inspirational source for men on - fugues · inspirational source for men on... home, decoration,...
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WITH ABOVE-AVERAGE INCOMES, DECORHOMME READERSCONSUME QUALITY PRODUCTS AND SERVICES
INSPIRATIONAL SOURCE FOR MEN ON...Home, decoration, renos, design, beauty & health, travel
MEDIAKIT
2018-19
MAGAZINEPRINT & VIRTUAL
READERS PROFILE AND THE WAY
THEY CONSUME
RATES AND SIZES
CALENDARDEADLINE &
RELEASE DATES2018-2019
ÉDITIONS NITRAM
1276 AMHERST ST.MONTRÉAL
QC H2L 3K8 T.514-848-1854F.514-845-7645
www.fugues.com
Number of READERS
+than175 000Published since 2005
Circulation PRINTED copies 120,000 READERS30,000 printed copies/month : 4 READERS/COPY
VIRTUAL copies 55,200 READERS50,200 downloaded copies/month : 1,1 REAPES/COPY
4 ISSUES : 1 per SEASONEVERY 3 MONTHS
MEDIAKIT
2018-19
MAGAZINEPRINT & VIRTUAL
READERS PROFILE AND THE WAY
THEY CONSUME
RATES AND SIZES
CALENDARDEADLINE &
RELEASE DATES2018-2019
ÉDITIONS NITRAM
1276 AMHERST ST.MONTRÉAL
QC H2L 3K8 T.514-848-1854F.514-845-7645
www.fugues.com
1 PAGE aa bb
1/2 PAGE cc dd
1/3 PAGE ee
1/4 PAGE ff gg
1/6 PAGE hh ii
2 PAGES SPREAD jj
4 X
25 % REBATE
$ 1 425 $ 825 $ 595 $ 480 $ 295
$ 2,500
WITH A ONE YEAR CONTRACT - 4 ISSUES - YOU
WILL GET THIS BONUS
2 PAGES EDITORIAL CONTENT
1 PAGE EDITORIAL CONTENT
1/2 PAGE EDITORIAL CONTENT
1/2 PAGE EDITORIAL CONTENT
4 PAGES EDITORIAL CONTENT
1 X
$ 1,900 $ 1,100 $ 795$$ 640$ 395
$ 3,400
ADVERTISING RATES AND SIZESREGULAR SPACES MAGAZINERATES PER ISSUESUBJECT TO CHANGE WITHOUT NOTICE.
SIZESRATES PER ISSUE
1/2 PAGEHORIZONTAL cc 7,5” (l) X 4 3/4” (h)
1/2 PAGEVERTICAL dd 3,5” (l) X 10 1/8” (h)
1 PAGE aa 8” (l) X 10,875” (h)
For the bleed, add1/8 " down, up andon each side.
1/6 PAGEHORIZONTAL hh7,5” (l) X 1,5” (h)
1/6 PAGESQUARE ii 3,5” (l) X 3,25” (h)
hh
2 PAGES SPREAD jj16” (l) X 10,875” (h)
For the bleed, add1/8 " down, upand on each side.
aa
bb cc
dd
1/3 PAGEHORIZONTAL ee7,5” (l) X 3,25” (h)
1/4 PAGEVERTICAL ff 3,5” (l) X 4,75” (h)
1/4 PAGEHORIZONTAL gg7,5” (l) X 2,25” (h)
gg
ee
ff
ii
1 PAGE ON THEBOTTOM PART OF 2 PAGES b16” (l) X 5” (h)BLEED
IMPORTANT : For the bleed, add1/8 " down, up andon each side.
jj
Formats
4 x
25 % REBATE$ 3,600 $ 2,300 $ 4,400 $ 2,300 $ 1,995 $ 2,500 $ 2,880
HIGH VISIBILITY PAGESRATES PER ISSUE
Back Cover (C4) a
Front or Back Inside cover (C2 ou C3) a
C2 + Page 3 SPREAD c
Page 3 a
Page 5 a
SPREAD 2 X a
CENTER SPREAD 2 X a
1 x
$ 4,700$ 3,065 $ 5,865$ 3,070 $ 2,665 $ 3,400 $ 3,840
FOR A VISIBILITYWITH GREAT IMPACT& special ad placementRATES PER ISSUESUBJECT TO CHANGE WITHOUT NOTICE
PACKAGEWEB + NEWSLETTER
BIG BOX 300 X 250 pixels
WEB BANNER ONDÉCORHOMME / 3 MONTHS
+ IN 6 NEWSLETTERSBANNeER $2,500
ONLY ON THE WEB
Small box 2 300 X 125 pixels
Half page 3 300 X 600 pixels
Big Box 300 X 250 pixels
RATES / MONTHS$ 300 / months$ 440 / months $ 180 / months
ONE YEAR SPECIAL
1 PAGE $ 2,100
2/3 PAGE $ 1,750
1/2 PAGE $ 1,200
1/3 PAGE $ 995
ADVERTORIALThis option consists of an article entirely developed by our editorial and creative teams that will showcase your business, products and / or services at its best. The article in questionwill be composed and formatted from the information (descriptive, leaflets, interview, photographs, etc.) that you provide to us for this purpose and according to a pre-established model, including a photo of 300 PPP (DPI).
1
1
2
3
2 PAGES EDITORIAL CONTENT 2 PAGES EDITORIAL CONTENT 2 PAGES EDITORIAL CONTENT 2 PAGES EDITORIAL CONTENT 2 PAGES EDITORIAL CONTENT 4 PAGES EDITORIAL CONTENT 4 PAGES EDITORIAL CONTENT
WITH ONE YEARCONTRACT, YOU GET
READERS OF DECORHOMME ARE REAL ”URBANS”He is eager to learn, but always ready to be surprised.He is aware of fashion, likes to learn about the latest news and trends.He has a green conscience, but likes to consume quality products.He pays attention to his body, but does not refuse small treats.He knows that a gadget is useless, but so indispensable.He loves thrills followed by a weekend at the spa. He likes to have the feeling of being a forerunner when he consumes. He likes to know everything about novelties, loves fashion, techno, travel and the arts.He regularly goes out to restaurants, bars and cafes in search of experiences.. Hedonist he likes to discover new flavors and new flavors.
YOUR NEXT CLIENTS... are DECORHOMME readers
23 %PRÉVOIENT ACQUÉRIR UN VÉHICULE AUTOMOBILE
1/3will spend between$ 20,000 and $ 35,000
1/2More than $ 35,000
25 %PLAN TO BUY A PERSONNAL COMPUTER OR TABLET
95 %WILL MAKE AT LEASTONE TRIP OF MORETHAN 2 NIGHTS
71 %PLAN TO TAKE THEPLANE AT LEAST ONCE
35 %PLAN TO BUY A NEWSMARTPHONE
58 %PLAN TO BUY FURNITURE
52 %PLAN TO BUY SMALL OR LARGE APPLIANCES*
34 %PLAN TO VISIT A SPA
52 %PLAN TO BUYS LENSESOR CONTACTS
92 %PLAN TO SEE A DENTISTOR DENTOROLIGIST
28 %PLAN TO GET SOMEESTHEICAL SURGERY
CONSUMING INTENTSIN THE NEXT 18 MONTHS___________ IN THE NEXT 12 MONTHS______________________________________
84 %ARE MEN
26 %WORK IN THE FIELD OFDECORATION, DESIGN,RENOVATION OR REALESTATE
AVERAGE AGE OF DECORHOMME READERS 42 yrs58 % OF THE READERS ARE AGED BETWEEN
33 & 55 yrs59 %OWN OR CO-OWN ATLEAST ONE RESIDENCE
93 %OWN AT LEAST ONESMARTPHONE
25 %PLAN TO BUY A NEW RESIDENCE
3/4 CONDOS
50 %OWN AT LEAST A CAR OR ATRUCK
56 %CONTRIBUTE TO AN INDIVIDUAL RRSP
58 %HAVE A HOUSEHOLDREVENU OF OVER$ 75,000/YEAR
40 %HAVE A HOUSEHOLDREVENU OF OVER$ 100,000/YEAR
55 %ARE IN A RELATIONSHIP
READERS PROFILEAVERAGE HOUSEHOLD INCOME______________________
33 %WANT TO RENOVATE
* THE LGBT CONSUMER INDEX SURVEY 2017 (FROM COMMUNITY MAR-KETING) POLLED 622 READERS OF DÉCORHOMMEThis survey was conducted online from early May until the end of June 2017 and readers of DÉ-CORHOMME magazine were invited to participate. 622 of them answered the call and completedthis annual survey. The data from this survey, cited here, is for the convenience of theDECORHOMME readers and not all of the 36,000 survey respondents in 2017.
** LGBT PROFILE / READERS DÉCORHOMME 2017 SURVEYED 681 PEOPLEwho are readers of DÉCORHOMME. These people correctly completed the questionnaire. • 524surveys were completed in Montreal on August 19, 2017, during the Pride Montreal CommunityDay. • 36 surveys were answered via a mailing to community groups between August 11 and Sep-tember 5, 2017. • 121 digital surveys were completed, between August 19th and September 18th,2017. Of these, two focus groups were held in mid-September 2017, which allowed us to obtainmore detailed information about the readers' intentions to buy. of DECORHOMME. These pollsSPECIFICALLY plot the profile of the DE DÉCORHOMME readers (printed and digital versions).1/2 WILL SPEND MORE
THAN $ 35,000
MEDIAKIT
2018-19
MAGAZINEPRINT & VIRTUAL
READERS PROFILE AND THE WAY
THEY CONSUME
RATES AND SIZES
CALENDARDEADLINE &
RELEASE DATES2018-2019
ÉDITIONS NITRAM
1276 AMHERST ST.MONTRÉAL
QC H2L 3K8 T.514-848-1854F.514-845-7645
www.fugues.com
DISTRIBUTION OF THE MAGAZINEWE REACH READERS AND CONSUMERS WHERE THEY ARE, WHERE THEY CONSUME, RESIDE, GO OUT, WORK, OR HAVE FUN - VIA PRINT AND VIRTUAL VERSIONS
VERSION IMPRIMÉEAVERAGE NUMBER OF READERS 120,000 (circulation of 3O,000 copies)DécorHomme has a circulation of 30,000 printed copies. On average 4 readers per copy, fora total of more than 120,000 readers on average per issue. The magazine is distributed innearly 320 targeted and selected businesses in the Montreal area. In addition, thanks to atight inventory management system delivered and a delivery report system by our deliveryteam, we ensure that returns are minimal and less than 1% of the total circulation.
DISTRIBUTION BREAKDOWN (CIRCULATION OF 30 000 COPIES)
BY TYPE OF INSTITUTION8 250 copies Groceries, markets, drugstores, malls.
5 750 copies Boutiques specialized in Decor, furnitures, accessoiries, appliances, etc.
5 000 copies Restaurants & coffe shops.
4 750 copies Bars.
2 000 copies Other specialiez boutiques.
2 750 copies Banks, beauty services and waiting rooms of professionnals.
1 000 copies Professionnal, private events and public driven events.
500 copies Corporate, institutionnal and individual subscribers.
* THE LGBT CONSUMER INDEX SURVEY 2017 (FROM COMMUNITY MARKETING)POLLED 622 READERS OF DÉCORHOMMEThis survey was conducted online from early May until the end of June 2017 and readers of DÉ-CORHOMME magazine were invited to participate. 622 of them answered the call and completed thisannual survey. The data from this survey, cited here, is for the convenience of the DECORHOMMEreaders and not all of the 36,000 survey respondents in 2017.
** LGBT PROFILE / READERS DÉCORHOMME 2017 SURVEYED 681 PEOPLEwho are readers of DÉCORHOMME. These people correctly completed the questionnaire. • 524 surveyswere completed in Montreal on August 19, 2017, during the Pride Montreal Community Day. • 36 surveyswere answered via a mailing to community groups between August 11 and September 5, 2017. • 121digital surveys were completed, between August 19th and September 18th, 2017. Of these, two focusgroups were held in mid-September 2017, which allowed us to obtain more detailed informationabout the readers' intentions to buy. of DECORHOMME. These polls SPECIFICALLY plot the profile of theDE DÉCORHOMME readers (printed and digital versions).
MEDIAKIT
2018-19
MAGAZINEPRINT & VIRTUAL
READERS PROFILE AND THE WAY
THEY CONSUME
RATES AND SIZES
CALENDARDEADLINE &
RELEASE DATES2018-2019
ÉDITIONS NITRAM
1276 AMHERST ST.MONTRÉAL
QC H2L 3K8 T.514-848-1854F.514-845-7645
www.fugues.com
VIRTUAL COPIES55,200READERS
OF VIRTUAL COPIESOur virtual or digital versions (accessible via
desktops and laptops, tablets and smartphones) offera very enjoyable reading experience for readers and
the possibility of direct links to advertisers'websites or facebook page.
50,200TÉLÉCHARGEMENTS/SAISON
1,1 READER/COPY
1. PDF VERSION DOWNLOADABLE VIA FUGUES.COM
2. ISSUU VERSION VIA FUGUES.COM &
VIA ISSUU.COM
3. PRESS READER VERSION VIA INSTITUTIONNAL
AND INDIVIDUAL SUBSCRIPTIONSAT PRESSREADER.COM
4. BIBLIMAGS VERSION VIA THE RÉSEAU DES
BIBLIOTHÈQUESFRANCOPHONES
CHAQUE ANNÉE, UN GRAND NOMBRE D’ANNONCEURS ET D’AGENCES DE PUBLICITÉFONT CONFIANCE À L’ÉQUIPE DE DÉCORHOMME DANS LEUR STRATÉGIE DE VISIBILITÉ.
RAMPES EN VERREAUVENTS
SOLARIUMS
Zytco Une vision sur le monde.
R.B.Q. 1983-2179-28
ESTIMATION GRATUITE 1-800-361-9232 • www.zytco.com
ST-LAURENT LAVAL LONGUEUIL QUÉBEC OTTAWA4940, Ch. du Bois-Franc 1601, A Laval (440) 600, Jean-Neveu 5237, boul. Wilfrid-Hamel O GATINEAU 514-335-2050 514-335-2050 514-335-2050 418-877-1888 /1-800-665-9505 1-800-361-9232DEPUIS 1981
Michell Gold + Bob Williams Alumilex BoConcept Fisher Paykell / Signature Bachand Fama Living
California Closet Cuisines Steam Montcalm (Samcon) Zytco Louis George Design
O Cartier Hydro-Québec CW Beggs Maison Éthier
U-31 (Rachel-Julien)
Diber
ADVERTISEMENT nationally and locally
MEDIAKIT
2018-19
MAGAZINEPRINT & VIRTUAL
READERS PROFILE AND THE WAY
THEY CONSUME
RATES AND SIZES
CALENDARDEADLINE &
RELEASE DATES2018-2019
ÉDITIONS NITRAM
1276 AMHERST ST.MONTRÉAL
QC H2L 3K8 T.514-848-1854F.514-845-7645
www.fugues.com
WINTER 2018 NO 53 Booking Deadline : November 17, 2017 Material deadline : November 24, 2017 Distribution : December 11, 2017 THEMES : TRENDS 2018 / BIG APPLIANCES GIVE LUXURY
SPRING 2018 NO 54 Booking Deadline : February 16, 2018 Material deadline : Ferbuary 23, 2018Distribution : March 12, 2018 THEMES : KITCHEN / SURFACES
SUMMER 2018 NO 55 Booking Deadline : May 18, 2018 Material deadline : May 25, 2018 Distribution : June 11, 2018 THEMES : BATHROOMS / SMALL APPLIANCES
FALL 2018 NO 56 Booking Deadline : August 24, 2018Material deadline : August 31, 2018Distribution : September 17, 2018 THEMES : FIREPLACES / KITCHENS / LIVING ROOMS
WINTER 2019 NO 57 Booking Deadline : November 16, 2018 Material deadline : November 23, 2018 Distribution : December 10, 2018 THEMES : TRENDS 2019 / BIG APPLIANCES GIVE LUXURY
SPRING 2019 NO 58 Booking Deadline : February 14, 2019 Material deadline : February 21, 2019Distribution : 11 mars 2019THEMES : KITCHEN / SURFACES
SUMMER 2019 NO 59Booking Deadline : May 17, 2019Material deadline : May 24, 2019Distribution : June 10, 2019THEMES : BATHROOMS / SMALL APPLIANCES
FALL 2019 NO 60Booking Deadline : August 23, 2019Material deadline : August 30, 2019 Distribution : September 16, 2019THEMES : FIREPLACES / KITCHENS / LIVING ROOMS
CALENDAR 2018-19