ByBalaji.R

21609631002

It means the factors, activities those surrounded the international business.

The internal factors that influence the international business are internal environment

It concerns the transformation of material resource inputs into outputs of goods and services.

Widely disparate economic, technological and social environments influence the production process in various states.

Coordination of the activities of production units in different parts of the world may be difficult and complex.

Materials and others inputs often have to be moved between countries. This could be expensive and involve lengthy delays.

Wage cost in developed and underdeveloped countries differs enormously.

The technology to be used in manufacturing.

International make versus buy decision. Criteria for selecting capital investment

projects in various countries. How host country workforces are to

acquire appropriate technical skills. When to introduce use technologies and

how quickly. The calibers of the plant and equipment to

be employed in manufacturing.

The natures of the quality control and quality assurance procedures to be used in foreign subsidiaries and how these are to be monitored.

Location R&D

The ‘marketing concept’ is the idea that a firm should seek to evaluate market opportunities before production, assess potential demand for the good, determine the product characteristics desired by consumers, predict the prices consumers are willing to pay, and then supply goods corresponding to the needs and wants of target markets.

Marketing of goods and services across national frontiers.

Willingness to create new products and adapt existing products to satisfy the needs of world customers.

Marketing mix. International product policy. International promotion policy

International ad Laws and regulations on ad

International sales promotion. International branding. International pricing.

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