JULY 2014EDITION: 3 WWW.PSI.ORG

Movercado Safari

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WELCOME TO THE THIRD EDITION

OF INSIDE PSI!

Movercado. Everyone at PSI has been talking about this exciting initiative. Judi Heichelheim [SOCIALCAST] breaks it down for us:

During the last week of May, 44 participants from 16 PSI countries and all regions came together on a learning safari for Movercado. While the Movercado Safari sounded exotic and playful, in reality, it was a lot of work. If you have not yet heard of Movercado, it is the brainchild of Iulian Circo, CR for Mozambique, who describes it as a business ecosystem. Iulian [SOCIALCAST] and his team had the participants working hard, learning how Movercado could revolutionize the way PSI does business.

The first two days were largely a learning tour, with participants going out into the market, testing out how to use their virtual currency (the Tiko), and witnessing how the micro-entrepreneurs operate. By day three,

participants were asked to pitch their ideas about how to apply Movercado within their own countries.

In Mozambique, the Movercado ecosystem is applied to a range of programmatic flows, including supply chain, payments, IPC, and vouchers and referrals, and has fundamentally changed the way PSI/Mozambique operates. Validation of codes through SMS is key to the ecosystem, and allows Mozambique to have real time data for decision-making. It has helped them to innovate in the structure of operations, moving away from directly employed sales agents, to micro-entrepreneurs who plug in through Movercado.

Through Movercado, there is potential for development assistance to reach the bottom of the pyramid in a fundamentally different way. For example, UNFPA and others are actively looking for ways to plug their products into Movercado, and those involved in conditional cash transfer programs see its potential application for them as well. Movercado has the potential to go way beyond PSI and our products and services, but it is still unclear how exactly it will roll out. Onward!

Questions? Contact Iulian Circo: icirco@psi.org.mz

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GET THEM INTRIGUED. GET THEM EXCITED. GET THEM TALKING. PSI TANZANIA’S CAMPAIGN TO ADDRESS MULTIPLE, CONCURRENT PARTNERSHIPS.

The campaign slogan“Baki Njia Kuu; Michepuko Sio Dili” in English loosely translates as “stay on

the main road, short cuts aren’t the deal”.

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Write to us at inside@psi.org!

Has anyone made any real gains in changing the deep-seated African social norm of Multiple Concurrent Partnerships with a communications campaign? At PSI Tanzania, we are throwing our hat into the ring with our “Michepuko” campaign.

To gain our target audience’s attention, our campaign would not only need to be sustained, but also engaging enough to strike up a conversation. We needed it to be real and relatable, and most importantly, have the potential to develop organically. We have realized our phase one objectives, which were to:

Get them intrigued. Get them excited. Get them talking.

We started a conversation using radio and print executions. The radio spots were anchored in recognizable true stories and urban legends. We coined the phrase “Michepuko” (shortcuts) with the aim of adding it to the Tanzanian lexicon. Armed with tales from the collective memory, a distinctive logo and new language around the issue, we believed we had what we needed for the campaign to gain traction… and it did.

The evolution of the campaign will be guided by the audience, and we will graduate the discussion from phase to phase with conversation starters. Watch this space!

Questions? Contact Molly Bruttomesso: mbruttomesso@psi.org

15 PSI Botswana Employees Run in the Gaborone Marathon!

On March 30, PSI Botswana employees participated for the second time in the 10K and 4K course of the annual Gaborone Marathon. They competed against over 4,500 runners from 20 different countries.

In 2013, PSI’s Gobe Mosinyi finished the 10K in 43 minutes, just 13 minutes after the winner, and was overheard saying “maybe next year I should train before running”! In preparation for this year’s race, they attended weekly aerobics classes hosted on PSI’s first floor by Ellonah Seleke [SOCIALCAST] . Congratulations, PSI Botswana!

PSI Botswana Marathon Success!

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The Inside Scoop: Industry News

What’s the word on the street about recent bids? Who’s winning? Who’s losing? What are some key trends in the world of new funding? In this column, we attempt to fill you in on some of the latest intelligence. This time, we focus on U.S. Government bid intelligence.

In global USAID awards, everyone is awaiting the outcomes of who will hold the next supply chain contract with USAID (replacing DELIVER and SCMS). The two front runners are the incumbent team (JSI & MSH) as well as Chemonics. But as the 6th largest contract the U.S. government will release this year ($9 billion) we don’t expect any word before the fall at the earliest. Official word on the winner of AIDSFREE is outstanding, but rumors are that JSI (the incumbent from AIDSTAR One) is the winner – they were the only team we heard of getting BAFO questions. PSI submitted a strong application, but was ultimately unsuccessful. The companion project to AIDSFREE, which is focused solely on Key Populations, is rumored to have been won by FHI360. Up next in global bids, USAID’s re-bid of their flagship project for the private sector in health (SHOPS) is expected late this year. Abt is the current incumbent, but others will join in the fight here (including Futures and possibly URC) to position themselves as the go-to organization for engaging the private sector. PSI will be participating on a team.

USAID’s re-bid of their flagship project for the private sector in health

(SHOPS) is expected late this year...PSI will be participating on a team.

What are international development orgs in the beltway talking about these days? Top of mind is International Relief and Development (IRD) which was recently written up in the Washington Post in an article that focused on executive salaries, bonuses, connections to USAID and performance. Ex-PSIer Ingrid Fitzgerald (former HR director) is a VP with IRD. IRD was, until recentlythe largest recipient of USAID funding. Check out the article here. And IRD’s response to the article here.

Which big players are making moves in the industry? Dana Hovig, ex-Marie Stopes International (MSI) CEO and ex-PSI VP, is now at the Gates Foundation as Director of Integrated Service Delivery. Shannon England, ex-PSI Director of NBD, just left Management Sciences for Health as Director of Business Development and is a VP at Internews. Chastain Fitzgerald recently stopped by the PSI office to say hello to folks. Chastain was a VP and long standing PSI veteran. She is now the President of Programs at Women Care Global. Michael Chommie, ex-PSI Director of PSI/Europe, is one of her VPs. Will Warshauer, ex-PSI VP, was just appointed the CEO of Technoserve.

The Edge Week

August 4-9, 2014

The Edge Week - a time for us all to set aside space to think about doing things differently, about becoming better, bolder, more effective and efficient. Stay tuned!

@TheEdgeWeek on SocialCast

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Axel, tell us about your jobs at PSI.  

I started at PSI as a Procurement Analyst, then APM, and then in the field as a Country Representative. In all these capacities, I had a bit of flexibility in developing tools to improve the management of the work at hand to get the necessary results. I was privileged to have bosses who encouraged innovations and exercised flexibility in the execution of tasks, so long as it led to the same result in a timely fashion. 

Would you recommend PSI to a colleague? If so, why?

I continue to recommend PSI to colleagues because I was welcome and became a part of the PSI family. PSI gave me a once in a lifetime opportunity to start a program in my country, with flexibility to start a program that I felt was of the most importance at that time. I believe PSIers are unique, innovative social marketers. The organizational culture is one that is always open to trying new ideas and thus is a breeding ground for groundbreaking innovation.

What is your best memory of PSI?

My best memory was actually going to the field and talking to people who were now using waterguard and what it meant for them. A simple solution to treat water having such a powerful impact on a community. 

How did PSI prepare you for your current position?

I had to learn to ‘swim’ fast and not take no for an answer so easily. This toughness of just getting the job done is invaluable.

Axel is currently serving as Liberia’s Minister of Commerce and Industry.

Former PSIers Speak Out

ONCE A PSIER, ALWAYS A PSIER

In this edition, we catch up with Axel Addy, former CR for

PSI Liberia.

PASMO/PSI is happy to introduce the NEW market assessment tool for launching products, NUEVO!

This tool is designed to be accessible to anyone, even with limited marketing experience, and it teaches key marketing concepts while explaining their relevance. It can also be adapted to fit different health areas in a simple step-by-step process.

NUEVO (or "new" in Spanish), stands for:

> N: Need;  > U: Understanding Logistics;  > E: Examine the competition;  > V: Value; and, > O: Optimize.  

So, if you're planning on launching a new product and you need an excellent tool to serve as a guide, check out NUEVO here.

Questions? Contact LAC: LAC@psi.org

Introducing NUEVO!

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The Women’s Investment Network

I’ve heard of “WIN.” But what is it?

WIN is a network of high net-worth individuals who invest in innovative pilot projects that will improve how health products and services are delivered to women and their families. The projects are designed by PSI technical leads, regional directors and country offices. Once proven successful, they will be leveraged to unlock future government, corporate and private funding.

How do I get involved?

• Share your ideas for interventions. Regional Directors will be leading a process with their regions to solicit ideas from country teams and regional support teams

• If your intervention is selected as a WIN intervention, the team will work with you and the appropriate Technical Advisor to develop a 2-page concept note. For details on requirements, please visit the KIX page.

Questions? Contact Su Balasubramanian: sbalasubramanian@psi.org

Congratulations!

Why is WIN important?

WIN will help more Saras live longer and healthier lives by increasing PSI ‘s relevance, scale and value.

Relevance: Meet health needs of girls and women. Grow PSI’s ability to achieve health impact in new areas.

Value: Diversify funding sources.

Scale: Greater impact across health areas and geography.

Photographer: Manprit Shergill

Stephanie Knabe Wins Prestigious Canoe Race in NYC!

CONGRATS to L&P’s Stephanie Knabe [SOCIALCAST] and her Washington Canoe Club team for winning the 16th annual Hawaiian Airlines Liberty Challenge! The event was held on Saturday, June 23rd and is one of the most prestigious outrigger canoe races in the world. This year’s list of competitors include top international teams representing France, Brazil, Panama and Canada along with elite teams in the United States. Stephanie says, “This year was especially meaningful because Hawaiian Airlines have sponsored a trip to race in Hawaii in September. Our team is thrilled to have won and have already started the training for the next race.”

We’ve got the best of the best, here at PSI! High fives to Stephanie! Read the New York Times feature here.

Coming & Going

Amy LaTrielle

Amy has worked at PSI as an APM and SFH for PSI/Nepal over the last decade. She was a Peace Corps volunteer in Mali in the ‘90s and is excited to be working in the region again as Deputy Regional Director for West and Central Africa.

Heather Chotvacs

Heather has joined the SRHT team as a TA. Heather has consulted with PSI for two and a half years on the Women’s Health Project and HIV portfolio. She has over 13 years of experience in public health, public media, and education, and has worked with NGOs and institutes of education in the US, Tanzania, Uganda, and Japan.

Tanya Earnshaw

Tanya is from the Kingdom of Swaziland, has a degree in Commerce and over twelve years of experience in human resources. She was with PSI/Swaziland for 7 years and with Cadbury, PLC before rejoining the PSI team as a PD Advisor.

Promotions & Job Changes

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Carrie Gheen

Carrie is the new Director of Programs for PSI Papua New Guinea. Carrie served as a Senior Manager in New Business Development in the PSI Europe office for 2.5 years prior to this new career move.

Alex Brown

Alex is no stranger to PSI. He was here for 16 years as a CR for Guinea for three years, an Exec VP of Programs for seven years, and then CFO for six years. He left eight years ago, but has now returned to PSI as the CR for Mali.

Renuka Dindyal

Renuka is now working in Trinidad as a Financial Analyst. She has held a variety of roles with PSI over the last 11 years in Guyana, Trinidad, Washington, DC and Guatemala.

John Hetherington

John is now serving as Managing Director of PSI Europe. He has served as Country Representative in Africa and Asia in his 16 years with PSI, managing our largest programs, including our largest social franchising networks. John has a strong track record in positioning PSI with stakeholders and raising funds from all of our major donors - as well as many others.

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Alysha Beyer

Alysha is the new Chief of Party with PSI in Tanzania. She has served as Senior Technical Advisor for the last 3 years with PSI in Cambodia.

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Cait Unites

Cait is now working as a Technical Advisor for PSI/Haiti. She has spent the last two and a half years at PSI/Rwanda, first as the Health Services TA, and then as Resident Advisor. Prior to Rwanda, she was part of the NBD team in DC. She is looking forward to the beautiful beaches of Haiti.SOCIALCAST

Lee-Ann Gallarano

Operations Coordinator, HQ

Lee-Ann will be supporting the teams formerly known as R&M: Strategic Research and Evaluation and Program as the Operations Coordinator. In her free time, Lee-Ann loves to bike, run, and explore obscure music and food.

Freda Green

International Recruiter, People Department, HQ

Freda has 10 years of experience working in global talent acquisitions and employment branding. In her free time, Freda loves to travel, and she produces a travel video blog about her journeys.

William Wingfield

AP Accountant, HQ

William’s favorite quote states, “Wise men speak because they have something to say; fools because they have to say something.” – Plato

Ericka Ward-Audena

Financial Analyst, East Africa, HQ

Ericka is a California native who appreciates the east coast only because winter clothes are fabulous. When she’s not playing with her toddler, she’s reading, thinking, and tinkering.

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Welcome, New Staff!

Coming & Going

SOCIALCAST

Aboubakar Coulibaly

Commercial Marketing General Manager, West and Central Africa

Aboubakar has over 18 years of experience in Marketing, Sales and Distribution with international commercial organizations. When not busy with his family and his dogs, he likes travelling, music, and swimming.

Dwan Dixon

Country Representative, PSI Lesotho

Dwan joined PSI in May after three and half years as PATH’s country program leader in Ethiopia. She brings over 15 years of experience managing a diverse range of health and HIV/AIDS programs in Africa.

Tim Childress

Global Controller, HQ

Tim has over 25 years experience in international financial management, accounting, audit, capacity building and global financial systems implementations. In his spare time Tim likes to stay active with hiking and biking, and is a hobby winemaker who also likes to garden.

Matthew Thacker

Senior Manager, Global Security

Matthew has worked in the NGO safety and security sector for CARE, International Medical Corps, and AED. He is a Virginia native, but was based most recently in Nairobi, Kenya. He has worked in 20 countries and visited many more. He enjoys cooking, learning new things, and working on his condo.

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Parvez Asheque

Technical Advisor, Central Asia

Parvez brings entrepreneurial experience in launching and developing the franchise of ‘ARCHIES’ Greetings and Gifts in Bangladesh. His exposure to the development space has been in making markets work for the poor, public private partnerships, and enterprise development.

Micheal Kumar

Financial Operations Senior Accountant, HQ

Micheal is a CPA from the Virginia Board of Accountancy, with 15 years of experience in finance, accounting & auditing functions.

Veronica Mills

Technical Advisor, Social Behavior Change Communications, PSI Lesotho

Veronica is originally from Miami, Florida and has been living in Africa for the last four years. She has worked with PSI partners in Nigeria and Swaziland.She enjoys immersing herself in new books, cultures, cuisines, and adventures.

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Welcome, New Staff!

Coming & Going

Alex Kerwin

Learning and Performance Specialist, HQ

Alex comes to PSI from ?What If! Innovation Partners, an innovation consultancy based in New York City. Prior to ?What If!, Alex’s career included stints as a mechanical engineer with General Electric and stunt performer in film and TV.

Saran Ellis

Technical Advisor, Quality Assurance, SFH

Saran joins PSI after consulting for SFH in Quality Assurance and DOD program management. She holds a Master’s degree in Public Health from Yale University and in Applied Economics from John Hopkins University, and brings years of experience working for non-profit and international development organizations.

Norma Padilla

Team Leader, Global Fund project to Eliminate Malaria in Hispaniola and Mesoamerica (EMMIE)

With a masters degree in Medical Entomology from the University of Panama and a PhD in Tropical Medicine from the Liverpool School of Tropical Medicine and Hygiene, Norma is internationally recognized for her extensive work in malaria control and elimination. The LAC region is excited to welcome her to the team!

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