International press review 2013

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  • ASIA PRESS TRIPS REVIEW 2013

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  • China

  • Mina

    Circulation : 1 580 000 EN

  • Life Style

    Circulation : 900 000

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    EN

  • Life Style

    Circulation : 900 000

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  • Life Style

    Circulation : 900 000

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  • Femina

    Circulation : 1 699 000 EN

  • ELLE

    Circulation : 1 400 000 EN

  • ELLE

    Circulation : 1 400 000

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  • ELLE

    Circulation : 1 400 000

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  • Style weekly

    Circulation : 250 000

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    EN

  • Style weekly

    Circulation : 250 000

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  • Style weekly

    Circulation : 250 000

  • Style weekly

    Circulation : 250 000

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  • Style weekly

    Circulation : 250 000

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  • Shanghai Times

    Circulation : 1 580 000

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  • Shanghai Times

    Circulation : 1 580 000

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  • Vogue

    Circulation : 640 000 EN

  • GUANGZHOURIBAO

    Circulation : 1 850 000 EN

  • PC LADY

    Views : 37 600 000 EN

  • Cosmo

    Circulation : 1 966 000

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  • Cosmo

    Circulation : 1 966 000

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  • Bazzar

    Circulation : 860 000 EN

  • Traveler

    Circulation : 650 000

  • National Geographic Traveler

    Circulation : 790 626

  • National Geographic Traveler

    Circulation : 790 626

  • National Geographic Traveler

    Circulation : 790 626

  • National Geographic Traveler

    Circulation : 790 626

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    National Geographic Traveler

    Circulation : 790 626

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    National Geographic Traveler

    Circulation : 790 626

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    National Geographic Traveler

    Circulation : 790 626

  • Only lady

    Views : 1 000 000

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    EN

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    Only lady

    Views : 1 000 000

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    Only lady

    Views : 1 000 000

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    Only lady

    Views : 1 000 000

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    Only lady

    Views : 1 000 000

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    Only lady

    Views : 1 000 000

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    Only lady

    Views : 1 000 000

  • 8/9

    Only lady

    Views : 1 000 000

  • 9/9

    Only lady

    Views : 1 000 000

  • Modern Weekly

    Circulation : 920 000

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    EN

  • Modern Weekly

    Circulation : 920 000

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  • Vivi

    Circulation : 1 237 245 EN

  • Rayli Style

    Circulation : 1 050 000 EN

  • Raily Beauty

    Circulation : 1 380 000

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    EN

  • Raily Beauty

    Circulation : 1 380 000

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    Raily Beauty

    Circulation : 1 380 000

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    Raily Beauty

    Circulation : 1 380 000

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    Raily Beauty

    Circulation : 1 380 000

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    Raily Beauty

    Circulation : 1 380 000

  • Xiandaikuaibao

    Circulation : 2 100 000 EN

  • Xing Wen Cheng Bao

    Views : 750 000 EN

  • KOL Xiaoxin

    Views : 1 417 744

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    EN

  • 2/5

    KOL Xiaoxin

    Views : 1 417 744

  • 3/5

    KOL Xiaoxin

    Views : 1 417 744

  • 4/5

    KOL Xiaoxin

    Views : 1 417 744

  • 5/5

    KOL Xiaoxin

    Views : 1 417 744

  • Tencent

    Views : 140 000 000

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    EN

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    Tencent

    Views : 140 000 000

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    Tencent

    Views : 140 000 000

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    Tencent

    Views : 140 000 000

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    Tencent

    Views : 140 000 000

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    Tencent

    Views : 140 000 000

  • Hong-Kong

  • Preview

    Circulation : 45 000

  • Japan

  • Anecan

    Circulation : 184 000

    EN

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    Anecan

    Circulation : 184 000

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    Anecan

    Circulation : 184 000

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    Anecan

    Circulation : 184 000

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    EN Anecan

    Circulation : 184 000

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    Anecan

    Circulation : 184 000

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    Anecan

    Circulation : 184 000

  • 1/5

    EN Anecan Circulation : 184 000

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    Anecan

    Circulation : 184 000

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    Anecan

    Circulation : 184 000

  • 4/5

    Anecan

    Circulation : 184 000

  • 5/5

    Anecan

    Circulation : 184 000

  • 25 ans

    Circulation : 75 000 EN

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    25 ans

    Circulation : 75 000

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    25 ans

    Circulation : 75 000

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    25 ans

    Circulation : 75 000

  • 5/5

    25 ans

    Circulation : 75 000

  • ANA In-flight

    Circulation : 1 200 000

  • Brand book - Trip to LOCCITANE

    Circulation : 30 000

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  • Brand book - Trip to LOCCITANE

    Circulation : 30 000

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  • Korea

  • SBS E Channel

    Rating : 0,37

  • Chosun Daily

    Circulation : 5 000 000 EN

  • Ceci

    Circulation : 100 000 EN

  • Noblesse

    Circulation : 80 000

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    EN

  • Noblesse

    Circulation : 80 000

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  • Instyle

    Circulation : 100 000 EN

  • Philippines

  • Philippines Star

    Circulation : 256 712

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  • Philippines Star

    Circulation : 256 712

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  • Philippines Star

    Circulation : 256 712

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  • Philippines Star

    Circulation : 256 712

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  • Philippines Star

    Circulation : 256 712

    5/5

  • Taiwan

  • ELLE

    Circulation : 65 000 EN

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    ELLE

    Circulation : 65 000

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    ELLE

    Circulation : 65 000

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    ELLE

    Circulation : 65 000

  • Liberty Times

    Circulation : 700 000

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    EN

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    Liberty Times

    Circulation : 700 000

  • CtiTV

    Rating : 0,67

  • Translations

  • ELLE- English translation

    Traveling with Scents There is always some kind of special smell in my mind. It is enough to sketched out the eternity of the picture. This time, ELLE came to South France, which the place with perfume originated. Different from previous trips, this time, we using the sense of smell to record the trip. For some people who slightly research for the perfume must know that the ancient city of Grasse in southern France as the unique climatic conditions, pregnant with many precious fragrance raw materials in the pleasant spring came this flourishing town. Not only to learn more about making perfume knowledge, but also personally deployed his own incense deployment side. Behind a bottle of perfume, not only bears the perfumer want to transmit a small story, but also includes dozens of fragrance raw materials over the perfect balance. As a perfumer the difficulty lies in how to make so many fragrance raw materials to achieve mutually upstage each other but also cleverly take the lining ultimate goal; This time, I use jasmine, the famous base in perfume industry. Blend a bottle of perfume that I can remember the wonderful sunshine of southern French!

    1/6

  • Meet Fragrances in Southern France The reason why this finding roots tour of fragrances in Grasse , in fact that originated in L'OCCITANE the upcoming four fragrance series. Grasse in southern France is closely related with the L'OCCITANE, because the founder, Olivier Baussan met his first Grasse perfumer. Therefore, the initial fragrance series was born in Grasse dawn. This year, Olivier Baussan encountered with another famous perfumer. She is the female perfumer deployment of many popular perfume, such as GUCCI Envy Me, LANVIN LHomme Sport, JO MALONE Vetyver,. Etc. Now, she has became the private nose of LOCCITANE, breath launched four distinct personality fragrance series, as if the style throughout the year are concentrated in the bottle. Why is the perfume capital of Grasse would become the story back in 1614 to begin with. Grasse was a local glove manufacturers and perfumers in leather gloves add flavor, fragrance glove production to the process of long-distance transport of goods does not appear unpleasant odor. Therefore, we extensively cultivated Grasse Fragrance plants. Local growers began planting: jasmine, rose, orange blossom, violet ....... Meanwhile, perfumers invented a new extraction method, so that the fragrance can be more durable, more full-bodied. At that time, with a spirit of adventure perfumer who will personally go to the East even find magnolia, to find Madagascar vanilla, precious hesitate traveled across oceans in search of only the aromatic plants. Grasse this piece of pure land blessed with beauty, but also because a collection of many rare fragrance raw materials, re-entering the end of the 18th century when European countries are have started to introduce precious ingredients from Grasse. Grasse has since become the world's perfume town, today, many of the world world-renowned perfumer in Grasse with laboratories, sophisticated perfumery their skills.

    2/6

    ELLE- English translation

  • My teacher of being perfumer-Karine Dubreuil Located in Grasse perfume museum, I personally created the first bottle of "personal perfume in my life. My instructor was Karine Dubreuil, which is the new L'OCCITANE private perfumer. She decided to become a perfumer when she was 18 years old. She was training in Rurore perfume school at Grasse, and she has many working experiences in those important perfume factories. Many famous perfumes are all because of her talent to be born. Meanwhile, she has already helped L'OCCITANE created many wonderful fragrance. This new fragrance series inspired by her memories of childhood growing up in Grasse, the perfume capital. Her unique fragrance combinations skills, so that the two main precious perfume ingredients complement each other, highlighting their wonderful and also named in Grasse. In order to praise the birth of many great perfumers in the capital of perfume. In here, I learned to understand dialysis fragrance raw materials, rather than fall into the stereotype of the blind in the deployment. If you want to capture people's imagination, creating an unforgettable perfume, you must boldly to attempt. I think to create such fragrance with L'OCCITANE , is my birthright mission. said by Karine Dubreuil.

    & Represent two of the perfect combination The reason to use "&" for the series named, not only because each fragrance have to spend two main elements, but also represents the deep meaning of the material from the "far and near". Magnolia from the East, blackberry taken from the south of France, much to Japan to get green tea, Tunisia rich in bitter orange, and featured jasmine from Egypt and Grasse, Italian bergamot, Madagascar vanilla and French Narcisse. While we appreciate the precious Grasse fragrance ingredient, a perfect fragrance journey can quietly leave. The blend of two different perfume raw materials production, it is also her best skills. Sometimes the fragrance material seems destined to combine with each other; more often they combined with each other that is becoming a beautiful encounter. Along with those fragrance materials match to each other, it will leads to a unique characteristic, so that the scent smells more wonderful! If you also have the opportunity to create perfume, remember just do not subject to any restrictions, Just bold to try it!!

    3/6

    ELLE- English translation

  • Visited founder of LOCCITANE-Olivier Baussan L'OCCITANE Originated in Southern France, in addition has deep roots to important Fragrance town Grasse, the same time we also visited the home of Provence and the founder of brand,Olivier Baussan, talk about the brand with rich Southern France style. Q: L'OCCITANE always fine with passing out the spirit of Provence, and Grasse is the capital of perfume. Why no earlier plans to launch this La Collection de Grasse? Baussan : Timing is very important, when it comes to create a good perfume because it will takes time. This time we using those materials, some from Grasse, some from other countries in the world, even in Provence with local, flowers between inland and sea area will be different. Therefore, looking to find the ideal raw material conform to spend a lot of time, while we have to carefully extracted and allow perfect blend material, is a more difficult task. Q: Currently on the market there are a lot of brands emphasize on natural fragrance, How to L'OCCITANE distinguish with them? Baussan: L'OCCITANE has been emphasized that the source of all ingredients have traceability, quality is reliable. Meanwhile, we also have a long-term cooperation suppliers, and component itself has a own true story. In addition to use natural ingredients, this is our distinctive. Q: We are really impressed with products of L'OCCITANE, such as assistance to African women in Burkina Faso as well as fairness and justice Blair wealthy Braille design. How these ideas start with? Future there will be more action to do? Baussan:From I newly founded L'OCCITANE Soon, I was very focused on relationships between people and caring respect. I hope to establish a good mutual assistance through fair trade to practice philosophy. Product packaging design concepts and cooperation between women in Burkina Faso, are based on the concept of caring respect from, which is why we insist on the brand philosophy.

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    ELLE- English translation

  • The Fragrance Map of Grasse-Brand New Fragrance form Grasse Grasse , the capital of perfume has a unique climate and soil, and carries many beautiful flowers. At first, people will be extracted these fragrance plants for the production of gloves, mask the taste of the leather. It was discovered that these materials can be further made into a perfume, but also created a local perfume industry development. L'OCCITANE and local origin Grasse perfumers work together to launch a series of & fragrances. Now let us listen to the new private perfumer, Karine Dubreuil that she how to use these natural ingredients to tell the story of Grasse.

    Karine Dubreuil &LOCCITANE Karine Dubreuil studies at Roure perfume school to receive training in Grasse , and she also has rich working experience in many important perfume brands. Although this is not the first time she helped L'OCCITANE create perfume, but this time have to launched four full range of perfume that is another new challenge to the brand and her. The inspiration of La Collection de Grasse, stems from her childhood growing up the capital of perfume - Grasse. This series deeply concluded between Karine and L'OCCITANE and became an inseparable relationship. The unique fragrance combination derived from two major components of the precious spice , and named by Grasse. It is to praising again the many great perfumer that were born in the capital perfume. Olivier Baussan, the of L'OCCITANE was inspired by local tradition perfume bottle, carefully to create the bottle of La Collection de Grasse. Thick crystal clear glass body combine minimalist design, deliver pure taste artistically. The materials of the bottle is from local famous glass factory in Grasse. In addition, there are the "&" symbol on the outside packaging and black caps, contains far-reaching implications. It is said that in the south of France Occitane old saying, & be considered the first 27 letters, and remained in use until the 19th century. The symbols used in this special Grasse Fragrance & packaging and bottle, while also showing the product name, the symbol of the two kinds of fragrance raw materials blending sounds from far to near recounting old good times. 5/6

    ELLE- English translation

  • Distance blend Vision This time, L'OCCITANE also broaden their horizons in the world of fragrance. To incorporate a full range of the combination from the south of France and the other places. Two kinds of precious fragrance raw materials for the spindle. Jasmine & bergamot, Magnolia & Mre , Vanilla & Narcisse, Th Vert & Bigarade. Use the close and far distance precious raw materials blend together, bring out the possibilities are endless.

    Jasmin & Bergamote First to announce the smell of bergamot clarity, light the elegant jasmine. Grasse jasmine and Egypt jasmine perfect combination with fresh bergamot, sublimation bright atmosphere.

    Magnolia & Mre The blackberry seeds just like velvet filled with the aroma of warm quiet wood, adorned with sweet and mellow atmosphere, melt with the warm patchouli calm after the release of mandarin moss transfer unique and sensual atmosphere.

    Th Vert & Bigarade The orange is filled with new vigor and the bitter orange is full of life, they are combined w...