British Red Cross

Internal communications

Who we are

How can we help?

> How internal comms can help engage a remote workforce – and reflect diversity and inclusion

> How engagement can build your brand

> How we can use influence and persuasion in the workplace to make your work a success

Our corporate

strategy road map

Meeting in a box

How internal comms can help engage a remote

workforce – and reflect diversity and inclusion

• Keep ideas simple

• Realistic goals (who really needs to be engaged and why)

• Make it personal

• Make it inclusive

• Gain leadership buy-in

• Ask people what they want

• Make tools accessible and flexible

• Find a way to let them contribute their thoughts back to the organisation

• Let go – give people the freedom and permission to make it their own

Claimed understanding and perceptions of the strategy

2 in 3 staff (66%) understand what the strategy means for them and more

than 1 in 2 (58%) could describe some of its themes to others. About 1 in

3 staff (56%) feel engaged with the new strategy. . Somewhat/Strongly Agree(%)

How engagement can build your brand

• Your people are your most powerful advocates

• Moving people from awareness to understanding and engagement

• Making them feel special is key – it has to be a two-way relationship

• It takes, time and effort. Money helps, but always not essential

• Engaging your people is worth it’s weight in gold when you need it (reputational risk)

People Survey 2015

> I understand the aims and objectives of the British Red

Cross 96% (1)

> I understand how the work I do helps British Red Cross to

achieve its aims and objectives 94% (3)

Strategic change

programme

• Understand what your exec team are really interested in, what they

want from you, and how you can report success

• Understand them as people: are they stat’s obsessed, people

people, profile raising

• Use this understanding to get your message across in a language

that they understand or spikes their interest

• Where possible back-up proposals with evidence

• Internal comms should be able to demonstrate ROI – to a degree

• Never under-estimate the power of a coffee outside the office

How we can use influence and persuasion in the workplace

to make your work a success.

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we

do:

www.charitycomms.org.uk

Internal

communications: from staff to volunteers

North West Regional Group

21 January 2016

Manchester

#ccnorthwest