intelliscape ior smart street pole

FOR MORE INFORMATION CONTACT INTELLISCAPE ON +61 1300 544 367

OVERVIEWYou have no doubt heard of Internet of Things, but have you heard of Internet of Recognition?

Advances in machine vision and the ability to extract precise interpretations through software-based analytics has placed humanity at the doorstep of a whole new way to deeply interface our physical world with our digital world.

Image and video recognition is poised to change how physical objects and people are interleaved with the Internet.

Using Intelliscape’s wide range of IoR solutions, we have a very broad range of capabilities that fit extremely well with companies building and selling Smart Poles.

These include:

à People Counting

à Vehicle Counting

à Media Platform including Programmatical Marketing

à License Plate Recognition

à Facial Recognition

à Video Analytics

à Audio Analytics

à Demographics Measurement

à IoT Environmental Data Capture

IOR AND SMART POLESMuch like the work Intelliscape does with billboard companies, Smart Poles are evolving to be amazing data collectors. The collected data and advertising on Smart Pole Mounted Screens provides a very unique opportunity for monetisation.

SECURITY AND MARKETING IN ONE SOLUTIONIntelliscape uniquely works across both Security and Marketing disciplines thereby maximising the value that can be derived from a single Smart Pole.

PEOPLE COUNTINGAs fundamentally simple as people counting is, it is one of our most commonly requested services. Using cameras or lasers we can count people and vehicles with a high degree of accuracy.

IoR SMART POLE SUPPORT PACK


MEDIA PLATFORM INCLUDING PROGRAMMATICAL MARKETINGA particularly exciting aspect of Smart Poles is the ability to monetize their operation through the use of LED screens and a strong media platform facilitating capabili-ties such as Programmatical Marketing. According to the Outdoor Media Association, the number of people who see Out of Home advertising is increasing year on year due to increasing prevalence of screens making this an extremely powerful advertising medium.

PROGRAMMATICAL ADVERTISINGProgrammatical Advertising is a particularly powerful way of bringing advertising to the masses. Due to the consisten-cy of screen orientations and aspect ratios across all Smart Poles, Smart Pole advertising can be easily made available to a wide range of organisations including community groups. If authorised, anyone from the community or organisations could submit artwork to be advertised on Smart Poles.

Asset Utilisation Reporting and Statistics

Centralised Screen Management

Replacing static banners



PROGRAMMATICAL ADVERTISING CONTINUEDProgrammatical Advertising enables advertisers to select precise conditions when they would like their advertisements displayed. As an example, an advertiser could bid for a high profile time slot to show their advertisement when the tem-perature is greater than 30 degrees Celsius and the number of vehicles passing is more than 80 per hour.

POLE MOUNTED SCREENSMany options exist for screens which can be mounted on poles. Our standard screens can be placed back to back in order to be visible to pedestrians and vehicles in both directions.

à Smart Brightness Control up to 3,000 nits

à Visible even when viewed with polarised glasses

à Wide viewing angle

à No blackening effect

à Operate up to 50 degrees Celcius

à Tough glass protection to minimise vandal impact

LICENSE PLATE RECOGNITIONFor sites with vehicular traffic, cameras can be utilised for License Plate Recognition. This information can be used for a number of purposes including:

à Law Enforcement

à Ticketless Parking

à Boom gate access for authorised vehicles

SOCIAL WI-FIFor Smart Poles providing Internet Access via Wi-Fi, Social Wi-Fi can be provided to enable anyone accessing the Wi-Fi Network to utilise their social media credentials to authenticate. This same platform facilitates special offers, nearest restaurants, discount coupons and a wide range of other options to engage.

Programmatical Advertising Console



FACIAL RECOGNITIONFacial Recognition technologies have come along way and are now at the point of offering very reliable and accurate recognition. Facial Recognition can be used to recognise people of interest in addition to accurately counting anonymous people.

AUDIO ANALYTICS90% of physical altercations starts with a verbal exchange. Non recording audio analytics can recognise aggression, gun shots and breaking glass and then alert security personnel.

VIDEO ANALYTICSThe IBM Intelligent Video Analytics platform is designed to provide actionable intelligence to Security, Marketing and Safety Organisations. IBM Video Analytics provides world class people search, timely recognition alerts and reports of relevant activities making review of recorded video fast and accurate. Some of the recognition events generated by this platform include:

à Motion Detection

à Forensic search for people based on criteria

à Trip wire or area violation

à Person lying on ground

à Counter flow detection

à Tailgate detection

à Facial Capture

à Combination recognition alters

à Loitering

à Excessive speed

DEMOGRAPHICS MEASUREMENT à Using cameras we can recognise a persons:

à Age

à Gender

à Do they have a beard, glasses or moustache

à Level of happiness between 1 and 5

This information can be used for Marketing purposes including the triggering of marketing content on screens.



GIS MAPSAnalytics and location based information can be displayed on GIS maps and Analytic Platforms with drill down capa-bilities including real time updates

IOT DEVICE SUPPORTInternet of Things (IoT) is poised for massive growth over the next ten years. The global addressable market for IoT is estimated to top $ 1.3 trillion by 2019. It will impact every industry creating new business opportunities. Smart Poles are ideally suited to collecting IoT data such as:

à Car Parking detection

à Vehicle Counting

à Sunlight hours

à Noise level detection

à Air Quality Detection

à Vehicle Counting

VEHICLE MANAGEMENTUsing our video analytics and vehicle make/model rec-ognition solution we can detect a wide range of vehicle operations:

à Double Parking

à Vehicles stopped

à Vehicle overtaking

à Congestion

à Travel Time

à Parking Expiry Detection

à Vehicle Counts

à Non trucks in truck loading/parking bays

REAL-TIME DATAVia our sister company Intelliscape.io, all recognition events are posted to our high speed network within 1 second. Analytics and GIS mapping can be produced from this data either by Intelliscape or by our customers. Images and video linked to these events are also made available via the Intelliscape.io multi stream architecture.

CONTROL ROOMAs the video and recognition events are streamed via high speed networks, we can utilise our customers Control Room or locate into one of our existing partner control rooms including low cost options overseas



IOR SECURITY CLOUD & IOR MARKETING CLOUDAll of the services in this information pack can be provided from Intelliscape’s IoR Security Cloud or IoR Marketing Cloud platforms as a one stop and cost effective solution where you only pay for what you use.

IOR SMART POLE SUPPORT PACK BENEFITS à Monetised Pole Investment

à Increased security

à Increased safety

à Powerful Marketing Platform

à Facilitates Programmatical Marketing

à Easy access to Smart Pole Advertising by Community groups

à Proactive Recognition Event alerting

à Cost effective cloud hosting via IoR Cloud

à Seamless

à Easy to deploy

à Features can be turned on and off per camera

à Compliance

PLEASE NOTECamera quality, angles and distance play a big part in achieving the best outcome for these solutions.

Please contact Intelliscape for further information or assistance

I N T E L L I S C A P E P A R T N E R S

+61 1300 544 367 [email protected]


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