Inspiration unlimitedDesigner Eero Aarnio breathes life into products by drawing them to scale on paper. Page 15.

Meet Marco Mensink, the Director General of CEPI.

Print for profound thinking

Karl-Henrik Sundström has been appointed as the CEO of Stora Enso.

Greetings from the new CEO

Feel the new print3D printing, printed electronics and mobile printing expand the possibilities of paper.

Printing and Reading | Customer magazine 02|2014

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Paper Now is published by Stora Enso Printing and Reading. ISSN 1799-120X. Editor-in-Chief Katariina Tanner. Editorial Staff Pohjois ranta Burson-Marsteller Oy. Layout Pohjoisranta Burson-Marsteller Oy. Cover photo Matti Immonen. Print Lönnberg Painot. Paper LumiSilk 200 g/m2 (cover, LumiSilk 130 g/m2 (inner pages) and StellaPress HB 70 g/m2 (central spread). Contact information paper.now@storaenso.com. The next issue will be published in November 2014. www.storaenso.com

Printing and Reading | Customer magazine 02|2014

Editorial

This is a warning! This issue is loaded with inspiration and emotions powered by paper! Read only if you are ready to be energised.

Those were exactly our feelings when we had the honour to meet the famous Finnish designer Eero Aarnio and listen to his thoughts about his relationship to paper as well as about his creative process. There is a lot to learn about ideation, attitude and persistence.

If imagination is the only limit for Eero Aarnio, it is the same for 3D printing. For example, most people are not yet aware that some 3D printers can make tangible, three-dimensional objects from regular copy paper. Imagine a three-dimensional MultiCopy frog printed from MultiCopy! Or better yet, check it out on pages 3 and 4 of this magazine. As you read further you will be exposed to some other interesting printing trends as well.

I hope this issue arouses your emotions also with its different structure. We thought it appropriate to give you a touch-and-feel experience by introducing some new and renewed products in hands-on form. StellaPress HB is responsible for the centrefold and the renewed LumiForte for the insert.

So, inspire yourself by reading all the interesting stories and interviews. As Aristotle said, the energy of the mind is the essence of life!

Best regards,

Katariina TannerEditor-in-Chief

Dear Reader,

Katariina Tanner VP, Marketing in Printing and Reading

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GREETINGS FROM THE NEW CEO

Karl-Henrik Sundström has been appointed as the CEO of Stora Enso as of 1 August.

”I NEED A PIECE OF PAPER AND A SHARP PENCIL.”

Designer Eero Aarnio gets his inspiration from dreams, fantasies and imagination. Paper plays a vital role for him in designing new products.

Content

FEEL THE NEW PRINT The combination of printing and digital technologies is bringing about new ways to touch people’s emotions with paper.

4 Features

4 THE TRANSFORMATION OF PRINTING

8 MEGANEWS MAGAZINE An on-demand newsstand enables users to print single magazine and newspaper copies in a mere two minutes.

10 BUSINESS NEWS

11 THE FIBRE CYCLE Paper is the most recycled material in Europe:

72% of the paper and board is recycled.

15 INSPIRATION UNLIMITED

18 TECHNICAL TROUBLESHOOTER The variety of duties and responsibilities drives and motivates Michael Benger in his work at Stora Enso’s customer support centre in Mönchengladbach, Germany.

20 PRINT FOR PROFOUND THINKING Marco Mensink has taken the lead as Director General of The Confederation of European Paper Industries (CEPI).

22 NEWS Stora Enso sponsors Finland’s pavilion at the Frankfurt Book Fair.

Introducing new and renewed paper products.

Eco-labels echo the product lifecycle.

15

10

“I was impressed with the level of detail that the 3D printer was able to capture, especially when combined with colour output.”

– Sean Charlesworth

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The transformation of printing

Text Jukka Holopainen | Photos Matti Immonen and Mcor Technologies

If you think you are familiar with all the current uses of paper, think again. The combination of printing and digital technologies is bringing about new ways to touch people’s emotions with paper. Some of the most promising technologies driving the new possibilities for paper are 3D printing, printed electronics and mobile printing.

This colourful frog is 3D-printed from regular

MultiCopy paper.

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3D printing is all the rage – hardly a week goes by without some sort of media headlines regarding new and

possibly revolutionary 3D printing applications. And for good reason: 3D printing is expected to enable mass customisation, on-demand production and the creation of prototypes in a flexible manner. Declining prices of 3D printers will make the devices accessible to larger audiences.

However, most people are not yet aware that some 3D printers can make tangible, three-dimensional objects from regular copy paper like MultiCopy.

Mcor Technologies is a 3D printer company with offices in Ireland and the USA. Their machine, called Iris, uses letter-sized paper as the material for full-colour 3D objects. Just insert 1–2 reams

of standard copy paper and you can print out a durable model of your digital file.

TJ McCue from the 3D printing news channel Inside3DP, notes that Mcor already has a wide range of samples available to view and touch.

“The end product is realistic in colour and dimension. One might expect that the final products would be fragile, much like paper mache, but that is not the case. The sales rep of Mcor hammered one of the models on the counter and squeezed it forcefully between his hands with no damage. Some of the samples feel just like wood,” McCue described in his article 3D Printing, in Paper.

MORE ECO-FRIENDLY 3D PRINTINGAccording to Julie Reece, Marketing Director of Mcor Technologies, the company uses ordinary sheets of copy paper as the build material for >>

Three- dimensional

objects from regular copy paper

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“One might expect that the 3D printed products made from copy paper would be fragile, like paper mache, but that is not the case. Some of the final products feel just like wood.” – TJ McCue, Inside3DP

their 3D printers because paper is inexpensive compared to other 3D printing materials. It is also eco-friendly – Mcor models can go directly into the recycling bin.

Not too many other 3D printers have materials that can be recycled easily. In fact, some other 3D printing materials are outright toxic.

FROM A REAM OF PAPER TO A 3D MODELBut how does the Iris printer actually work? Here’s a brief eyewitness description by McCue: “First, you load a ream of paper into the print bed area. Then, through a combination of cutting, full-colour inkjet printing, and gluing with a water-based adhesive, a model is produced one sheet of paper at a time.”

Software slices the 3D model based on the thickness of the paper being used. In colour printing, it will also take any texture information and assign it to each sheet. The machine basically glues paper together and cuts the model out, layer by layer. The technology used is called

According to research company IDC, mobile printing is expected to play a large role in the future of printing. Printer technology has always mirrored the technologies used by consumers and enterprise. As consumers’ dependence on mobile devices is growing, it is likely that mobile printing will be used to support those devices.

IDC’s Worldwide Quarterly Mobile Phone Tracker predicts that the growth of worldwide smartphone shipments will slow to around 8 per cent annually in 2017. However, this does not mean that the development of mobile printing is slowing down. On the contrary, more and more mobile printing products and applications are hitting the market in 2014. These products and solutions help consumers extend the functionality of their mobile devices to the printing of all kinds of documents, including photos, pdfs, web content and tickets.

COMBINING SMARTPHONES AND INSTANT PRINTINGOne example of new mobile printing products is Fuji’s Instax Share SP-1, launched in January. It is a small wireless printer that gives a smartphone or a tablet the ability to act like an instant camera.

The printer is its own WiFi hotspot and can connect with many kinds of mobile devices. Once the app is installed on a smartphone or tablet, users can get physical prints from the photos in their camera roll. The finish of the print is glossy, with a white frame attached for notes.

The little printer weighs 253 grams and is about the size of a CD box. It uses AC power or two CR2 Lithium batteries. The batteries give enough power for about 100 prints.

Sources:- DL Cade: Fuji Introduces Portable Instax Printer, Lets You Print Smartphone Photos on the Go. Petapixel.com, 6 January, 2014.- Nick Farrell: IDC predicts smartphone slump in 2014. Www.techradar.com, 26 February 2014.- Michael Wall: IDC: Future of Mobile Printing is Promising. PrinterComparison, 19 October 2012.

The growing relevance of mobile printing

The paper-made bottle opener is sealed and very strong. Stripes are created by alternating coloured paper.

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Selective Deposition Lamination (SDL), and all of the printing components – including a colour inkjet printer – are encompassed within a closed system.

A 3D PRINTER FOR EVERY HOUSE?So far, the printer has gotten rave reviews from 3D trade media. For example, Tested.com’s Sean Charlesworth wrote that while it is not suitable for all types of models or 3D printing needs, it will work well for most: “I was impressed with the level of detail that the printer was able to capture, especially when combined with colour output. And even if you aren’t printing in full colour, you can still load any colour paper you like to make your model pop.”

Charlesworth assesses that 3D printing with paper can accomplish a lot and at an economical price, since paper as a material is very inexpensive. While the price of the Mcor’s printer already puts it in the range of professionals and institutions that can’t afford a 100 000 dollar machine, he would like to see an even cheaper, smaller, desktop version for school and home use.

Mcor co-founder and CEO Dr. Conor MacCormack is doing his best to make this wish a reality. Back in 2005, he and his brother set out on a mission to democratise access to professional quality 3D printing for a fraction of the operating cost. The end result became Mcor Technologies.

Unlike some other 3D printing companies, Mcor doesn’t try to lock customers into buying proprietary materials at a considerable markup throughout the printer’s life. Mcor’s primary ma-terial is very affordable: standard copier paper you would find in any office around the world.

CEO MacCormack has also another ambitious goal – he envisions every house having a 3D printer in ten years.

>>

Sources:- Sean Charlesworth: Bits to Atoms: How 3D Printing with

Paper Works. Tested.com, 30 April 2014. - Steve Heller: Meet the 3-D Printer That Disrupts 3D Systems

Corporation and Stratasys, Ltd.’s Business Model. The Motley Fool, 4 June 2014.

- TJ McCue: 3D Printing, in Paper. Inside3dp.com, 20 March 2014.- Jonathan Rowe: Is 3-D Printing Buildings As Good For The Environ-

ment As You Want It To Be? Fastcoexist.com, 8 May 2014.

Nevertheless, printed electronics on a paper substrate can already be found on products like consumer packaging. Stora Enso has developed smart pharmaceutical packaging that is printed with electrically conductive ink. When a pill is pushed through the blister packaging, the information is wirelessly sent to electronic patient data systems. This enables the doctor and the patient’s family to know that the medicine was at least taken out of its packaging.

Researchers are also developing paper displays. One place that has been researching this topic for years is Åbo Akademi University’s Centre of Excellence in Functional Materials in Turku, Finland. Researchers at the CoE are pursuing a patent on a production process to print transistors and power sources on electronic paper.

”Many have said that a paper is too difficult to be a substrate for electronics. We want to demonstrate that it is possible to combine paper and electronics,” Ronald Österbacka, Professor in experimental physics, said in an interview with the newspaper Helsingin Sanomat on April 16, 2014.

MARKETS TO GROW BY 20-FOLD IN A DECADEPaper displays will bring totally new prospects to e.g. future mobile devices. How about a printed tablet device that you can fold up and put in your pocket? Or a business card that plays video?

These things are still many years down the road, because combining paper and electronics is no easy feat.

”If we are talking about uncoated paper, development of the displays is likely to take another five years at least,” Ronald Österbacka figures. ”With coated paper, the development is further along; electronic products have already been printed on it. For example, Roger Bollström’s thesis developed a multilayer coated paper for printed electronics.”

Österbacka believes that paper displays will be a part of everyday life in the near future. This sentiment is also shared by many companies developing printed electronics, and, in fact, it is predicted that the sector will see strong growth in the future. The value of the printed electronics market was about 2.2 billion dollars in 2013, but the market is expected to grow by 20-fold during the next 10 years.

Sources:- Metsäteollisuus tuottaa uusia biotalouden innovaatioita [Forest industry produces

new bioeconomy innovations], metsateollisuus.fi, 30 April 2013.- Kalevi Rantanen: Sähkökin kulkee paperilla [Electricity too flows via paper]: Helsingin

Sanomat, 16 April 2014. - Paperielektroniikkaa nyt ja tulevaisuudessa [Paper electronics now and in the future],

Helsingin Sanomat, 16 April 2014.

Paper and electronics have been traditionally a challenging combination. Electronics require smooth surfaces of uniform quality, whereas paper is often rough, porous, and absorbs moisture.

From printed electronics to paper displays

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Dawn of the Next-Generation NewsstandMeganews Magazines, a startup company based in Stockholm, is rolling out an armada of digital newsstands that aim to introduce an all-new way for consumers to buy newspapers and magazines. With impressive environmental claims and features that benefit publishers and the reading public alike, their concept has the potential to transform the entire publishing business.

Text Pekka Lehtinen | Photos Meganews Magazines

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When most people want to buy a magazine or a newspaper, their spontaneous response is probably to find the nearest convenience

store, gas station or bookstore—somewhere with magazine racks on the walls and a salesperson behind the counter.

Brick and mortar businesses are likely to remain highly relevant retail locations for magazines and newspapers in the future as well. But if you ask Meganews, a startup company based in Stockholm, Sweden, we will see an all-new option emerge alongside the traditional ones in the coming years.

On the outside, the concept Meganews is working on looks like a modern, maybe slightly oversized vending machine. But looks can be deceiving. The monolithic façade of the unmanned news kiosk serves as an interface for what is essentially an on-demand digital printing press. It enables users to print single magazine and newspaper copies from participating publishers in a mere two minutes, using a credit or debit card. Three Meganews kiosks are currently operational in Stockholm and Gothenburg, and the majority of publishers in the Swedish market, including household names such as Bonnier, Aller Media, and Talentum, are already participating.

PUBLISHERS, VENDORS AND READERS IN MINDHow exactly will the concept benefit the reading public or the publishing industry, then?

First of all, Meganews claims that magazines printed using their on-demand printing unit produce 60 per cent less greenhouse gas emissions than magazines printed and sold traditionally. The equation is simple.

In old school printing, a considerable portion of the print run of any given magazine will remain unsold. According to a life cycle analysis conducted by Innventia in Sweden, this share is typically as high as about 40 per cent. After their

shelf life expires, these magazines are recycled without ever reaching the hands of a single reader. With on-demand printing, a buyer already exists for every printed magazine copy. This allows publishers to do smaller print runs, resulting in smaller production and distribution costs.

Secondly, on-demand printing has the potential to drastically improve magazine availability. Due to limited shelf space, smaller vendors in particular have to figure out an acceptable compromise between a large stock and a diverse one – they either limit their selection or risk losing business because of depleted inventory. With on-demand printing, consumers can rest assured that magazines from participating publishers are always available, which in turn enables newsstand owners to focus on a “low-risk” selection of magazines they consider marketable.

The new concept could also considerably improve the availability of back issues. If participating publishers keep past issues available for months or even years after their initial date of publication, the entire publishing industry is likely to see a drastic increase in the life cycle of periodical content. Popular stories will live on and remain conveniently accessible to anyone, and past issues will contribute to publishers’ cash flows far longer than previously.

Meganews was named Swedish Business Model Developer of the Year in the 2013 Business Model Awards. The newsstand concept is off to a great start in its native country, and, providing that more large publishers keep joining their ecosystem, we can probably expect to see the sleek printing kiosks in other parts of the world as well in the next few years.

The newsstand is in fact a cleverly disguised on-demand digital printing press capable of printing single magazine copies in a matter of minutes.

Magazines are bought using a touchscreen interface and paid for with a credit or debit card.

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Business News

Karl-Henrik Sundström appointed CEO of Stora Enso

Congratulations Kalle, how does it feel?I am very honored and a bit overwhelmed. I am of course very excited and really looking forward to continuing to build the future of Stora Enso together with the whole team of competent and committed employees around the world. During my two years with Stora Enso I have got to know a company with a strong market position and great potential, and I am happy to be part of this journey.

Where do you want to take Stora Enso?The Stora Enso Board has defined a strategy focusing on Packaging, Biomaterials and wood-based building solutions. Further, we have defined that our paper business is an important enabler of our growth by bringing in adequate cash flow. My task is to make this strategy happen and to also realise opportunities we have in growth markets such as Asia and Latin America.

What are your first priorities in your new role?My first priority is to build a team that can take us forward on our strategic path.

What do you see as the main challenges going forward?We need to step on the gas and the brake pedal at the same time – meaning we have to deal with a declining paper market while at the same time seeking growth opportunities in other businesses. We also need more resources and structure to deal with responsibility challenges, especially in Asia.

In what way will our customers notice that Stora Enso has a new CEO?I like to consider myself as a team player, so it’s more important for our customers to recognise that Stora Enso is continuously renewing itself and delivering customer value, rather than noticing the change of the CEO.

The board of directors has assigned Stora Enso Printing and Living’s Executive Vice President Sundström, 54, as the new CEO of the company as of 1 August 2014.

Text Ulrika Lilja | Photo Stora Enso

Lars Häggström (left), Karl-Henrik Sundström and Jouko Karvinen.

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ON THE PAPER TRAILPaper is the cultivated end result of a long journey of wood fibres – from the forest to the paper mill, and further to the customers’ printers and finally to the grocery shelves. Yet, when recycled, paper serves as raw material for many other paper products.

Stora Enso’s paper product offering includes newsprint, book paper, super-calendered magazine paper, coated paper and office paper that are used, for example, in newspapers and supplements, books, magazines, brochures and in the office environment. All recyclable and ready to embark on a new journey after being used.

Text Heli Pessala | Illustrations Jussi Kaakinen

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1 THE BEGINNING

Wood is an ecological, 100% renewable and recyclable raw material. Growing forests pull carbon dioxide from the atmosphere and emit oxygen in return. 2 HARVESTING

Stora Enso is committed to economically, socially and environmentally sustainable forest management. The company uses traceability systems to ensure it knows the origin of all purchased wood and pulp. These traceability systems are third-party verified through the FSC® Chain of Custody/Controlled Wood scheme, the PEFC™ Chain of Custody/Due Diligence System and ISO 14001.

8 RECYCLING PAPER

Paper is the most recycled material in Europe with 72% of paper and board being recycled.

9 BACK TO PULPING

Paper for recycling is made into slurry and contaminants and printing inks are removed before the fibre is used in the production of new paper grades.

DID YOU KNOW?

You can make over

30 000 sheets of paper from one tree.

DID YOU KNOW?

The forest industry is a major employer in rural

areas and provides a living for many harvest entrepreneurs.

10 BIOENERGY – CLOSING THE CO2 CYCLE

Fibres are reused in paper production on average 3.5 times, and then they can be used for generating bioenergy and hence replace the need for fossil fuels.

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3 DELIVERING WOOD TO THE MILL

Wood is transported to the pulp mills mainly by trucks and trains.

4 PULPING

When producing paper, wood is first processed into pulp either by chemical or mechanical pulping method. The end-use of chemical pulp ranges from newsprint and writing papers to graphic papers, wrappings, sack papers and specialty papers, whereas mechanical pulp is used mainly in newsprint and wood-containing papers, such as lightweight coated (LWC) and super-calendered papers.

5 PAPER MAKING

Pulp is food for the paper machine. During the paper making process, water is first added to the pulp and then gradually removed while the mass is heated and dried. The final level of water content in paper is 5–8%.

DID YOU KNOW?

Modern chemical pulp mills are net energy producers that

can often supply power to the grid, or provide district

heating for thousands of households.

6 PAPER TO CUSTOMERS IN REELS AND SHEETS

Stora Enso’s paper customers include publishers, printing houses, merchants, retailers, converters and office suppliers worldwide.

7 ENJOYING THE END PRODUCT

Digital technologies are changing the future of media, but consumers still enjoy content both online and offline. Each day, more than half the world’s adult population read a daily newspaper: 2.5 billion in print and more than 600 million in digital form.

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Europe is the top geographical area in the world in terms of paper recycling – the paper recycling rate for Europe has

risen up to a record high level of 72%.Stora Enso is one of the largest single

consumers of Paper for Recycling (PfR) in Europe. In 2013 Paper for Recycling accounted for 28% of Stora Enso’s total fibre use. Five of the company’s 16 paper mills produce paper grades based on recycled fibre: Langerbrugge in Belgium, Sachsen and Maxau in Germany, Hylte in Sweden and Dawang in China. The mills using the largest quantities of recovered fibre are located in densely populated areas close to major sources of recovered paper and board.

“Whenever feasible, the company strives to source Paper for Recycling as close as possible to the mills in order to minimise transportation distances and the related costs and environmental impacts, as well as to use return freight capacity wherever possible, with the same trucks taking

PAPER – the most recycled material in Europe

paper products out of mills and bringing PfR in,” explains Klaus Barduna, SVP, Sustainability, Stora Enso Printing and Living.

Recovered fibre is used whenever it makes the most sense environmentally and economically. For instance, recovered fibre is particularly suitable for products with a short life cycle, like newspaper.

Paper cannot, however, be recycled indefinitely because the cellulose fibres lose their paper- making qualities in the process. Virgin fibres are therefore continuously required to maintain the paper cycle.

On average, fibres are reused in paper production 3.5 times, and then they can be used for generating bioenergy and hence replace the need for fossil fuels.

Moreover, the end use of some paper grades requires characteristics that can best be provided by virgin fibre. Virgin fibre has better archiving properties than recovered fibre and has benefits, for example, in office papers.

DID YOU KNOW?

The proportion of all certified forests worldwide is around 10%. Stora Enso is actively working with stakeholders

to spread sustainable forest management and enhance

certification systems.

DID YOU KNOW?

In 2013 Stora Enso’s CO2 emissions per saleable product

tonne were 28% lower than the 2006 benchmark level. The company’s target is to

reduce its CO2 intensity by 35% from the benchmark

level by 2025.

DID YOU KNOW?

Stora Enso’s production processes generate various wastes, the vast majority of

which are reused as residuals. In 2013 the Group’s waste

reuse rate was 97%.

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Inspiration unlimitedDreams, fantasies and imagination have been sources of inspiration for designer Eero Aarnio, and there is no end in sight. Once an idea has matured, the designer draws it out on paper.

“Someone once asked me what kind of computer I use and I showed them this pencil!” says designer Eero Aarnio from behind his desk

at his home in Veikkola, Finland. Paper and pencil have always been Eero Aarnio’s tools of the trade.

The Ball Chair, Double Bubble, Origo, Pony, Doggy, Pastil. Aarnio’s pencil has given shape to many recognised products. But before anything is put to paper, the designer has mulled the idea over in his head from many angles.

”After coming up with an idea, it’s really easy for me to envision the finished product in my head; it’s faster than a computer.”

Dreams, fantasies and imagination are the sources of the designer’s ideas. ”It’s inspiration unlimited!”

”I don’t know where I work; ideas can emerge while on a dock, in a sauna, anywhere. My first idea for the Origo light came from the baluster of a handrail in a smoke sauna,” Aarnio says, referring to the smoke sauna that sits at

Text Tiina Tuomainen | Photos Matti Immonen

“I have to be active all the time! Nothing happens if I just sit here waiting for a golden idea!”

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the shoreline of his home in Veikkola. The idea for a new line of chairs struck Aarnio as he held the comforting feel of the baluster in his hand.

Once the material, design and size of a new product have taken shape in Aarnio’s head, he begins drawing. Aarnio prefers the roll of strong sketch paper he has on his big desk. ”The paper must have a good feel to it, and the pencil must be very sharp.”

”Nobody draws on paper anymore, yet this is the best for the brain!”

Aarnio draws his new products to scale. Many ideas may seem fantastic in your head, but it isn’t until you have detailed drawings that you can see if the idea will really work.

Aarnio has stopped making his own prototypes. Instead, the drawings are transferred from paper to his partners’ computer to become detailed models.

CHALLENGES INSPIRE”In principle, I make the products for myself; if I don’t approve it, then it isn’t ready.” But when

an idea is a good one, Aarnio doesn’t hesitate to contact manufacturers. ”I call them and tell them that I have a good idea,” he grins.

Good ideas can also emerge from challenges. For example, during the recession in the 1990s, the tough resistance resulted in a chair with costs that were already calculated to a minimum.

”When the resistance is hardest, I draw energy from it and get going!”

”A tree grows from many roots, and I too have many approaches to an idea,” Aarnio compares.

Aarnio demonstrated this in a task included in the art school’s entrance exam back in 1954: ’Draw a person sitting in a chair and reading’. ”So, I had to draw a person? I’m not good at drawing people, so I painted a red circle on a paper and hid my person behind a big white newspaper.”

Aarnio draws his new products to scale. It isn’t until you have detailed drawings that you can see if the idea will really work.

Innovative furniture designer? You may

encounter Aarnio’s name also in crosswords.

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”I don’t have any sort of marketing organisation; I make products that make

themselves visible,” Aarnio says.

That entrance exam task was perhaps one of the approaches that later evolved into the Ball Chair.

In any case, the Ball Chair’s history reflects the designer’s approach to life: when the product was finished, he offered it – in bright red – first to Coca-Cola, but was turned down. Shortly after that, the Finnish furniture manufacturer Asko wanted to include the chair in its collection.

”Never give up, always try again,” the 82-year-old Aarnio insists.

CHANGE IS WELCOMEDThe work phases of the design process and the Finnish origin have been permanent elements throughout Aarnio’s career; most of the products are made in Finland.

Aarnio has been eager to try out new materials. In the early 1960s, Aarnio was inspired by fibreglass – a new material in Finland at that time – and used it in the Ball Chair. These days, Aarnio is considering the opportunities afforded by e.g. 3D-printing. The production method has

Finnish interior designer, born in 1932.

Established his own interior and industrial design office in 1962.

Noted particularly for his futuristic furniture designs.

One of the pioneers in using plastic in industrial design, and has now extended into working with wood.

been used for a coin bank, for example. ”But no one has coins to put in coin banks! Change is happening – and must happen.”

According to Aarnio, along with new materials and ways of working, old ways and materials must be renewed.

”We should do something new from wood!” Aarnio challenges. ”Wood has a good feel; we must come up with new ways to work with it.”

Aarnio has already accepted the challenge: one of the latest prototypes is a new design approach to the room divider product known as The Tree. The new design approach uses renewable birch wood as the raw material, and the design combines new sawing technology with traditional craftsmanship.

After listening to Aarnio for a while, there’s no doubt that he has more new things in the pipeline.

Eero Aarnio

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Michael Benger (left) with his team members.

Technical troubleshootersMichael Benger from Stora Enso’s Customer Support Team is a man of many talents: team leader, research scientist and troubleshooter all in one. Changing his collars from blue to white in an instant he solves the customers’ trickiest technical problems on site or concentrates on management issues at his office in Mönchengladbach.

When Michael Benger is asked what drives and motivates him in his work, the answer comes quickly – the variety of duties and responsibilities. The team leader of Stora Enso’s Customer Support Team divides his time between office work, troubleshooting at a customer’s printing plant, and testing new methods and devices at Stora Enso’s support centre in Mönchengladbach, Germany. “Even though office work and management issues take up a lot of my time at the moment, our customers’ problems are always a top priority. Like firemen, the members of my team – myself included – are always ready to jump to the rescue,” Benger describes.

Monday

“On Mondays we have our weekly team meeting where we go through ongoing projects and activities. The nine members of my team are experts in printability, runnability, process analysis, paper properties and method development. Our goal is to provide support to our customers by applying efficient tools and working methods. I spent the rest of the day preparing for a customer visit in Sweden the next day and testing out and calibrating the sensors of our new vibration measurement device.”

Text Kaisa Pennanen | Photos Tobisch & Guzzmann

“Efficient tools and advanced measuring equipment are preconditions for succesful troubleshooting.” – Michael Benger

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Tuesday“An HSWO customer in Sweden had detected a lot of breaks with one of our LWC grades, and they couldn’t identify the cause for this. The appointed Technical Service Manager turned to us for support, and at the end of 2013 we installed a web monitoring device, a high-speed camera to identify and analyse the reasons for the web breaks. The TCS manager is always the customer’s first point of contact in technical issues. We get involved in the more complex cases that require profound analysis and the use of advanced methods and measuring devices.”

Wednesday

“Together with the TCS manager, we presented the results of the runnability analysis to the customer. The web monitoring device helped us to identify the problem and to show actual pictures of it. We could see some problems related to the paper, although the break rate of our LWC grade was at the same level as competitor qualities. But more importantly, we found out that the splice tape was in the wrong position and the web was contaminated by ink drops. I see this as a win-win situation: we could give the customer proposals on improving their process and give our own mills feedback on quality optimisation.”

Thursday

“Thursday was a typical emergency task day. In the morning I had my mind set on reading emails and doing office work but then a TCS manager knocked on my door asking for immediate assistance before a customer visit in the afternoon. There were dust and scratches on the cover of a high-quality catalogue, and the customer suspected the paper was faulty. In a matter of minutes we gathered a team of experts to discuss and analyse this issue. The following investigation of the paper via a scanning electron microscope showed that the dust particles were not components of our paper recipe. Instead, the scratches indicated a problem during the handling process, which we were able to reveal to the customer.”

Friday

“Efficient tools and advanced measuring equipment are preconditions for successful troubleshooting. The Support Centre in Mönchengladbach also has a pilot printing plant where we can simulate customer processes by adjusting the same settings for blankets, inks and fountain solutions, for instance. I spent this Friday in the pilot plant supporting my print experts and helping one of our customers to get the best possible printing results.”

Michael’s average week• E-mails sent and received: 200• Phone calls: 30 • Meetings (Lync and face-to-face): 6

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PRINT FOR PROFOUND THINKING Marco Mensink has taken lead as Director General of the Confederation of European Paper Industries (CEPI) as of 1 June 2014. Mensink believes in the vitality of paper’s future: even if there are many prejudices and market challenges to tackle, one of the key drivers is to strengthen the role of industry within the European Union. In Mensink’s daily life, paper is an important medium for profound thinking and digesting new information.

Text Heli Pessala | Photos Stora Enso, Shutterstock

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What is the biggest prejudice paper has to tackle in modern business communications?Paper is a modern medium, yet electronic media have the aura of the future. However, I believe that the competition with e-media will change.

Many people have reached the limit of how long they can read from a screen and remember what they have read. We are swamped with e-mails, and have our phones and pads full of applications, books and magazines. Yet, we hardly read them. But when we see a beautifully printed magazine, the message stays with us. These are two channels that should clearly complement each other. It will not be easy for paper to take its proper share in business communications, but it will be retained and hopefully grow in the future again.

How do you see the role of printed PR & marketing channels evolving in the next few years?As a sector, a few years ago we had the feeling that the development in the print market was not following the US decline as much as we had feared. With an accelerated downward trend in the graphic paper area now, there are seriously challenging times ahead. But we believe in the role of print and are closely engaged with European organisations in the print media value chain with campaigns, such as ‘Keep me Posted EU’, to ensure market share vis-à-vis other channels.

I believe paper is here to stay as a PR and marketing channel, but it might gain a more exclusive character. The things people really value and are interested in will be printed and advertised on paper products. An increasing number of established e-shops, for example, are starting to print magazines to attract more sales online. And luxury boutiques will never replace their paper shopping bags with other materials.

Are there some best practices the paper business could copy from competing industries?One can always learn, and maybe we could do so even more. You can now see European paper companies starting to brand their products, where in the past the business-to-business communication was rather anonymous. One can see it for instance in copy paper, packaging and in hygiene papers.

Cooperation and optimisation in the value chain is surely also an area for improvement. More and more often, pulp and paper companies are developing key customer relationships based not only on great products and good quality, but

also on the sustainability profile of the industry. The pulp and paper sector in general could, however, radiate more confidence in its amazing pallet of bio-based and recyclable products that it produces in a resource-efficient manner. How do you see the future of CEPI as an organisation? Our business is about Brussels politics, and, in the past years, CEPI became a force to be reckoned with in Brussels. I have been part of this process from early on and worked very closely with my predecessor Teresa Presas on the 2050 Roadmap, on EU ETS, and on the Two Teams Project, to name a few.

CEPI is working great as a team, but the environment we work in changes every day. CEPI is strong but needs to gain more influence. We are a team that believes in this sector and we are willing to give all that we have to improve our situation in Europe. We will become even more focussed than before and use the power we have to win our actions in Brussels with arguments and conviction. We are not the largest sector or the largest trade organisation, but we are recognised as being special because we have a good story and we can be pro-active. Right now, we are at a policy-making crossroads – we need to change the focus of the new European Commission and Parliament on the role of industry, as it is industry that produces value for Europe by exporting a large share of their products.

What kind of paper products would you regard as a vital part of your everyday work life? Why?I have grown up with paper and am probably in the generation that uses paper more than any before or after. I do not read books or magazines from a screen, I just browse titles. I need print to be able to think.

I need to write things down to digest them and store them in my brain. Profound thinking requires contemplation – which, in my case, requires things to be on paper, not on a screen. I love magazines when I travel and I read books to relax.

Marco Mensink Director General of the CEPI

“I do not read books or magazines from a screen, I just browse titles. I need print to be able to think.” – Marco Mensink

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News

Stora Enso present at Frankfurt Book Fair’s Finnish pavilion

Finland will appear as this year’s guest of honour at the Frankfurt Book Fair in October with more than a hundred Finnish titles newly translated into German. With approximately 300 000 visitors, the five-day Frankfurt

Book Fair is the single most important cultural event across German-speaking Europe.

The Finnish contribution is coordinated by the Finnish Literature Society with the support of various sponsors, including Stora Enso. The cooperation is well aligned with Stora Enso’s own history and expertise in book papers.

“Our presence at the Frankfurt Book Fair demonstrates Stora Enso’s faith in the printed book and the significance of reading. We feel that this gesture is particularly necessary right now, considering the recent debate on the future role of the printed book,” says Stora Enso Printing and Reading VP Katariina Tanner.

“Stora Enso has a long history as a producer of book papers, and we have a strong belief that the printed book will also have an important role in the literature arena of the future,” she adds.

HAND-PICKED CHAIR DESIGN WITH INTERNATIONAL ACCLAIMDesigned by a group of Aalto University spatial and furniture design master’s students, the Finnish pavilion area comprises six ring-shaped enclosures which host the exhibits, auditorium stage and café.

As one of the sponsors for Finland’s presence in Frankfurt, Stora Enso will also play a part in the pavilion through its own product range. The exhibition area will feature ten solid-wood armchairs designed by interior architect Laura Huhtakangas and built entirely from Stora Enso’s Effex material.

Huhtakangas’ chair design was hand-picked by the pavilion project team after it was displayed in the EcoDesign exhibition at the Milan Furniture Fair last spring.

“Effex has a pleasant look and feel well suited for interior decoration, and thanks to its structural consistency it is also very painless to work with. I wanted to test the possibilities of the material by designing as light a construction as it would allow – but without sacrificing any sitting comfort,” Laura Huhtakangas describes.

Text Pekka Lehtinen | Illustration FINNLAND. COOL. / Matti Mikkilä | Photo Chikako Harada

Finland is this year’s guest of honour at the Frankfurt Book Fair. As one of the sponsors of the Finnish contribution, Stora Enso has a firm belief that even in the digital era, printed books will remain highly relevant for years to come.

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News

A brand new addition to Stora Enso’s magazine paper selection, StellaPress HB, expands the coated paper range by offering an alternative to the existing StellaPress H for a sturdier and more substantial end product. Thanks to its porous construction, the extra thickness is achieved without any added weight, compared to StellaPress H.

Many publishers are looking for a solid feel for their magazines, but are often turned off by the added mailing costs of heavier paper. With StellaPress HB, Stora Enso is able to offer the praised and popular matt surface from StellaPress H in a bulkier form without added weight or tradeoffs in brightness or readability.

The new addition has already stirred interest among customers, and results from test runs show great promise.

StellaPress HB raises the bar in high bulk magazine paper

Text Pekka Lehtinen | Photo Stora Enso

New & renewed products

In LumiForte’s recent renewal, the main focus was on increased reliability. The paper is now even more robust, benefiting from improved runnability thanks to an increase in stiffness. In addition to Finland, the renewed LumiForte will be sold across Central Europe and the UK.

The renewed LumiForte needs less ink and fastens the printing job with better colour adjustment than before, resulting in a smoother and more balanced print quality. The paper’s opacity has also been improved, enabling a lower grammage specification than previously possible.

The result of several years of R&D work, LumiForte has a silky, non-reflective matt texture and an optimal brightness for both text and image content. As a woodfree paper it does not contain lignin, making it resistant to yellowing. It is primarily geared towards brochures, flyers, inserts and catalogues, as well as direct mailing use.

Spring 2014 has seen a number of remarkable announcements for both newly introduced and renewed paper products.

Eco-labels are voluntary tools indicating that the awarded products have a reduced environmental impact compared to similar products. The most relevant schemes for paper products are the Blue Angel, the Nordic Ecolabel and the EU Ecolabel.

The majority of Stora Enso’s paper products have been awarded with one or more eco-labels. PrimaPress from Kvarnsveden Mill is the latest product receiving the EU Ecolabel, in May 2014.

“We believe that instead of concentrating on single issue indicators, eco-labels give our customers and end consumers a more balanced view and make it easier to choose materials and products with the best environmental profile over the whole lifecycle,” notes Klaus Barduna, SVP, Sustainability, Stora Enso Printing and Living.

Eco-labels echo the product lifecycle

Text Heli Pessala

LumiForte gets a performance boost

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This is not rocket science

...it’s print meeting digital. Together they can be an effective solution for targeting your customer or just having fun.

This magazine is printed on Stora Enso papers. Check out our full selection of sustainable papers at printingandreading.storaenso.com.

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