A business is successful to the extent that it provides a product or service that contributes to happiness in all of its

forms.

Mihaly Csikszentmihalyi

Welcome To India’s Finest Shopping Experience

The Journey So Far

Inorbit Malad comes to life on January 23rd, 2004 with ‘Lifestyle’ as its Baby

Suburban Mumbai’s first Hypermarket –Spencer’s

The largest ‘Shoppers’ Stop’ in India opens

Wins the “Mall of the Year”, “Shopping centre of the year” awards in 2005 and International Maxi Silver award in Community Services for the Most Energy Conservative Mall in 2007

Fast became the industry standard for malls in India

Recognized within and outside the country for its customer friendliness and retail environment

Inorbit Mall, Malad

To Create Celebratory Environments For Retail

The Mission

The VisionTo achieve and retain market leadership in our industry

The Inorbit Kingdom

PCA

TCA

SCA

Catchment Zone

Inorbit, Malad Statistics

Location & City Malad, MumbaiDate of Launch February-2004Total Land Area (in Sq. Ft.) 500,000 sq. ft.Total Built-up Area (in Sq. Ft.) 500,000 sq. ft.No. of Floors Ground + 2Gross Leasable Area (GLA) (in Sq. Ft.) 365,000 sq. ft.Atrium Area (in Sq. Ft.) Approx 8,500 sq. ft.Shopping Area (in Sq. Ft.) 360,000Food Court Area (in Sq. Ft.) 18,000Leisure & Entertainment Area (in Sq. Ft.) 56,150Services Area (in Sq. Ft.) Approx 150,000Parking Area (in Sq. Ft.) Approx 120,000 Space for No of 4-wheelers 1380Space for No of 2-wheelers 200Kids Play/ Crèche Area YesAverage Footfall on Week Days 20,000-22,000Average Footfall on Weekends 42,000-45,000

Achievement

• Has won 13 awards since inception

• Its superior design, formidable operations and excellent retail mix has

made it the benchmark for malls across India

What is in it for who?

What I hope to cover..

Customers Retailers

Promoters

Experience, Holistic, Family, Merchandise – Range, depth, VFM

Increase in G.D.P. of that Geog. Area. Enhanced standards of urban living

Higher turnover per sft; lower costs; higher profits / sft.

Security, Above Average Returns & Growth

Society

Sustained Footfalls &

Spends

The Value Diamond

A Mall has to deliver value. Consistently.

Sustain Footfalls – the virtuous cycle

Sustained Footfalls & Spends

Customers: Overall Experience & Delight, Dwell time, VFM.

Feeds &Sustains

Mall Management:Excitement, Service

levels; leasing strategy, Retail Partner Support

Retailers:Store Fit-outs,

Mix, Service levels…Replacements…

Focus Areas/Key Levers

What I hope to cover..

Think Long term Value - along each key activity

DesignConstructLeaseManage

• Successful integration of international design expertise with Indian market condition

• ‘Handicapped friendly’ -All our malls are designed for this parameter.

• ‘Efficient on CAM’

• ‘Sensitive to energy usage’

• ‘Safe buildings’

• ‘Management of construction’

• Fitout criteria

We understand the customer

WHO IS SHE?

Where does she co

me from?

How did she get here?With who did she come ?

What does she lik

e ?

Why is she here?

How much time does she spend here?

Understand customers

Brief profile – Key typical Customer

• Young nuclear family – Dual Incomes• Stays at Lokhandwala• A toddler son, will have a sibling soon• She loves shopping• He loves surfing thru IT knowledge sites• Both eat out quite often

Let us call them - The Bhandaris

What could delight the Bhandaris?

Reserved parking for Mrs. Bhandari’sand mothers to be.

For Mrs. Bhandari & otheryoung mothers..

Push cart buggies so Master Bhandari can enjoy while the mother shops

A ‘Bag Park’ where she can keep her ‘excess’ bags

More seats and benches across the mall so that the mother-to-be can rest when she wants.

Food CourtTray Processing Unit to

Clean, de-grease, and sanitise20,000 trays / day

Frequent health and safety audits to aid our Retail partners

So that the Bhandaris can be guaranteed of Hygienic Food

1. Capacity to cater to more than thousand gourmets at the same time2. Serves over 20 different cuisines

Play pen for Master Bhandari

Mr. Bhandari is now happily occupied

Access the internetthru the WIFI service

Traffic Signals

• Hire Traffic consultants to project needs

• Work with the Government – help with traffic flows and signals based on this report.

Now Bhandaris can enter & exit the mall easily…

Also, we got the ‘umbrella park’into place – no more dripping rain soaked umbrellas in the mall

The umbrella man..

The Bhandaris now have made this their preferred out of home destination!

Innovative Services

Benches in Lawn

PCO’s installed

Others-WheelchairsForex CounterBaby Changing unitWifi ServiceCar CallingFree Newspapers24-hr Ambulance on siteCar SpaGift Wrapping Service

Mr. Bhandari’s Chauffeur now wants to bring them back for more !

The driver’s toilet and waiting areas

The Bhandari’s car needs looking after too…

Enter: The Car spa...

And the Bhandaris will shophappily ever after…

Delighted Customers

• Customer Expectations tracked through syndicated Research and feedback• Customer satisfaction Index consistently over 80%• Average dwell time in the mall is 3.5 hrs.• Average spending per head is Rs. 500• 68% of the customers are repeat customers• 70% of the cars visiting the mall are in the class B & C • The frequency of visit to the mall is once in 25 days

“ Its really worth appreciating that you guys have Maintained this mall better than any of the 5star hotel. Hats Off To you. Mr. Vikram Chauhan -Manager. “Hotel Hyatt“For me this place like a heaven in Mumbai.”Mr.. Ajay PandeyBorivali

‘Mall culture is initiated by you. I think you are the benchmark & example for other people opening a mall’Mr. Ajay PLokhandwala ComplexAndheri(W)

“I loved shopping for hours together at this mall.”Ms. Sheela UpanyasThakur ComplexKandivali

Customer Speak

Footfalls

*Figures in ‘000

Car Parks

*Figures in ‘000

Delighting Our Retail PartnersMaking the business of retail a pleasure

FootballTournament

Cricket Tournament

The Inorbit Huddle

Promoting Retail Excellence

Inorbit Retail Excellence Awards

A Delighted Set Of Retail Partners

“While most players are still firming up retail plans, Inorbit is already setting trends most will emulate.”

-Ravi KothariMen’s Boulevard

Thus Spoke Our Retailer

“Being an internation brand, BreadTalk, actually,we are ease with the mall as this meets with all the international norms of service levels.”

Anand Krishna-Operations Manager BreadTalk

“The security is very appreciable as per the way in which they perform due to the high alert in the city. We are also thankful to Inorbit for not keeping the mall closed during crisis.”

Renoy VergheseWills Lifestyle

“Saying something about the mall and its staff is like showing torch to the sun. The business on this premises is the best we have experienced.”

Hasmukh VadhavanSheetal

“Biba is proud to be a part of Inorbit which provides the best trader mix and quality customers.”

Poonam JeswaniBiba

The only Mall operational on 11th August 06 after the threats to Malls and Multiplexes in Mumbai

1st Mall in Mumbai to have sniffer dogs in the premises

Consistently referred as the cleanest Mall in Mumbai

The only that recycles 15% of its water through a captive ‘Sewage Treatment Plant

Driving Excellence in Mall Operations

Door Frame Metal Detector Common areas under CCTV Surveillance

All vehicles physically checked with Mirrors & Security Dogs

Marketing- Events, Driving Excitement & Customer Spends

Footfall – 10,00,000 +

Cars – 90,000

Duration: 27th Oct– 11th Nov 2007

100% retailers supported raffle coupon

distribution from their outlets and One Apartment

was given to the raffle draw winner

Sparkling India - Diwali The Sizzling Winter CarnivalFootfall – 11,00,000+

Cars – 1,20,000

Duration: 21st Dec 2007 – 21st Jan 2008

Longest mall event for 35 days with almost 90%

participation from the retailers and entertainment

lined up every day evening, made Inorbit the most

hottest place to visit this Christmas

February footfall – 8,90,000

Cars – 95,000

Duration: 7th Feb – 24th Feb 2008

17 days event with prizes worth Rs.50,000

given our everyday. mega prize of Rs.1,50,000

The Shopping Genie Fest

Brand PromotionsThe preferred destination for brand launches and promotions

Hugo Boss Aigner

Ace Jewels Sri Lankan Tourism

Upcoming Projects

Name of the MALL Inorbit Mall - VashiLocation Vashi, Navi Mumbai

City Navi Mumbai

Status: Operational/Under-Construction Under Construction

Total Land Area (in Sq.Ft.) 329,602 sq.ft

Total Built-up Area (in Sq.Ft.) 852,331 sq.ft

No. of Floors Retail- 4 ,Parking- 1 and part 1

Gross Leasable Area (GLA) (in Sq.Ft.) 356,108

Shopping Area (in Sq.Ft.) 555,677 sq. ft (Retail BUA)

Name of the MALL Inobit Mall - CyberabadLocation Hitech City, Cyberabad

City Hyderabad

Status: Operational/Under-Construction Under Construction

Total Land Area (in Sq.Ft.) 331,047 sq.ft.

Total Built-up Area (in Sq.Ft.) 1,240,641 sq.ft.

No. of Floors Retail-5, Parking-2, Services-1

Gross Leasable Area (GLA) (in Sq.Ft.) 493,883 sq.ft.

Shopping Area (in Sq.Ft.) 688,458 sq.ft.(Retail BUA)

Name of the MALL Inorbit Mall- PuneLocation Nagar road, Pune

City Pune

Status: Operational/Under-Construction Under Construction

Total Land Area (in Sq. Ft.) 444,553.20 sq. ft.

Total Built-up Area (in Sq. Ft.) 901,045 sq.ft.

No. of Floors

Retail -4 lvls., Parking 2 lvls. and part 3 rd lvl.

Gross Leasable Area (GLA) (in Sq.Ft.) 314,946 sq.ft.

Shopping Area (in Sq.Ft.) 500,357 sq. ft (Retail BUA)

Name of the MALL Village - PocharamLocation Pocharam, Hyderabad

City Hyderabad

Status: Operational/Under-Construction Under Construction

Total Land Area (in Sq.Ft.) 708,285 sq.ft.

Total Built-up Area (in Sq.Ft.) 407,158 sq.ft.(phase-I)

No. of Floors Gr. + Mezzanine

Gross Leasable Area (GLA) (in Sq.Ft.) 297,540 sq.ft.

Shopping Area (in Sq.Ft.) 362,729 sq. ft.(Retail BUA)