Insights and Hidden Opportunities

Store List

• DavidsTea

• Aritzia

• Gap

• Little Burgundy

• Club Monaco

• Wal-Mart

Davids Tea Insights

• Store front is inviting

• Lighting creates welcoming and modern feel

• Use of space gives impression that store is clean

• Store colors are minimal and pleasing to the eye

Davids Tea Insights

• Tea on one side of store while accessories / products on the other

• Teas are showcased on wall behind cashier and well lit resulting in a premium looking product

Davids Tea Insights

• Packaging feels premium and invites shopper to pick it up

Davids Tea Opportunities

• Staff is knowledgeable but very sparse

• Takes time to choose / smell a tea. Need a quick guide to choose

• Separate cashier towards back of store instead of cashier up front would help alleviate traffic

Aritzia Insights

• Loud modern club-like music plays inside and outside of store to attract customers

• Modern storefront gives feeling of premium products inside

• Employees are attractive and young females that wear items that can found in store, showcasing everyday use of apparel

Aritzia Insights

• Inside of store uses premium materials like wood and tiles

• Tables are low forcing shoppers to bend over and touch items

• Spacing and bright lighting allows for easy navigation

• Use of unique fixtures lets the shopper feel like they are at a trendy home

• Cashier is located at center of store allowing easy access to emplyees

Aritzia Opportunities

• Music is great but almost too loud, difficult to communicate to employees

• Prices are at a designer level, cross collaborations with famous designers might be something to explore that can help justify high prices

• Possibility of expanding into menswear

• Sell eclectic house wares that are found in store

Little Burgundy Insights

• Modern music playing let’s shopper know it is a shoe store oriented to younger styles

• Shoes on lightboxes draw attention to product

• Store front allows you to see right through the entire store showcasing accessories

• Products are displayed around the perimeter of the store and center is used for seating

Little Burgundy Opportunities

• Have more items at eye level to showcase entire shoe

• Window displays are sparse and can use a ledge and lighting to highlight products better

• Building more curiosity to product inside store may help drive traffic

Gap Insights

• Store front blocks view towards inside of store, creates curiosity

• Lighting on manikins allows clothes to pop

• Modern music played at a moderate level

Gap Insights

• Sale signs are displayed prominently throughout store

• Products displayed throughout the store

• Good use of space to allow for traffic but have the store be full of products in each area

Gap Opportunities

• Greater product variety, at a glance all the products look the same

• Use of more premium materials for shelving and floors may help elevate store’s image

Club Monaco Insights

• Lounge music playing lends to a relaxed but trendy environment

• Large imaging at storefront project classic luxury lifestyle

• Contrast of black and white is artistic and draws in attention

• Employees are attractive and well dressed in Club Monaco apparel showcasing products in everyday use

Club Monaco Insights

• Use of premium flooring and furniture establish the store as luxurious

• Stores are well light and have high ceiling contributing to a light and airy feel

• Use of scale with lighting and furniture give hints of a designer fashion

Club Monaco Opportunities

• Black and white photos use an accent color to be more forthcoming to grab attention

• Offering lower prices or deeper discounts for on items may help expand clientele

• Stacking / layering products on a multilevel surface may help the products from blending into the rest of the store

Wal-Mart Insights

• Large store front looks impressive

• Welcome sign doesn’t look or feel welcoming

• No music or sounds outside of the store

• Large parking lot makes store very easy to find and convenient

Wal-Mart Insights

• Store size make it difficult to navigate quickly, allows for shopper to purchase more items on the way to checkout

• One-stop-shop for everything (groceries, clothes, toiletries, electronics, etc.)

• Employees are easily accessible with zero pressure / sales tactics

• Sale items are displayed prominently in large type

Wal-Mart Opportunities

• To open smaller stores that would be more convenient to a quicker shopping experience

• Have products more easily accessible by reducing height of shelving

• Décor and lighting leave much to be desired as it doesn’t feel inviting.

Thank You