Insights & {hidden} Opportunities

Stores looked at: Trader Joes, Dollar Tree, Wegmans, B.J's Wholesale, Target,

Walmart. (yes I have a child)

Fruits in Front of Store

Never noticed this. But the color and makes a pleasing introduction. Keep this up.

It's All About Selection & Checkout

● Choice is great but you still need to account for people in a rush.

● CHECKOUT LINES SHOULD ALWAYS BE FASTER.

● More stores should use pre-checkout, items scanned while waiting in line.

● Also provides more relaxed opportunity to engage with customers

● Tasteless but functional.

● Beautiful packaging. Placed on bland shelves.

● Shelving - Need wood veneers, or color on shelf face.

● Shelving all over stores, but ugly

Your Shelving? Needs Work

Greeters are underrated.

● They set the tone.● Useful in large stores (where you're not sure

where to start● Only Wegmans (food store) & Walmart had

someone greet me, or ask if i needed help within 5 mins.

● Many stores ask when leaving if you found everything. Too late.

● Suggestion: Engage within 2 minutes.

Shelf signage. Bland

These types of signs are dull.

These are better. More style needed.

● On 'sale', 'special' signs need variety● Take cue from Trader Joes.

Floor Signage

● Foods are at eye level and below● But floors are unused space = Waste.● Put information on floors as well● <--- Cereal | isle | Chips -->

Large stores. Need Directory Map.

● Malls have directories to find stores.● Large stores (Costco, Sam's Club, Target

etc.) need directories for product locations.● Really. Sometimes I just need to get milk.● Could also be space for information, recipes,

specials, etc.

Shopping lists need store integration

● Online shopping lists with my food preferences.

● Need more food list + store interactions● Ex. If i have 3 items on shopping list and

need 1 one more item for a tuna casserole. Please tell me - when I'm at the store (and what isle).

Empty shelves.

● No one likes them.

● Put a large filler sign there.

● Opportunity for: humor, cross product sales, fun facts.

Baskets should attach to carts

● People fill carts (it happens).● If a store has baskets, these should be able

to easily attach to the front of the cart.● Place them around the store.● Gives extra room. No more crushed bread or

food rolling off.● Sometimes you fill a basket and realize you

need a cart.