Integrated Online Integrated Online Advertising Advertising

Peter Schumerth

contact mecontact me

EMAIL: peter@conversantlife.comFacebook: http://www.facebook.com/pschumerthLinkedIn: http://www.linkedin.com/in/pschumerthTwitter: http://twitter.com/pschumerthiChat: pschumerth

Download Presentation @http://www.conversantlife.com/cccu

alternate titlesalternate titles

The GOOD, the BAD

and the UGLY

alternate titlesalternate titles

DazedAnd

Confused

alternate titlesalternate titles

Braveheart

we all know right?we all know right?

EmbraceThe Shift!!

outlineoutline

CreationLocationRecommendation

Creation

creationcreation

Identify the target audienceCreate objectivesDevelop a great messageEstablish budgetsSelect your marketing mixMeasure resultsManage the process

Clarity, consistency and max impact

big point #1big point #1

Be Great!!

Location

locationlocation

location location

Search EnginesBannersRSS feedseBlasts/direct mailSocial MediaPre-roll MediaPREditorial Integration

search enginessearch engines

COST: variable ROI: highMEASURE: highBARRIERS: low

Note: most effective tool

bannersbanners

COST: medROI: lowMEASURE: lowBARRIERS: med

Note: losing its effectiveness

RSSRSS

COST: med ROI: medMEASURE: lowBARRIERS: high

Note: emerging technology

eBlast/direct maileBlast/direct mail

COST: med ROI: medMEASURE: lowBARRIERS: high

Note: higher clicks per users

pre-roll media pre-roll media (video/audio)(video/audio)

COST: high ROI: medMEASURE: lowBARRIERS: med

Note: get in the game

PRPR

COST: high ROI: highMEASURE: medBARRIERS: low

Note: still good

editorial integrationeditorial integration

COST: low ROI: highMEASURE: lowBARRIERS: low

Note: stealth marketing

social mediasocial media

COST: low ROI: highMEASURE: lowBARRIERS: low

Note: hire young talent

end of funnelend of funnel

big point #2big point #2

Be Smart!!

Recommendation

recommendationrecommendation

PackagesNegotiate everythingThink mobileThink video

grill megrill me

Thank you&

Question?