intelligent web solutions presentation - 2013

www.IntelligentWebSolutions.com

Internet Business Strategy,

Internet Marketing

and E-Commerce

Consulting

Institutional Presentation


Index1. Business Scenario2. Our Group3. Our Competitive Advantage4. Our Team

What We Do5. Internet Business Strategy6. Internet Marketing – SEO and SEM7. E-Commerce

8. How We Work - Methodology9. Cases10. References


• With the Search Engine Revolution currently led by Google, many companies emerged worldwide that focused on Website Design and Programming, Internet Marketing, and SEO and SEM.

• In 2007 IWS was one of the pioneers in Brazil to offer services related to Internet Marketing and SEO and SEM.

• During these six years we observed that there is a large shortage in the market for Online Business Consulting for Small and Medium Sized Businesses.

• For this reason our Strategy has been to actively help Small and Medium Sized Businesses Worldwide take their Business to the Online Environment or helping companies that are already online improve.

1. Business Scenario


IWS is part of the ILS Group of Companies and Partners

• ILSC – Intelligent Leisure Solutions Consulting – Brazil Business Liaison Services,

Business, Tourism and Real Estate Consulting

• IRES – Intelligent Real Estate Solutions – Real Estate Brokerage Services in Brazil

• ITS – Intelligent Travel Solutions - Luxury Travel Services in Brazil and South

America

• IWS – Intelligent Web Solutions - Full Service Internet Business Consulting

• ICS – Intelligent Content Solutions – Content Creation and Translation Services

• IMRS – Internet Marketing Road Show – Internet Marketing Event and Training

• Viraleasy – Social Web Work

• Sociallize – Technology for Social Media Interactions while Off-line

2. Our Group


IWS is part of the ILS Group of Companies and Partners

• Penta Partners – Business Accelerator Solutions – Barcelona, Spain

• Digital Migration Partners – Enhancing Value and Productivity through

Digital Migration – Madrid, Spain

• Qualita – Oracle Solutions Gold Partner – CRM, ERP, BI – Barcelona, Spain

• BeeWeb – Digital Agency - Salvador, Brazil

• Expert Communications – Marketing & Planning - Salvador, Brazil

2. Our Group


Competitive Advantage Description

• Multiple Industries Experience• Over 20 years Experience in Internet Business Consulting

Projects

• Online Business Knowledge

• High Performance Team, Multicultural and Multidisciplinary • Experts in Digital Marketing, IT and Communications,

Business intelligence (BI) and CRM / Social CRM• Active Participation in Projects Highly Relevant in the Digital

Environment

• Methodology / Business Model

• Focus on Results • Transfer of Knowledge to Management Team• Revenue Share Model

3. Our Competitive Advantage

• Awards

• United Nations Innovations Award• Brazil SEBRAE Innovations Award• Thunderbird Entrepreneurial Award


Internet Business Strategy

• Focus on Business Planning and Strategic Planning for Online Businesses

• Experience in Online and Offline Marketing Planning both National and international

Internet Marketing – SEO and SEM

• Significant Results in Internet Marketing – SEO and SEM

• Internal Company in the Group - ITS - survives solely with Internet Marketing and serves as Testing Lab for new Technologies and Methodologies

E-Commerce

• Coupled with Strong SEO and SEM => Significant ROI

• Revenue Share Solutions

3. Our Competitive Advantage


Dr. Inma Rodríguez-Ardura: E-Commerce Strategy, Internet Marketing, New Technologies, E-Commerce Drivers, Psychological Elements, Pricing, Imagery, Gaming. Associate Professor within the Economics and Business Department of the Open University of Catalonia (Universitat Oberta de Catalunya, or UOC) in Barcelona, and the Director of the Observatory of the New Economy at the Internet Interdisciplinary Institute (IN3-UOC) http://www.linkedin.com/in/irodriguezardura

Advisory Board

Dr. Alberto Diaz: CEO Digital Migration Partners. Vocento (Media Group Spain, 800M€). Member of Executive Committee ,Metro News (Free newspaper). GM Spain., Kelkoo. GM Spain, Yahoo! Spain. Business Development Dir Spain & Italy , Sara Lee (Consumer Goods). Sales, Procter & Gamble (Consumer Goods). Marketing/Sales/Trade Mkg. http://www.linkedin.com/profile/view?id=58187497&locale=en_US&trk=tyah

Advisory Board

Fernando Conde: President. Founder and CEO of Newland.. Member of the Royal Institute of Chartered Surveyors. Director of the MBA Property Sciences program at the Open University of Catalonia (UOC). President of FOMM and partner in Spain of FOX (Family Office Exchange). Partner of Penta Partners.

Advisory Board

Dr. Oscar Aguer: International perspective, leading and implementing global projects in the Tourism Industry. VP Whitney International . CEO of FUOC (Education, Research with 4 intl companies in the ICT sector) President UOC AC México. Board of Directors for the 22@Network Barcelon. Partner of Penta Partners. http://www.linkedin.com/in/oscaraguer.

Advisory Board

4. Our Team

http://www.linkedin.com/in/irodriguezardura

http://www.linkedin.com/profile/view?id=58187497&locale=en_US&trk=tyah

http://www.linkedin.com/in/oscaraguer


Xavier Gracia: Board of Directors and CIO Multinational company. Chairman Technological Commission at FC Barcelona. Professor of the Information Technology Strategy at UPC & URL Business School. Board of Directors TLD (Top Level Domain) in Catalonia. Partner of Penta Partners. http://www.linkedin.com/in/xaviergracia

Advisory Board

Henrique Veiga: Non-executive director of several companies in the hospitality and tourism sector. Defined the Strategy for projects (Europa, Brazil, Africa and Caribbean). Founder & Senior Partner AEQUITATE. President of the Dirección de Asociaciones de Hoteles de Portugal. CEO Amorim Turismo . CEO Amorim-ACCOR Portugal. Partner of Penta Partners. http://www.linkedin.com/profile/view?id=19722529&locale=en_US&trk=tyah2

Advisory Board

Robert G. Phillips: Managing Partner ILS3 - Intelligent Leisure Solutions Group – Brazil Liaison, Real Estate, Travel, Tourism and Entertainment Development, and Internet Business Consulting. Thunderbird School of Global Management Global Council Member, Recipient of the SEBRAE and United Nations Innovations Awards and the Thunderbird Entrepreneur Award. Partner of Penta Partners. http://www.linkedin.com/in/robertphillips

Advisory Board

Martha Gabriel: Recognized as a thought leader in marketing and technology in Brazil and abroad. 20 years of experience working with web, multimedia systems and marketing for some of the top corporations and universities in Brazil. Martha is author of several books on Search Marketing (SEM & SEO) and Marketing in the Digital Era. She is one of the top 50 people followed in Brazil on Twitter. http://www.linkedin.com/in/marthagabriel

Advisory Board

4. Our Team

http://www.linkedin.com/in/xaviergracia

http://www.linkedin.com/profile/view?id=19722529&locale=en_US&trk=tyah2

http://www.linkedin.com/in/robertphillips

http://www.linkedin.com/in/marthagabrie

http://www.linkedin.com/in/marthagabrie


4. Our Team


5. Internet Business Strategy


Create Strategy

Do Market Research

Create Lead Generation

Website

Get Traffic to Your Website

Manage the Data and Monetize

Measure and Improve

5. Internet Business Strategy


• Keyword Research and Competitors Analysis

• Architecture and Content Optimizations

• Maintenance and Continuous Improvement

Website Optimization

• Define Objectives• Keyword Research • Test Tracking and Goals• ROI and Reporting

Pay-Per-Click Campaigns • Generate Leads

• Qualify Leads• Convert to Customer• CRM• Increase Sales

e-Commerce

6. Internet Marketing - SEO and SEM

It is all about Lead Generation…


6. Internet Marketing

SEO and SEM

The SEO and SEM Process


6. Internet Marketing - SEO Process

Keyword Research and

Analysis

Benchmarking and Analysis of

Competitor Websites

Architecture and Content

Optimizations

Search Engine and Directory

SubmissionLink Building

Ongoing Reporting

Maintenance and

Continuous Improvement

Initial Analysis


6. Internet Marketing - SEM Process

Define Objectives – Budget, Planning

Research – Site Analysis,

Competitors, Keywords

Configuration – Account Setup,

Campaign, Keyword Groups

Testing – Landing Pages, Ads Testing

Bid Management – Tuning Ads, Tuning

Keywords

Monitoring – Conversions,

Reporting

Optimization – Campaign Review

Maintenance and Improvement


Internet Business Plan

Business Intelligence

SEO

SEM

E-Commerce

CRM Marketing

KPI’s ROI Indicators

Integration

Managed by MarketingInfluenced by Sales

Managed By SalesInfluenced by Marketing

Get Found – Sell More

7. E Commerce

Generate Leads

Engage Leads

Qualify Leads

Identify Needs

Convert to Customer

CRM


Research Online /

Purchase Offline

49%

Research Offline / Purchase Online

3%

Research Offline / Purchase

Online38%

Research Online / Purchase Online

11%

Always Considering the ROPO Effect

7. E Commerce


Briefing

CMS Tool

Design

Google MKT

Data Mining

Convert to Customer

Internet Business Strategy

Briefing

Campaign

Design

MKT Tools

Monitoring

Data Mining

Internet Marketing

Briefing

Campaign

Design

MKT Tools

Monitoring

Data Mining

E - Commerce

8. How We Work - MethodologyP

lan

nin

g

Man

agem

ent

Execution

Constant Interaction and Alignment with

Client Team


Client Team


Client Team


9. Cases

Portugal• Thema Hoteles – Business Diagnosis, Online

Business Planning, Internet Marketing and Online Sales Plan and Implementation

Spain• UOC – Universidad Oberta de Catalunya –

International Online Strategy and Internet Marketing Plan and Implementation

• Kelkoo – Brazil Market Entry Strategy and Diagnosis


9. Cases

Spain• Beruby – Online Sales Strategy

• Costa Brava de Girona Tourism – Online and Offline Marketing Strategy and Plan; SEO Plan; Remuneration Policy and Plan

• Autocasion – Online Sales Strategy

• i- Neumaticos – Online Sales Strategy

• Pisos.com – Online Sales Strategy


9. Cases

Brazil• Physio Pilates – E Commerce, SEO and SEM

Strategy and Action Plan

• A. Gomes – E Commerce Platform and Sales Strategy

• Quintas Private – Online Business Strategy,

Internet Marketing and Online Sales Plan and Implementation

• Piso Plano – Internet Business, Marketing and Sales


9. Cases

Brazil• Hospital Santa Izabel – Internet Marketing

Strategy Re-positioning, New Marketing Channels, New Customer Relationship Platform

• Hospital Aliança – New Marketing Strategy, New Customer Relationship Channels, Internet Marketing Plan and Implementation

• RV Tecnologia – New E Commerce Sales Plan and Platform, Keyword Re-positioning


9. Cases

Brazil• Carlinhos Brown – Internet Business Strategy

and Monetization Plan, Internet Marketing Plan and Implementation, Internet Sales Strategy

• Grupo Cornelio Brennand – New Internet Corporate Communications Strategy and Implementation

Argentina• Bodega Don Otaviano – Internet Business

Strategy, Internet Marketing Plan and Implementation, Sales Strategy


9. Cases

Brazil• BRAIN – Brasil Inovacao – New Internet

Corporate Communications Strategy and Implementation

• The Planet – Online Business Strategy Plan and ROPO Campaign Implementation with Offline Interaction

• Hangar Business Park – Odebrecht Relizacoes – Online Marketing Plan, Online Sales Strategy for Lead Generation


9. Cases

Brazil• IEL – Content Consulting and Generation,

Business Strategy and Plan for Self Sustaining Portals

• Natulab – Benchmarking and Online Sales Strategy Repositioning

• Mitchell – Online Business Strategy Plan and Implementation, ROPO Plan Implementation


•UOC – Universidad Oberta de CatalunyaContato: Silvia Soler Garcia - Marketing Manager. Tel.: +34 61 9416357

•Odebrecht Realizações - BAContato: Franklin Mira – Marketing Diretor. Tel.: +55 71 8182-6215

•Reserva do Paiva – OR – Recife Ruy Rêgo – President. Tel.: +55 81 9647-0887

•Physio Pilates – BAClaudio Soares – Managing Partner. Tel: +55 71 3381-8000

•Bodega Don Otaviano – ARJoão Carlos Tourinho Dantas – Owner. Tel.: +55 71 9144-4140

•Mitchell e The PlanetContato: Tamires Peixoto – Marketing Manager. Tel.: +55 71 3203-4900

10. References