inorbit media coverage - august 2013

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August 2013

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Mumbai






PRESS CLIPPINGS

PUBLICATION: Lokmat PAGE NO.: 06

PLACE: Mumbai

DATE: August 8, 2013






PUBLICATION: Afternoon DC PAGE NO.: 14

PLACE: MumbaiDATE: August 2, 2013






PUBLICATION: Lokmat PAGE NO.: 6

PLACE: Mumbai







PUBLICATION: Maharashtra Times PAGE NO.: 8

PLACE: Mumbai

DATE: August 8 , 2013






PUBLICATION: Navbharat PAGE NO.: 3

PLACE: Mumbai







PUBLICATION: Prahar PAGE NO.: 8

PLACE: Mumbai







PUBLICATION: Sakal PAGE NO.: 4

PLACE: Mumbai







PUBLICATION: Samna PAGE NO.: 02

PLACE: Mumbai







PUBLICATION: Navshakti PAGE NO.: 03

PLACE: Mumbai







PUBLICATION: The Asian Age PAGE NO.: 24

PLACE: Mumbai







PUBLICATION: Hindustan Times PAGE NO.: 24

PLACE: Mumbai

DATE: August11, 2013






PUBLICATION: Navbharat Times PAGE NO.: 10

PLACE: Mumbai

DATE: August16, 2013






PUBLICATION: DNA PAGE NO.: 02

PLACE: Mumbai








PLACE: Mumbai







PUBLICATION: Pudhari PAGE NO.: 3

PLACE: Mumbai








PLACE: Mumbai







PUBLICATION: Sakal PAGE NO.: 2

PLACE: Mumbai







Pune






RESS CLIPPINGS

PUBLICATION: Pudhari PAGE NO.: 2

PLACE: MumbaiDATE: August 10, 2013







PLACE: Mumbai







PUBLICATION: Hamara Mahanagar PAGE NO.: 2

PLACE: Mumbai







PUBLICATION: Bharat Diary PAGE NO.: 3

PLACE: Mumbai







PUBLICATION: Kesari PAGE NO.: 2

PLACE: Mumbai








PLACE: Mumbai







PUBLICATION: Vishwadarpan PAGE NO.: 2

PLACE: Mumbai

DATE: August 30 ,2013






PUBLICATION: Rashtratej PAGE NO.: 4

PLACE: Mumbai

DATE: August 30 ,2013






Bangalore






PUBLICATION: Prajavani PAGE NO.: 3

PLACE: BangaloreDATE: August 7, 2013






PUBLICATION: The Hindu - Metro Plus PAGE NO.: 1

PLACE: Bangalore







PUBLICATION: The Hindu PAGE NO.: 4

PLACE: Bangalore







PUBLICATION: The Hindu – Metro plus PAGE NO.:

PLACE: Bangalore








PLACE: Bangalore








PLACE: Bangalore



PLACE: Bangalore







PUBLICATION: Bangalore Mirror PAGE NO.: 28






PLACE: Bangalore



PLACE: Bangalore






Hyderabad


PLACE: Hyderabad







PUBLICATION: Andhra Jyoti PAGE NO.: 10






PLACE: Hyderabad







PUBLICATION: The new Indian Express PAGE NO.: 2

PLACE: Hyderabad


PUBLICATION: Sakshi PAGE NO.: 20






PLACE: Hyderabad







PUBLICATION: The New Indian Express PAGE NO.: 03

PLACE: Hyderabad







Industry

PRESS CLIPPINGS






PUBLICATION: Financial Express PAGE NO.: 03

PLACE: National


PUBLICATION: Business Standard PAGE NO.: 09

PLACE: National







PLACE: National







PUBLICATION: The Times of India PAGE NO.: 1, 15

PLACE: National







PUBLICATION: Financial Chronicle PAGE NO.: 11

PLACE: National







PUBLICATION: Business Standard PAGE NO.:

PLACE: National







Magazine

PUBLICATION: Time Out PAGE NO.: 34, 35






PLACE: National

DATE: August , 2013






PUBLICATION: Retailer PAGE NO.: 94

PLACE: National

DATE: August , 2013

PUBLICATION: Retailer PAGE NO.: 94






PLACE: National

DATE: August , 2013






Online

PORTAL: www.mumbai.burrp.com/


http://www.mumbai.burrp.com/



http://www.mumbai.burrp.com/



PLACE: National


Book launch : Kitchen Clinic

Category: Health & Fitness

Venue DetailsInorbit Mall, Malad WestNew Link Road , Malad West, MumbaiPhotos

Event Details Bollywood personalities Kiron Kher & Gaurpriya Koppikar will grace the launch of the book "KitchenClinic" by author Charamaine D’souza in association with Crossword. Ms Charamaine D’souza is aconsultant nutritionist and has more than 20 years of experience in improving health through better

nutrition and natural care.

Kitchen Clinic is one of a kind book on healing through natural cures and remedies. Its time for you tomeet the legendaries and grab a copy or your book.!!

http://mumbai.burrp.com/events/inorbit-mall_book-launch-kitchen-clinic_malad -west_mumbai/17621291633


http://mumbai.burrp.com/events/inorbit-mall_book-launch-kitchen-clinic_malad



http://mumbai.burrp.com/events/inorbit-mall_book-launch-kitchen-clinic_malad



PORTAL: www.lotsbuzz.com

PLACE: National


Acclaimed author Charamaine D’souza to launch her book Kitchen Clinic @ Inorbit Mall,Malad

Category: Health & Fitness

Venue DetailsMain Atrium, Inorbit Mall-Malad

Event Details

Bollywood personalities Kiron Kher & Gaurpriya Koppikar will grace the launch of the book ‘Kitchen Clinic’ by author Charamaine D’souza in association with Crossword on 8th August

2013, 7 pm onwards at Inorbit Malls, Malad. Ms Charamaine D’souza is a consultant nutritionistand has more than 20 years of experience in improving health through better nutrition andnatural care.

Kitchen Clinic is one of a kind book on healing through natural cures and remedies. Its time for you tomeet the legendaries and grab a copy or your book.!!

http://news.lotsbuzz.com/acclaimed-author-charamaine-dsouza-to-launch-her-book-kitchen-clinic -inorbit-mallmalad/


http://news.lotsbuzz.com/acclaimed-author-charamaine-dsouza-to-launch-her-book-kitchen-clinic



http://news.lotsbuzz.com/acclaimed-author-charamaine-dsouza-to-launch-her-book-kitchen-clinic



PORTAL: www.thecityguide.com

PLACE: National


Kitchen Clinic

91-22-66777999

Inorbit Mall, Link Road, , Malad West, Mumbai-400064 [ View Map ]

Category: EventsType: Talk/discussion/lectureDate of Event: 08 Aug, 2013 To 08 Aug, 2013

Editor’s Note of Kitchen Clinic, Malad West

Bollywood personalities Kiron Kher and Gaurpriya Koppikar will grace the launch of the book 'KitchenClinic' by author Charamaine D'souza in association with Crossword on August 8 from 7 PM onwards atInorbit Mall, Malad, Mumbai. Ms. Charamaine D'souza is a consultant nutritionist and has more than 20years of experience in improving health through better nutrition and natural care.Kitchen Clinic is oneof a kind book on healing through natural cures and remedies. Its time for you to meet the legendariesand grab a copy or your book.!!

Link : http://www.thecityguide.in/Mumbai/West-Suburbs/Malad-West/Events/Kitchen-Clinic-SNGIJH/


http://www.thecityguide.in/Mumbai/West-Suburbs/Malad-West/Events/Kitchen-Clinic-SNGIJH/



http://www.thecityguide.in/Mumbai/West-Suburbs/Malad-West/Events/Kitchen-Clinic-SNGIJH/



PORTAL: www.burrp.com

PLACE: Bangalore


Inorbit Mall, Whitefield

Category:Shopping Centres/Malls in Bangalore

Contact

AddressNo 75, E.P.I.P Area, Whitefield, Bangalore

Timings:

10:00 AM to 10:00 PM

Landmark: Next to Sri Sathya Sai Institute of Higher Medical Sciences

http://bangalore.burrp.com/listing/inorbit-mall_whitefield_bangalore_shopping -centresmalls/11936135990


http://www.burrp.com/

http://bangalore.burrp.com/listing/inorbit-mall_whitefield_bangalore_shopping



http://bangalore.burrp.com/listing/inorbit-mall_whitefield_bangalore_shopping




PORTAL: www.bangalorecitylife.com

PLACE: Bangalore


Inorbit Premier League Corporate - Table Tennis Matches (Sat, Aug 10, 2013)

Only a table tennis fan can understand the excitement of watching the ping pong ball go back and forthas the match nears the end. This weekend corporate will battle it out for the champion’s trophy at the “Inorbit Premier League Corporate Table Tennis Tournament” at Inorbit Mall, Whitefield. People canrepresent their companies by registering for the tournament which is to happen on August 10 and August11, 2013 between 12 pm to 6:30 pm. On the first day, time will be allotted to participants and 4 poolswill be made. Players will compete within the pools and 16 people will be selected for the final day. OnDay 2, quarter finals, semi finals and finals will be played in a knockout fashion where if you lose, youleave. Be at Inorbit mall to build the excitement and support your company.

Event Time:

Start Date: Sat, Aug 10, 2013 12:00 PM

End Date: Sun, Aug 11, 2013 6:30 PM

Event Location:

Email: Phone: Website:

Address No 75, E.P.I.P Area , Whitefield, Bangalore, Karnataka

http://www.bangalorecitylife.com/Events/EventData.aspx?ContentGuid=b79190c6-23f1-4bb9-ab58 -5bf518ce4136


http://www.bangalorecitylife.com/

http://www.bangalorecitylife.com/Events/EventData.aspx?ContentGuid=b79190c6-23f1-4bb9-ab58



http://www.bangalorecitylife.com/Events/EventData.aspx?ContentGuid=b79190c6-23f1-4bb9-ab58

http://www.bangalorecitylife.com/



PORTAL: www.thehindu.com

PLACE: Bangalore


Attend

SPORTS

There will be a table tennis tournament for people from the corporate world.

Venue: Inorbit Mall, Whitefield

Date: August 10 and 11

Time: 12 p.m. and 6 p.m.

Contact: [email protected]

WORKSHOP

There will be a story telling workshop by Kathalaya.

Venue: Alliance Francaise

Time: 9.30 a.m. to 1.30 p.m.

http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/attend/article5007712.ece


mailto:[email protected]





mailto:[email protected]



PORTAL: www.lotsbuzz.com

PLACE: National


Shartul Club- NGO celebrates its 20th anniversary with talent showcases by special kids @Inorbit Mall

On their 20th anniversary celebrations, Shartul club-NGO once again, provides platform tospecial kids to display their abundant talent. TV celebrities like Aishwarya Sakuja, Ravi Dube,

Sargun Mehta, Shravan Jain and Ketki Dave will be a part of their annual function to cheer upthe kids, on Sunday 11th August, between 10 am to 1pm.

The NGO works towards emotional security, raising self esteem and confidence to enhance thekids with special abilities. This fun filled day will witness hard efforts of the kids in the form of performances, dances etc.

Date: 11th August

Venue: Inorbit Mall-Malad

Time: 10 am to 1 pm

http://news.lotsbuzz.com/shartul-club-ngo-celebrates-its-20th-anniversary-with-talent-showcases-by -special-kids-inorbit-mall/


http://news.lotsbuzz.com/shartul-club-ngo-celebrates-its-20th-anniversary-with-talent-showcases-by



http://news.lotsbuzz.com/shartul-club-ngo-celebrates-its-20th-anniversary-with-talent-showcases-by




PLACE: Bangalore


Independence Day & Anniversary Activities

Event DetailsOn the occasion of its first anniversary, Inorbit Mall, Whitefieldhas planned a host of activities to mark one year that has passed.Through its Live@Inorbit initiative, the mall has provided a platform forupcoming musicians to perform. They have organized art camps andexhibitions to rope in the creative community and encourage people toappreciate and enhance their artistic talents. By partnering with NGOs,Inorbit Mall has also supported various causes through events. Allthese activities and many more to come, has made Inorbit Mall one of the most popular destinations for visitors. This Independence Day, people of all ages can look forward to

exciting events and let their creative juices flow with a series of fun games and activities.

Day 1: August 15, 2013 • Social Drawing Competition- Theme – Respect your freedom

• Kite making workshop• Pottery workshop• Tattoo Artist• Minute to Win it competition

• Fashion Show for kids – Theme – Indian Culture

Day 2: August 16, 2013 • Minute to Win it competition

• Fashion show for adults – Theme- Indian Culture• Theatre activities – Plays and Mime show – Theme – Freedom

Day 3: August 17, 2013

• Jugalbandi – A platform for residents around Whitefield to participate in singing, dancing (both western and classical) and performother unique acts

Day 4: August 18, 2013 • Jugalbandi

• Performance by professional troupes

Venue Deta i l s

I n o r b i t Ma l l

No 75, E.P.I.P Area, Whitefield, Bangalore

Time:• August 15, 2013: 12pm to 8pm• August 16, 17 and 18, 2013: 3pm to 8pm

http://bangalore.burrp.com/events/inorbit-mall_independence-day-anniversary-activities_whitefield_bangalore/17221372237


http://bangalore.burrp.com/events/inorbit-mall_independence-day-anniversary



http://bangalore.burrp.com/events/inorbit-mall_independence-day-anniversary



PORTAL: www.timescity.com

PLACE: Bangalore


Independence Day Fun

Category: Independence Day

Date/Time: From Thursday, Aug 15 till Sunday, Aug 18, 2013, 12:00 PM Onwards

Call: (+91) 80 67280035

Address:

Inorbit Mall

75, EPIP Area, ITPL, Whitefield, Bangalore

About the Event:

On the occasion of its first anniversary, Inorbit Mall, Whitefield has planned a host of activities. Over the

course of last year, Inorbit Mall has conducted a number of events and programs and has become an

important part of the Bangalore mall scene.

Through its Live@Inorbit initiative, the mall has provided a platform for upcoming musicians to perform.

They have organized art camps and exhibitions to rope in the creative community and encourage people

to appreciate and enhance their artistic talents. By partnering with NGOs, Inorbit Mall has also supported

various causes through events. All these activities and many more to come, has made Inorbit Mall one of

the most popular destinations for visitors.

This Independence Day, people of all ages can look forward to exciting events and let their creative

juices flow with a series of fun games and activities.


Social Drawing Competition- Theme – Respect your freedom

Kite making workshop

Pottery workshop

Tattoo Artistn

Minute to Win it competition

Fashion Show for kids – Theme – Indian Culture


Minute to win it competition

Fashion show for adults – Theme- Indian Culture

Theatre activities – Plays and Mime show – Theme – Freedom


Jugalbandi – A platform for residents around Whitefield to participate in singing, dancing (both western

and classical) and perform other unique acts


http://www.timescity.com/







Jugalbandi

Performance by professional troupes

Inorbit Malls, a group company of the K. Raheja Corp was initiated with an objective to not just create

physical structures but also to influence lifestyles. Inorbit Malls, committed to setting benchmarks in

retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combine the

knowledge of the Indian Consumer and a changing Indian market scenario in locating, designing,

planning and managing retail environments.

Time:

August 15, 2013 - 12 pm to 8 pm

August 16, 17 and 18, 2013 - 3 pm to 8 pm

http://timescity.com/bangalore/events/independence-day-fun/113207








PORTAL: www.fashionunited.com

PLACE: National


Malls make space for high revenue earning brands

With FDI changing the rules of organised retail in India, and top global brands on the lookout forlucrative retail spaces, premium Indian malls are rushing in to capture their attention. Names like

Zara, Armani, Forever21 or Uniqlo appeal to the Indian audiences attracting higher per sq. ft. salescompared to departmental or hypermarket stores. And while brands are facing issues due to lack of good spaces on high streets and malls in India, existing premium malls are replacing or reducing thesize of low revenue earning stores to accommodate foreign entrants.

For instance, late last year,when the licensee of British department store chain Debenhams changed ownership, it got an evictionnotice from the Ambience Mall in Gurgaon that leased out the 20,000 sq. ft. space to Spanish apparelbrand Zara. And with demand for space in malls like Select Citywalk in Delhi, Ambience Mall in

Gurgaon, Inorbit Mall or High Street Phoenix in Mumbai on the rise, malls are rightsizing stores of existing brands or relocating them within the shopping premises to attract footfalls.

While Select Citywalk reduced the size of Levi’s store from 2,700 sq. ft. to 800 sq. ft. to bring in newbrands like Superdry and Dune Shoes, Next London has shed about 1,000 sq. ft., helping the mallaccommodate Apple. And at, Ambience Mall in Gurgaon, s.Oliver has cut down its space by 50 percent and Guess will soon follow suit.

While on one hand right-sizing of stores to accommodate new brands is one step malls are taking, onthe other, they are also completely oustering some low revenue earning ones and replacing them with






the new entrants. While Phoenix Market City mall in Mumbai's Lower Parel area trimmed the size of the Big Bazaar hypermarket store from 50,000 sq. ft. to 40,000 sq. ft. to accommodate brands likeKenneth Cole, Pavers England and Clarks, and Accessorise. And when Esprit exited India late lastyear, Infiniti Mall in Mumbai's Andheri brought in Starbucks. Arvind Brands-run Energie is beingreplaced by Armani Jeans, and s.Oliver's 5,000-sq. ft. store is being replaced by Forever 21, which isalso moving into the space vacated by Debenhams in Oberoi Mall in Mumbai.

Malls today also track performance of brands, apart from taking surveys asking customers whatbrands they would like to see in the mall. They are also taking into account the space occupied by aparticular brand and total sales, it generates. With lot of well-known foreign labels eyeing entry inIndia, prominent malls in metros are stepping up strategies to attract them.

Link : http://www.fashionunited.in/news/fashion/malls-make-space-for-high-revenue-earning- brands-140820135886


http://www.fashionunited.in/news/fashion/malls-make-space-for-high-revenue-earning



http://www.fashionunited.in/news/fashion/malls-make-space-for-high-revenue-earning




PLACE: Bangalore


Independence Day Fun

Category: Independence Day

Date/Time: From Thursday, Aug 15 till Sunday, Aug 18, 2013, 12:00 PM Onwards

Call: (+91) 80 67280035

Address:

Inorbit Mall 75, EPIP Area, ITPL, Whitefield, Bangalore

About the Event:

On the occasion of its first anniversary, Inorbit Mall, Whitefield has planned a host of activities. Over the

course of last year, Inorbit Mall has conducted a number of events and programs and has become an

important part of the Bangalore mall scene.

Through its Live@Inorbit initiative, the mall has provided a platform for upcoming musicians to perform.

They have organized art camps and exhibitions to rope in the creative community and encourage people

to appreciate and enhance their artistic talents. By partnering with NGOs, Inorbit Mall has also supported

various causes through events. All these activities and many more to come, has made Inorbit Mall one of

the most popular destinations for visitors.

This Independence Day, people of all ages can look forward to exciting events and let their creative

juices flow with a series of fun games and activities.


Social Drawing Competition- Theme – Respect your freedom

Kite making workshop

Pottery workshop

Tattoo Artistn

Minute to Win it competition

Fashion Show for kids – Theme – Indian Culture

Day 2: August 16, 2013Minute to win it competition

Fashion show for adults – Theme- Indian Culture

Theatre activities – Plays and Mime show – Theme – Freedom


Jugalbandi – A platform for residents around Whitefield to participate in singing, dancing (both western

and classical) and perform other unique acts









Jugalbandi

Performance by professional troupes



retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combine the

knowledge of the Indian Consumer and a changing Indian market scenario in locating, designing,


Time:

August 15, 2013 - 12 pm to 8 pm

August 16, 17 and 18, 2013 - 3 pm to 8 pm









PORTAL: www.mallsmarket.com

PLACE: Bangalore


Independence Day Celebrations on 15 August 2013 at Inorbit Mall, Whitefield

Events in Bangalore - Independence Day Celebrations on 15

August 2013 at Inorbit Mall, Whitefield

- Flag Hoisting: 8.am to 9.pm - Social Drawing Competition: 12.noon to

2.pm - Kids Kite-making Workshop: 2.pm to 5.pm

- Pottery Workshop: 2.pm to 5.pm - Fashion Show - Kids: 6.pm to 8.pm

Date:Thursday, 15 August 2013

Event Venu e

Inorbit Mall

NO. 75, EPIP AREA, NEXT TO SATYA SAI HOSPITAL WhitefieldBangalore / Bengaluru, KA

India

http://bangalore.mallsmarket.com/malls/inorbit-mall-whitefield/events/independence-day-celebrations-15-august-2013-inorbit-mall


http://www.mallsmarket.com/

http://bangalore.mallsmarket.com/malls/inorbit-mall-whitefield/events/independence-day



http://bangalore.mallsmarket.com/malls/inorbit-mall-whitefield/events/independence-day

http://www.mallsmarket.com/



PORTAL: www.mydigitalfc.com

PLACE: National


Spilling the beansAs vegetable prices go th roug h the roof, organised retai l fails in farm-to-fork delivery

On the evening of July 13, an Apna Bazaar store, opened by the Maharashtra government in the Mumbai suburb of

Andheri, ran out of vegetables in two hours flat . Di o was the case wit h100 s imil ar out l ets set up by the state

government to sell vegetables at prices a third lower than the market.

Around the same me , in the Inor bi t ma l l in near by Ma l ad, a super ma rket wa s buz zi ng wi th shopper s. The ai sl es

selling fancy imported foodstuffwe r e bus y but thos e sel ling fresh pr oduce we r e near ly emp t y.

The contrasng scenes succi nct ly capt ur e how fuleorgani s ed r etai l ’s aempt s to sell dail y needs l i kef r uit and

vegetables has been. Most organised retail ventures have none of the three pillars of the fresh produce business:

direct procurement from farms, transport to outlets and cheap prices (at least cheap enough to draw in volumes).

For most, the back-end of the supply chain go no farther than local mandi or wholesale market. That’s why

government-run outlets set up across Maharashtra, Kerala and Tamil Nadu to sell fresh produce at cheap rates are

doing roaring business where organised retailers have failed — though both source produce from wholesalers such

as the state-run agricultural produce market commiees (APMC s ).

Harminder Sahni, MD of Delhi-based consultancy Wazir Advisors, says the fruit and vegetable business is Waterlooof organised retail. “Nowhere in the world retailers buy from other retailers (in this case wholesalers),” says Sahni.

But in India they do. Farm-to-fork is a strategy much vaunted but not pracced. Even far me r s pr ef er to sel l to

wholesalers and in mandis where they get beer pr i ces. Ma ndi s get bus i nes s from or gani sed ret ai ler s by offeri ng

them discounts.

Sanjay Pansare, director of Maharashtra APMC, says wholesalers offer or gani sed ret ai ler s reas onabl e credi t ter ms .






In states where the APMC Act is in force, organised retailers are free to buy from farmers. But as Devangshu Dua,

CEO of Third Eyesight, another Delhi-based consultancy, says, the organised retailers take the easy way out and

buy from the mandis and even roadside carts.

In western markets, produce is engineered for a long shelf life and transported in controlled temperature. Indianretail chains have yet to scale up so as to do this. “Modern Indian retailers sell highly perishable vegetables and

fruits that may have been badly handled in the farm- to- store chain,” he adds.

Very few Indian retailers have successfully managed the farm-to-fork chain, according to Thomas Varghese, former

CEO and MD of Aditya Birla Retail, and now head of the group’s texle bus i nes s. Mo t her Da i ry’ s Saf al is one of

them. Organised retailers find it di fficult tomatc h thes t reets i de vendor ’ s flexibi l it yin ter ms of pr ici ng, c r edi t, he

says.

The tradional far m- to- for k mo del is fraught wi th redundanci es and inefficienci es. The mark et envi r onment i s

hyper- compeve.

The local small retailer is no pushover, says Amitabh Mall, partner and director in Boston Consulng Gr oup. Thi s

results in losses for the retailer, low price realisaon for the pr oduc er and fluct uang pr ices f or t heconsumer . “For

the small farmer, the problems get compounded in absence of financ e and techni cal knowh ow, wh i ch limi t hi m

from growing his business,” argues Mall.

Experts say big retailers like Reliance Retail, HyperCity and Aditya Birla rely on middlemen aer havi ng fai led to

establish direct links with farmers. This despite the fact that Reliance Retail has set up three process centres in

Hyderabad, Ahmedabad and Pataudi which cater to markets in the north, west and the east.

A Reliance Retail official, howev er , claimed t hat whe r e t he APMC Act isi nf orce t he compa ny buys dir ect l y f rom

farmers. Elsewhere, it is problemac. So is the farme r ’s commi tme nt . Wh en ma rket pr ices ar e low, they wa nt to

sell to the company but when prices are high, they sell in the mandis.

Plus, seng up col l econc entr es cl ose to thef arms i s not easy for l ack of electr i ci ty and I T connec vi ty. “Then

there is polical pr essur e, vested int er ests, vi llager s camp ai gni ng agai ns t us and spr eadi ng rumo ur s, ” sai d the

official who chose t or emai n anonymou s.

Even with all this hassles, Reliance Retail, if this anonymous official is tobe bel i eved, has a f resh produc e bus i nes s

contribung 20 per cent of its tot al revenue. In absence of official commen t f romt h ecompan y, howt r uly the

anonymous official’ s claims reflect t her eal i t yi s anybody’ s guess .

Clearly, the grand hope expressed in the economic survey for logiscs wi th for wa r d and backwa r d linkages to

develop modern retail, agro-processing and cold chains has not materialized.

In Aditya Birla Retail too the farm-to-fork strategy has hit a roadblock. The company had decided to use the

network of the Birla Shakma n Kr i shi Seva Kendr as and net wo r k of fer liser out l ets to sour ce produc e.

Part of the plan was to supply seeds and nutrients to farmers so that they could get beer pr i ces by sel ling






produce in the company’s retail outlets or directly to their supermarket chain More. Well, things are not going the

expected way.

“Back-end, logiscs need huge investme nt s. It takes me t omak e mon ey ( int his bus i ness), ” rues Pranab Bar ua,

business director for apparel and retail of the goup.

Back-end is where success lies. Walmart, the immensely successful American chain, is sll in the pr ocess of

invesng in the back- end in Indi a. To begi n wi th, it is tryi ng to ma ke back- end suppl y chai n ma nageme nt efficient

so as to, in companyspeak, ‘maximise value for farmers, retailers, and consumers.’

The accent is on reducing waste in the supply chain, so that the benefit of lowe r pr i ces can benefit our cust omer s ,

says ArSi ngh, Wa l ma r t Indi a’ s seni or vi ce pr es i dent for cor por at e affairs. The i dea of wha t the compa ny cal l s

‘direct farm programme’ is similar to what the Aditya Birla company intends to do, i.e, develop a supply chain, link

farmers directly to consumers and introduce best farming pracces .

The programme now includes over 12,500 farmers in Punjab, Uar Pr adedh, De l hi NCR, Ha ryana, Kar nat aka,

Maharashtra, Himachal Pradesh, Andhra Pradesh and Rajasthan. They are all small or marginal farmers and supply

up to 20variteies of fruit and vegetables. By 2015, the number of parci pant s wi ll go up to 35, 000, says Si ngh.

Walmart has ed up wi th a logi scs compa ny i nnor t h I ndi a t ot ranspor t fresh produce t oi ts stores by refr iger ated

trucks. Fresh produce accounts for nearly 30 per cent of Walmart’s sales in India.

But a consumer consultant based in Delhi thinks Walmart’s farm- to- fork strategy has failed because it has been

spreading out to too many random locaons too fast.

BharWa l ma rt, the Indi an joi nt vent ur e wi th the Bhar Group, is i nto who l esal e cash- and- carry bus i nes s , not a

front-end retail operaon. It has 20 stor es in ei ght Indi an states . Fresh frui t and veget abl es is cri cal toi ts

business, claims Singh.

Pradipta Kumar Sahoo, horcul tur e bus i nes s head of Mo t her Da i ry, agr ees that mo s t ret ai ler s buy from

wholesalers. Mother Dairy has been in the business of selling fruit and vegetables and partnering with farmers for

long a me . It has si red 110 farme r s assoc i aons i n15 cies anda huge di st ri buon centre around Del hi .

Metro cash & carry has local fruit and vegetable collecon cent res in Ma l ur in Kar nat aka, Vonmami d i inAndhr a

Pradesh, Malerkotla in Punjab, Manchar in Maharashtra and Barasat in West Bengal (Barasat). But, according to a

company spokesperson, imparng col lecon and was t e educaont o farmers i s sll achall enge.

The Future group and Spencers of the RPG group declined comment.

Logiscs is a bi g headache for or gani sed ret ai l. Bot h wa r ehous i ng and col d chai ns , wh er e they exi st do so not in a

chain but spurts, bedevil the supply chains of all retailers. The quality of warehouses is poor. So wastage is

inevitable,” says Arvind Singhal, CEO of Technopak Advisors. Big food retailers must investment more in cold

chains. Also needed are specialised third- party agencies which could also invest in the back end, he suggests.

Back-end infrastructure typically includes warehouses, processing plants, cold chains and logiscal suppor t.






The government allows organized retail to buy directly from farmers to remove the middleman and to create

infrastructure. A study of the Indian Council for Research on Internaonal Economi c Rel aons i n2008 s ai d f armer s

get 25 per cent higher prices for their produce when sold to organised retail. The thrust of the five- year pl ans has

been on creang regul at ed ma rket s, wa rehous es and col d stor ages , gradi ng faci lies, process i ng uni t s and

collang ma r ket int el ligence – but al l thi s ma i nl y in the cooper ave sector.

Retailers who Financial Chronicle spoke to said offthe recor d that they ar e for ced to sel l veget abl es at subs i di sed

rates. If they didn’t do that, they risked cancellaon of thei r di rect ma rkeng l icences.

“We do not have any choice but to sell at low prices. This does not increase our margins or fooal ls. So veget abl es

earn very lile revenue and al mo s t no pr ofit,” says a Mumba i - bas ed r etai l er.

Organised retail find it an enor mo us task to ens ur e qual ity and ma i nt ai n freshnes s. Equal ly di fficult is to expose the

customer to innovave technol ogi es .

Add to that locaon and spac e, says Sushmi ta Paul , ma r keng head of Star Baz aar. Indi ans don’ t travel big

distances to do their daily shopping, preferring the nearby store or vendor.

What of kind of back-end Star Bazaar has is something she refused to share. But she did say Star Bazaar looks at

buyer behaviour before laying out stores.

Nothing unique about that: every organised retailer worth his/her salt claims to do exactly that – but sll ends up

looking sorry.

Here’s a consumer perspecve: Sohi ni Sengupt a, 34, a sowar e per son i nKol kat a, does not buy f rui t and

vegetables from supermarkets because they are not always fresh. Even pricewise, they are not aracve.

“Instead, it is more convenient to buy from the roadside vendors. In the evening you can actually get a beer

bargain,” she points out.

Piyush K Sinha, professor of markeng at IIM Ahme dabad, speaks of the shoddy wa y fresh frui t and veget abl es ar te

stocked in organized chains. “Inconsistent supplies oen me an stockout s are commo n, irri tang t he cust omer . ”

Govind Shrikhande, CEO of Shoppers Stop, agrees. In the fresh produce business demand outstrips supply and

gives less than 20 per cent of the revenue of HyperCity, the supermarket chain of the Raheja group.

Problems idenfied by Mar k Ashman , CEO o f Hyper Ci t y, are: geng consi s t ent quali t y, geng i mpor ted qual i ty stuffand deal ing wi th per i shabl e pr oduc ts. Ge ngpr ofits toois not easy, for Hyper Ci t y, i t seems. I t was i n al oss i n

April-June last year; and in a bigger loss the same quarter this year.

For all their warts, retail chains remain upbeat about the fresh produce business. Why? Barua answers: “Fresh

fruits and vegetables are a key for fooal ls, frequency of pur chas e and the ima ge of freshness and qual ity a stor e

can convey.”






For Walmart too fresh produce is crical . Its ‘bes t pr i ce’ mo der n wh ol esal e stor es have si gni ficant membe r shi p i n

the fruit and vegetable category from business- members such as hotels, restaurants, caterers, instuons and

small resellers. “We offer them beer pri ces too, ” claims the Bhar Walmart spokespers on.

Senthil Natarajan, MD of Kovai Pazhamudir Nilayam in Chennai, is not worried about government stores selling

cheap. “Our target customer is differ ent . We cater to the mi ddl e and upper mi ddl e cl asses wh o wa nt a vari et y in what they eat. The government stores sell just essenal stuff,” he exul t s.

May be that’s the way to go. The retail supply chain needs to add variety in terms of niche products which would

bring in commied custome r s.

(With inputs from Trushna Udgirkar in Hyderabad, Sangeetha G in Chennai, Vikas Srivastav in Mumbai, Michael

Gonsalves in Pune)

Link : www.mydigitalfc.com/retail/spilling%E2%80%88the%E2%80%88beans-016






PORTAL: www.explocity.com

PLACE: NationalDATE: August 16, 2013

Independence Day and anniversary activities @Inorbit MallThursday, August 15 to Sunday, August 18

12:00 pm

Inorbit Mall celebrating Independence Day and 1 year anniversary of the mall. Hosting several activities

and events. Day 1: August 15, 2013 Social Drawing Competition- Theme – Respect your freedom Kitemaking workshop Pottery workshop Tattoo Artist Minute to Win it competition Fashion Show for kids –Theme – Indian Culture Day 2: August 16, 2013 Minute to Win it competition Fashion show for adults –Theme- Indian Culture Theatre activities – Plays and Mime show – Theme - Freedom Day 3: August 17,2013 Jugalbandi – A platform for residents around Whitefield to participate in singing, dancing (bothwestern and classical) and perform other unique acts Day 4: August 18, 2013 Jugalbandi Performanceby professional troupes

Inorbit Whitefield Inorbit Mall 75 EPIP Area Whitefield Bangalore 560066

Link : http://bangalore.explocity.com/eventdetail/Special-Events/Independence-Day-and-anniversary -activities-@Inorbit-Mall/54183/128042/todays


http://bangalore.explocity.com/eventdetail/Special-Events/Independence-Day-and-anniversary



http://bangalore.explocity.com/eventdetail/Special-Events/Independence-Day-and-anniversary



PORTAL: www.thisweekbangalore.com

PLACE: Bangalore


Che f Ranvee r Brar to hos t “ I no rb i t K i t chen M egas ta r ”

A cook ing con tes t fo r ama t eu r che fs i n Banga lo re

Bangalore, August 20, 2013: Inorbit Mall, Whitefield, in association with Zee Khana Khazana, India’sfirst 24 hour food channel, and celebrity chef Ranveer Brar, host of cooking shows on Zee KhanaKhazana; will be hosting the “Inorbit Kitchen Megastar” cooking contest on August 25, 2013, at the mall.It is a rare opportunity for amateur chefs across Bangalore to showcase their skills and vie for anopportunity to cook with Chef Ranveer.The excitement doesn’t stop with the contest at Inorbit Mall; the winner, besides getting a gift card worthRs.20, 000 from the mall, will also appear on the Zee Khana Khazana show “Ab Har Koi Chef”. Ab Har KoiChef is a unique show that gives people from all walks of life the opportunity to showcase their talent andpassion for food.To participate, contestants have to register in advance, either at the mall or online. The format for thecompetition requires all participants to bring along a finished dish from home, which will be theircompetition entry. Thirty contestants and their dishes will be shortlisted in the first round. In the secondround, a further eight contestants will be shortlisted, and the final four will have to cook live at the venuefor a chance to win. Ingredients and equipment will be supplied by the mall, for the last round and Chef Ranveer will judge the winning dish.Besides the contest, foodies and cooking enthusiasts can also look forward to a cooking workshop,interactions with Chef Ranveer and a live demo by the Chef of his signature dishes.Speaking on the occasion, Mr. Kishore Bhatija, CEO, Inorbit Malls, said “At Inorbit, we strongly supportthe idea of pursuing one’s passion and it gives us great pleasure in providing a platform for people to do

so. We look forward to seeing aspiring chefs come and take part in “Inorbit Kitchen Megastar” and see afuture chef in the making. Thanks to Zee Khana Khazana and especially Chef Ranveer Brar for theirsupport in helping us put together a memorable event”.Registrations are now open, so, do not miss this opportunity. Rush to Inorbit Mall, Whitefield for yourchance to appear on national television. Registrations can also be done onlineat http://bit.ly/kitchenmegastar.

Spot registrations may be allowed on merit basis.

Date: August 25, 2013, Sunday

Time: Cooking Demo and Workshop by Chef Ranveer Brar- 2 pm to 3 pm

Inorbit Kitchen Megastar Cooking Competition - 3 pm to 6 pm

Venue: Inorbit Mall, EPIP Area, Whitefield

http://www.thisweekbangalore.com/chef-ranveer-brar-to-host-inorbit-kitchen-megastar/


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http://bit.ly/kitchenmegastar





http://bit.ly/kitchenmegastar





PLACE: Bangalore


Inorbit Kitchen Megastar

Date/Time: On Sunday, Aug 25, 2013, 2:00 PM Onwards

Call :( +91) 80 67280035

Address:

Inorbit Mall

75, EPIP Area, ITPL, Whitefield, Bangalore

About the Event:

Inorbit Mall, Whitefield, in association with India’s first 24 hour food channel, and celebrity chef Ranveer

Brar, will be hosting the “Inorbit Kitchen Megastar” cooking contest on August 25, 2013, at the mall. It is

a rare opportunity for amateur chefs across Bangalore to showcase their skills and vie for an opportunity

to cook with Chef Ranveer.

Ranveer’s fascination with food began on the streets of Lucknow, which are lined with stalls selling

delicious kebabs. It was here that he found his first tutor, a kebab ustaad by the name of Munir Ahmed

who taught Ranveer the secrets of making the perfect kebabs.

The winner of the contest besides getting a gift card worth Rs. 20, 000 from the mall, will also appear onthe TV show “Ab Har Koi Chef”. Ab Har Koi Chef is a unique show that gives people from all walks of life

the opportunity to showcase their talent and passion for food.

To participate, contestants have to register in advance, either at the mall or online. The format for the

competition requires all participants to bring along a finished dish from home, which will be their

competition entry. Thirty contestants and their dishes will be shortlisted in the first round. In the second

round, a further eight contestants will be shortlisted, and the final four will have to cook live at the venue

for a chance to win. Ingredients and equipment will be supplied by the mall, for the last round and Chef

Ranveer will judge the winning dish.

Registrations can be done online at: http://bit.ly/Inorbit-KitchenMegastar Spot registrations may be allowed on merit basis.

Time: Cooking Demo and Workshop by Chef Ranveer Brar- 2 pm to 3 pmInorbit Kitchen Megastar Cooking Competition - 3 pm to 6 pm

http://timescity.com/bangalore/events/inorbit-kitchen-megastar/113983



http://bit.ly/Inorbit-KitchenMegastar





http://bit.ly/Inorbit-KitchenMegastar





PLACE: Bangalore


Inorbit Kitchen Megastar

Event Details

Inorbit Mall, Whitefield, in association with Zee Khana Khazana and celebrity chef Ranveer Brar, will behosting the “Inorbit Kitchen Megastar” cooking contest, at the mall. The idea is to give all aspiring chefsan opportunity to showcase their cooking talent. Chef Ranveer Brar will be conducting a workshop andlive cooking demo between 2 pm to 3pm, before the Inorbit Kitchen Megastar competition, which willstart from 3pm and go on till 6pm. The first round would require all participants to bring a homemadedish to the mall. Thirty contestants and their dishes will be shortlisted in the first round. In the secondround, a further eight contestants will be shortlisted, and the final four will have to cook live at the venuefor a chance to win. Ingredients and appliances will be provided by the mall for the final round. Thewinner not only gets a gift card worth Rs. 20,000 but also gets to appear on the cookery show “Ab HarKoi Chef” on Zee Khana Khazana.

To participate, contestants have to register in advance, either at the mall or online. You can register bylogging on to: http://bit.ly/Inorbit-KitchenMegastar

Note: Spot registrations may be allowed on merit basis

Date/Time

August 25/2:00 PM - 6:00 PM

Venue Deta i l s Inorbit Mall

No 75, E.P.I.P Area, Whitefield, Bangalore

08067280000 08067280035

http://bangalore.burrp.com/events/inorbit-mall_inorbit-kitchen -megastar_whitefield_bangalore/14021495069



http://bit.ly/Inorbit-Kitchen

http://bangalore.burrp.com/events/inorbit-mall_inorbit-kitchen



http://bangalore.burrp.com/events/inorbit-mall_inorbit-kitchen

http://bit.ly/Inorbit-Kitchen




PORTAL: www.businessstandard.com

PLACE: National


That sinking feeling

If 120 new malls have come up in the last two years, 40 have downed shutters. Some lessons

from the experiences of dying malls

• It was supposed to be a fancy sea-facing mall boasting high-end brands and anunmatched shopping experience. It turned into a nightmare for the owner, Bhumiraj

Group, when brands started pulling out of Full Stop Mall on Palm Beach Road, the Marine Drive of Navi Mumbai

• A similar fate awaited Gold City Mall in Navi Mumbai's premier Vashi area; it is now anoffice complex teeming with people who bear no resemblance to the inveterate mall

hopper

• In Delhi, Star City Mall in Mayur Vihar had hoped to capitalise on the rush of peoplewho would walk in and out of the bustling metro station nearby. That was not to be and

the management decided to lease the place out to corporates to set up their offices and to some banquet hall owners to rent it out for weddings and other functions

These are just a few examples of malls that have either shut shop or tweaked their original glitzy plans faced with poor footfalls, low brand pull and sheer mismanagement. Numbers tell theextent of trouble. Roughly 250-300 malls came up in the country over the last two years but 70-80 per cent of the spaces in these malls lie vacant. Around the same time, as many as 40 mallshave shut shop, according to Squarefeet Advisory, a mall management company.

The economic slowdown has landed especially heavily on the old-line department stores thatanchor many malls. As their sales and profits have tanked, they've been pulling out of malls,much to the distress of the smaller merchants who depend on the larger stores to feed themtraffic. These trends are hitting the market capitalisations of most of the largest owners of retailreal estate. Of course, the slowdown was the catalyst, but competition from online retailers has been the continued driver.

Cushman and Wakefield estimates only 50 per cent of the scheduled malls came up in the topeight cities of India in 2012. And only 250 new ones are being planned in the next two years,while there is space for at least 2,000 malls. A clear marker for shopping centre distress.

To start on the right foot


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Fail-proof the business plan: Focus on the development of retail brands and not solely on quick returns on investment; The primary responsibility should be that of catering to the consumer catchment and driving footfalls for the retail occupants. The other requirements follow from thissimple premise

Do a thorough recce of the catchment: Ask questions like can the catchment support thedevelopment in terms of consumer footfall and spending? Is there a connect between the needsof the immediate catchment and the occupants of the mall? Are there too many malls in thecatchment area?

Offer good occupant mix: You cannot have mall occupants who have little relevance for thetarget consumer. You cannot have the same type of retailer; this would cannibalise rather than provide a healthy mix

Ensure good access: Accessibility and connectivity to get the traffic smoothly in and out of themall is a must; ensure there is adequate parking space

Avoid under sizing: Most malls should be spread over 80,000 sq ft space or more. A small-sizedis a straight handicap because it will lack variety, which is de rigueur in the business, and yourun the risk of getting dwarfed by the next big mall that throws its hat into the ring

Focus on design: This involves making the mall brands ‘visible’, ensuring appropriate ‘zoning’in terms of entertainment, multiplexes, kids’ areas, food courts etc. This will result in better customer flow management

DEVANGSHU DUTTA Chief executive, Third Eyesight

Is India's love affair with the mall over? Experts say this is not the end of the road but a time for introspection. Most malls go through cycles just like the economy: New malls get popular, thentraffic begins to die down, then the mall enters a lull phase where anchor stores are leaving/beingreplaced or the mall simply closes altogether. Also, for many Indians, especially people under 20, the mall is their first experience with organised commercial activity, their first brush withfashion and entertainment, the first place they get their concept of style.

In short, this would be the time to draw lessons from the experiences of mall owners who have been forced to change the script.

Study the catchment area The first generation malls in India were flagged off in the mid-nineties without much research or understanding of the market, say analysts. As crowds began to throng to these places, manyothers simply replicated the idea without a clear view of what works in the business and whatdoesn't. The slice-and-sell-AC-shops-within-a-big-box approach didn't work simply because itlacked planning and management and made no provision for demands emerging in the future.






It may come as a surprise but "this is an industry driven by real estate, not retailing", says aconsultant. The experience in India, in fact, has been similar to the US market in the early yearsof mall development as documented by Paco Underhill in his 2004 book The Call of the Mall: AWalking Tour Through the Crossroads of Our Shopping Culture. As he points out, the industrialappearance of the mall and its box-like stores do not express the attempts of retailers to attract

customers, but the efforts of developers to squeeze the maximum profit from a construction project. While some of the smarter developers quickly altered the recipe and came back from the brink of disaster, there were others that became a case study of sorts on how not to run the business.

Against this background, the biggest lesson, so to speak, has been that the mall business is likeany other business. And like any other business, a thorough understanding of the consumer is thefirst and the most basic requirement for the business. Says Rajat Wahi, partner, KPMG India, "Itis very important to look at the consumer and shopper profiles of the catchment areas beforerenting space to brands."

This was a lesson that Delhi's Select City Walk, one of the most successful malls in the country,kept in mind while starting out. Spread over 1.3 million sq ft, which also include landscapedopen spaces, the mall was designed keeping in mind the affluent female consumer used toshopping in premier South Delhi markets. The product mix was designed to offer quintessentialIndian boutique brands such as Good Earth, Fab India etc alongside international labels such asZara, Mango, Tommy hilfiger.

Mind you, it is as much about the brands as it is about the ambience in the mall. "You want tohave a mall where the shopping experience is enhanced and people want to keep coming back,"says Wahi. Some new mall owners are creating "zones" (read, multiplexes, food courts, kids' play area) to meet the changing needs of the shoppers and upgrading services like access, parking (in terms of even lanes leading up to the malls), security, providing prams for childrenetc, going as far as to organise regular events around celebrity visits, shopping festivals, fleamarket fiestas etc to ensure footfalls and consumer involvement. The amenities draw theconsumer in for reasons other than to just purchase items.

Here's how Crossroads, which was acquired by retail czar Kishore Biyani from the PiramalGroup of Industries for a staggering $66 million, made the transition. The Mumbai-based mallstarted floundering when the building's poor design - which allowed consumers to have a dekkoat the mall's signature brand Pyramid but didn't allow them to notice other brands that werehoused there too - made things difficult for a majority of the brands housed therein.

Given the high tenant turnover, customer loyalty began dwindling.

Rechristened Sobo Central, not only was the mall's floor layout changed to offer all brands better visibility, there was also been more emphasis on putting together the right mix of food, fun andshopping experience.

Speaking of design, at Delhi's Select City Walk, the layout is such that at a quick glance, theconsumer can easily read the labels/logos of 12-15 brands.






Be open to change The shift to a revenue share model has also proved to be a win-win for brands and mall owners.Take DLF, which moved to a revenue sharing model when many of its branded malls startedfaltering. The group initially gave out space on a first-come-first-serve basis besides offering

shops to those who promised higher rentals.

This essentially meant there was no thought given to the brand mix. What made it worse was thatDLF allowed many investors to buy the shops and rent them out later. The result: no sense of ownership and low overall accountability from brands. This proved a thorny issue at the time of discussions regarding renovation or even during promotional activities.

What went wrong

The initial euphoria of developing shopping centres has faded from the time retailers startedinsisting on revenue share and minimum guarantee rather than the pure rent model. With the newscenario, retailers’ ability to pay is limited by their sales. As a result, they offer rentals that they

can afford, and mall developer often begin to evaluate other asset categories like offices andresidential, since offices provide fixed rentals and residential comes with the inbuilt advantage of up-front cash — neither of which are available in the mall format.Such a scenario can lead to a mall closing down as a retail establishment and reinventing itself into another format.In the case of older centres — many of them were created without adequate planning or preparation, were not in the right location, or did not have the right size or tenant mix. Followingare the lessons worth learning:

• Ensure that you have the right size, format and tenant mix for a particular catchment• Provide adequate parking•

Do not strata sell spaces• Provide professional mall management

Malls must, over a period of time, evolve their tenant mix and offerings so that sales — andtherefore rentals — continue to grow. In the event that a catchment does not sustain thedevelopment or there is too much completion, retailers will choose the dominant mall.When a shopping centre is not the preferred one for retailers, value retailers come in – when evenvalue retailers cannot sustain, it is usually because of a combination of reasons. These could be: bad location, bad design, lack of adequate parking, lack of professional mall management (oftenthe result of strata selling spaces) and a mall’s inability to find alternate usages of space.

Anuj Puri

Chairman & country head, Jones Lang LaSalle India

An altered revenue share approach, says Pushpa Bector, vice-president, mall head and senior vice-president, leasing, DLF's Mall of India, has allowed DLF to take a long-term view into mallmanagement (that includes positioning, zoning, tenant mix, facility and finance management, promotions and marketing) and genuinely look into - and support - all the brands present in themalls with interesting promotions that can drive footfalls. The effort has helped: DLF Promenadehas a footfall of 1 million customers per month and round-the-clock operations and better






management have ensured higher loyalty among consumers.

Some malls have taken the scope of mall management one step ahead - they track performanceof brands, collecting data on per sq ft sales, the sales of a brand and other parameters. This helpsthem run a diagnostics check on the brands under the roof and figure out whether the brand is

using space optimally or there is need for rationalisation. In the bargain, malls have improvedyields as new brands have come in at higher revenue share deals and existing ones havedelivered better performance within smaller spaces.

Looking at the kind of damage poor planning brings in its wake, other malls are making sure thecustomer has the right brands and packaging. Inorbit Mall, which began its innings in Mumbai'sMalad area in 2004, carefully took into account the catchment and decided to focus on fiveanchor tenants (Shoppers Stop, Lifestyle, Spencers, Fame, and Time Zone). The managementroutinely studies the performance of retail brands, engages with customers to gather feedback and proactively looks out for promising brands that can be a part of the property.

The demand for space in malls like Select City Walk in Delhi or Inorbit Mall or High StreetPhoenix in Mumbai is so high now that it has had to right size the stores of existing brands or relocate some within the premises to accommodate new ones. Select City Walk, for instance, hascut down the Levi's store from 2,700 sq ft to 800 sq ft to accommodate Superdry and DuneShoes. Next London has shed about 1,000 sq ft of flab, helping the mall welcome Apple.

Will all this be enough to bring the shoppers back to the deserted malls? Mall managers do havea lot on their plates already. Few new malls are being built, and just too many are being'repurposed'. Because of their location, keeping in mind the spiralling real estate costs, malls arenot accessible to an increasingly elderly population; technology products are taking larger bitesout of customers' wallets as opposed to the traditional fare malls have to offer; online shoppinghas grown by leaps and bounds; and more and more women have less and less time to shop.

While teenagers and young adults will continue to patronise the mall as an 'affinity centres,' to borrow a phrase from Underhill, most real estate professionals understand more profoundchanges are afoot.

Link : http://realestatealerts1.blogspot.in/2013/08/that-sinking-feeling-business-standard.html


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http://realestatealerts1.blogspot.in/2013/08/that-sinking-feeling-business-standard.html




PLACE: BangaloreDATE: August 27, 2013

Che f Ranvee r Brar Cooks up a Sto rm a t I no rb i t K i t chen Megasta r

Enthrals foodies and cooking enthusiasts at the Inorbit Kitchen Megastar contest

Bangalore, August 27,

2013: Visitors to Inorbit Mall, Whitefield enjoyed a pleasant Sunday afternoon in the company of

celebrity chef Ranveer Brar from Zee Khana Khazana, India’s first 24 hour food channel. Inorbit Mall, in

association with Zee Khana Khazana and chef Ranveer, host of cooking shows on the channel; hosted the

“Inorbit Kitchen Megastar” cooking contest at the mall. This was a rare opportunity for amateur chefs

across Bangalore to showcase their skills and vie for an opportunity to cook with chef Ranveer.

The mall was bustling with activity as contestants started arriving with their pre-finished dishes,

accompanied by their families cum support staff and cheerleaders. With great pride the ladies started

plating their dishes, which were then laid out for the judging process. Contestants were a mix of

housewives and working women. Once chef Ranveer took over the stage, the ladies almost forgot the

competition as they hung on enraptured at every word uttered by the handsome and charismatic chef.

Chef Ranveer started off the event with an interactive workshop and live cooking demo. He added a

personal touch by inviting the audience to come up to the demo area and get a closer look at his

cooking, all the while constantly answering queries and sharing tips.

He quickly whipped up a delicious and easy to make stuffed spinach pancake similar to the cheela, to suit

Indian taste buds. An eggless French toast made in a banana batter with a crisp cornflake crust, had








mouths watering, especially when he cut the toast in half and hot, melted orange marmalade oozed out.

The aromas were intoxicating!

Moving on to the competition, chef Ranveer sampled each of the 23 entries and with great difficulty

shortlisted four participants to enter the second round. Wanting to test food knowledge as well, he

quizzed the four finalists before choosing two participants to go head-to-head for the final live cooking

round. For the last round chef asked the two participants to make their versions of the dishes he had

demonstrated earlier. Chirpy housewife Tejashri Gurav was crowned Inorbit Kitchen Megastar with her

dish twisted cheela.

Besides the title of Inorbit Kitchen Megastar of the month, Tejashri took home a gift card worth Rs.20000

from Inorbit Mall. She will also soon be appearing on the Zee Khana Khazana show “Ab Har Koi Chef”. Ab

Har Koi Chef is a unique show that gives people from all walks of life the opportunity to showcase their

talent and passion for food.

After winning the competition Tejashri Gurav said “This is a dream come true for me. I have always

thought of cooking as my passion rather than a daily chore. I am glad I took part in this competition and

cannot wait to appear on Zee Khana Khazana’s Ab Har Koi Chef. I am grateful to Inorbit Mall for giving

me an opportunity to follow my dream.”

About Inorbit Malls:



retailing in India, provides an excellent walk through experience for customers. Inorbit Malls combines

the knowledge of the Indian Consumer and a changing Indian market scenario in locating, designing,


Inorbit Malls began their journey by opening their first mall at Malad in Mumbai, to the public in early

2004. Since then Inorbit has repeated its success with world class malls in Vashi, Cyberabad, Pune &

Whitefield, Bangalore. The malls have universal class and appeal and seek to provide a one-stop

destination for fashion, lifestyle, food, and entertainment leading to an international experience. Inorbit is

all set to further the unique experience nationwide by expanding its footprint to Vadodara in 2013.

http://www.thisweekbangalore.com/chef-ranveer-brar-cooks-up-a-storm-at-inorbit-kitchen-megastar/









PLACE: Bangalore


Li fe Size Ludo at Inorb i t Mal l: Innovat ive Inter-Corp orate Ludo champ ionsh ip this

weekend at Ino rbit Mall , Whitef ield

Au g 29, 2013

August 29, 2013: Board games trigger instant childhood memories of fun, long, lazy afternoonsof summer holidays and school friends. These games are not just fun, but also involve a greatdeal of team building skills and strategizing. Inorbit Mall, Whitefield will host the Inter-

Corporate Ludo Challenge on August 31 and September 1, 2013; the difference being that thegame will use live tokens. This event is being conducted as a part of Inorbit’s sports leagueinitiative, fun and engaging activities for corporate.

A gigantic Ludo board will be set up at the lower ground floor atrium of the mall. Eachcompany will send a team of 5 members. One person will be the manager, who will roll the diceand strategize; while the other 4 will be Ludo tokens.

On the first day of the event, 4 matches will be held and 4 teams will take part in each match.From each match, 2 teams will be selected and 8 teams will enter the semi-finals on Day 2. Thelast 4 teams left will compete in the finals, which are also to take place on Day 2, and one

company will be chosen as the winner. Participants will include companies from sectors like IT,finance, banking etc. The event will culminate with the crowning of the first ever Inter-CorporateLudo champion of Bangalore

Date: August 31 and September 1, 2013

Time: 12:00 pm to 4:00 pm

Venue: Inorbit Mall, EPIP Area, Whitefield








L ink :

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http://www.thisweekbangalore.com/life-size-ludo-at-inorbit-mall-innovative-inter-corporate



http://www.thisweekbangalore.com/life-size-ludo-at-inorbit-mall-innovative-inter-corporate



PORTAL: www.buzzintown.com

PLACE: Bangalore


YOUR CITYBangalore

Life Size Ludo Compitition

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• Aug 31 - Sep 01, 2013• 12:00 pm, Event occurs daily, Event duration: 4:00 hrs• Inorbit Mall • 75, EPIP Area, ITPL, Whitefield, Bangalore

Link: http://www.buzzintown.com/bangalore/events/life-size-ludo-compitition/id--817416.html


http://www.buzzintown.com/

http://www.buzzintown.com/bangalore/events/life-size-ludo-compitition/id--817416.html



http://www.buzzintown.com/bangalore/events/life-size-ludo-compitition/id--817416.html

http://www.buzzintown.com/




PLACE: Bangalore


• Tribute to Michael Jackson

• Event Details

Come and join the NGO kids as they give tribute to the world’s most renowned pop star Michael Jackson at Inorbit Mall. Around 100 kids from the NGO - Teach for India will be a part of the flash mob. The performance will be on professionally choreographedMichael Jackson’s music tracks. There will be three performances, 5 - 7 minutes each.Come and witness the exciting event and pay a tribute to the legend!!Timings: 2 pm, 3pm & 6 pm

• Venue Details

• Inor bit Mall

New Link Road, Malad West, Mumbai

Link :http://mumbai.burrp.com/events/inorbit-mall_tribute-to-michael-jackson-_malad-west_mumbai/19521680514


http://mumbai.burrp.com/events/inorbit-mall_tribute-to-michael-jackson-_malad






PORTAL: www.thecityguide.com

PLACE: National


Tribute to Michael Jackson

Malad West Category:

Events

Phone:

+91-22-66777999

Address: Inorbit Mall, Link Road, , Malad West, Mumbai-400064

Type: DanceDate of Event: 31 Aug, 2013 To 31 Aug,

Editor ’s Note of Tr ibu te to Mich ael Jacks on , Malad West

Come and join the NGO kids as they give tribute to the world's most renowned pop star MichaelJackson at Inorbit Mall, Malad, Mumbai. Around 100 kids from the NGO - Teach for India will be a part of the flash mob. The performance will be on Michael Jackson’s music tracks andchoreographed by professional on Saturday, August 31 at 2 PM, 3 PM and 6 PM. There will bethree performances and each will be from 5 minutes to 7 minute

Link :http://mumbai.burrp.com/events/inorbit-mall_tribute-to-michael-jackson-_malad-west_mumbai/19521680514


http://www.thecityguide.com/





http://www.thecityguide.com/



Link :http://nripress.com/2013/08/29/re-live-million-experiences-at-inorbit-pune/


http://nripress.com/2013/08/29/re-live-million-experiences-at-inorbit-pune/



http://nripress.com/2013/08/29/re-live-million-experiences-at-inorbit-pune/




PLACE: Bangalore


Life Size Ludo

Overview

Category: Sports & Outdoor

Inorbit Mall, Whitefiel d

12:00 PM - 4:00 PM

Event Details

Board games trigger instant childhood memories of fun, long, lazy aer noons of summe r hol idays and

school friends. These games are not just fun, but also involve a great deal of team building skills and

strategizing. Inorbit Mall, Whitefiel d wi ll hos t the Int er -Cor por at e Ludo Chal lenge, the di fference bei ng

that the game will use live tokens. This event is being conducted as a part of Inorbit’s sports league

iniave, fun and engagi ng acvies for corpor at e. A gig anc Ludo boar d wi l l b eset up at t he lower

ground floor at rium of the ma l l. Each comp any wi ll send a team of 5 me mb er s. On e per son wi ll be the

manager, who will roll the dice and strategize; while the other 4 will be Ludo tokens. On the first day of

the event, 4 matches will be held and 4 teams will take part in each match. From each match, 2 teams

will be selected and 8 teams will enter the semi-final s on Da y 2. The last 4 teams le wil l compe t e i nt he

final s, wh i ch ar e al so to take pl ace on Da y 2, and one comp any wi ll be chosen as the wi nner . Par cipant s

will include companies from sectors like IT, financ e, banki ng et c. The event wi ll cul mi nat e wi th the crowning of the first ever Int er -Cor por at e Ludo champ i on of Bangal or e

hp: //bangal or e. bur rp. com/ event s/i nor bi t-ma l l_l ife- si zel udo_wh i tefield_bangal ore/19321689316






PRESS CLIPPINGS

PORTAL: www.explocity.com

PLACE: Bangalore


Life Size Ludo at Inorbit Mall

Saturday, August 31 to September 1, 12:00 pm to 4:00 pm

Inorbit Mall hosng The Int er -Cor por at e Ludo Chal lenge. Thi s event is bei ng conduc ted as a par t of

Inorbit’s sports league iniave, fun and engagi ng acvies for corpor at e.

hp: //bangal or e. expl oci ty. com/ event det ai l/Speci al -Event s/Li fe- Si ze- Ludo- at -Inor bi t-

Mall/54183/130913

inorbit media coverage - august 2013

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