miraculous power of flowers to the skin

Immortelle - the immortal flower

The immortelle bears lovely yellow blooms and emits a spicy scent. It is a wildflower that grows in the abundant sunshine

of the Mediterranean, and the flower continues to bloom at its most beautiful state as if suspended in time even after the

stems and the leaves have withered. The essential oil that contains a concentration of the life force of such a miraculous

bloom delivers hydration to the deepest layers of the stratum corneum, lending the skin lustre and radiance, and has the

effect of evening the skin's texture and giving it resiliency.

In the old days, immortelle as a plant was used to treat wounds. High quality organic immortelle with its power fully

extracted is used to make the skin vibrant and firm. (from left)

•Get firmer skin.

•Made with a high concentration of immortelle essential oil to increase skin density.

Focus is placed on the support network in the skin's inner layers.

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L'Occitane's beautiful fragrances encapsulate the flowers and herbs of Provence.

The sun and climate of Provence, which pleasantly embrace us, are so ideal for growing aromatic flowers and herbs.

That is why Grasse in Provence has flourished as the "Mecca of the fragrance world" from a few hundred years ago.

L'Occitane's fragrances fully draw forth the benefits of the raw ingredients produced in Provence, including Grasse.

Here, we introduce three fragrance lines; the ever so elegant Rose, fresh and vibrant Verbena, and & Grasse - a meeting of

ingredients of Grasse and foreign lands.

A scent of roses that brings love and happiness comes with a story about happy princesses

In a garden adjacent to Valsaintes Abbey with seasonal flowers in riotous bloom, including an abundance of several species

of roses. The effect roses have to "uplift" is wondrous.

The four types of roses loved by the four daughters of the Count of Forcalquier; Grasse rose, Bulgarian rose, Moroccan

rose and Turkish rose. The elegant and pure scent evokes a bouquet made of those roses. Applying the eau de toilette

over the skin softened by the body milk makes the scent last longer. (from right)

Pictures : The invigorating Verbena is a fresh aphrodisiac of love. Unexpected encounters as the result of linkages made

by & create the best fragrances of harmony

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Verbena has a fresh citrusy scent that is juicy and vibrant. Organic verbena from Regnie-Durette in the north of Provence

is used to extract the essence that is better quality and fresher. Wearing the scent uplifts the spirit. (from right)

•Magical pearls burst with cooling ingredients derived from mint.

•Recover from summer fatigue by improving the metabolism with the thermal properties of Mediterranean sea salt.

•Mint oil cools the skin. Enjoy the scent of verbena whenever and wherever.

•Feel the life of verbena.

•Fresh mist delivers coolness and hydration to the skin.

Miraculous harmony is created by the unexpected encounters between quality flowers and fruits nurtured by the nature

of Grasse and carefully selected ingredients from faraway lands. (from right)

•Richly fragrant Grasse jasmine meets Sicilian bergamot.

•Mysterious magnolia of the Orient and sweet-and-sour blackberries of the South of France.

The latest fragrance is a pairing of Japanese green tea and bitter orange.

Beauty achieved using the ultimate recipe that locks in the bounty of herbs.

Going out first thing in the morning to pick fresh herbs - such a scene is normal in Provence. 5 Essential Oils deliver the

pure extracts of carefully selected five herbs to the hair. It is a hair-care range made possible by L'Occitanem, which fully

draws forth the hidden powers of plants.

We savoured the majestic nature of Provence in Le Grande Hotel Moliere, a small hotel on the hillside.

Pictures : Spent time learning about herbs from a herb expert. Extracted the essential oil of rosemary using a 17th

century alembic. Mint, sage, thyme, lavender… Each has its own medicinal properties, and it is natural in this region to

rely on the benefits of these herbs.

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Get the "angel's halo" using a blend of essental oils carefully chosen to remedy problem hair.

The new and improved 5 Essential OIls "Repairing" range! The hugely popular Repairing range has

advanced. Of the five essential oils, angelica has dramatically evolved. Root oil adds sheen to hair and

the seed oil provides strength and resilience. Plant-derived repairing complex makes the hair strong

and supple.

Pictures : The hair stays full and becomes easy to manage from root to tip. Super shiny hair of your

dreams is achieved by the five essentail oils of herbs, including angelica, and the newly developed

repairing complex. The hair oil can be used in different ways. The Prestige range for maintaining the

hair's beautiful colour and sheen. It gently cleanses while caring for the scalp.

8/8


Chosun daily - English translation

Angels Grass in Provence

Enchanted with Fragrance of Angelica and Sweet Honey.

[Photographs with the description]

① Hot-air balloon flight. Provence was incredibly while looking

down from the sky.

② Pure honey sold in Melvita boutique store in Ardèche. The store

is also carrying the various cosmetics and the organic teas.

③ ‘Salagon Garden’, where the various herbs and plants come into

blooms scrambly

④ Pont d'Arc in Ardèche, a natural bridge with the running water

corroding the stone

⑤ Angelica Flower. It is used as the ingredients for the basic

skincare products thanks to the remarkable vitality and the strong

water absorption power

Truth is sometimes embarrassing. Words like coexistence, harmony,

and environment-friendly are far from the reality, and urban people

cannot easily digest them.

But they would become real naturally when you come to Manosque,

a small village located in Alpes-de-Haute-Provence of southern

France and Ardeche of central southern France. The sky is so blue

that it seems to be painted blue, and the perfumes of the flowers

like time, lavender, and angelica enchant you. Local people

communicate with bees, harvest honey, and make soap. They make

beverages and cosmetics with plants they harvested after a long

wait. They paint pictures and create poems.

Breathtaking Beauty of Angelica Field in Manosque

Manosque is the town of harvest. Angelica, called angles grass, waves

on the field in a breeze, and in July lavenders blanketed the green

grassland like a violet fog. There is so-called Taste & Scent University,

which studies about how to extract the fragrance from plants. It

makes essential oil and floral water by streaming plants and cooling

the steam, in accordance with the distillation methods first recorded

by Arabians 3000 years ago.

“This is the season when we pick angelica and get its fragrance,” said

Bagarri, who studies on scent extraction in Manosque. Angelica

comes into flower biannually. It grows incredibly fast and has a

remarkable vitality. That is why French cosmetic company L'Occitane

uses it as an ingredient for its products. Its unique odor does not

come from its leaves or flower petals, but from its roots. Harvested

roots are kept for fermentation for 18 months. Bagarri put the roots

into a distiller to show the process in person. “When we steam

them like this, the vapor goes up and through the pipes. The end of

the pipes is a bucket of cold water.”The water we saw going through

the pipes tasted bitter and sweet. “Provencal people drink it mixed

with honey or make it into a liqueur. It is a kind of invigorator, or an

eye-opener to exhausted people.”

The next destination was Salagon Garden, a botanical garden with

five themes. L'Occitane works with it in a partnership and opened it

to the public so that people can see and feel various plants rooted

in the garden. The abbey said to be built in the 13th century looked

antique and friendly. It is now used as a library and botanical

institute. Also, there is an angelica field. The flowers craned out their

neck toward the sky. Nivon, local farmer, said, “This field will be full

of angelica, which will grow as tall as people in 15 days.”

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Sightseeing Provence on Hot-Air Balloon

Six in the morning, I went for a hot-air balloon ride. L'Occitane operates a

variety of programs to share natural benefits in Provence with more

people. As one of them, the company engages in Provence trip. Patricia,

PR manager at L'Occitane, said “Provence is where nature and human

beings exist in harmony with each other, and the balloons are the best to

sightsee such an area. That is why we are supporting the balloon trip in

the name of L'Occitane.”

In the dew in the morning, I waited for the balloon blown up. Maybe 20

minutes went by. It was wondering that the enormous balloon lifted off

from the ground. We hopped aboard the big basket in turn. The balloon

slowly rose above the horizon and flied to the sky. The hills, rivers, and

cute houses looked as small as the fist and, at a point, as the finger nails.

Ardeche with Cliffs and Rivers Shining Brilliantly

I headed for Ardeche about one and a half hours away from Manosque. It

is a place with a clear river running along the canyons of chalkstone and

limestone. What`s more, it is chosen as one of the 1001 places to go

before you die.

After I unpacked my bags at the hotel, I met Amanda, PR manager at

Melvita, an organic cosmetics firm, and went to the Ardeche River. Before

my eyes was the Pont d`Arc, which is said to become a natural bridge with

the running water corroding the stone.

In the afternoon, I met Chevilliat, CEO of Melvita, to see beekeeping in

person. He used to be a biologist. But as the number of bees decreased

because of the environmental pollution, he began to bee-farming to study

it. He took honey, made soap, and then founded the cosmetic company.

He stood in front of the beehives in white clothes. When he pulled out

the frame of beehives, hexagonal beeswax showed up, with bees buzzing.

He said, “It is the bees that connect human beings and the nature. We

should respect them.” I slowly walked down the field with him. The sky in

Ardeche that had been deep blue was beginning to be tinged with dusk.

Travel Notes

Couvent des Minimes

The representative hotel in Manosque operated by L'Occitane group. It

was turned to hotel from an old abbey built in 1862. It overlooks the wild

lavender fields, the olive orchard, and the grove of Almonds. There are a

pool, a tennis court, a golf course, and a spa as well as the historic white

walls lasting for 300 years and the beautiful bell towers.

For more details, visit www.couventdesminimes-ho telspa.com.

www.fantas ticprovence.com

Online magazine for anyone who wants to take a trip to Provence,

operated by L'Occitane. It shows the hidden attractions introduced by

editors, photographers, and video journalists hailed from southern France.

You can find the unique hotels, guest houses, the hidden beautiful towns in

Provence, and the small stores carrying the handicrafts of Provence.

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Olivier Baussan`s Lavender Project to Protect the Endangered

Plant

Lavender has halved every 2~3 years…

He plans exhibitions to inform extinction crisis of lavender

Lavender is a plant that pops up violet flowers between June and

September every year, covering the field like a violet fog. It is effective in

treating insomnia and stress and its strong perfume has made it a popular

ingredient for cosmetics. It has been on the edge of extinction, however.

It used to grow across the south of France but has decreased so much

that it has been left only in some highlands and farms because diseases

caused by varied insects have spread out. The Agricultural Cooperation in

Haute Provence in France said, “Lavender is reducing to half every two or

three years.” Under the circumstances, Olivier Baussan, who founded

L‘Occitane that has made cosmetics from natural ingredients since 1976,

has just begun the “Lavender Project” since the last June, by establishing a

lavender institute and participating in an endowment fund. I asked him

questions as follows.

- What is “Lavender Project?”

“It is a campaign that aims at raising awareness that lavender has been

endangered using digital and social media and at studying how to protect

the plant by working hand-in-hand with a local research center. We will

develop a shield or natural medicine to help the plant to be more resistant

to diseases. We also have plans to make open farms where everyone can

come to enjoy the scent and touch of lavender, along with engaging in a

variety of campaigns.”

- Would there be a big difference in the future because of extinction of a

plant species?

“What comes from nature should return to nature. Otherwise, no

industry can keep going on. For the last four decades, we have owned

much to lavender. Farmers made money by harvesting it and a number of

cosmetics companies raised profits by selling products with extracts from

lavender. Now is the time to pay the debt.”

- You have long stressed “sustainable production”.

“It refers to a process of steadily cultivating plants and producing goods in

harmless way to nature and the local industry. In 2013, for example, we

signed contacts with the Agricultural Cooperation in Haute Provence that

guarantee the exclusive supply of their harvest for the next five years. It is

a promise to work together for five years, rather than suddenly changing

the partner or randomly purchasing plants from every here and there.”

- Why do you choose the way?

“It is not just a promise with people but an announcement that we will

have relationship with nature. It is a pledge not to give up even in the face

of difficulties or no profits ahead if you really want to live together with

lavender. In the 1950s, many farmers cut off all almond trees and planted

grape trees instead on the pretext of the severe cold in Provence.

However, the wine from imprudently planted trees was proved to have a

poor quality, which resulted in failure of farming grape trees. Recently

there is a movement toward planting and cultivating almond trees in

traditional manners. If you turn back because you do not have immediate

outcomes, the damage will hit all of us.

- I heard that you are holding photo exhibitions to effectively promote

Lavender Project.

“We are holding photo exhibits around Arles and Manosque and

displaying video clips on our Facebook and website. Among them is a clip

that a Korean artist created. I have long convinced people that we need to

listen to nature. It is a kind of poetic fight. It moves people slowly. I am

sure that I will win at last even if it would take a long time.”

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Ceci - English translation

Wonderful Provence leaving for True Beauty

Provence, the birthplace of L’Occitane, holds a distinctive attraction from

other beauty brands which come from France where emphasizes the

importance of fashion and brand. Everything of Provence was in perfect

harmony ranging from the lovely and picturesque scenery, the time running so

slowly, to the products made with good ingredients gaining fairly when I

visited the fantastic town. Here are the top 10 ways to see, to feel, and to

enjoy Provence with L’Occitane.

1 Bonjour, Provence! The birthplace of L’Occitane

Towards evening, an impressive Couvent des Minimes hotel with white walls

and bell towers evoking an old abbey met my eyes on arrival in Provence. The

hotel was renewed from an old abbey located in Manosque of Provence when

L’Occitane which was born in Provence had decided to open its first spa. The

unrealistically wonderful scenery including the olive orchard and the blooming

grove of almond trees spread out around the beautiful and posh hotel making

an impression of Chateau of Europe. Walking down some fairy-tale spiral

stone steps, there is the L’Occitane Spa where can enjoy Provence with the

fragrant products of L’Occitane and experience the true healing.

2 The encounter with Angelica, the angels plant

I arrived at Taste & Scent University, which can see the distillation process of

Angelica floral water and essential oils in the flesh! I could listen to

explanations about the distillation method from Olivier Bagarri. He said that it

was exactly same with the distillation technique created by the Arabian

culture 3,000 years ago. Here is how it works. First, the roots of Angelica are

put into the steamer of the cooper distiller that looks like Aladdin’s hat to

make the water vapor. Second, the vapor is followed down the long pipe and

then, is frozen by cold water stored in advance. Finally, the frozen vapor

becomes Angelica floral water and the supernatation is the very essential oil. I

felt bitter scent of the Angelica roots’ own from Angelica floral water right

after its distillation. Both the floral water and the essential oils which are

integrated by all of Angelica’s ingredients are the core ingredients of the

Angelica line of L’Occitane.

True Beauty Interview

“Angelica used in the Angelica line of L’Occitane is organically cultivated in

Drome, which formed a partnership 4 years ago. All processes are done by

hand, except when rooting up the Angelica at first.”

– by Frederique Nivon, the local farmer of the organic Angelica.

“One of the priorities of L’Occitane is to continue looking for the sustainable

ingredients. They must be organically grown in Provence. And also, it should

be continuous to make a partnership with the plantations and be possible to

track the farmer and the farmland. We check all conditions back and front so

that we can get good ingredients.”

– by MAUD REBOUL, Sustainable ingredient manager

3 True Beauty discovered in Provence

I learned new truths that L’Occitane has paid much attention to sustainable

ingredients. Although it needs to put in a lot of time and effort, the point that

L’Occitane does not choose the easily obtainable ingredients was so

impressive. The first principle of True Beauty I’ve discovered was that honesty

and reliability. These thoughts of L’Occitane are directly mirrored in the

Salagon Garden located in Haute-Provence. It is a kind of botanical theme

park created for giving the public opportunities to see the various plants

found in Provence, with the partnership with L’Occitane for a long time. We

can see in person the process of growing up of Angelica thanks to the

Angelica field in the garden.

4 French beauty seen by French woman vs Korean woman

L’Occitane factory, where L’Occitane does a research, manufactures, and

distributes all products. I was so pleased to meet the product development

manager at the presentation on the new Angelica iris line held there because

she was Korean! I asked for a walk-in interview with her and French woman

who is in charge of communication of L’Occitane head office to compare the

beauty lifestyle of French women experienced by Korean woman and the

beauty philosophy of French women mentioned by French woman, Camille.

Now, all my questions are answered!

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- By Namgung, Hyun (30, Product development manager)

Q. How do you feel about the difference between the thoughts on Beauty

of Korean woman and of French woman?

A. While Korean women are sensitive and have such immediate reaction

to the trends or styles of celebrities, French women don’t seem to be

affected by those things that much. And Korean women tend to accept

the delicate and feminine looks or the beauty routines which demand

considerable investment of time and effort without any resistance,

whereas French women prefer the natural looks and the easy-convenient

beauty routines.

Q. How is your beauty routine in France changed in comparison when

you were in Korea?

A. The biggest difference is that I am only using the naturalistic products.

When I was in Korea, I didn’t consider ingredients and mainly used kinds

of quick-fix products. But now, I think this is kind of occupational illness,

I’ve taken to checking up the ingredient lists on the box first as I grab any

products. And I never use the products with any harmful ingredients, no

matter how famous they are. Rather, a milky lotion that I didn’t apply in

Korea has been added to my beauty routine due to the dry weather in

France. These days my skin has been much healthier thanks to using gentle

products, so I can finish the skin appearance with BB cream only.

Her Pick!

“This is a ‘Silk Essence’ that helps your skin flawless and smooth and

makes skin tone brighter and clearer, while minimizing the appearance of

pores, reducing the dark spots and redness.”

- Angelica Iris Sublime Essence, 60,000 KRW/30ml


- By EYRAUD, Camille (28, Communication Provence)

Q. What do French women think is the most important value of beauty?

A. The most important value is ‘elegance’ for French woman. I think the

elegance seems to come from natural, unexaggerated, simple, and

unconditioned things. These days, there are more French women who

want to know about which ingredients are included, where the products

are manufactured, and how the manufacturer does the product control.

Q. What message is L’Occitane trying to deliver to women from

Provence?

A. Each line of L’Occitane invites you to our beautiful nature. That is,

invitation to the nature. The ingredients of L’Occitane are growing up

everywhere in Provence, such as Angelica in Drome, Almonds in

Provence, Lavender in Haute-Provence. L’Occitane also attaches value to

the pieces between human and nature. We guarantee that all products of

L’Occitane are formulated by natural ingredients from farms which have

formed a partnership with L’Occitane, whatever you choose. L’Occitane

conveys the passion for the Provencal land and culture.

Her Pick!

“I recommend you to use Angelica Face Mist for cooling off from the heat

wave of Provence in the middle of summer. With only a quick spray, you

can immediately feel your skin refreshed and moisture.”

- Angelica Hydration Face Mist, 30,000 KRW/100ml (Limited)

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5 Challenge! Making my own Angelica Milky Lotion

I gave a challenge for making L’Occitane Angelica Milky Lotion with JEAN-

LOUIS PIERRISNARD, R&D Scientific Director. We made it by ourselves

weighing the needed ingredients on a scale and finally, could get one-of –a

kind Angelica Milky Lotion. Although its color was a bit darker than the

saleable one, it was the perfect souvenir for me. As putting labels with my

name on the jar, it was my own perfect limited edition milky lotion’s first

minutes in the world!

New! About Angelica Iris line

Angelica called ‘angels grass’ and Iris called ‘the queen of angels’ are

combined and those ingredients help skin more flawless and smoother like

‘angel skin’. Also, they offer more moisture into the deeper skin and help

it to be maintained longer.

6 If you are in Provence, just challenge for taking a hot-air

balloon!

Wow! I couldn’t believe that I’ve got a chance to ride a hot-air balloon in

Provence’s sky which I could only watch on TV. In the early morning, I

challenged it, which I won’t ever forget. The balloon had an illustration of

a hand cream, one of the bestsellers of L’Occitane, so it was so

photogenic! When riding the balloon and looking down from the sky for

an hour, the scenic panorama came into view.

7 The Philosophy of Olivier Baussan, the founder of L’Occitane

Q. Is there any special efforts to derive inspiration except from the nature

to enjoy people sensory experience through products of L’Occitane?

A. That might be ‘imagination’. I believe that my role is to dedicate to the

beauty of people and the nature through growing the right plants, taking

their effect to the truth, and investing time. And putting the story and

Provencal poem into the plants which are included in our products as

ingredients is also my destiny.

Q. Korean ladies are very interested in technical function of cosmetic

products, while L’Occitane puts more stress on eco-friendly things. What is

L’Occitane’s value on human and the nature?

A. I think the balance between human who live in the nature and the nature is

more important value. Human take precedence over Technology and the

human should make a harmony between future environment and present and

keep the tradition. And it is also important for human to hand down the

tradition to the next generation. Of course, the current product formula of

L’Occitane sometimes gets improved thanks to the development of science.

However, I always try not to forget the fact that the beginning of this brand is

ingredients from the nature.

8 Tasting the authentic Provencal home-meals, which are made

with fresh ingredients

After the hot-air balloon flight, we visited a guesthouse called ‘Les Grandes

Mollieres’. I felt very quiet and peaceful atmosphere as it was located on the

hill and far from a town. We had a typical Provencal home-meals prepared by

the nifty and kind innkeeper and the beautiful scenery in front of us made our

lunch more joyful.

9 At sunset, having a dinner at Joyce House

We tasted the representative authentic cuisine of the southern France in

Provence where many gourmets live. Joyce House was the typical beautiful

house of the southern France and we could see the quintessence of the

Provencal style through the charming and pretty interior. The wonderful

dinner at the amazing place rang in my heart and won’t ever forget.

10 Flower painting with Angelica & Iris

At the workshop held outside in the good weather and the pretty sky, I drew

the pictures of Iris and Angelica flowers myself and it was so excited because I

could experience and feel their own effects and scent as much as I want. We

also had time to feel L’Occitane with five senses while touching plants directly,

smelling each scent and stimulating the sense of smell.

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True Provence Story

In early May, I went to Provence, the birthplace of L'Occitane, France-

based natural cosmetics company. The experience that I discovered brand

new Angelica Iris Line, that refreshingly hydrates the skin thanks to the

extracts from iris and angelica called angels grass, and ‘true story’ of

L'Occitane in the great nature in Provence was precious time to define

what is true natural cosmetics.

Prologue

The heritage of L'Occitane goes back to 1976 when Olivier Baussan,

student of literature in his 20s, bought at a low price an old distiller that

had been left in a farm house in Luberon, a small village in Provence. He

made essential oil with wild rosemary and lavender growing in the near

kitchen garden using the distiller, and sold the oil for fun in the market

place. This is the origin of L'Occitane, which has become the epitome of

French natural cosmetics these days. To speak frankly, when I first heard

the story that I thought was too romantic to meekly believe, I suspected

that it would be a fabricated story to improve the brand`s image. But I

met a man who cleared away my doubts and even made me feel sorry for

such thoughts: Olivier Baussan, the man of the story and founder of

L'Occitane.

The first time I met Baussan was several years ago when I attended a press

trip that I directly heard of stories related to immortelle, the everlasting

flower growing in Corsica Island in the south of France. In blue working

shirts that looked far from being a founder of a world-famous cosmetics

brand, he welcomed the press, and when introducing the Immortelle Line,

he did not point it as his favorite but wore a wholesome smile on his face

and said, “Men didn`t care of their faces with cosmetics until my

generation. The only items that I sometimes use are Shea Butter of

L'Occitane.”

On a Saturday morning, months later I left the immortelle field in Corsica

and returned to Paris, I found a middle-aged man who I was familiar with

on my way home from a supermarket. While I tried to recall the man in a

blue jacket was Baussan, he, conscious of my gaze, noticed me joyfully. He

spent most of his time in Provence but sometimes stayed in an apartment

in Paris, which was on the same street of mine. After the coincidence, we

came across with each other about twice every year. While I was enjoying

the privilege—at least for me—to run into the founder of L'Occitane on

the alley in front of my house, his look was consistent; in blue working

clothes, he smiled wide as if he had found his old friend and looked a plain

middle-aged neighbor, no matter he was in front of the press or in his

daily life, which was enough to give a special image to L'Occitane. It must

be why I had waited for the Provence trip so much, where Baussan began

to write the true story of L'Occitane.

#1 The Beginning of the Provence Trip

Manosque is a representative port town of southern France and typical

Provencal small city that is one and a half hours away by car from

Marseille Airport. L'Occitane`s factories are standing in Manosque and if

you walk up along the country road for a while, you find Mane, a small

village that has few streetlamps to be covered in a calm darkness at night.

The Le Couvent des Minimes is the only high-end hotel there. Thanks to

the fact that it was turned to hotel from an abbey built in 1862, it provided

a lyrical environment such as the historic white walls, bell towers and wild

lavender fields, which made me newly believe that I got to Provence while

unpacking at the hotel. Would it be too much if I say that the L'Occitane

products at the hotel spa smelled more fragrant? But no doubt that the

best place to start the Provence trip of L'Occitane was the Le Couvent

des Minimes, where modern design was playing a duet with the Provencal

unique beauty found from the old stone fountain and wooden outer

doors.

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Noblesse - English translation

#2 L'Occitane embracing nature of Provence The first morning of the trip, I could realize that I was in the town of fragrance

when I run across some wild flowers on the way to Taste & Scent University,

which educates the public about the process of producing and marketing

environment-friendly products in regard to taste and flavor in the partnership

with L'Occitane. At the school, I met Frederique Nivon, local farmer of organic

angelica, and Olivier Bagarri, production director. They guided us to a pipe-

shaped distiller that was reminiscent of devices used by alchemists in the Middle

Ages.

Angelica, which has been used as a medicinal plant to relieve fatigue and

considered as an amulet that wards off evil spirits, as seen with its nicknames of

angels grass and holy ghost. It has such a strong vitality that you can watch it

growing in a few days, and its core ingredients come from the roots. Bagarri put

the roots into the distiller. He said that he could get floral water and essential oil

that keep angelica`s unique scent by using the steam from boiling water. He added

that it was exactly same with the distillation technique created by the Arabian

culture 3000 years ago. It was a somewhat simple process that the roots turned

to a major ingredient for L'Occitane`s beauty products, but marvelous enough for

me. Whenever I open the yellow green bottles of Angelica Line, I felt especially

refreshed with the scent of green leaves that touches the tip of my nose, maybe

which is because it is the present directly handed over by the roots of the plant.

L'Occitane has the principle to use only organic plants that grow in Provence,

except for some ingredients such as shea butter from Burkina Faso in Africa and

immortelle from Corsica Island. It is aimed at guaranteeing a consistent supply of

the sources and controlling cultivation practices in an eco-friendly way. That

could be witnessed in Salagon Garden, a kind of botanical theme park where

carries out a variety of researches on the relationship between human beings and

plants. It is also operated in the partnership with L'Occitane. Its true story came

to be more concrete while I learned about the properties of angelica that

blossoms out biannually in the field set up sponsored by L'Occitane and heard of

the errors the researchers made until they found the right season to harvest in

order to secure the perfect effects of Angelica Line. That was the moment when I

vaguely thought that natural cosmetics keeping a ‘true promise’ might refer to the

products embracing nature as it is and the stories of those who live their lives

devoting themselves to grow plants.

The next destination was the R&D center located within the recently-renovated

L'Occitane factories. I met the research team who add science to the natural

beauty of Provence in order to create more perfect cosmetics. They introduced

Angelica Iris Line, the company had just launched. It was an upgrade version of

Angelica Line teamed up with iris. Angelica Iris Sublime Essence is a serum that

promises to make the skin even-toned and radiant as it is made with organic

extracts from the roots of white iris harvested in Herault in southern France and

blue iris in Italia. Plus, the added hyaluronic acid offers moist pluming effect to

keep tightening the facial skin. Another merit is its extraordinary soft texture

although it has no silicones used to soften the texture of cosmetics. Angelica Iris

Tinted Beauty Cream also gained much attention because it is the first BB cream

in L'Occitane`s history. As it has two colors that are suitable for all facial types as

well as providing SPF30/PA+++ sun protection and ultra-velvety texture, it is

expected to be a complementary product that will play a role of bridge between

skincare and makeup. Despite the significantly simpler package design than the

previous ones, the Angelica Iris Line keeps intact the present the two angel

flowers gave the skin in a refined manner.

#3 L'Occitane showing the Beauty of Provence A little before six in the morning, I went out of the hotel. As a company that

spreads the true story of Provence into the world through its fragrant products,

L'Occitane prepared a tour program to offer experiences the green and romantic

beauty of Provence. It was to fly the sky on a huge hot air balloon, with the brand

logos and packages of iconic products on its surface. Shortly after I boarded the

big wooden basket connected to the balloon blown up in the air, the enormous

carrier started to lift up to the sky, which was an unbelievable moment. The

scene unfolded in my eyes that the farm houses and hills covered with aromatic

herbs diminished as small as miniatures will remembered for a long time as a

precious present I received from L'Occitane, that makes genuine cosmetics in

such a beautiful place. After the flight, we had a typical Provencal lunch with well-

prepared plain menus at the guesthouse, Les Grandes Mollieres, which was

followed by an aroma therapy workshop presided by ballerina-turned-passionate

botanical researcher, Tachka. I could touch and smell diverse plants such as time,

rosemary and lavender that symbolizes L'Occitane, It had a more vivid leaning

effect than any other illustrated plant books.

2/3


At the beginning, I was embarrassed at her order to draw iris and angelica with natural dyes and pieces of wood, but I tried hard to draw them mixing

various colors despite my lack of painting talent. My excessive concentration at the class resulted in iris petals similar to the wings of a butterfly. But I

enjoyed it so much that I felt Tachka`s voice dim while she said that the unique scent of iris came from its roots and it took six years to get the scent

to the cosmetics.

Epilogue

The end of the Provence trip was marked by a meeting with the founder of L'Occitane, who had been familiar to me for a long time. At that time he

was dressed up with a black jacket instead of his blue shirts, but nothing was different from his look as a romantic dreamer and poetic fighter who

knows how to convince people, with his comforting smile and eyes that were especially shining when he talked about Provencal nature. Exchanging

reluctant farewells with others after the short session, he spoke to me smiling, “See you soon in our neighborhood.” In fact, as an interviewer in the

meeting with Baussan, I had prepared a question of how he defined natural cosmetics but didn`t ask it. It was not because I had got little time to ask

but because I found that the time with L'Occitane in Provence was the answer. It was not just Baussan`s definition but also beautiful praises for natural

cosmetics, which were so sincere and enough that there was no need to require the answer.

3/3


The journey through Provence that we have delivered over three issues has finally reached its final season. The towns and villages of Provence become ever

more sparkly in the run up to Christmas. The custom is to offer thanks for the year with one’s family, and dress up a bit to attend the Midnight Mass.

L’Occitane’s Christmas items are also exciting as they are full of golden sparkle…In Provence, the Christmas Mass is held at midnight!

We visited…Prieuré Notre-Dame de Salagon.The priory is situated in the vast green pastures. The 12th century building is designated as a cultural asset of

France. There is a herb garden and a museum on the grounds. www.musee-de-salagon.com The priory holds no Mass at present.

Moe found Sparkling and warm Christmas in Provence. A stroll through the street shimmering with light streaming through the trees. Candlelight flickers as it

sways!This is what Moe painted, as shown in P.381! Mimosa adds sparkle to the cold winter of Provence!

The second Christmas offering by L’Occitane is Fleur D’Or & Acacia. It is the scent of happiness that evokes the image of the mimosa which bears the pom-

pom-like blossoms in the cold winter. Fleur D’Or & Acacia premium eau de toilette ¥6,825/75ml

Afternoon light shimmers like mica

Moe found The light of Provence The towns and villages of Provence, including the sky, greenery, wind and the people shimmer with light. The dazzle reaches

its climax during the Christmas season! Here is a collection of “lights” found on the journey in Provence. Blue skies and radiant sunshine!The body and hair

shimmer with light The new body and hair oil, perfect for the season filled with events. Spritz the luminous golden mist and head out to a party.

Fleur D’Odr premium Body Oil ¥5,040/100ml

The town is luminous in the colours of Christmas this season…The light streaming into the chapel. Very mysterious!

L’Occitane’s second Christmas offering is Fleur D’Or & Acacia, a golden fragrance that brings happy moments. As with the last month’s issue, we deliver

L’Occitane’s Christmas. The second offering is Fleur D’Or & Acacia. Blended with mimosa that glows golden in Provence in winter, the honey-sweet-bloom

and acacia blossoms sweet like honey. It is a fragrance bursting with happiness created by the marriage of three golden flowers. Fleur D’Or & Acacia’s special

kit is a must-have!The fragrance trio of golden blossoms!

The mimosa normally reaches full bloom between January and March. As it is believed that an early bloom in Christmas would bring in a wonderful year, the

mimosa is regarded as the flower that brings good luck.

The Fleur D’Or & Acacia coffret is a set that lets you savour the scent of happiness. The pouch contains full size Hair & Body Oil, Shower Gel and Body Milk.

It is delivered in a special gift box. Fleur D’Or that blooms at Christmas will bring the most happiness and glow of this year. Fleur D’Or & Acacia Noel Special

¥8,925 Shower Gel Fleur d’Or & Acacia Shower Gel Luminous lather gently cleanses the skin. The sparkling floral scent that permeates the bathroom is very

pleasant! *When purchases separately, ¥2,625/175ml

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http://www.musee-de-salagon.com/









Hair & Body Oil

Fleur D’Or & Acacia premium Body Oil . Luminous golden mist blended with the extracts of three types of golden blossoms. It is a light, dry oil, so will make the

skin smooth without the stickiness. When purchased separately, ¥5,040/100ml

Original pouch

Fleur D’Or & Acacia twinkling pouch. The original pouch in gold bears a golden floral pattern. It is square shaped with an ample storage space.

Because you want to always smell Fleur D’Or & Acacia…

The Eau de Toilette and Body Milk come in different sizes!

Handbag charm! The mini size eau de toilette is convenient for trying Fleur d’Or & Acacia. You will feel happy by just wearing the sweet, refreshing scent.

Fleur d’Or & Acacia Jewell Toilette ¥1,785/7.5ml If you want to use it in abundance, try this size. The body milk is packed with the lusciousness of the golden

flowers that bloom in Provence. Get the smooth body that invites touch! Fleur d’Or & Acacia Lait Parfume Body Milk ¥3,150/175ml

Body Milk

Fleur d’Or & Acacia Lait Parfume Body Milk. Sooth and moisturise the skin that tends to get dry in winter. Have a blissful Christmas Eve, enveloped in the

refreshing and sweet scent of happiness! When purchased separately, ¥1,575/50ml

The Fleur d’Or & Acacia collection is released on 14 November. Adds lustre and moisture to the skin!

A gift from Paeonia is delivered on Christmas Eve

Paeonia was a fairy who was turned into a multi-petal peony by a goddess who was jealous of her beauty, and a magic allows her to turn back into a fairy only on

Christmas Eve. When she does, she sprinkles light in the Christmas Eve sky. This coffret was inspired by such a fairy tale. The pouch contains the full size Body

Oil, Hair Mist and Hand Cream. Wear the feminine scent of the peony and become lovely like a fairy!

Pivoine Flora Christmas Special ¥9,975

L’Occitane’s third Christmas offering is Peony. From the hugely popular series!

The last Christmas offering from L’Occitane is the Noel Collection of Pivoine Flora, which has a great female following. A full range of items that would make

the body and hair shine even more. Wear the floral fragrance inspired by a fairy and head out to a party!

The “dream tale of Paeonia” told in a special gift

Hair and Body Oil. Pivoine Flora Shimmering Body Oil. Glorious oil packed with a thousand luminous petals. Get luscious, luminous skin and be the belle of the

ball! When purchased separately, ¥5,775/75ml

Luminous magic emitted by a fairy. Hair Mist. Pivoine Flora Perfumed Hair Mist. Blended with honey extract that gives nourishment and body to the hair. Subtle

scent of peony wafts every time the hair sways.. When purchased separately, ¥3,990/100ml

Hand Cream. Pivoine Flora Hand Cream. Envelops the fingertips with the subtle scent of peony and a veil of warmth. Boost your female power with its pure

fragrance! When purchased separately, ¥1,365/30ml

Original Pouch. Pivoine Flora Noel Pouch. The stylish clutch-style pouch is decorated with the print of the peony, an elegant multi-petal flower.

The Pivoine Flora collection is released on 14 November.

2/3


I met with the founder of L’Occitane, Olivier Baussan!

We visited L’Olivier, the ecological museum in the village of Volx. As a matter of fact, this was the place Olivier had opened the first L’Occitane store. In 2006,

he bought back the store he once relinquished and established an olive oil museum. www.ecomusee-olivier.com

The interview was given in Premier Pression Provence, an olive oil store inside the museum. They got on famously as they chatted about literature.

Both Moe and Olivier are beaming!

Pictures : This was the first L’Occitane store! Soothed by Provence’s nature…This month’s letter from Provence. The Christmas season is finally here! The

town is full of light!

When December arrives, the towns and villages of Provence are decked with colourful lights and Christmas market stalls line the high streets. Some towns

even have travelling fun fairs. You can hear the excited shouts of children riding the carousel. In this region, there is a custom of attending the Messe de Minuit

(Midnight Mass) on Christmas Eve. The sight of the Christmas carol Noel sung in the Provençal dialect to celebrate the birth of Christ is said to be truly

magical. I was unable to experience it this time, but hope to attend one someday.

As December is my birth month, I have a special feeling for December. I don’t usually stay up late, but during this time of the year, I go out to parties as a

reward to myself for working hard throughout the year. Dress up and make the body shine luminously.

L’Occitane’s Christmas range offers luminous items that would satisfy such feelings. Fleur d’Or & Acacia will make you happy just by wearing it, and Pivoine

Flora’s sweet scent will make you feel gentle.

At the end of this journey, I met with the founder of L’Occitane, Olivier Baussan. Olivier is very pro-Japanese. He loved Basho Matsuo as a young man. When I

mentioned that I paint and write novels, he said warmly; “I received the spirit of Japan from Basho’s haikus. I hope to return the gift by putting that feeling into

the cosmetics of L’Occitane. Cultural exchange is very important. I hope you will continue to create for the world!” The reason why I have a nostalgic feeling

towards L’Occitane’s cosmetics is probably because Japanese culture is at its core.

This would be the last Letter from Provence. My thoughts on completing this journey: Add art to everyday life!

I don’t mean fine art, but perhaps more like the “colour of everyday life”? Life has a tendency to become routine when we grow up. In fact, this would be my

7th year modelling for AneCan. To be honest, photo shoots have become routines in a way… Of course, there is good in that, but I want to find new

expressions (colours) even so. That is how Provence made me feel. I shall visit again!

Pictures : Working on a novel between photo shoots. She is working so hard to make the deadline, but she still looks picturesque. Moved by nature! Provence

is herb heaven! Buying postcards at the end of the journey. Jumping for joy! Al fresco lunch is superb! Taking a break in a café

Lessons in Christmas dessert making!

We visited the home of Joyce, who is a cookery expert. The table setting in gold tones was inspired by L’Occitane’s Christmas fragrance Fleur d’Or & Acacia.

The fabulous setting made us all excited. The tart was also inspired by Fleur d’Or & Acacia! Place a snowflake-shaped biscuit on top of the baked custard cream

tart to finish! In cold Provence, this is enjoyed with vin chaud spiced with cinnamon or hot orange juice.

Pictures : The finished painting! I worked on a painting here. Fabulous house in Provence. Tim’s home, which I visited with Camille, the L’Occitane coordinator

presented in the November issue. Since the room decorated for Christmas was so fabulous, I decided to paint here! The theme was the light Moe found in

Provence. The paintings Moe made in Provence during this journey will be shown in L’Occitane Shinjuku. Don’t miss it Lastly, a snapshot with Tim and Camille!

3/3


Instyle - English translation

True Story of L’Occitane with three values

#SENSIBILITY

“I would like to translate cosmetics as a poem which can be read by eyes.

I always consider it whenever making any products because I really want

people to see, to hear, and to feel the nature of Provence.”, Olivier

Baussane, the founder of L’Occitane, says. Like his words, L’Occitane is

always trying to make the products which can stimulate the five senses.

The brand puts the subtle fragrance of herbs in products, offers a

convenient usage and a various colorful packages, and represents the

nature of Provence, especially for a new Angelica Iris line. This product

line is good enough to be content with the five senses thanks to the silky

and smooth texture without any silicone and the scent of Iris.

# Integrity

One of L’Occitane’s philosophies is that all products should be made with

credibility. So, the brand acquires the traceable and best ingredients

through the traditional distillation method of Provence and then creates a

product which got a lot of tests in R&D center. Especially, the newly

renovated L’Occitane’s R&D center is doing its best to make a safe

product with a rigorous verification procedure. That’s why we can trust

the products of L’Occitane.

# Kindness

L’Occitane, from its beginning, started as a brand which is respectful of the

nature and human, long before a lot of beauty brands in the world

touched off the campaign boom. This brand has adopted a braille label for

the blind to experience the products of L’Occitane, although it is less

profitable. And the brand is trying to protect and develop new varieties in

the process of selecting ingredients. In addition, it proceeds with project

for a nature conservation and the poor through the ways like utilizing

recycled papers to product packages. A flight to a hot-air balloon in

Provence is one of the projects supported by L’Occitane, for the tourism

of Provence.

Interview with Olivier Baussan, the founder of L’Occitane

Q. Why do you cling on to the nature?

A. I am the person who highly regards the balance between human and

nature. I believe that all ingredients of L’Occitane are the fruits of the

balance.

Q. What gives you the inspiration for making the products which satisfy

the five senses, except for the nature?

A. Absolutely, it is imagination. I am always trying to add a poetic

inspiration into ingredients from the nature. My mission is to deliver

products with these messages to all around the world.

Q. What do you think of the ideal cosmetics?

A. The cosmetics which contains respect and honor towards human and

nature. I think the weak are embraced and the environment should be

preserved at any stages.

Tencent - English translation

L’Occitane, the True Story from Provence

Provence is a beautiful place and many people want have a relax trip to Provence, The sky

had that perfect clarity you see in paintings of Provence;cypress trees framed the far view,

which is full of plants and flowers. L’Occitane, A famous skin care brand, was Born in

provence. L‘Occitane have many products including face products as well as cover body

and hair care products. There are many pop start products for your choice. Editor

introduce many start products and TOP 10 products to people.

Abstract

ELLE - English translation

Embrace « golden sun »

L'Occitane combined the traditional distillation method and modern technology, and

successfully developed L’Occitane Immortelle Precious Serum,which can help to against aging

skin, keep youth.

Anti Age,Anti-glycation

L’Occitane Immortelle Precious Serum can effective against glycation,With anti-free radical,

anti-oxidation function,which can effective against aging.

Youth Secret from 1001 flowers

L‘Occitane brought seurm from 1001 Immortelle flowers to Immortelle Precious Serum

which reverse the skin age, escaping from trace of age.

Mina - English translation

Finding L'Occitane EN PROVENCE. Finding Immortelle flowers

Immortelle - golden flowers that never wither, which brought the forever young serum to

people. In Corsica island, L'Occitane have organic planting and conservation programs, which

keep high efficient effect to skin, which promotes firmer, more youthful-looking facial

contours.

Abstract

Femina - English translation

Revitalize your skin - L'Occitane romantic, colorful and trip of fragrance to

Corsica -L‘Occitane

By combining the traditional distillation method and modern technology, L'Occitane

developed Immortelle Precious Serum. L'Occitane.The blue bottle have excellent effect at

fighting against early aging.

Abstract

Onlylady - English translation

Into the south France, Finding the Immortelle

KOL WUMIAO had a magical trip to Corsica of south France, he found the youth secret

of Immortelle, "the Golden flowers that never wither" . L'Occitane brought Immortelle

Precious Serum from Provence of France, reversing the skin age, escaping from trace of

age.

Forever Young of Immortelle, the Corsica Island

Corsica is rich with Immortelle. L'Occitane signs contract with local farmers for

Immortelle and produce all kinds of Immortelle related products.L'Occitane Immortelle

Precious Serum can effective against glycation,With anti-free radical, anti-oxidation

function,which can effective against aging.

Modern Weekly - English translation

Source flowers that never wither, the Secret of youth

With the combination of traditional distillation and modern high technology, L'Occitane

developed L'Occitane Immortelle Precious Serum. Magical little blue bottle, excellent at

fighting against early aging.

Abstract

Vivi - English translation

Walking in Pure nature

L'Occitane combined the traditional distillation method and modern technology, and

successfully developed L’Occitane Immortelle Precious Serum, bringing the magic vitality

to the skin.

Abstract

Life style - English translation

Discover the youthful golden legend

By combining the traditional distillation method and modern technology, L'Occitane

created a brand new and break-through anti-aging small blue bottle of product -

Immortelle Precious Serum.

Abstract

Style Weekly - English translation

Corsica Golden Coast in south France - Autumn Tour to explore "Golden

flowers that never wither"

By taking Immortelle in Corsica as raw material, L'Occitane created a brand new anti-

aging small blue bottle of Immortelle Precious Serum, making stunning youthful skin come

true.

Top 10 Products from L'Occitane

L'Occitane have many products including face products as well as cover body and hair

care products.There are Top 10 pop start products for your choice.

Reversing skin age has, there is nothing to fear - youthful energy of

Immortelle

L'Occitane brought Immortelle Precious Serum from Provence of France, reversing the

skin age, escaping from trace of age.

Vogue - English translation

The Romantic in Provence

L‘Occitane is a famous skin care brand from France, Lavender was one of the first flowers

distilled by Olivier Baussan, the founder of L 'OCCITANE. Known in Provence as "blue

gold," this plant is an aromatic tribute . By taking Immortelle in Corsica as raw material,

L’Occitane created a brand new anti-aging small blue bottle of Immortelle Precious

Serum, making stunning youthful skin come true.

Abstract

Rayli Beauty - English translation

L'OCCITANE Provence happy & positive energy.

Care for the environment and respect French cultural traditions, this is the Company

credo of L'Occitane Brand. L'Occitane purify serum from golden "flowers that never

wither” Immortelle, which take the effect of eternal youth to people. L'Occitane have

launched a magical anti-age products : L'Occitane Immortelle Precious Serum, helping

people effectively withstand the age marks.

Abstract

Rayli Style - English translation

There is a happy fragrance that only people who love life can know about.

Organic planting and conservation programs, demonstrating L'Occitane charity spirit.

Immortelle and Lavender series, incredible power of soothing & revitaizing, L'Occitane

brought serum from 1001 Immortelle flowers to Immortelle Precious Serum ,which

reverse the skin age, escaping from trace of age.

Abstract

Bazaar- English translation

All people like Immortelle, the magical serum which can reverse time

L'Occitane brought serum from 1001 Immortelle flowers to Immortelle Precious Serum

,which reverse the skin age, escaping from trace of age. By combining the traditional

distillation method and modern technology, L'Occitane developed Immortelle Precious

Serum L'Occitane. The blue bottle have excellent effect at fighting against early aging.

Abstract

Shanghai Times - English translation

Looking for the dream of lavender

Unique geographical location of Provence makes it the town of lavender. L‘Occitane

combined the traditional distillation method and modern technology, and successfully

developed L’Occitane lavender sets and brought the good feelings to people. L‘Occitane

have many products including face products as well as cover body and hair care products.

L‘Occitane brought Immortelle Precious Serum from Provence of France, reversing the

skin age, escaping from trace of age.

Abstract

XDKB - English translation

France Trip in L’Occitane en Provence

L‘Occitane is a famous skin care brand from France, it have many products including face

products as well as cover body and hair care products. L‘Occitane brought Immortelle

Precious Serum from Provence of France, reversing the skin age, escaping from trace of age.

By taking Immortelle in Corsica as raw material, L’Occitane created a brand new anti-aging

small blue bottle of Immortelle Precious Serum, making stunning youthful skin come true.

Abstract

XWCB - English translation

Provence : purple paradise

Unique geographical location of Provence makes it the town of lavender. L'Occitane

combined the traditional distillation method and modern technology, and successfully

developed L’Occitane Immortelle Precious Serum,which can help to against aging skin, keep

youth. Editor recomend L'Occitane Immortelle Precious Serum and L'Occitane lavender

pillow mist.

Abstract

GZRB - English translation

Global Beauty Trip To France

Immortelle has a beautiful name as “flowers that never wither”. L'Occitane brought

Immortelle Precious Serum from Provence of France, reversing the skin age, escaping from

trace of age. Editor recomend L'Occitane Immortelle Precious Serum and L'Occitane

lavender pillow mist.

Abstract

KOL Xiaoxin - English translation

Provence : Purple legend

Provence is the hometown of lavender. L‘Occitane combined the traditional distillation

method and modern technology, and successfully developed L’Occitane lavender sets and

brought the good feelings to people. L‘Occitane have many products including face products

as well as cover body and hair care products. L‘Occitane brought Immortelle Precious Serum

from Provence of France, reversing the skin age, escaping from trace of age.

Abstract

PC LADY- English translation

Provence : the gold flowers and plants of the world

Provence is a geographical region and historical province of southeastern France,which is full

of plants and flowers. L’Occitane, A famous skin care brand, was born in provence.L'Occitane

have many products including face products as well as cover body and hair care

products.There are many pop start products for your choice

Abstract

CWE PRESS TRIPS REVIEW 2013

Co

mm

un

icat

ion

Pro

ven

ce

Dep

artm

ent

Austria

Die Grazerin


Karntner regionalmedien


Mein Sonntag


Germany

Vogue online

Visits : 137 769 EN

1/5

2/5

Vogue online

Visits : 137 769

3/5

Vogue online

Visits : 137 769

4/5

Vogue online

Visits : 137 769

5/5

Vogue online

Visits : 137 769

Minnja Blog

Visits : 11 700 EN

1/8

2/8

Minnja Blog

Visits : 11 700

3/8

Minnja Blog

Visits : 11 700

4/8

Minnja Blog

Visits : 11 700

5/8

Minnja Blog

Visits : 11 700

6/8

Minnja Blog

Visits : 11 700

7/8

Minnja Blog

Visits : 11 700

8/8

Minnja Blog

Visits : 11 700

MY WAY


F magazine


Natural style


1/2

Natural style


2/2

Natural style


1/2

EN

Natural style


2/2

Kroatia

Gloria


1/5

EN

2/5

Gloria


3/5

Gloria


4/5

Gloria


5/5

Gloria


The Netherlands

Jan


1/4

2/4

Jan


3/4

Jan


EN Jan


4/4

Slovenia

Ona


1/2

EN

Ona


2/2

Projekt 27

Views : 36 000 EN

http://www.projekt27.com/lepota/disavna-harmonija-la-collection-de-grasse

Telva


1/3

EN

2/3

Telva


3/3

Telva


Agéfi Life


Bolero


Basler Zeitung


Annabelle

Visits : 179 168 EN

1/2

2/2

Annabelle

Visits : 179 168

Translations

Agéfi Life - English translation

Title

Abstract

Confessions

The article starts with a description of Olivier Baussan’s appearance. Further, the

beginnings of L’Occitane with the purchase of the distillatory are described. In the

interview, Baussan talks about shaving, his daily beauty routine and smells, he can’t stand.

On the side of the text, two items of the product line “Cade” are shown – “Rasoir

Plisson” and “Baume après Rasage”.

Boléro - English translation

Title

Abstract

The immortal flower

The article is about the plant “Immortelle”, L’Occitane’s dedication to its biological

cultivation and the new product line “Divine”. Baussan’s purchase of the distillatory

followed by the foundation of L’Occitane are described in the beginning of the text.

Moreover, Antoine Pieri is introduced, a farmer who cultivates “Immortelle” the

biological way. The article ends with a description of the new anti-ageing-series

“Immortelle Divine”.

Basler Zeitung - English translation

Title

Abstract

One who likes to leave a mark

The interview covers the success story of the French cosmetics empire L’Occitane. Its

founder Olivier Bussan remembers the purchase of the distillatory and his way into the

beauty industry. Additionally, Baussan mentions the partnership with African suppliers

for the shea butter line – a project very close to his heart.

Annabelle - English translation

Title

Abstract

Hello Mr L’Occitane: Interview with Olivier Baussan

The interview is analogical to the interview in “Basler Zeitung” (see above). In the

introduction, journalist Katrin Roth remembers her impressions of Olivier Baussan and

thanks the team that organised the press trip to Corsica.

1/2

Title

Abstract

The yellow anti-ageing miracle from Corsica

After the interview with Olivier Baussan had appeared on Katrin Roth’s blog, the topic

of this entry was the launch of the new “Divine Lotion” of the anti-ageing product line

“Immortelle”. Photos show Olivier Baussan, fields of Immortelle plants and two farmers

who grow the plant in a biological way.

2/2

Annabelle - English translation

Vogue online - English translation

A place of peace and tranquility

The hotel "Le Couvent des Minimes Hôtel & Spa L' Occitane " in Provence, a former

monastery in the 17th Century built by monks who were dedicated to botany and with

their knowledge of the local flora created herbal remedies. Overlooking the terrace garden,

lavender fields and the vastness of the landscape, the resort offers the perfect setting to

relax and enjoy the solitude. In 2008, the monastery, which is situated on the outskirts of

the city Mane, was transformed into a stylish hotel with 46 rooms in the medieval

architecture meets modern design . Two restaurants offer guests traditional French cuisine

and international dishes , the turquoise pool offers relaxation and a boules court invites you

to an evening game. Guests also have the opportunity to play golf in the region, or to make

a tour with the hot air balloon.

The highlight of the hotel, however, is the exclusive spa area, which exclusively works with

products from L' Occitane en Provence. The cosmetics company , which has its

headquarters in Manosque (situated near the hotel), draws on natural products of the

region and uses them for its products in addition to essential oils and lavender, verbena and

immortelle.

Le Couvent des Minimes Hôtel & Spa L'Occitane

1/2

The plant Immortelle comes from the island Corsica and is the basis of the “Crème

Divine", which finds application in many of the spa treatments . In a tasteful and relaxing

atmosphere , the hotel offers a variety of possibilities - from facial treatments and massages

to relaxing sessions for body and mind.

Provence travellers can visit the L’Occitane company in Manosque and learn more about

the production and history of the company. Guided tours through the laboratories and the

museum bring the company closer to the customer and also showcase the latest products

and innovations.

The anti-aging flower

Beauty tips: The Immortelle grows in the heart of the Corsican maquis. It is a flower, which

never fades. The flower essential oil gives an equally smooth and firm skin.

'Divine crème' by L'Occitane, 50ml 79€, available in L'Occitane boutiques, beauty stores

and online on www.loccitane.de.

In ancient times, the Immortelle was already appreciated due to its rejuvenating properties.

The type of plant that grows on Corsica is highly effective.

2/2

Vogue online - English translation

Minnja Blog - English translation

Provence I‘m coming!

For three days I will be in Marseille/Provence/France for a skin care expertise press trip

for L'Occitane !

You can join me on this fabulous journey via Facebook and Instagram, I'll keep you

updated with the lastest photos. I will stay at the hotel "Couvent des Minimes" and my

trip starts in a few hours. I'm really excited!

1/5

Provence: L'Occitane Aromatherapy Workshop

Last week, I finally received the long-awaited press images of Provence press trip. Even

though I tried hard to hold everything with my camera, these professional pictures yet give

again a different impression: On the second day of our trip, we had a workshop press with

Tashka Sofer (specialist in essential oils and aromatherapy , as well as " Provençal

grandmother "). The former prima ballerina floated really in her element and gave special

attention to the plants that can be found particularly in cosmetics by L’Occitane: Lavender,

thyme, sage, verbena and immortelle.

Immortelle - Crème Divine

The flower grows on Corsica. L’Occitane uses the plant for the anti-aging line "Divine “.

The “Crème Divine" was voted as the best anti -aging cream from “The Anti-

Ageing Beauty Bible”. About the Crème Divine and other products from the Divine

family, I will write some posts very soon. I have to mention - I love the smell of the line.

Tashka Sofer told us how to get the essential oil from a plant (see last picture , steam

distillation ) and the way in which essential oils can have a positive effect on our body, mind

and soul.

2/5


Essential oils play a very important role for the brand, because every product of

the brand also appeals to our sensibility , stimulates our senses and thus

ensures a pleasant well-being - and that only " incidentally" , aside from the

actual use of the selected product .

At the end of the seminar we had the opportunity to create our own cream in a small pot ,

the focus was on the selection and fragrance oils. I imagined a mild smelling cream together

, slightly floral with a little orange and almond . Whenever I take this little cream pot today ,

I think back to this educational and very nice afternoon in Provence.

For those who do not know yet. Currently I have this sweepstake running on my blog: you

can win wonderful L' Occitane sets . Who else wants to join , just click here .

-

Here you can see me while the aromatherapy workshop by Tashka Sofer ( essential oil

specialist and Provençal grandmother ) . The workshop took place in Provence / France and

in cooperation with my favorite beauty brand L' Occitane .

3/5


L‘Occitane en Provence and sweepstake

Finally the summer has found us and the summer holidays have started. Those of you, who

followed me on Facebook, know that I was on a press journey with

L' Occitane . I spent three days in Provence and had the chance to learn a lot about the

French company and its gorgeous products. Actually, there is so much that I do not even know

where to begin. The three days were very eventful ... We had great meetings

(including with Olivier Baussan , the founder of L'Occitane ), an aromatherapy

workshop , saw endless , beautiful lavender fields (which of course supply

L'Occitane) , we went to the factory and so on... I will inform you in one of the future posts

about what Olivier Baussan told us about his company , how it began and what is important

for the brand today. The L' Occitane brand is based on respect and authenticity. Out of this

philosophy, a commitment has been created that shows up over the years through concrete

actions , for example by means of a private foundation for women in Burkina Faso / Africa

(L' Occitane applies for 25 years from there the shea butter), social responsibility

and the use of regional ingredients from Provence-Alpes- Côte- d'Azur. As I

mentioned already, I also walked through the endless and fabulously scented lavender fields, an

learned a lot about a more simple and natural way how the lavender essence is obtained ,

which is then included later in the L' Occitane products. It is amazing how close to

nature the brand operates .

4/5


The wonderful L'Occitane toiletries are inspired by the Mediterranean lifestyle and

designed according to the principles of phyto-therapy and aromatherapy. I love this

pampering concept of the brand.

With a little luck, you can also win a piece of Provence for your home.

In cooperation with the brand, I have three absolutely wonderful give away sets for you –

directly from Provene. Good luck;)

By the way, if you have any questions about L'Occitane or my trip, please ask me. I will do

my best to answer them.

5/5


MYWAY - English translation

The editor presents the new Verveine Summer range as a trend and “something beautiful

from the south of France“.

Abstract

Gloria - English translation

KARINE DUBREUIL

My work is play (a game)

French perfumer star, who created some of the best-selling fragrances of today, and now

works exclusively for L’Occitane, discovers which essences men love most on women, and

which of those did she use in the newest L’Occitane collection inspired by her home town

– Grasse

...Karine talks about her childhood, schooling, experience, historical meeting with Olivier

Baussan, and about her work for L’Occitane, and her private life...

Abstract

Jan - English translation

Last july I was invited to go to the Provence in France with L’Occitane. Lucky me, because

next to an aromatherapy workshop, a meeting with the founder of the brand and a visit

to the most beautiful lavender fields of the Provence, I also was invited for an air balloon

flight. In between, I learned everything about the strongest L’Occitane anti-aging cream:

Imortelle Divine. The isle Corsica, is one of the few places where the the immortelle

plant grows, where it is famous because of its beauty. The plant stays beautiful, even after

it’s picked. It seems like a good choice to use this ingredient for an anti-aging cream. It

smells delicious: full with aromatics like spices and flowers! When I smell it now, I get

flashbacks to the Provence. Immortelle Divine is available as a lotion (€ 38,-, 200 ml),

serum (€ 85,-, 30 ml), day cream (€ 80,-, 50 ml) and eye cream (€ 45,-, 15 ml) and is

suitable for sensitive skin.

Ona - English translation

This article talks about magnificent Provence, Olivier Baussan and his encounter with

Belgian journalist, who told him about women in Burkina Faso. It also describes

L’Occitane’s beginnings with shea production and the Foundation. The second part is

about lavender and its vital role in L’Occitane’s products. The last part talks about

L’Occitane’s R&D and their findings about immortelle.

Abstract

Projekt 27 - English translation

The article about La Collection de Grasse describes the range and the True Story behind

it.

Abstract

Die Grazerin - English translation

Provence : It is great to have this part of France …

A journey to Provence – is a festival for our senses – from authentic cuisine to traditional cosmetics

The journalist is writing about the beauty of Provence, the colors, scents and amazing landscape.

In the second column she is writing about L’OCCITANE: the factory in Manosque, about Olivier

Baussan an the philosophy of L’OCCITANE. She is mentioning the provencal traditions, the nature

and the people – which inspired Olivier to found the brand. In the third column she is focusing on

the provencal ingredients, the partnerships and our formulation standards.

Title

Abstract

Mein Sonntag - English translation

Provence – time seems to stand still … for a while

God has created Provence as a real jewel of pleasures and delights…

In the first column the journalist is writing about the amazing beauty of the provencal landscape,

the plants, flowers and its captivating scents.

The second column is devoted to the scents of Provence and L’OCCITANE. In particular he is

writing about lavender (quality, scent and benefits).

In the third column he is focusing on provencal cuisine and lifestyle.

Title

Abstract

Karntner regionalmedien - English translation

The Anti-Aging Star: Immortelle from Corsica

Organic Immortelle is cultivated in local partnerships – exclusively for L’OCCITANE.

Years ago L’OCCITANE has revealed the secret of youth – the Immortelle.

At the first page the journalist is writing about Olivier Baussan, and the beginning of L’OCCITANE.

The focus of the article is devoted to Immortelle and the DIVINE range. The new

cosmetogenomics program, the new Divine complex.

Title

Abstract

Telva - English translation

Prodigious land Lavender, Immortelle… all the scents from the South of France can be savored when we uncover the iconic oleo

tubes of hand creams or the glass jars of delicious exfoliating scrub full of L’Occitane’s essential oils. Telva travels to

the French Provence and to the land of Corsica to discover the roots of a 100% natural brand.

Provence, in the Mediterranean coast, where the rounded rows of lavenders paint the horizon of a violet color, is

where L’Occitane was born. It was in 1976 when its Founder, Olivier Baussan, began distilling essential oils to sale

them in the local markets. 30 years later all the products are produced with traditional distillers and 100% natural

ingredients from organic plantations in Provence and the island of Corsica. Telva discovered this through an ideal

journey around all of its corners.

Alchemist by chance At age 23, in his Citroen car and an old still in the back, Olivier Baussan drove around the lavender plantations

from Provence. “Producers laughed at me when I would buy their plants to create essential oils”. It was love at

first sight “I was a young student at the university and one day I became mesmerized by an old still I saw in a store.

I bought it with the intention of restoring it. However very quickly I saw myself involved in the world of alchemy. I

started with essential oils, selling them in the markets” confirms Olivier.

A passion that gave birth to L’Occitane, named after the woman of the land of Occitania, which is how the

Romans called the region. “I took that name to describe this land which opens at the sea and to defend the values

of this area”.

This is how an adventure that today surpasses 1 billion Euros in profit began its journey. A giant, whose main

markets are Japan, the USA and Hong Kong. In Spain, the brand currently owns 38 stores in which they sell their

famous marmalade jars with delicious scrubs or the iconic metallic oleo tubes with soft lavender creams. “We

thought of this packaging because my mother was a painter and I loved to look at all of her messy oleo tubes”

Olivier confesses.

An entire cosmetic universe managed by Olivier until 1994, year the Austrian Reinold Geiger, took over and

bought the company. Currently, Olivier still works for the firm (designing most of the packaging elements).

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The immortal flower

The first step in our journey begins in Corsica, called the Île de la beauté (Island of beauty) for its impressive

vegetation that reaches out to unspoiled beaches of turquoise water and white sand. A paradise where the

Immortelle flower grows, named like this because it never fades. This golden-yellow flower has been researched

“since the early 90’s, when we discovered that in this island the flower obtained its maximum concentration of

nerilus acetate (powerful anti-aging molecule that multiplies by 6 the production of collagen). Since then, its

essential oil is the star ingredient of the Immortelle range (the Precious Serum for instance concentrates 1001

flowers) assures Jean Louis Pierrisnard, R&D manager.

Since the launch of Immortelle, 1 million units have already been sold. Composed of different lines, Divine, Precious

and Lumière, “its success was bigger than we had anticipated” says Jean Louis. In 2004 we started with a hectare of

plantation and now we have 50 and we harvested 3 trillion flowers in 2012.

Olivier reminds us of how he discovered this eternal flower: “ I met a distiller in Corisca and I bought essential oil

from him to take it to my factory in Provence. There, we analyzed it and discovered its wonderful properties. Then

we decided to recover more and a year later I travelled to Corsica with my team to develop a sustainable and

organic plantation”.

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Currently the brand has 6 exclusive plantations that we visited to discover firsthand the plantation, harvest and

extraction of its precious oil. Antoine, one of the farmers tells us “all is done traditionally and manually. We do not use

pesticides, nor synthetic fertilizers nor herbicides. Only organic fertilizers and to eliminate weeds, we have 300 sheep

grazing around the plantation. We recollect the flower once a year, in June, and it takes us 3 weeks to recollect 2

hectares manually”.

Plantation owner Pascale Cherubin does employ machinery during harvest, which reduces to 5 days the time needed

to cover 5 hectares”, but experts advise that doing it mechanically we obtain 20 percent less oil than manually. Besides,

we lose part of the stem (80% of the essential oil is found in the flower and the rest comes from the stem). Once

harvested, we start the distillation process, done the traditional way. From this procedure we obtain essential oil and

floral water, used in toners and cleansers”. The process lasts one hour and from a ton of flowers we obtain a ton of

floral water and 2 kilograms of essential oil” Pascale explains.

Essential Oil: the most effective

L’Occitane has always bet on research. In 1986 it had 100 engineers among its staff. It currently runs a Research and

Innovation center with 100 experts and 21 patents. “It takes us about 12 months to find the formula for a new product

and another year to launch it” says Jean Louis Pierrisnard, who summarizes the brand’s values in three: sensoriality,

efficiency, respect for the environment”. In the lab they investigate genomics because “when we apply certain molecules

on the skin, these are captured by the recipients that transport them to the center of the cells, which activates some

genes. We have to study what is stimulated and what is freed in the genes depending on what we apply” says Elisabeth

Devilard, dermatologist and molecular biologist. She assures that “the natural extracts are much more powerful than

any molecule. For example, retinoid acid activates 300 genes and an extract of a plant activates from 3 to 5000 genes”.

Besides their affinity with the skin (vegetable oils are better absorbed than petroleum derivatives) “they are more

effective because they possess a combination of molecules that allow them to act in a more efficient and profound

way”. However, they are so powerful it is necessary to keep an eye on their concentration within each product. “The

maximum is 1% of essential oil”.

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F magazine - English translation

The new bio active ingredients deliver surgery-like results

Natural ingredients can be more effective than chemicals. Plant molecules are more

compatible with the skin compared to synthesised molecules; they work in synergy with

the skin and have an extremely low allergenic risk, explains Elisabeth Devilard, genetist and

biologist for L’Occitane. Her latest project, the improved Immortelle Divine formula, has

just arrived to Italy. It promises results that are just as effective as surgery thanks to its

main ingredient, the Neryl Acetate molecule extracted from Corsican Helichrysum, a

flower that is also called The Immortal because it never wilts, even after being picked.

L’Occitane grows the plant in Corsica with biological techniques; the soil and the climate of

the island increase its regenerating power. The plant is then mixed with seven other natural

active ingredients. The new line, covered by five patents, uses a method found in

cosmetogenomics (the study of genes applied to cosmetic research) in order to activate

the cells and the production of collagen and elastin; it protects the DNA and inhibits the

genes which carry irritations or allergies. The results: less lines and stains, a more toned

oval, relaxed features.

Natural style - English translation

Corsican Helichrysum is one of the most powerful anti-age plants in nature, and it is the

basis of the new L’Occitane line.

The extract of Corsican Helichrysum is an exceptional anti-age substance, it is organic, and

it is used together with seven other natural active ingredients.

PLANT TO DISCOVER

Helichrysum, a flower with petals which even out the complexion and tone the oval of

the face. Helichrysum is a flower that never wilts, not even after being picked; this is why

it is also called immortelle. Its anti-irritation power and its effectiveness in speeding up

scar healing is a hundred times more effective than arnica. Its essential oil increases the

production of skin collagen, stimulates microcirculation, supports cell renewal and

protects the skin from free radicals. The eastern coast of the island of Corsica shimmers

with iridescent helichrysum scrubs, and these flowers have now become the basis of the

new L’Occitane creams.

The flowers are grown with biological techniques in a zone where the soil and the

climate increase its effect; it is then mixed with other natural oils and plant extracts and

becomes an all-round formula for the face. A green and effective anti-age product which

tones and firms the face from the very first applications, reduces lines and stains and

illuminates the complexion. It reduces staining and stimulates collagen production

thanks to the essential oil of biological Helichrysum, “the flower that never dies”, in the

Crème Divine Immortelle L’Occitane

Natural style - English translation

ECEA PRESS TRIPS REVIEW 2013

Co

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Pro

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Dep

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Colombia

Fuscia magazine


Israel

Yedioth Ahronot


Laha


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Laha


2/2

Sayidati Arabic


Sayidati English


Al Jamila


Mexico

Marie Claire


Vogue


Elle


Abode

Circulation : 7 500

Russia

Elle


Marie Claire


Psychologies


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EN

Psychologies


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UAE Dubai

Haya


Jamalouki


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Kul al Usra


Snob


Viva


Layalina


Zahrat al Khaleej


Translations

The secrets of the Immortelle

Discover the properties of this plant on a trip around the island of Corsica, where L'Occitane has one of

the largest plantations of evergreen or Immortelle.

The Immortelle flower owes its name to the first of its virtues: perennial life even after picking.The

Immortelle grows wild especially on the island of Corsica, whose soils favor their cultivation. In 2001 he

was discovered by L'Occitane and because the amount of plants growing in the wild were not enough to

use for cosmetic purposes in 2004 launched the first planting program with six farmers amicably with the

medium the domesticated environment to facilitate cultivation. They provide L'Occitane distilled water

and essential oil needed for the creation of several of its products.

On our trip we met two of Immortelle growers, Antoine Pieri and Pascale Cherubin. Each has

implemented a different style of plant and harvest, sustainably, and both are connected to the task of

maintaining the balance of nature, one of the main premises of L'Occitane, which has its deepest roots in

the worship of nature. We had the privilege of sharing dinner with Olivier Baussan, founder of L'Occitane,

and talk to him, in a place that represents all its principles, Domaine de Murtoli, a hotel immersed in the

middle of mountains whose tecture blends with the nature. The story of this man is great, but the best is

how your life has adhered to the same principles that started his company. The simplicity and love for

what he does so still with after more than thirty years and is what makes it such a special person.

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Fuscia magazine - English translation

Back to Marseille made a visit to the laboratories of L'Occitane, where we

unveiled the new Divine cream, which has been recognized worldwide as one of the anti-aging market

nostrums, and now comes with a new formula (conception) that contains seven active natural

ingredients, which are enhanced by the valuable and amazing properties of the extract the Immortelle.

It is useful to know that the evergreen grown in Corsica has characteristics different from those of

other countries, it is high nerito acetate, this makes it much more special because its essential oil

contains anti-aging secrets that L'Occitane now gives us this new conception.

Within L'Occitane

The company has been a pioneer in research on skin care. In 2009 created a program based on the

cosmetogénica, which is the study of genes related to cosmetic, aimed at proving that the active

ingredients reach deep in the heart of the skin cells from the epidermis.

The new Divine cream formula has proven effective in combating skin regenerative decline, such as

aging due to external factors such as the sun and oxidation, penetrating the epidermis cells and

reacting to the active ingredients cream from deep acting outward. Perhaps not as obvious to say that

this trip was a fantastic experience, the opportunity to meet a company that has not abandoned his

principles, but increasingly assumed a greater awareness about the changes that are going on the

world and molds to them without violating its essence. Reaching the conclusion arrived amid nature

of Corsica, where the sea and land come together in a constant view, unsurprisingly, because I'm sure

one level, the Immortele, holds great secrets and still characterizes L'Occitane in search of a raw

material that gives skin features a perennial.

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Fuscia magazine - English translation

YEDIOTH AHRONOTH / 24 Hours 6.10.2013

Interview by: Anat Lev-Adler, Provence

Money does have a Scent

After a meeting with Olivier Baussan, the founder of L’Occitane, the French skincare chain, it is as

clear as daylight what the smell of money is: that of lavender. An interview with the man that

succeeded in distilling herbs into a turnover exceeding one billion Euros, turning Provence into a

symbol of high-quality cosmetics. By the way, currently, he is on a “trip” of olive oil from the Middle

East and exchanging views with Shimon Peres.

What is the first thing that comes into your mind when somebody says “Provence” to you? If the

answer is fields of purple lavender, stretched all over from horizon to horizon, you can attribute it to

the vision of one man, who has succeeded in turning the memory of a scent into a business reality

with a turnover exceeding one billion Euros.

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Yedioth Ahronot - English translation

Welcome to the aromatic dream of Olivier Baussan, who was born in Provence and who founded the

ecological care brand L’Occitane, and one of those people who are probably familiar the most of the

paths and secrets of the French Southernmost Region.

“Luck is what happens when preparation meets opportunity”, Seneca the Roman philosopher had

determined a few centuries before luck winked at Baussan through the half-open door of a derelict

garage in Haute-de-Provence, the hills of Provence.

Baussan, then a student of literature, returned to visit the village during the summer vacation, and

something gigantic, metallic reflected patches of sunlight from the Provencal burning sun. It was a

traditional distiller which the local farmers had been using for years to produce the lavender and

lavandin extracts identified so much with this region.

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Baussan beheld and fell in love with the whiff of memories rushing to his nose bringing him back,

according to his words, “to my childhood, to the past, to the delectable scents enwrapping allover when

the farmers would take their lavender to the distillery. I realized that this is exactly the place I want to

go back to”, recalls the calm and smiling man, who looks so simple in his blue shirt similar to a work

shirt and dark pair of jeans, while only the brand-name watch on his wrist reminds us that he is not

simply sitting here in the village restaurant he has set up for the wellbeing of his employees.

He is the Boss, but Baussan is a Boss with a soul. He does not cease to welcome every person that

crosses the restaurant yard – most of the employees are local - and it is evident that he is connected

to them wholeheartedly. In spite of the fact that he sold the control of the Company a few years ago,

he took great care to leave his spirit there, alongside some ownership percentage.


Bond between Man and Nature

We arrive to the meeting with Baussan after touring the lavender and verbena fields of Haute-

Provence throughout the whole day, inhaling the unique scents of the plants which characterize the

employees and the local residents. In the morning we are already visiting the field of Rémy Margiela,

a local farmer and the owner of the verbena field which he organically cultivates in plots surrounded

by the picturesque cypresses we are all familiar with from posters of Provence. We pick, taste, smell

and learn about the qualities of the plant, but the eyes are attracted to the adjacent purple fields of

lavandin, the younger sibling of the lavender, which looks exactly the same, but smells a bit different.

After we learn about the differences between the two, we move to visit the lavender distillery

located in the town of Nyons, at the heart of the agricultural region in the center of Provence. Here

we are welcomed by Philippe Soguel who is wearing a printed shirt with photographs of lavender,

who treats us to lavender ice-cream, sprays lavender perfume on us and then tells us about the

distilling technique and the extraction of oil from these purple-violet flowers by a distiller much

more advanced than the original one which Baussan bumped into in his youth, the distiller because

of which the whole dream was embroidered. After we go through the souvenir gift shop to

purchase every single item that exudes lavender, comes the height of the visit – the interview with

Baussan followed by a tour in the well-maintained and innovative cosmetics factory, and

experimenting with concocting soaps and crèmes in line with tradition and the most advanced

technology.

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This conjunction between land, technology, tradition and nostalgia is exactly the spark that caught

Olivier’s eye back then, at a garage in Haute-de-Provence. As he recalls: “Out from the darkness the

distiller was shining, I was old enough to remember nostalgically the delightful days when the farmers

would take lavender to the distillery while everybody would crowd around it. There was a sense of a

certain vocation. The machine that distilled the extracts symbolized the bond between Man and

Nature in our region, through a timeless tradition, and I saw in the distilling of plants a way to

preserve the bond between Man and Nature and between Man and his Environment”, he lyrically

confides saying that it was not the love of plants that caused him to build the factory, but love of

human beings and the need to allow him to stay connected to his land. I mention that his words

remind me of Leaves of Grass, by the American poet of nature, Walt Whitman, and Baussan is thrilled

when the local translator relays my impression. In his youth, Baussan was a literature student, and

this is one of the poets he loves the most, he says, explaining that “even today, the plants extracts are

distilled in L’Occitane using steam. As though time stands still”.

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Olive trees between Israel and Syria

Time does not stand still in the advanced and gleaming halls of the factory which manufactures

L’Occitane care products in the town of Manosque, located two hours drive from the lavender fields.

From the premises of the factory which stretches across 48 thousand square meters 12 million

products are dispatched every year to 24,000 stores – out of which 11 are in Israel – in more than

90 countries worldwide. At the entrance, like a proud proprietor, the mythological distiller is

positioned, that which Baussan found at the derelict garage in Haute-de-Provence, but it is here only

for display. Advanced technological machinery and a battery of scientists headed by the chief chemist

welcome us in a spacious laboratory, to which we enter dressed in white coats and hats. Each one of

us receives test tubes and a selection of oils and pastes from which we are supposed to produce our

first body cream, produced entirely from the local organic plants.

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Both the green ingredients in L’Occitane meticulous care chain and the unique vision return the

investment to the environment. And not only to the surrounding environment, that stretches between

the brownish-purplish-greenish-yellowish hills where sunflowers, lavender, vineyards and olive trees are

scattered. Baussan’s benevolence reaches the faraway African continent as well, there he employs, in

factories he has built especially, about 50 thousands African women that are producing the famous

Shea Butter for L’Occitane, which is used in the products of the brand. It is an economic and social life

line for the women in Africa and Baussan has all the reasons to take pride in the project. “It is not only

the production of the Shea Butter, it is the real and deep change we have brought to women in Africa”,

he says smiling at the sky. And at least from what is seen on a perfect summer day in Provence, the sky

is smiling back. “Be the change that you wish to see in the world”, Mother Teresa said, and as far as the

lavender prophet from Provence is concerned - she was right.

“The main thing in life”, Baussan says, “is to keep on moving, to keep on fulfilling”, and if you are

wondering what his next step is, it is a production line of olive oils and its products, which he nurtures

after researching the source of the olive in the Middle East, originated from the Syrian Olivier

Baussan, who has visited Israel as well for the purpose of his research, proudly talks about it, while

inevitably mentioning the relationship that was forged during his travels in our region with a certain

person, Shimon Peres.

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The editor writes about the press trip experience in the following sequence:

- Visit to the Museum

- Tour in the factory

- Interview with Olivier Baussan and the development of the brand through

time

- CDG launch, different fragrances, and overview of Karine Dubreuil’s biography.

Abstract

Laha - English translation

The editor writes about the press trip in a beautiful flow & sequence.

- History of Grasse and the rise of the world’s perfumes capital

- L’Occitane’s celebration of Grasse i.e. launch of CDG

- Interview with Karine Dubreuil in the Museum in Grasse

- Karine’s bio and childhood

- Interview with the founder, Olivier Baussan

- Details of the ingredients of each of the fragrances

Abstract

Sayidati Arabic - English translation

The editor writes about the press trip in a beautiful flow & sequence.

- History of Grasse and the rise of the world’s perfumes capital

- L’Occitane’s celebration of Grasse i.e. launch of CDG

- Interview with Karine Dubreuil in the Museum in Grasse

- Karine’s bio and childhood

- Interview with the founder, Olivier Baussan

- Details of the ingredients of each of the fragrances

Abstract

Al Jamila - English translation

COSMETIC BOILÓGICA

Go around the world for two brands that use the active ingredients from organic farming most exotic

and beautiful of the planet

FLOWER ISLAND IMMORTAL

They say that the summers in the world's most beautiful island , Corsica , are best. It is the ideal time for

the European jet set and celebrities take a few days in this region of France surrounded by wild

scenarios and bask in its pristine beaches that may well be sisters of the Mexican Caribbean islands .

Some who are resting in this period (mainly June) the ideal space to collect one of the most long-living

flowers engines beauty and youth.

10 years ago , L' Occitane created the first program of organic immortelle plantation in Corsica to

encourage the controlled cultivation of the flower. A species that grows wild in the valleys and is used to

make anti-aging Immortelle range of the brand . Its growth is a masterpiece of nature. It is a flower that

does not require to be watered and cared for their growth needs . His wild nature makes it survive

without water ( at the time of planting, rainwater is doing the work and then you need only to keep her

alive ) , making it a kind of eternal youth. Once cut , the flower remains intact , without wilting . This is

farming, where no machines , irrigation and pesticides. Only the man's hand and a sickle with everything

you need to collect it , package it and take it to a lab to go through a distillation process which draws its

floral water and oil, whose DNA has an affinity with the skin, according to scientific studies . An empathy

in the longevity of their genes acts to activate defense mechanisms to slow skin regeneration and

reduce signs of aging .

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Marie Claire - English translation

Planting, harvesting and distilling this flower appeals to the beginnings of the brand. Olivier Baussan, its

founder, gave birth to distill natural oils extracted from plants in their own van and later included in

shampoos and body soaps marketing them in Provence (France). Now retired (the marks left 17 years

ago to its current president, Reinold Geiger), devotes his favorite days boating and fishing. Corsica is

one of his favorite places, in which, like Burkina Faso, where he found the best quality of butter,

philosophy can be summed and manufacture of all products of L'Occitane, a firm committed to the

environment, altruistic communities and associations and, to date, has more stores (2,400) and is

present in most countries (90) textile giant Indinex: Zara.

DIVINE IS THE NEW LINE OF L'OCCITANE GLOBAL AGING. THIS MADE WITH ORGANIC

ESSENTIAL OIL IMMORTELLE. MYRTLE, Corsica HONEY, AND CAMELINA primrose oil and

hyaluronic acid, AMONG OTHERS

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WEALTH OF FLOWERS

Corsica toured L'Occitane hand to discover the heart of DNA of its assets

A concentration of 1,001 flowers and active ingredients is based antiaging range IMMORTELLE. The

always alive-o "immortelle", one of the most emblematic flower of the French firm, is of exceptional

longevity: never withers, even after being collected.

After extensive research, focusing IMMORTELLE three "keys" which act on the collagen to activate,

and restore visibly smooth skin surface. The star of the range, Lotion Divine, is formulated with

organic essential oils of immortelle, its light texture and natural ingredients cocktail reactivate the

skin of the face in such an instant

An intensive treatment

Olivier Baussan, inspired by Provence, founded the maison with craft heritage that governs this

region and organic ingredients.

Vogue - English translation

AMADA IMMORTELLE

We traveled to Corsica to know in "person" to the little flower with which L' Occitane creams

made one of his most coveted

Your name: Immortelle - always alive , besides being beautiful and of great significance , referred me to

one of the best movies I've seen and is entitled My Beloved , Beethoven 's immortal beloved , which was

never known for sure if it was your sister or the wife of his best friend, he found a letter written by the

composer reveals his tremendous suffering by not being with her. A story that leave their mark . For

those since I knew the purpose of the trip was to visit the fields where there is the flower , I was happy.

After spending the first night at the Casa del Mar , a wonderful hotel in the seaside, we rushed to the

scene in which we received the team to bring in the harvest , including Regina , a dog shepherdess

responsible for keeping the sheep together played the important work naturally fertilize the land for

cultivation. The evergreen not need water to grow , you can cut a bunch , tie and leave it for a long time

without anything to happen , is the noblest flower . Nor will require large and complicated processes it

to extract its essential oil , which is what occurs Divine Immortelle line . But it should be mentioned that

although the process is simple, to get 2.5 liters of the concentrate plant takes 1,000 kilos . Since Olivier

Baussan founded the brand in 1979 , it has grown exponentially , today has more than 2,000 outlets in 90

countries and the investment they have made in their latest laboratory is 7 million euros.

BOTTLING YELLOW GOLD

The extensive investigations to Immortelle properties took years, but finally, in 2001, he was granted the

patent (have won 4 from that date) to launch this treatment.


The editor talks about the trip and Grasse town, gradually moves on to

L’Occitane and the launch of Collection de Grasse, and the artist behind the

artistic range i.e Karine Dubreuil.

Karine’s bio is quickly run through, and then the CDG collection is tackled in

details for each of the fragrances.

Abstract

Haya - English translation

The editor writes tackles the trip from a different point:

- History of L’Occitane and Provence

- The birth of CDG inspired by Grasse, the home town of Karine Dubreuil

- List of the fragrances in the collection and their ingredients.

Abstract

Jamalouki - English translation

This editor highlights the CDG in details, with no highlights on the history of the

brand itself:

- Grasse, and the inspiration behind the collection

- Karine’s bio in brief

- Highlight on all 4 fragrances and their ingredients

Abstract

Zahrat al Khaleej - English translation

The editor starts with the history of Grasse and perfumers, then our visit to the

Museum and the interview with Karine in the garden.

Then we go through the biography of Karine and her childhood memories in

Grasse. Followed by the new collection details and ingredients and inspiration

behind each fragrance.

Our visit to Manosque, the factory and labs is also highlighted with very flattering

words. Finally the editorial ends with a memorable interview with Olivier Baussan

(the brand, history, inspiration, biography)

Abstract

Kul al Usra - English translation

The editor writes about the press trip experience in the following sequence:

- History & establishment of L’Occitane brand and Provence as a region

- Trip with L’Occitane to discover the new launch i.e. CDG in partnership with

Karine Dubreuil.

- Visit to labs and interview with Jean Louis

Abstract

Snob -English translation

L’Occitane takes press from the region on a tour to discover a new passion for

beauty and fragrances

- History of loccitane and Provence

- Labs and figures shared by Jean-Louis

- Interview with Karine & her biography

- The CDG collection and all 4 fragrances and their ingredients

Abstract

Layalina - English translation

Under the Provence skies

Alexandra Parsadanova speaks about interesting facts from the brand history of L’OCCITANE that has become one

of the symbols of the South of France.

Not many are aware of the fact that the word ‘L’Occitane’ means ‘a woman of Occitania’ which is a historical region

in the South of France that used to consist of Provence, Gascony, Languedoc and a number of other areas.

The brand history began in 1976, when Olivier Baussan, an admirer of Provence nature since his childhood, decided

to revive this region’s ancient traditions: the distillation of essential oils, and soap-boiling. The brand’s pioneer

product –rosemary essential oil – was sold out by Ms. Baussan, 23-years-old at the time, at the town fair within just

a few hours. Today the L’Occitane brand has more than 15 lines, each of them based on the signature Provence

plants: moisturizing angelica, cheerful verbena, toning almond, and so on.

In 1977 the Saux village farmers supplied the first shipment of the highland lavender for the brand. This history of

cooperation is already 36 years old!

In 2012 L’Occitane created the Foundation for the protection of the ‘blue gold’ of Provence. After all, the lavender

harvests have decreased over the past few years: for the sake of cost-saving, a growing number of producers prefer

to grow lavandin, lavender’s cheap and low-maintenance substitute.

This summer, in order to draw attention to this problem, a whole field has been planted with lavender in the heart

of Marseille’s Old Harbor.

Since 1997 all the product names on the L’Occitane packages are dubbed in braille, for the visually impaired.

The brand’s unrivalled hit is the Karite nourishing hand cream. One Karite tube is sold every five seconds

worldwide! This history of success began in 1980 from an accidental encounter at an airport. Baussan’s new

acquaintance told him that there were some precious qualities in the Shea butter, and that its production was the

only way for Burkina Faso women to make a living. Olivier changed his plans immediately and flew to Africa. Since

then the L’Occitane brand buys this important component directly from manufacturer at a fair price. L’Occitane also

provides start-up loans to local small businesses and builds education centers. Since 2006, about 1900 local women

have learned to read and write. 1/2


Another pride of the brand is its online magazine Fantastic Provence. It is packed with all the latest

information about the region’s cultural life, local shopping opportunities, hotels and restaurants

worth visiting while staying in Provence.

A cozy L’Occitane café was opened in Moscow two years ago. Clients can order the signature dish -

a L’Occitane salad, Fleur de Provence cake, verbena sorbet, and Avignon and Nice lemonades.

In 2004, the company created the first immortelle plantation in Corsica. It is a key ingredient of

L’Occitane’s anti-age product line called Immortelle Divine. The plants are grown and handpicked

only by eight local farmers exclusively for L’Occitane. The 2012 harvest weighed 100 tons. This year,

the Immortelle Divine products have been updated. They now neutralize enzymes that kick-start the

aging process, and recover DNA malfunction. A soothing lotion that stimulates cell restoration has

also been introduced.

ALEONA POLOSUKHINA (4)

Revitalizing facial cream and lotion, Immortelle Divine, L’Occitane

Hand cream Karite, L’Occitane

The L’Occitane café in Moscow; lavender scented candle, L’Occitane

A Burkina Faso resident during the harvest.

2/2


Bestseller THESE PRODUCTS SET RECORD HIGHS AND ARE PASSED FROM GENERATION TO GENERATION. MARIE

CLAIRE CONTINUES TO STUDY THE PHENOMENON OF ETERNAL COSMETIC VALUES.

There is a flower in Corsica that never fades, even after it has been picked. Having discovered the connection

between the immortelle flower and eternal youth, L’Occitane has joined efforts with local farmers to keep and

expand its estates. After updating the 'green' production lines and securing the first crop, in 2004 the brand has

launched the Divine skin care product line.

8th century B.C.

The first person to discover the immortelle's effect on the skin was the beautiful Nausicaa, the daughter of the king

of Phoenecia, and Odysseus's friend. This is why the line was called Divine. There are several species of immortelle

in the world, but only the Corsican kind has the overwhelming concentration of neryl acetate, its active anti-age

agent.

IN 2013, A NEW SKIN LOTION WAS ADDED TO THE DIVINE LINE, AND SEVEN NEW INGREDIENTS WERE

ADDED TO THE EXISTING CREAM AND SERUM!

The Divine product line for mature skin contains four agents: lotion, serum, facial cream, and eye cream. They fight

the aging process at the DNA level, through moisturizing, wrinkle reduction, the build up of resilience, and the

fading of pigmentation spots.

Olivier Baussan, founder of L'Occitane

The mongrel Regina comes here every morning in the back of a truck to watch the sheep and to stop them from

leaving the immortelle fields.

Each morning, the sheep come here for natural weeding; they eat everything but the immortelle: it is too bitter and

unappetizing.

2011 has become the most successful year in the history of the Divine line: it has collected all possible beauty

awards in the ‘Best anti-age care’ category.


THE FLOWERS OF YOUTH

Every month we subject the most interesting of the latest products to thorough scrutiny. This time, we tested

Divine Immortelle facial cream by L’Occitane.

TEXT BY OLGA MURADOVA, PICTURE BY MARINA ZAVIZION

Lavender and almonds from the Alpine area of the Upper Provence, cherries from Luberon, angelica and verbena

from Drom: this Provence brand produces only natural cosmetics made from the best the Mediterranean region

has to offer. ‘We work with what is literally growing beneath our feet. This is why we can study the plants in their

natural environment’, says Olivier Baussan, founder of L’Occitane. ‘We pay special attention to plants that surprise

us for whatever reason: usually, they turn out to have special qualities. For instance, the immortelle flower never

changes its exterior, even years after it has been picked. As it transpires, it really has a special immortal essence’.

L’Occitane has created two anti-age product lines, both based on the intrinsic qualities of immortelle. In 2002 the

‘Precieuse Immortelle for skin after 30’ was introduced and in 2011 the ‘Divine Immortelle for skin after 50’ was

unveiled. This autumn, its ingredients have been further developed to be even more effective.

Performance

The essential oil made of the immortelle flowers contain neryl acetate, an agent that stimulates cell restoration.

Usually there is no more than 15 percent of it in flowers but the immortelle from the island of Corsica (used by

L’Occitane) has a concentration that can be as high as 50 percent. There is also a Corsican myrtle essential oil

featured in the Divine Immortelle products. Altogether, these ingredients stimulate sirtuin build-up. Sirtuin is also

known as the ‘longevity albumen’ that increases the lifespan of the skin cells.

1/3

Psychologies - English translation

More benefits

This September, the product range of Divine Immortelle has a new complex. It includes honey, swamp

clover, daisy, hyaluronic acid, camelina and evening primrose essential oils. Each of them and all of them

together fight the most common reason of aging - damage to cell DNA.

Application details

You can start using the Divine Immortelle right after you turn 50. Before reaching this age, it is

recommended to use it only occasionally, such as during the changing of seasons. It is most efficient

when the cream and serum are used together.

Expected effect

The upgraded line fights dryness, encourages skin tonicity and resilience, fights small wrinkles and

minimizes deep ones, elucidates pigmentation and improves radiance. It includes the Divine Lotion,

the Divine Extract serum, the Divine Cream and the Divine Eyes eyelid balm.

For the test, we have chosen the cream. The packaging design by Olivier Baussan is based on the old

pharmacy bottle shapes.

2/3


PERSONAL OPINION

Elena Malygina, our beauty expert, has been testing the renovated Divine Immortelle cream for six

weeks. Her first impression: ‘I am a natural cosmetics fan and I especially admire L’Occitane products

because of their packaging, so exquisite and so ‘home-made’ at the same time. I really loved the rich

yellow, ‘homey’ bottle! Inside, I found the creamy-white paste with that tangy immortelle smell. It

reminded me of my childhood not far from my parents’ country-house in Kiev, with its rocky hills

covered with yellow flowers every summer.

APPLICATION: ‘Although I was putting the cream on in thin layers, my skin was extremely shiny for

the first half hour. I just forgot that there was a massage technique description attached. I found it a

week later, and now everything is fine. The cream soaks in in just a minute’.

Results: ‘Home repairs, my daughter’s exams, and ‘Understanding men’ magazine’s special edition

deadline… my summer was getting hot! So I didn’t really look into the mirror and only noticed that

my skin was toned and plump only a month after I had started the test. My nasolabial wrinkles

haven’t gone, of course, they require a filler. And yet my skin was truly radiant. And I haven’t even had

my vacation yet!’

3/3


ENGLISH COUNTRIES PRESS TRIPS REVIEW 2013

Co

mm

un

icat

ion

Pro

ven

ce

Dep

artm

ent

Australia

Vogue


1/2

2/2

Vogue


Canada

Fashion


1/3

2/3

Fashion


3/3

Fashion


Loulou magazine


1/3

2/3

Loulou magazine


3/3

Loulou magazine


Marie Claire


1/6

2/6

Marie Claire


3/6

Marie Claire


4/6

Marie Claire


5/6

Marie Claire


6/6

Marie Claire


Cosmopolitan


Cosmopolitan


1/2

Cosmopolitan


2/2

Cosmopolitan


Cosmopolitan


1/2

Cosmopolitan


2/2

Harpers Bazaar


“Creams that arrive promising big things are subjected

anonymously to the rigours of our testing panels, and this stood

out for 2013. All our hardened testers raved about its quality and

skin-transforming effects, and begged for more when their jars

were empty.”

1/3

“Softeners are having a bit of moment… and this is one of our

favourites. The lightweight lotion is rich in minerals to recharge skin

cells and helps to maintain moisture levels. Applied twice a day after

cleansing and before our usual serum, this lotion leaves our skin

feeling soft and supple”

2/3

Harpers Bazaar


3/3

Harpers Bazaar


Red


1/3

2/3

Red


3/3

Red


Look


1/3

Look


Look


2/3

Look


3/3

Oprah Magazine


Marie Claire


international press review 2013

Documents

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en anecan circulation

loccitane circulation

en traveler circulation

xiandaikuaibao circulation

vogue circulation

vivi circulation

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