www.IntelligentWebSolutions.com
Internet Business Strategy,
Internet Marketing
and E-Commerce
Consulting
Institutional Presentation
www.IntelligentWebSolutions.com
Index1. Business Scenario2. Our Group3. Our Competitive Advantage4. Our Team
What We Do5. Internet Business Strategy6. Internet Marketing – SEO and SEM7. E-Commerce
8. How We Work - Methodology9. Cases10. References
www.IntelligentWebSolutions.com
• With the Search Engine Revolution currently led by Google, many companies emerged worldwide that focused on Website Design and Programming, Internet Marketing, and SEO and SEM.
• In 2007 IWS was one of the pioneers in Brazil to offer services related to Internet Marketing and SEO and SEM.
• During these six years we observed that there is a large shortage in the market for Online Business Consulting for Small and Medium Sized Businesses.
• For this reason our Strategy has been to actively help Small and Medium Sized Businesses Worldwide take their Business to the Online Environment or helping companies that are already online improve.
1. Business Scenario
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IWS is part of the ILS Group of Companies and Partners
• ILSC – Intelligent Leisure Solutions Consulting – Brazil Business Liaison Services,
Business, Tourism and Real Estate Consulting
• IRES – Intelligent Real Estate Solutions – Real Estate Brokerage Services in Brazil
• ITS – Intelligent Travel Solutions - Luxury Travel Services in Brazil and South
America
• IWS – Intelligent Web Solutions - Full Service Internet Business Consulting
• ICS – Intelligent Content Solutions – Content Creation and Translation Services
• IMRS – Internet Marketing Road Show – Internet Marketing Event and Training
• Viraleasy – Social Web Work
• Sociallize – Technology for Social Media Interactions while Off-line
2. Our Group
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IWS is part of the ILS Group of Companies and Partners
• Penta Partners – Business Accelerator Solutions – Barcelona, Spain
• Digital Migration Partners – Enhancing Value and Productivity through
Digital Migration – Madrid, Spain
• Qualita – Oracle Solutions Gold Partner – CRM, ERP, BI – Barcelona, Spain
• BeeWeb – Digital Agency - Salvador, Brazil
• Expert Communications – Marketing & Planning - Salvador, Brazil
2. Our Group
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Competitive Advantage Description
• Multiple Industries Experience• Over 20 years Experience in Internet Business Consulting
Projects
• Online Business Knowledge
• High Performance Team, Multicultural and Multidisciplinary • Experts in Digital Marketing, IT and Communications,
Business intelligence (BI) and CRM / Social CRM• Active Participation in Projects Highly Relevant in the Digital
Environment
• Methodology / Business Model
• Focus on Results • Transfer of Knowledge to Management Team• Revenue Share Model
3. Our Competitive Advantage
• Awards
• United Nations Innovations Award• Brazil SEBRAE Innovations Award• Thunderbird Entrepreneurial Award
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Internet Business Strategy
• Focus on Business Planning and Strategic Planning for Online Businesses
• Experience in Online and Offline Marketing Planning both National and international
Internet Marketing – SEO and SEM
• Significant Results in Internet Marketing – SEO and SEM
• Internal Company in the Group - ITS - survives solely with Internet Marketing and serves as Testing Lab for new Technologies and Methodologies
E-Commerce
• Coupled with Strong SEO and SEM => Significant ROI
• Revenue Share Solutions
3. Our Competitive Advantage
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Dr. Inma Rodríguez-Ardura: E-Commerce Strategy, Internet Marketing, New Technologies, E-Commerce Drivers, Psychological Elements, Pricing, Imagery, Gaming. Associate Professor within the Economics and Business Department of the Open University of Catalonia (Universitat Oberta de Catalunya, or UOC) in Barcelona, and the Director of the Observatory of the New Economy at the Internet Interdisciplinary Institute (IN3-UOC) http://www.linkedin.com/in/irodriguezardura
Advisory Board
Dr. Alberto Diaz: CEO Digital Migration Partners. Vocento (Media Group Spain, 800M€). Member of Executive Committee ,Metro News (Free newspaper). GM Spain., Kelkoo. GM Spain, Yahoo! Spain. Business Development Dir Spain & Italy , Sara Lee (Consumer Goods). Sales, Procter & Gamble (Consumer Goods). Marketing/Sales/Trade Mkg. http://www.linkedin.com/profile/view?id=58187497&locale=en_US&trk=tyah
Advisory Board
Fernando Conde: President. Founder and CEO of Newland.. Member of the Royal Institute of Chartered Surveyors. Director of the MBA Property Sciences program at the Open University of Catalonia (UOC). President of FOMM and partner in Spain of FOX (Family Office Exchange). Partner of Penta Partners.
Advisory Board
Dr. Oscar Aguer: International perspective, leading and implementing global projects in the Tourism Industry. VP Whitney International . CEO of FUOC (Education, Research with 4 intl companies in the ICT sector) President UOC AC México. Board of Directors for the 22@Network Barcelon. Partner of Penta Partners. http://www.linkedin.com/in/oscaraguer.
Advisory Board
4. Our Team
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Xavier Gracia: Board of Directors and CIO Multinational company. Chairman Technological Commission at FC Barcelona. Professor of the Information Technology Strategy at UPC & URL Business School. Board of Directors TLD (Top Level Domain) in Catalonia. Partner of Penta Partners. http://www.linkedin.com/in/xaviergracia
Advisory Board
Henrique Veiga: Non-executive director of several companies in the hospitality and tourism sector. Defined the Strategy for projects (Europa, Brazil, Africa and Caribbean). Founder & Senior Partner AEQUITATE. President of the Dirección de Asociaciones de Hoteles de Portugal. CEO Amorim Turismo . CEO Amorim-ACCOR Portugal. Partner of Penta Partners. http://www.linkedin.com/profile/view?id=19722529&locale=en_US&trk=tyah2
Advisory Board
Robert G. Phillips: Managing Partner ILS3 - Intelligent Leisure Solutions Group – Brazil Liaison, Real Estate, Travel, Tourism and Entertainment Development, and Internet Business Consulting. Thunderbird School of Global Management Global Council Member, Recipient of the SEBRAE and United Nations Innovations Awards and the Thunderbird Entrepreneur Award. Partner of Penta Partners. http://www.linkedin.com/in/robertphillips
Advisory Board
Martha Gabriel: Recognized as a thought leader in marketing and technology in Brazil and abroad. 20 years of experience working with web, multimedia systems and marketing for some of the top corporations and universities in Brazil. Martha is author of several books on Search Marketing (SEM & SEO) and Marketing in the Digital Era. She is one of the top 50 people followed in Brazil on Twitter. http://www.linkedin.com/in/marthagabriel
Advisory Board
4. Our Team
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4. Our Team
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5. Internet Business Strategy
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Create Strategy
Do Market Research
Create Lead Generation
Website
Get Traffic to Your Website
Manage the Data and Monetize
Measure and Improve
5. Internet Business Strategy
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• Keyword Research and Competitors Analysis
• Architecture and Content Optimizations
• Maintenance and Continuous Improvement
Website Optimization
• Define Objectives• Keyword Research • Test Tracking and Goals• ROI and Reporting
Pay-Per-Click Campaigns • Generate Leads
• Qualify Leads• Convert to Customer• CRM• Increase Sales
e-Commerce
6. Internet Marketing - SEO and SEM
It is all about Lead Generation…
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6. Internet Marketing
SEO and SEM
The SEO and SEM Process
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6. Internet Marketing - SEO Process
Keyword Research and
Analysis
Benchmarking and Analysis of
Competitor Websites
Architecture and Content
Optimizations
Search Engine and Directory
SubmissionLink Building
Ongoing Reporting
Maintenance and
Continuous Improvement
Initial Analysis
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6. Internet Marketing - SEM Process
Define Objectives – Budget, Planning
Research – Site Analysis,
Competitors, Keywords
Configuration – Account Setup,
Campaign, Keyword Groups
Testing – Landing Pages, Ads Testing
Bid Management – Tuning Ads, Tuning
Keywords
Monitoring – Conversions,
Reporting
Optimization – Campaign Review
Maintenance and Improvement
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Internet Business Plan
Business Intelligence
SEO
SEM
E-Commerce
CRM Marketing
KPI’s ROI Indicators
Integration
Managed by MarketingInfluenced by Sales
Managed By SalesInfluenced by Marketing
Get Found – Sell More
7. E Commerce
Generate Leads
Engage Leads
Qualify Leads
Identify Needs
Convert to Customer
CRM
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Research Online /
Purchase Offline
49%
Research Offline / Purchase Online
3%
Research Offline / Purchase
Online38%
Research Online / Purchase Online
11%
Always Considering the ROPO Effect
7. E Commerce
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Briefing
CMS Tool
Design
Google MKT
Data Mining
Convert to Customer
Internet Business Strategy
Briefing
Campaign
Design
MKT Tools
Monitoring
Data Mining
Internet Marketing
Briefing
Campaign
Design
MKT Tools
Monitoring
Data Mining
E - Commerce
8. How We Work - MethodologyP
lan
nin
g
Man
agem
ent
Execution
Constant Interaction and Alignment with
Client Team
Constant Interaction and Alignment with
Client Team
Constant Interaction and Alignment with
Client Team
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9. Cases
Portugal• Thema Hoteles – Business Diagnosis, Online
Business Planning, Internet Marketing and Online Sales Plan and Implementation
Spain• UOC – Universidad Oberta de Catalunya –
International Online Strategy and Internet Marketing Plan and Implementation
• Kelkoo – Brazil Market Entry Strategy and Diagnosis
www.IntelligentWebSolutions.com
9. Cases
Spain• Beruby – Online Sales Strategy
• Costa Brava de Girona Tourism – Online and Offline Marketing Strategy and Plan; SEO Plan; Remuneration Policy and Plan
• Autocasion – Online Sales Strategy
• i- Neumaticos – Online Sales Strategy
• Pisos.com – Online Sales Strategy
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9. Cases
Brazil• Physio Pilates – E Commerce, SEO and SEM
Strategy and Action Plan
• A. Gomes – E Commerce Platform and Sales Strategy
• Quintas Private – Online Business Strategy,
Internet Marketing and Online Sales Plan and Implementation
• Piso Plano – Internet Business, Marketing and Sales
www.IntelligentWebSolutions.com
9. Cases
Brazil• Hospital Santa Izabel – Internet Marketing
Strategy Re-positioning, New Marketing Channels, New Customer Relationship Platform
• Hospital Aliança – New Marketing Strategy, New Customer Relationship Channels, Internet Marketing Plan and Implementation
• RV Tecnologia – New E Commerce Sales Plan and Platform, Keyword Re-positioning
www.IntelligentWebSolutions.com
9. Cases
Brazil• Carlinhos Brown – Internet Business Strategy
and Monetization Plan, Internet Marketing Plan and Implementation, Internet Sales Strategy
• Grupo Cornelio Brennand – New Internet Corporate Communications Strategy and Implementation
Argentina• Bodega Don Otaviano – Internet Business
Strategy, Internet Marketing Plan and Implementation, Sales Strategy
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9. Cases
Brazil• BRAIN – Brasil Inovacao – New Internet
Corporate Communications Strategy and Implementation
• The Planet – Online Business Strategy Plan and ROPO Campaign Implementation with Offline Interaction
• Hangar Business Park – Odebrecht Relizacoes – Online Marketing Plan, Online Sales Strategy for Lead Generation
www.IntelligentWebSolutions.com
9. Cases
Brazil• IEL – Content Consulting and Generation,
Business Strategy and Plan for Self Sustaining Portals
• Natulab – Benchmarking and Online Sales Strategy Repositioning
• Mitchell – Online Business Strategy Plan and Implementation, ROPO Plan Implementation
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•UOC – Universidad Oberta de CatalunyaContato: Silvia Soler Garcia - Marketing Manager. Tel.: +34 61 9416357
•Odebrecht Realizações - BAContato: Franklin Mira – Marketing Diretor. Tel.: +55 71 8182-6215
•Reserva do Paiva – OR – Recife Ruy Rêgo – President. Tel.: +55 81 9647-0887
•Physio Pilates – BAClaudio Soares – Managing Partner. Tel: +55 71 3381-8000
•Bodega Don Otaviano – ARJoão Carlos Tourinho Dantas – Owner. Tel.: +55 71 9144-4140
•Mitchell e The PlanetContato: Tamires Peixoto – Marketing Manager. Tel.: +55 71 3203-4900
10. References