innovation, creativity & capital at the university of ...€¦ · innovation, creativity &...

Newsletter of the IC² Institute

Innovation, Creativity & Capital at The University of Texas at Austin

IN THIS ISSUE•2015 Fellows Meeting

•TEXAS ♥ PORTUGAL: Texas-EU Summit & Venture Growth Initiative

•Crossing Disciplines at SXSW

& more

SPRING/SUMMER2015•www.ic2.utexas.edu•2815SanGabrielSt.•Austin,Texas78705•512.475.8900

IN THIS ISSUE

FROM THE DIRECTORThe IC² Institute’s Global Reach: Fellows Meeting 2015

AROUND THE GLOBEAlumni from GCG’s CTWCoordinateAUTM2015,KualaLumpurTEXAS ♥ PORTUGAL: Texas-EU Summit & Venture Growth InitiativeUTEN: In Flight with GSPTheIC²InstituteHelpsExpandGISTBootCampstotheWesternHemisphereGCG works with National University of SingaporeIC2 Institute Helps Usher I-Corps into MexicoTurkishBOOSTEntrepreneurTeaminAustinGCGWelcomesManagersfromKazakhstan&KoreaforTraininginAustin

THE STATE AND THE NATIONTheIC²InstituteExhibitsInternational&InterdisciplinaryStrengthsatSXSW2015IC²Institute|ShreveportCollaborationUS Veterans Receive High-Impact Training AnUpdateonUSAAInnovatorCertification

WITHIN THE UT SYSTEMNew Projects Link the IC² Institute with the NSF & the UT System ACROSS THE UNIVERSITY ATIHelpsPowerthefirst“UTEnergyWeek”

PUBLICATIONSDiagnostics for a Globalized WorldThe Entrepreneurial University: Context and Institutional ChangeInternational Cases on Innovation, Knowledge, and Technology TransferIC²Institute2015AcademicPublicationsListStatewide Economic Value of The University of Texas at AustinInnovacities2015FellowsDirectoryReleased

WHAT’S HAPPENING AT THE IC² INSTITUTEJapaneseResearcherElaboratestheTechnopolisModelFulbrightScholarsSponsorArtPresentationattheIC²InstituteVisiting ScholarsInnovationCells:CompanyBeachheadsinTechnologyUniversitiesVisiting Delegations KozmetskyGeniusatWork:Man and the Age of Information and Technology

TAKE NOTEStaff Notes & Quotes

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The UPDATE highlights only a few of the IC2Instituteactivities.Formore informationabouttheprograms,activities,andhistoryoftheIC²Institute,seewww.ic2.utexas.edu.

TheIC²Instituteisaninterdisciplinaryresearch unit at The University of Texas at Austin that works to increase the quality of human life through new technology applications,entrepreneurialgrowth,andregionaleconomicacceleration.TheAustinTechnologyIncubator,theBureauofBusinessResearch,andtheGlobalCommercializationGrouparepartoftheIC²Institute.

IC² Institute Director:

[email protected]

UpdateCoeditors:

[email protected]

Coral [email protected]

SubscribetotheIC² Institute UPDATE athttp://ic2.utexas.edu/subscribe

IC2 InstituteUPD

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The Cover ImageThe cover image for this UPDATE is the recreationofanillustrationbyDr.GeorgeKozmetsky, founder of the IC2 Institute.Inthisversiontheoriginaldatesof1960and 2000 have been replacedwith 1977(the year the IC2 Institute was founded)and 2017 (the 40th anniversary year oftheInstituteandthecentennialyearofDr.Kozmetsky’s birth). For amore detaileddescriptionseepage30.

May15,2015

FriendsandFellowsoftheIC²Institute:

SpringandsummergreetingsfromtheIC²Institute!

As you can tell from this issue of UPDATE,muchhashappenedat the Institute since theprevious issue of UPDATEwaspublishedinDecember2014.Indeed,theInstitute’svirtualcornucopiaofactivitiesandeventsisoverflowing.InadditiontotheusualmultitudeofInstituteactivities and events, the Institute hosted or sponsored nearly two dozen events at SXSW,carriedoutaverysuccessfulinteractiveworkshopinvolvingmorethan135PortugueseandCentralTexasfirms,venturecapitalists,andincubator/acceleratormanagers(thankstoMarcoBravo!),andexperiencedanexcitingbiennialFellowsmeeting.

Somefivedozen-plusFellowsparticipated in theFellowsmeeting,andas faras Ican tell,theFellowsweremoreengaged thisyear thaneverbefore.Whatpleasedme themostwastheirengagementintheInstitute’sstrategicplanningprocess.Fornumerousreasons,includingtheorganizationalchangestakingplaceinboththeUniversityandtheUniversitySystem,itis imperative that theInstituteundertakeasystematic, thorough,and intellectuallyrigorousexaminationofitsgenesis,history,andfuture.Thesuggestions,insights,andcommentsoftheFellowsduringandafterthemeetingstimulatedmythinkingtremendouslyandwillserveasadrivingforceunderlyingtheInstitute’sstrategicplan.MyheartfeltthanksgoouttoalltheFellowsparticipatinginthemeeting.

LastweekMattKammer-Kerwick(aresearchscientistintheBureauofBusinessResearch)andIpublishedanop-edpieceintheWashington Post. Here is a link to the piece if you are interestedinreadingit:http://wpo.st/hHyG0.

Inthispiecewearguethatnowisthetimeto“investinadiversifiedandinclusiveportfolioofentrepreneurs.”TheInstituteisfullycommittedtoaddressingthechallengesetforthinthePostop-ed,andIencourageallofyoutojoinwiththeInstituteindoingso.

Robert A. PetersonRobertA.PetersonDirector,IC²Institute

From the DirectorNewsletter of the IC² Institute

Innovation, Creativity & Capital at The University of Texas at Austin

IC2 Institute UPDATE 4 Spring/Summer 2015

From the Director 5 The University of Texas at Austin

The IC² Institute’s Global Reach: 2015 Fellows Meeting On April 22-24, IC² Institute Fellows met at the AT&T

Conference and Education Center. The Fellows programrecognizes peers of the Institute—premier talent from academia,business, government, and entrepreneurial support groups—thatcontributetothereputation,reach,andresearchcapacityoftheIC²Institute.There are currently 193 activeFellows from across theUnitedStatesaswellasAustralia,Brazil,China,Colombia,Egypt,Israel Italy, Japan, Malta, Mexico, Portugal, Russia, Singapore,SouthKorea,theUnitedKingdom,andTaiwan.

Itisanetworkbuiltovertime.SomeFellowsareformerstudentsofGeorgeKozmetsky,founderoftheIC²Institute,whoofferedhismentorshiptothosewhoimpressedhimandwerewillingtomeetat4:30a.m.—theanterequiredtoreceivehisadvice.OtherFellowsincluderesearchstaffoftheInstitutewhoworkeddirectlywithDr.Kozmetsky over the years—each intellect sharpening and beingsharpenedbytheedgeoftheother(sometimesgeneratingsparks).Historically, Fellows have also reflected Kozmetsky’s personalpeergroupthatincludedW.W.CooperandNobelPrizewinnerIlyaPrigogine.EachdirectoroftheInstitutehasaddedtotherosterofFellows.DirectorRobert Peterson has recently named three newFellows:VictoriaCrittendon ofBabsonCollege, JoséMendonçaoftheUniversityofPorto(Portugal),andGaryHooverofAustin,Texas.

ADayofUnstructuredProblems

This year’smeeting beganwith a receptionThursday afternoon.Friday morning, Juan Sanchez and Robert Peterson extended awelcometotheFellows,andGregPogueprovidedabriefoverviewof the Institute’s evolving strategic plan. In the second session,fivebreakoutgroupsdiscussedtheIC²Institute’sstrategicplanindepth—ledbygroup “scribes”MarcoBravo,MarkCalhoun,GilCloyd,BruceKellison,andGregPogue.

Following lunch, Moris Simson addressed the group with thepresentation Untold Lessons from the Great Recession. Simson describedtheuniquehistoryofrecentyearsinwhichtheentireglobehas faced recession andhow today’s “progress” toward recoveryshowsthat, infact,eventheG7nations havelostgroundoverall. AccordingtoSimson,nationstodayfaceincreaseddebt,unfetteredglobalfinance, unassureddeleveragingdespite low interest rates,and weaker currency—in a world where prosperity cannot befueledbymonetarypolicyalone.Itisanunstructuredproblem:thekind that the Institute’s “Think andDo” research has classically

Upper left: IC² Institute Director Robert A. Peterson addresses the Fellows group and Vice President for Research Juan Sanchez. Photo by C. Franke. Far left: Gil Cloyd leads a breakout session. Photo by M. Cotrofeld. Near left: Gary Hoover, Victoria Crittendon, Lynn Schneider, and Brad Zehner discuss strategies for the IC² Institute. Photo by C. Franke. Right top: José Mendonça (Portugal), Marco Bravo, and Manuel Heitor (Portugal). Right Center: Carlos Scheel (Mexico) and Robert Hodgson (United Kingdom). Right Lower: Moris Simson and Del Tesar. Photos by M. Cotrofeld.

IC² Institute UPDATE 6 Spring/Summer 2015

explored—thetypeofprobleminwhichfindingtherightquestionsmay prove more difficult than finding their respective answers.ThefollowingsessionfeaturedfacultymembersofTheUniversityof Texas atAustin who are pursing research funded by the IC²Institute through the UTAustin|Portugal CoLab program: LuisCafarelli,WenhongChen,ThomasHughes,NicholasPeppas,andCarolynSeepersad.These researchprojects range fromadvancedmathematics and digitalmedia to nanotechnology, and are beingperformedinconjunctionwithfacultymembersfromuniversitiesacrossPortugal.

Inthefinalsessionoftheday,scribesfromthefivegroupspresentedareviewofthemorning’sdiscussions.Emergingthemesincludedrenewingfocusonunstructuredproblems,thoughtleadership,andinterdisciplinary studies. Inallgroups, theFellowsexpressed thedesire to be more engaged—both in personal networking (withoneanother)andinbecomingmoreinvolvedintheactivitiesandprojectsoftheIC²Institute.Itwasrecognizedthatthisgoalshouldbe pursued bidirectionally—with the IC² Institute expanding thenumber of Fellows it involves in its projects,while IC² InstituteFellowsincreasinglyseekoutIC²Institutecollaborationaspartoftheirworkandresearchroutines.Abroadspectrumof(sometimescompeting) ideas was identified and reported, and IC² Instituteleadersplan tomakeadetailed reviewof this input.GregPoguesaid, “We identified many insights across the different groups.Continued interactionwillhelp identifyhowthese insightsmightbecomeintegratedintothestrategicplan.”

GlimpsesofCurrentGlobalPerspectivesSaturday morning, a panel of four Fellows shared comparativeperspectivesofthenationsinwhichtheylive.FredYoungPhillips,an early director of research at the IC² Institute and currentlyDistinguished Professor with Yuan Ze University in Taiwan—having also lived in Japan andKorea—reviewed the similaritiesanddifferencesofthesethreenationsregardingthelargersocietalinfluencesonentrepreneurshipandnationaleconomicdevelopment.Honghui Deng followed with a description of China’s currentassets,challenges,andlargesocialtrends.ManuelHeitordiscussedPortugal’songoing strugglewith theEUcurrencyand theglobalrecession; and Robert Hodgson discussed some of the currentchallengesfacingtheUnitedKingdom.

RememberingGeorgeKozmetskyDuring dinner Friday evening, IC² Institute’s Technical Writer/Editor Monty Jones provided a description of Dr. Kozmetsky’s(somewhatindirect)pathtowardbecomingdeanoftheUTAustinbusiness school.Researching andwriting a biography ofGeorgeKozmetsky’s life, Jones received new material for the book inSaturday’s final session,which featured an openmicrophone forFellowstosharememoriesandanecdotesaboutDr.Kozmetsky.

This year’s meeting was characterized by readiness to increasecommunication among the Fellows, both at the individualnetworking level, andwith the Institute as awhole. IC² InstituteProjectDirectorMarcoBravoremarked,“ThecollectivetalentanddiversityofexpertiseamongtheFellowsisauniqueassetfortheInstitutetosustainitsglobalreachtodayandreinventitselfinthefuture.”

The next full meeting of the IC² Institute Fellows is being planned for 2017, in celebration of the Institute’s 40th year which will also be the centennial year of George Kozmetsky’s birth.

—M. CotrofeldTop: Luan Nguyen and Barry Johnson. Photo by C. Franke. Center: Jeff Amos and Laura Kilcrease. Bottom: Keenan Grenell and Dale Klein. Photos by M. Cotrofeld.

Ariff Ibrahim (Malaysia), Afaque Ahmed (Pakistan), IC² Institute’s Greg Pogue, and Asyran Yusoff (Malaysia) in Kuala Lumpur, the capital of Malaysia, for the 2015 AUTM Conference. Photo by Y. Aas-Laland (Norway, CTW 2014).

Alumni from GCG’s Converting Technology to Wealth Coordinate 2015 AUTM Conference in Kuala LumpurThe 2014 Converting Technology to

Wealth (CTW) cohort included 27participants from 15 countries. Classmatesbonded while in Austin, and since then,havecontinuedtocommunicateactivelyviaFacebook.

Two CTW alums from Malaysia, AriffIbrahim and Asyran Yusoff, helpedcoordinate the 2015 conference for theAssociation of University Technology Managers (AUTM). Promoted as thelargest gathering of academic researchinstitutions, industry, technology transferprofessionals, and entrepreneurs in Asia,this four-day event (April 6-9) featuredprominent speakers from Asia, Australia,Malaysia, and North America—includingIC² Institute’s Greg Pogue—to discuss thelatesttechnologytransfertrends.

As the AUTM conference progressed,the attending CTW alums sent Facebook

messages to the online CTW members tokeep them in the loopwith the goings on,including photos taken at Dr. Fish—not arestaurant,buta spaexperiencewhereyousoakyourfeetinapool,tobeexfoliatedbysmallfishnibblingatyourheelsandtoes.

TheInnovationReefModelPogue presented The Innovation Reef Model—Learning from Austin and its Best Practices on Day 2 of the conference.DevelopedbyGregPogueandArtMarkman,theInnovationReefModelexploresthecoralreefasametaphortodescribetheprocessesinregionaltechnologytransfer.Technologycommercializationisdescribedasoccurringwithinenvironmentalconditionsof“policy”that support an ecosystem “infrastructure”much like coral, in which “players,” likefish and invertebrates in a reef, activelywork together through mutualistic currency exchanges to achieve commercialization

goals.Poguerelated,“TheAUTMaudiencewascompletelyengagedwiththeInnovationReef Model. It was something they couldrelatetoimmediately.”

Register Now for 2015 CTW CourseThe Converting Technology to Wealth course combines intensive training thatbegins online (September 1), continueswith more than a week of practice-basedtraining experience on-site in Austin,Texas (October 13-22) and follows withindividualized post-Austin mentoring(November 2-20). It prepares technologytransfer specialists, incubator managers,scientists and researchers with practicalskills andmethodologies to commercializeR&D from their organizations.To register, email [email protected].

—G. Pogue, D. Dzwonczyk, M. Cotrofeld

AroundtheGlobe7TheUniversityofTexasatAustin

AroundtheGlobe

Texas♥Portugal Texas-EU Business Summit& Venture Growth InitiativeTheIC²Institute’sUTENPortugalprogramandUT’sCenterfor

EuropeanStudiespartneredwiththePortugueseFoundationforScience andTechnology (FCT) to hold a two-day networking andmatchmaking event in Austin designed to accelerate technologystartups inAustin and Portugal. Field trips, networking, and paneldiscussions encouraged firms to develop US/EUmarkets for theirproductsandservices.Theevent’smaingoalwastodelivermeasurablebusinessdevelopmentforCentralTexasandPortuguesetechnologyfirms. The event, a component of the 2015 Texas-EU Summit,exposedthePortuguesedelegation,includingrepresentativesfrom24technologycompanies,8technologyincubators,and3venturecapitalgroups,totheAustintechnologyecosystem.FromCentralTexas,inadditiontoUTAustin’sIC²Institute,speakersfrom5venturecapitalgroups, 7 incubators/accelerators, the City of Austin, the AustinChamberofCommerce,South-by-Southwest,and2corporationsalsoparticipatedintheevent.

The first day included visits to local technology incubators andaccelerators(includingtheAustinTechnologyIncubator,TechRanch,TechStars,andCapitalFactory)tolearnaboutcollocatinginTexas,findingUScommercialpartners,andusingAustinasa“landingpad”forUSoperations.

USAmbassadortoPortugalRobertShermankickedofftheworkshopon the second day through a pre-recorded video welcome andemphasizedhowcloselytheeventdovetailedwithhisoverallmissionof deepening United States-Portuguese commercial relationships.ThreeworkshoppanelsworkshopgaveboththePortuguesedelegationandAustin-basedtechandVCfirmstheopportunitytogainpracticalknowledgeabout entering theEuropeanandUnitedStatesmarketsand how to obtain startup capital. PortugueseAmbassador to theUnited States, Nuno Brito, addressed the workshop via Skype toapplaud the Institute’s transatlantic partnership with Portugal andurge attendees to use his trade attaché and other programs of hisWashington office to strengthen business development betweenCentralTexasandPortugal.UTENScientificDirectorJoséMendonça,and Ireland’s Consul-General inAustin,Adrian Farrell, closed theeventwith summary remarksabout the importanceof internationaltradeandinvestment.OtherspeakersincludedKevinJohns,Directorof EconomicGrowth andRedevelopment Services for theCity ofAustin; Michele Skelding, Senior VP of Global Technology andInnovationfortheAustinChamberofCommerce;andHughForrest,DirectorofSXSWInteractive.

—B. Kellison

“...anawesomepracticalevent!” —Pedro Enriques, CEO Strongstep


Top Left: José Mendonça, Pedro Carneiro (FCT Vice President), and Emir Sirage (FCT). Second left: Portuguese participants talked with panel speakers and other Texas guests at a welcoming event at Scholz’s Biergarten. Third left: Pedre Enriques talks with Rodney Klassy and Elsie Echeverri-Carroll. Lower left: participants talk during a break. Top right: Panel members Bart Bohn, Clara Gonçalves, Kerry Rupp, and Kevin Johns. Center right: Panel members networking with participants during a break. Photos by M. Cotrofeld. Lower right: Panel members José Mendonça, Marco Bravo, Adrian Farrell, and Bruce Kellison. Photo by S. Reis.

Gonçalves

AroundtheGlobe9TheUniversityofTexasatAustin

Stage Phase The Technology Team HAS: The Technology Team NEEDS:

1 Design technology or concept with international market poten-tial

todevelopproductprototype;mayneedtoformabusiness

2 Flight Plan bothaviablefirmandaproductwithinternationalmarket potential

tofine-tuneproductand/orpresentationforinter-national markets

3 Launch viablefirmwithmarket-readyproductincludingmarketingmaterialsappropriateforthetargetedmarket

assistanceinapproachingglobalmarketsandmanaginggloballogistics

4 In-Flight oneormoreproductssuccessfullyintroducedtointer-nationalmarkets,withoverallmomentumtocontinuesuccessfully

occasional coaching; assistance in scaling

Activities of the University Technology Enterprise Network (UTEN) taking place in Austin have been reported under the program name of BIZ.pt since the Fall 2013 UPDATE. A recent review has determined these activities shall again be reported under the program name UTEN, as part of the broader international network that is now based in Portugal (which was established by the IC2 Institute in 2007).

The University Technology Enterprise Network (UTEN) is an internationalinitiativethatissponsoredbythePortuguesegovernment that provides Portuguesetechnology firms with opportunities forinternational outreach, acceleration, andbusinessdevelopment.Asadirectresponseto the large number of high-quality tech-nologiesandstartupsfoundinPortugallastfall by the IC² Institute UTEN team, thegroup has recently restructured its GlobalStartupProgram(GSP)toworkwithalargernumberoffirms.

From the first pilot programs initiated in2011, UTEN has helped Portuguese firmsrealizerevenueintheUnitedStates,China,and India, as well as other nations of theSouth Asian Association for Regional Cooperation (SAARC). To date, theseeffortsrepresentanoveralldirectimpacttothe Portuguese economy of: •$2.4Minvestmentriskcapital•$22Mcommittedrevenue(salescontracts)•$15Mstrategiccapital(trials).

The IC² Institute UTEN team rates Portuguese startupfirmsasbeinginoneoffourstagesorphasesinapproachinginternationalmarkets,as shown in the table below:design, flight plan, launch, and in‑flight. For businessesinthedesignphase,theIC²InstituteUTEN

teamprovidesguidancetohelpadvancetheirtechnologyconceptstotheflightplanphaseandformallyentertheGSP.Firmsenrolledin the GSP will either be in stage two orthree, and will receive active assistanceto help achieve the milestones that will enablethemtograduate,orenterstagefour.At stage four, while a firm is technicallyreleasedorgraduatedfromtheprogram,theIC² Institute team continues to work with the firm’s leadership, but is less activelyinvolvedinthefirm’soveralltrajectory.

Currently, firms enrolled in the GSPrepresent a wide array of market verticalsincluding (but not limited to) biotech/medical, IT/software, consumer packagedgoods, and high-tech machinery.UTENGSP firms closed 2014 by meeting majormilestonesandtheprogramkickedoff2015with an exceptional (and larger) cohort offirms. Following are recent updates fromsomeUTENfirms.

2014FirmsSome of the 2014 UTEN cohort firmshave recentlygraduated from theprogram:Abyssal, Auditmark, Celfinet, Livefabric,Omniflow, and Tuizzi. The GSP teamcontinuesactivecorrespondencewith thesegraduatefirmsandcontinuestoassistthemastheyprogressintheglobalmarketplace.

Omniflow,isthedesignerandmanufacturerof an award-winning hybrid vertical windturbine and solar lighting system of thesame name. In December 2014 OmniflowclosedalargedistributionagreementwithanAmericancompany,grantingtherightstobetheexclusivedistributorinIndonesia,India,andotherSAARCmembernations.

Celfinet, a telecommunications network services firm, visited IC² Institute in

February 2014 to review the productoffering and go-to-market strategy for itsVismon Manager Software for managing network optimization. The GSP arrangedmeetings with external advisors and localindustryexperts,includingthepastpresidentof AT&T’s Research Labs. As a result ofthesemeetingsCelfinetreturnedtoPortugaltorefineitsvaluepropositionandreworkitsUSmarketentrystrategy,andplanstoenterthemarketinmid-2015.

Tuizziprovidesaportfoliomanagementanduser-interfacetoolforthepurchase,sale,andmanagement of out-of-homedigitalmedia.Duetoashift in thecompetitivelandscapeintheUnitedStatesandincreasingdemandsinEurope,Tuizzihaltedits2014USmarketinitiativeinmid-program.However,inearly2015 Tuizzi began partnership discussionswith Posterscope, amajormedia owner inEurope.

2015 FirmsNewfirmsaddedtotheGSProsterin2015include Metablue Solutions, Vertequip,Whale, Laserleap Technologies, RVLPTechnologies, PharmAssistant,Xhockware,InsideVisions,ARPublisher,2East,Farmo-diética,Perceive3D,andTaketheWind.

PharmAssistant is an early-stage firm thatwon a major competition for its medicaladherence device and associated app in2014.ThroughapartnershipwithBayer,thefirmhas started product trialswith variouspharmaceuticals.AttheendofFebruary,thefirmfinished the prototype for this device,which now functionswith andwithout theassociatedapplication.

InsideVisionshasdevelopedfacedetectionsoftware for retail environments. The firmiscurrentlyengagedinanumberoftrialsin

GSP UTEN: IN-FLIGHT WITH GSP


Europe.TheIC²InstituteteamhopestohelpInsideVisionstailoritsbrandandproductsothatitiswellsuitedtotheneedsoftheUSmarketplace.

Xhockware is a startup firm that developsinnovative retail solutions. The firm’smission is to change the way people shop worldwide through mobile technologies,bringing the online commodity to thephysical store. This year, Xhockwareinitiated pilot tests at the Europeansupermarket chain LIDL with amazingresults: the firm captured 8.8% of overallsales in-store, with a system that is onlyadvertisedin-store.Ontheoperationalside,the introduction of Xhockware’s YouBeephas improved the store’s scan metric by20%. Basket size and average sale werealsoincreasedwiththeuseofXhockware’stechnology. The firm has recently starteda second trialwithPingoDoce,oneof thelargest supermarket operators in Portugal,to market test YouBeep and to launch itsofficialAPPretailer,poweredbyYouBeep.

MetaBlue Solutions focuses on medicaldevice innovation through new, originaltechnologies.MetaBluehasdevelopedanewtypeofotoscope,theOtitest,todiagnoseearinfections with reflected light, making itsimpleandeasyforbothdoctorsandparentstodiagnoseearinfectionsearly.OtitestmustobtainanFDA510kclearanceasaClassIIMedicalDevicepriortomakingsalesintheUnitedStates.Currentlyinclinicaltrialforthis FDA approval,MetaBlue is seeking adistributionorlicensingdealfortheOtitestdevice.

RVLP Technologies owns ScrofaTech, afirm that develops software and artificialintelligence monitoring systems to improve agricultural productivity and profits.ScrofaTech's newest product is a sensor-based system that uses artificial vision tomonitor the farrowing (birthing) of sows.Farrowing is a critical time for pig farms,whichcanrealizea20%lossofnewpigletsfrombirththroughthefirst3weeksoflife.Theability tomonitor this critical stage inreal-time can translate to an increase of 10-12%inprofitsasmorepigsreachthemarket.

InNovember, the IC² Institute team joinedScrofaTech for EuroTier 2014 inHanover,Germany, theworld’s leadingtradefairforanimal production. Discussions resultedin system trials in Portugal, Canada,the Netherlands, and the United States.ScrofaTechintendstointroduceitsproducttotheUSmarketattheWorldPorkExpoinDesMoines,Iowa,inJune2015.

ARPublisher has developed an improved,augmented reality program to produce and

illustrate books with 3D images that canbe visualized on a tablet or smartphonealongside a physical book. ARPublisherwill launch its initial line of ten children’sbooksbasedonthetalesofLaFontaine.Thefirmisexploringwhethertoworkwithotherpublisherstoofferits3Daugmentedrealityservices to illustrate books on a contractor partnership basis, and also proposesto extend its product line with games andeducational materials. GSP will assist thefirm in meetings with US publishers anddistributors.

LaserLeap has developed a novel laser-based technology toprovidepainless, safe,and effective administration of medicinesand cosmetics through the skin. Prior toconducting sales in the United States theLaserLeap system must be cleared bythe FDA under a 510k. The UTEN teamintroduced LaserLeap to a firm that willserve as LaserLeap’s registered agent toconduct US clinical trials and prepare its

510k application for the FDA.UTENwillcontinue toworkwith this consultant firmandLaserLeap to develop its go-to-marketstrategy.

Take the Wind (TTW) has developedits premier product, Body Interact, asthe world’s first 3D interactive medicalsimulation platform for training doctors,nurses, medical/nursing students andEMT/paramedics. Since December, GSPeffortshaveresulted inaTTWdistributioncontractinChinaandanorderfortwomulti-touch tables for a teaching hospital in theUniversityofTexasSystem.TheIC²Instituteteamhashelpedestablishatrialevaluationwith Glaxo-Smith-Kline (Colombia, SA),andpossibleopportunitiesinMexico.Takethe Wind is also evaluating a researchproposalofferedbyGeorgeBrownCollegeinToronto,Canada,topreparealongitudinalcase study comparing Body Interact toalternative medical simulation solutionsacross ~500 graduate students. In parallel,

Take the Wind CEO Pedro Pinto demonstrates the Body Interact interactive simulator to health educators from the Seton Hospital Simulation Center. Photo by C. Franke.

AroundtheGlobe 11 The University of Texas at Austin

theUniversityofTorontohas issuedacallfor proposals to its Continuing Professional Development faculty to pilot test BodyInteracttodelivercertifiedtrainingtomorethan 20,000 members of remote/off-siteclientele.

To make the most of its opportunities with UTEN,TaketheWindhasstationedafull-time employee inAustin. Sara Reis (fromPortugal) continues to report directly toTaketheWind’sCEOwhilethefirmisbeingmentoredbyIC²Institutestaff.

Vertequip provides safety solutions withan industrial grade, turnkey fall arrestfor persons working at heights, acrossindustries such as building construction,commercial window cleaning, wind tur-bine operations and maintenance, andoil and gas mining. Because of rigid USengineering and safety standards, initialefforts have focused on helping Vertequipconduct necessary tests for certificationsand compliance requirements, includingthoserelatedtoproductlabelingandproductliability, in order to help the product be‘ReadyforSale’ inCanadaand theUnitedStates.Vertequip’sNorthAmerican launchstrategy will initially target the Northeast United States building construction andcommercial window cleaning industries,andintheSouthwest(primarilyTexas),thewind turbine operations and maintenanceindustry.Whiledemonstrationsandconfer-enceshowingsaregoingforward,Vertequipexpects to have a fully tested, certifiedproduct by June 2015, afterwhich interest(andsales)shouldmanifestquicklyforthissuperlativeseriesofsafetyproducts.

IPBrickdesignsanddeliversnovel,customLinux-based IT infrastructure solutions tocustomers primarily seeking alternatives to Microsoft or Google software platforms.The firm has more than 1,500 customeraccountsthatusesomeformofanIPBrick-designedmoduleorend-to-endsolutionset.Potential partners include VoIP/telephonyprovidersthatmayfinditattractivetohavean alternative solution toMicrosoft,whichfacilitates deeper, broader functionality, aswell as increased flexibility and customer-drivencustomizationacrosstheenterprise.

TheIC² Institute isundertakingan internalproduct pilot of an IPBrick module(the IPBrick CAFE) that offers instantmessaging, chat, and video conferencing.In parallel, existing IPBrick customers arebeingsurveyedviaphoneandemailtobetterunderstandandappreciatethefirm’suniquevalue proposition and which elementsdifferentiateIPBrickfromincumbentsinthemarket—and togauge andgrade IPBrick’scapabilities for selling into US accounts

eitherdirectorviachannel.ThisresearchisintendedtobefollowedwithanaggressiveNorthAmericanmarketingcampaign.

FarmodieticaproducesandsellsnutritionalsupplementsinpharmaciesandherbalshopsinPortugal.In2008,thefirmdevelopedthe3-Step Diet program that is sold throughclinicsandmanagedbydietitiansprovidinga multi-phase medically managed weightlossprogram.TheFarmodieticateamplansto visit the IC² Institute by mid-year tofurtherresearchanddevelopthe3-StepDietbusinessmodel.

2east has developed a proprietary drinkdelivery backpack system to promote andsellbeveragesatlargefestivals,conferences,and events, as well as brand activationcampaigns.WithcurrentcustomerssuchasLollapalooza(Brazil),RockinRio(Portugaland Brazil) and Alive (Portugal), 2east iswellestablishedwithkeyglobaleventsandhasrecentlysecureditsfirstUSopportunitythrough a contract with a major music event thatlaunchesinearlyMay2015.

Whale brings customer relationshipmanagement(CRM)tacticstotheforefrontofsocialmediawithSONAR,theultimatesocial media customer care platform.SONARenablesclientstoengagecustomersover any digital medium, provides everycustomer’s digital footprint, and allowsservicing each user in an unprecedentedand expedient way. Social media bringsthe potential for hyper-qualification—andincreasedcustomerinformationcantranslatedirectly to increased customer services.Satisfied customers are natural advocates,andSONARenablesclientstoidentifyandleverage a greater number of advocatesand increase brand loyalty.SONAR bringstogether the best of social media, webanalytics,andCRM.PauloAlmeida,WhaleCEO,willbearrivinginAustintoworkwiththeIC²Institute’sGSPteamtowardsecuringthefirm’sfirstUScontract.

Article contributors: F. Lorenzini, R. Klassy, M. Bravo, D. Miller, C. Meyer, G. Pogue, and M. Cotrofeld.

“WejustgotintotheGlobalStartupProgramandweareextremelyexcitedaboutthisnewstageofourfirm.Wefoundanenergeticteamat the IC² Institute that understoodourbusinessimmediatelyandthatsharedthesamevisionwehadforourfirmintheUSmarket.Webelievethattogetherwe’llachieveourgoals...muchfasterthanwewoulddoonourown.”

João FernandesCofounder and CEO 2east Brazil

GSP


December 15-17, the US Departmentof State's Global Innovation through

Science and Technology (GIST) initiativetrained 34 entrepreneurs from sciencestartups inMedellín, Colombia at the firstGIST Startup Boot Camp in the WesternHemisphere.

GIST’s newest Startup Boot Campimplementer, the IC² Institute at TheUniversity of Texas at Austin, togetherwith local partner Sapiencia, led theintensive hands-on training. UT Austinexpert instructors who led the boot camp,Max Green and Heath Naquin, havecumulatively led the creationof 15 startupcompanies, advised the developmentof 1,350 innovations, and educated andmentoredover1,750scienceandtechnologyresearchers and entrepreneurs globally.Together they have contributed to thesuccessofinnovationsandcompanieswithan estimated lifetime value of over $300million US. Agostinho Ramalho Almeida,investmentmanagerattheMedellínventurecapitalfirmPromotora,addedhislocalandinternational expertise to all three days ofbootcamptraining.

The boot camp curriculum, with anemphasisonscience-based innovation,had

participantsoperatingoutsidetheclassroomfor the first time. Participants located andinterviewed potential customers to receivefeedback on their ideas and innovations.This exercise, based on the Lean Startupmethodology, teaches entrepreneurs toconsiderfeedbackfrompotentialcustomerstoensuretheyaremeetingmarketneeds.

GIST entrepreneurs conducted almost 300interviews and used those data to informtheir companies’ products and services,manypivoting and adapting tobettermeetcustomerneeds and increase their viabilityin real-time. Implementation of the data-drivenLean Startupmethodology receivedwideinterestfromColombianstakeholders.

Representatives from RutaN (the regional innovationNGOfundedbyEPM,thelocalutility company), the technology transferofficeatEAFITuniversityandthePresidentof Pascual Bravo Institute of Technologyattendedportionsofthebootcamptolearnabout the curriculum. Two representativesfrom Colciencias, the science-funding armof the government of Colombia, also flewinfromBogotátoobservethetraining.Allremarked that theywere excited to see theimpactfultrainingdesignedtostrengthentheinnovationecosysteminColombia.

The Startup Boot Camp concluded with aDemo Day wherein the top seven startups pitched their innovations based on whatthey had learned over the prior two days.Demo Day was attended by Vice Mayorof Education for Medellín and otherstakeholders. The top award went to CNTKinetics(formerlyWaffleShielding),afirmthat uses a novel material manufacturing processtodesignandcreatekineticenergyabsorption "armor" materials capable ofdecreasingimpactdamagefromprojectiles.Biopesticide from Fique (an indigenousplant) received a second place award, andthebusinessintelligencefirmSARClubwasrecognized for its awareness of customerneeds by conducting the most consumerinterviews.

With wide support for the activities fromparticipants and community stakeholders,GIST plans to monitor and evaluate theoutcomesofthebootcampthroughsurveysandfollowingparticipants’progressastheycommercializetheirinnovations.

—K. Pharr, US Department of State.—Photo by M. Green

BringingGISTBootCampstotheWesternHemisphere

The National University of Singapore (NUS), widely considered to be one of thetop universities inAsia, has begun a new program with the IC² Institute’s Global

CommercializationGroup(GCG).Theprogram,fundedbytheSingaporegovernment,isdesignedtobringSingaporeinnovationstointernationalmarkets.Fivebio-technologiesarebeingexaminedintheprogrambyGCG,witheachtechnologyrepresentedbyanNUSstudententrepreneurialteam.GCGfirstconductedmarketassessmentsanddeterminedthatthefiveselected technologies have the potential to be successful in global commercialmarkets.CurrentlyGCGisgeneratinginterestintheinnovationsfromlargemulti-nationalbio-techfirms.Theprogramwillconcludethissummer.Newbusinessengagementagreementsareexpectedtobeconcludedatthattimeforatleastthreeoftheprogramtechnologies.

— D. Dzwonczyk

GlobalCommercializationGroup works with Nat’l University of SingaporeAroundtheGlobe 13 The University of Texas at Austin

IC2 Institute Helps Usher I-Corps into Mexico The Innovation Corps (I-Corps) pilot

program officially began in Mexicoon March 19. IC2 Institute staff and VicePresident for Research Juan Sanchezattended the event, along with the DeputyChief of Mission of the Embassy of theUnited States inMexico, LauraDogu; theDirectoroftheNationalScienceFoundation(NSF), France Córdova; the Director ofMarketing Technology CONACYT, Teresade León; and the Executive Director ofFUMEC,GuillermoFernándezdelaGarza.

“TheI-CorpsprogramreflectsthehighlevelofcollaborationbetweentheUSgovernmentandMexico, and we are honored to worktogether to strengthen the environment for entrepreneurship and innovation, which

is so important for our countries” said theDeputyChiefofMission.“Wearecreatingthe conditions for small and mediumenterprises to become more competitiveand,hopefully...becomethebigbusinessesofthefuture.”

NSF Director France Córdova said thatI-Corps is a very important component of theUSinnovationecosystemthat“couplesscientific discovery with the technologydevelopmentthatthesocietyneeds,inother

words, is a fast track from innovation tomarket.”

I-Corps in Mexico will work for eight weeks with 15 Mexican teams from institutions such as the UNAM, IPN, and variouspublic research centers,whowere selectedfromagroupof45whoapplied tobepartof the program.Heath Naquin and Marco Bravo are serving as adjunct faculty for the program.

—From http://tinyurl.com/mx-icorps

TheAppliedTechnologyCommercialization Program (UTTP),a program in Turkey funded by the US State Department’s

Building Opportunity Out of Science and Technology (BOOST)initiative,isapartnershipwithTheUniversityofTexasatAustin’sIC²Institute,theTurkishTechnologyDevelopmentFoundation,andBilkentCyberpark.

ThroughBOOSTUTTP,theIC²Institutehasprovidedtechnologytransfer and commercialization training for ten entrepreneurapplicantswithstrongtechnologyideaswhowereacceptedintotheprogram.Eachparticipantwasdesignatedasleaderofateamthatwould include three additional technology transfer professionals(scientists, academicians, and technology commercialization pro-fessionals) tohelpdevelopabusinessplan.TheIC²Institute then

providedall40participantswithtwelve8-hourclassroomtrainingsessionsatBilkentCyberpark,andadditionaltrainingonline.

The top team, Kimola Analytics, was awarded a one-week tripto The University of Texas atAustin,March 9-13, where it metwith a variety of key actors in the Austin innovation ecosystem to discusstechnologycommercialization,dealnegotiation,intellectualproperty issues, and business incubation. The visit culminatedMarch 13, as the team participated in the SXSW panel Turkey: Innovation in Global Communities.

—A. Raabe

The Turkish BOOST team talks with Aprille Raabe about the upcoming SXSW panel discussion. (Left to right) Özgür Güvenenler, Hasan Komurcu, Bestem Buyum, Ceren Aslan, Aprille Raabe, and Seda Ölmez Çaka. Photo by M. Cotrofeld.

TurkishBOOSTEntrepreneurTeaminAustin


“Someofthenonfinancialrewardsoftechnologytransfercanbethemostimpactful....Thereisacomponentofsocial good in technology transfer that isoftenoverlooked.”

—Heath NaquinExecutive Director

NSF SW I-Corps Node

Akhmet Ishmukhamedov, Abay Zhangabylov, Daniyar Doskarayev, Greg Pogue, Aizada Nurlybayeva, Almas Bakbergenov, Sid Burback, Norman Kaderlan, Adina Mamrayeva, Luis Medina, and Cath Polito. Photo by B. Springer.

Sal Alanis works with the KAIST company group from South Korea. Photo by I. Hughes.

GCG welcomes managers from KazakhstanandSouthKoreaforTraining in AustinKazakhsVisitinMarch

During the week of March 2, agroup of six managers representing

Kazakhstan’s Project Management Unit(PMU)andTechnologyCommercializationCenter(TCC)attendedaworkshopinAustinfocused on commercialization strategies.Prior to coming to Austin, the managersselectedtechnologiesfromtheirrepertoires

to be used in their training and exercises.MentorsfromtheGlobalCommercializationGroup helped them understand how todevelopacommercializationstrategy,inclu-dingprimarymarketresearch.Selectingtwopromising technologies, the group dividedintotwoteamsandpresentedtheirstrategiesbeforeapanelofjudges.

Subject matter experts covered a widerange of topics, including technologytransfer models from different regions,and licensingagreements andnegotiations,and representatives from the Office ofTechnology Commercialization and theAustin Technology Incubator at TheUniversity of Texas atAustin shared real-worldexperiences.

A trip to the UT campus introduced thevisitors to the solar panel research consortium

project, and they were able to attend anAustin Forum event on “Technology andSociety.”Afteranintensefivedaysofwork,the group leftwith new-found skills and abroaderunderstandingofcommercializationbeyondKazakhstan.

ThreeKoreanFirmsinAprilIn April, GCG welcomed three firms andKAIST program partners from Daejeon,SouthKoreatowrapupthe2014/15programyear. The three firms (InCloud Software,MTNC, XMW Satellite) were trained byGCGmanagers onmethods of technologyvaluation and commercialization whilealsohavingtheopportunitytomeetdirectlywith theUS partners they have developedthroughtheprogram.

—D. Dzwonczyk, B. Springer, I. Hughes

AroundtheGlobe 15 The University of Texas at Austin

The State & the Nation

TheIC²InstituteExhibitsInternational&InterdisciplinaryStrengthsatSXSW2015

As South-by-Southwest (SXSW) In-teractive conference and festival

continuestoincreaseitsinternationalscope,the IC² Institute has increased visibilityat SXSW Interactive year on year, andprominent participation in this year’s programcontinuedthattrend.

The SXSW Global Connections Network-ing Center in the downtown Hilton,sponsoredbytheIC²InstituteanditsAustinTechnology Incubator, provided a focalpoint for international activities. DonovanMillercoordinatedacentripetalIC²Institutepresence at the center—which served as ahub for informal networking, as well as avenue for an impressive agenda of panelsoverthefivedaysofSXSWInteractive.The

Institute directly organized four panels oninternational themes:• Turkey: Innovation in Global

Communities • Growing the Innovation Economy:

Ecuador • Emergence of Portuguese Entrepre-

neurship Ecosystem • Unlocking Global Potential: Science

and Technology Marco Bravo of the Institute served asmoderator for two gatherings sponsoredbynational tradeorganizations:abreakfastmeetingorganizedbySpain, anda sessionatCasaBrasil on the topicThe Borderless Digital World: Where Will Brazil Be?

SXSW 2015 marked the IC² Institute’s strongest participation yet in the annual festival. IC² Institute Fellows and staff participated in more than 20 events. The Austin Technology Incubator team was particularly active: Bart Bohn co-hosted the Entrepreneur’s Lounge on the rooftop of Fogo de Chão, attended by about 300 participants nightly.

NS A SS T PS


Part of SXSW’s appeal is its saturation across classic Austin locations such as Threadgills, where Greg Pogue met with SXSW participants from Sweden and Ecuador.

The State & the Nation 17TheUniversityofTexasatAustin

MarcoBravooftheIC²InstitutemoderatedthepanelEmergence of the Portuguese Entrepreneurship Ecosystem, whichfeaturedleadersinthePortugueseinnovationeconomy:theincubatorStartupLisboa;theVCfirmPortugalVentures;andBeta-i,organizeroftheLisbonChallenge accelerator. Discussion centered on how Portugal’seconomictroubles—withitsmarkedpressureonyoungPortuguesetoemigrate—hasalsohelpedtosparkintensestartupactivityacrossthenation.Inadditiontothisinternalentrepreneurialfever,anationalhistoryofglobaleconomicandculturalconnectivity,combinedwithrecentgovernmentpolicies,makesPortugalanattractiveentrypointtoEuropeforstartupsandcompaniesexpandingglobally.

The IC² Institute’sMandySuttonmoderated thepanelUnlocking Global Potential: Science and Technology thatshowcasedtheworkoftheUSDepartmentofState’sGlobalInnovationthroughScienceandTechnology(GIST)initiative—apublic-privatepartnershipthatempowers young innovators in 86 emerging economies. Currentand former US State Department officials joined the panel, aswellasaprivate-sectorpartner,todiscussthehighvalueofonlineprograms (such as the GIST Network) to innovators outside ofmajor technology and business centers—particularlywomenwholivewhereculturalorlegalnormsdonotallowthemobilitytofullyparticipateinface-to-facebusinessortechnologyactivities.

Emergence of thePortuguese Entrepreneurship Ecosystem Unlocking Global Potential: S & T

The panel Turkey: Innovation in Global CommunitiesprovidedanopportunitytoshowcaseinnovationinTurkey,includingateamofyoungentrepreneurs thatemerged from the Institute’sprogram inthatcountry,thePracticalTechnologyCommercializationProgram(UygulamalıTeknolojiTicarileştirmeProgramı [UTTP]). In 2013UTTP training culminated in a business competition and thewinningteamtraveledtoAustinforimmersioninthe“technopolis”ecosystemand toparticipate inSXSW.This entrepreneurial teamfromthestartupKimolaAnalytics(aproviderofenterprisesearch,analytics,andsemanticsservicesforhigh-volumetextdata)joinedthepanelwithotherrepresentativesfromTurkeyscienceparksandtechtransferorganizations.

TheIC²Institute’sDeputyDirectorandSeniorResearchScientistGreg Pogue joined collaborators from the Escuela SuperiorPolitécnica delLitoral inGuayaquil (ESPOL) and staffmembersfromBuenTripHub(anincubatorinQuito)forthepanelGrowing the Innovation Economy: Ecuador. Panel discussion describedEcuador’s left-leaninggovernment that isnevertheless committedtoengagingincapitalistactivitiestoenableanationwideshiftfroman economy based on raw materials to a knowledge economy.WhiletheEcuadoriangovernmentandbusinesscommunitieshavemanydifferences, theyalsohavecommongoals,and thenation’suniversitieshaveemergedasmediatorstohelpmovethecountry’seconomyforward.

Turkey: Innovation in Global Communities Growing the Innovation Economy: Ecuador1 2

3 4

Inadditiontothisparticipation,theInstituteused the opportunity of SXSW to makenewcontacts,renewoldones,andcatalyzerelationships with various entities. TheIC² Institute andATI participated as localpartners in a gathering of the City of Austin’s Citistart program—a global network of“science cities” including Stockholm,Singapore,Málaga,SãoPaulo,Monterrey,and Luleå. Representatives of Luleå wereparticularlyintriguedwiththehigh-impact,high-surface-area approach that the Institute haspursuedwithPortugal.

A delegation from the New Energy andIndustrial Technology DevelopmentOrganization(NEDO)ofJapan—inAustinto promote a portfolio of technologies from theUniversityofTokyoandotherJapaneseinstitutionsattheSXSWExpo—leverageditstimeinAustintoincludeavisittotheIC²Institute.VisitorsfromBudapest,Hungary,also spent time at the Institute to discusseconomicstrategiesforEasternEurope.

AustinTechnologyIncubatorTheAustinTechnologyIncubatorplayedalead role in several official and unofficialSXSW Interactive events this year. LydiaMcClure, manager of ATI’s UniversityDevelopment Portfolio, organized theinauguralSXSWHealthandMedTechExpo

at the JW Marriott hotel, which featuredpanels on topics such as opportunities and challenges facing medical technologyinvestment, and women-led changes indigitalhealthcommunication.

The Expo also featured the AustinHealthTech Pavilion, where 24 startupscompeted to represent Austin in thehealth technology industry. Six of thesecompanies—Capsenta, Accordion Health,Spot-On Sciences, Blackbox Trainer,Flipped Health, and Lynx Laboratories—haveworkedwithATI.

McClure also servedon the judgingpanelfor the Longhorn Startup Showcase, aninitiative of UT’s Longhorn Startup Lab,where five finalists delivered five-minutepitches. Past years’ winners includecompaniesfromATI’sStudentEntrepreneurAcceleration and Launch (SEAL)Program such as Everywhere Energy and Beyonic. This year, Cerebri, an IBMWatsoncompetitionwinnerheadedbyUTundergraduateBriConnelly,broughthomefirstplace.

In addition to official SXSW events,McClure served as a panelist at the PitchAustin Competition, which was co-sponsoredby theUTMcCombsSchoolof

Business and the University of MichiganRossSchool ofBusiness.This yearAdamBurke, a member of veteran-focusedincubatorTheBunker,wonthirdplacewithhis company Blackbox Trainer, a servicethatprovidespersonalizeddietandexerciseplans. Companies from the University ofVirginia and MIT took first and secondplaces,respectively.

MitchJacobson,co-managerofATI’sCleanEnergy Incubator, hosted the SXSW EcoStartup Speed Pitch session sponsoredbyAustin Energy. This event featured 12companies from October’s SXSW Ecoconference, including twoATI companies,Wetzel Blade, which manufactures bladesforwind turbines,andCapstoneMetering,whichproducessmartmetersandsoftwaretoprovidereal-timedataforwaterutilities.

Mitch was also privileged to discussopportunitiesforcollaborationwithseveralforeign officials as they visitedAustin forSXSW, including Irish Prime MinisterEndaKenny,TorontoMayorJohnTory,andformerMexicanpresidentVicenteFox.

Cindy WalkerPeach, manager of ATIBiosciences, served on the Community Innovation Ecosystem panel, with repre-sentatives fromWest Coast VC firm Bay

The Panel Discussions


CityCapital andEastCoast firmNovartisVenture Fund, as well as Bill Rice, Sr.Vice President of St. David’s Healthcare.The panel discussed topics such as thepossibilitiesforentrepreneursinthegrowingcomputational field within healthcaredelivery; the need for IT entrepreneursin the healthcare space to partner with experiencedlifescienceprofessionals;andopportunitiestoacceleratedevelopmentanddeliveryofnewdrugs.

Xconomy Texas editor Angela Shahinterviewed Cindy to discuss thecollaboration betweenATI and UT’s DellMedicalSchool(DMS),whichwillenableDMStoleverageATI’stalenttosupportandmentorstartupswithinnovativeideas.Overthe past five years,ATI has demonstratedits impact on the health sector by helpingits biosciences portfolio companies raiseover $80million in funding.Through thiscollaboration,ATIandDMSwillbeabletoconnectthewealthofTexasassetsavailablefor developing new drugs, devices, andtechnologyinthelifesciencesfield.

Bart Bohn, manager ofATI’s IT/WirelessIncubator, wrangled ATI communitymembers to take on the Austin StartupCrawl, traditionally kicking things off thenight before SXSW’s formal opening.ThiseventbroughttogetherdozensofATIcompany members, industry leaders, andinvestorsforanightofcommunity-buildingfun,culminatinginaboisterouspartyhostedbyATIgraduatecompanyRidescout.

Bart also hosted the Austin Startup FastPitch competition, which featured fivefinalists includingATImember companiesRiskpulseandCapstoneMetering.FounderspitchedtojudgesfromWestCoastventurecapital firms. Financial services startupHonest Dollar, which offers affordableretirementsolutionsforcompanies,wonthechancetotravelwithATItomeetVCfirmsin SiliconValley. Each evening of SXSWInteractive, Bart co-hosted the annualEntrepreneur’s Lounge on the rooftop of Fogo de Chão, attended nightly by morethan300participants.

SXSWEduThis year the IC² Institute expanded itsSXSW presence to include SXSW Edu,the spin-off conference focusing on education. IC² Institute Research DirectorArtMarkmanbroughthiscognitivescienceperspective on education to the panelLearning to Fail with Style and Grace. IC² Institute Fellow JimButler of the City ofAustin explored Austin’s entrepreneurialculture in the panel Designing Austin’s Economy—An Innovation Uproar?

Marco Bravo of the IC² Institute, alongwithHeitorAlvelosandFátimaSãoSimãoof the University of Porto (long-time collaborators in the UT Austin|PortugalProgram), explored what happens whendesignresearchers,startups,andcitizen-ledprojectsarebroughttogetherinauniversity-sponsored coworking space, in the panel

discussionResearch, Startups, Citizens: All Together Now.

FuturedirectionsThe IC² Institute’s Greg Pogue is thoughtful abouthowtomaximizethevalueofSXSWin the future. “One of the things we’velearned about SXSW is that it relies ongeneral randomness tocreatevalue.Whilea serendipitousmeeting between the rightTurkish person and the right Russianperson can create great value,wewant tocreateamorepurposefulenvironment.TheIC² Institute has developed a strategy forthe Texas-EU Summit where structuredrelationships with a lot of surface area between startups and incubators allowpurposeful interactions around businessstrategies, joint ventures, and reciprocallandingpads.WewanttoworkwithSXSWon how that kind of environment can beintegratedintothepanelstructures.”

—P. Riddle and T. Hyzak

Cindy WalkerPeach, manager of ATI biotech was interviewed by Angele Shah for Xconomy Texas.

The State & the Nation 19TheUniversityofTexasatAustin

The IC2Institute,incollaborationwiththeBiomedialResearchFoundation(BRF)ofShreveport,Louisiana,isworkingtohelp

accelerate the creation of the innovation ecosystem in Northern Louisiana. Programs of the BRF include the EntrepreneurialAcceleration Program (EAP), which is designed to stimulate thecreation of entrepreneurialwealth though a system that analyzesthe viability of ideas and products,matches themwith informedinvestors, and nurtures them through the critical steps towardmarket. The BRF seeks to create a “one-stop shop” to create acomprehensivepipelinefromideatomarket.Aparticularchallengeishowtobringpromisingideasthatsolveproblemstogetherwithpotentialinvestors.

TheShreveportcollaborationwith the IC2 Institute is intended tosupporttheEAPinitiative,creatingstructuresforcommercializationofscienceandtechnology(S&T)andwealthcreationintheregion.Byexpandingthenetworkofpartnersthroughoutthestate,EAPcanenhance the efforts of others to increase the impact of entrepreneurial growthontheeconomy.TheoutcomesofthisprogramaretargetedtosupportthemissionoftheEAPindeveloping:• Projectgoals,scope,andmetrics• Significantgovernmentgrantsupport• Educationalprogramstocatalyzeregionalparticipation• Teamsadeptattechnologytransferactivities,includingevaluation,marketing,licensing,andstartupsupport

• Mentorsand/oradvisorynetworksandserviceproviderstosupport startup enterprises

• Awell-managedandactiveinvestorfund

• Incubationandaccelerationstrategy• Regionalpartnershipstoacceleratecommercializationof

innovations• IntegratedstrategyacrossNorthernLouisianaforminimalrepetitionandmaximalsynergy.

Greg Pogue, Principal Investigator for the project, led a team ofIC² Institute researchers including David Gibson, James Jarrett,andBruceKellisonforavisittoShreveport,March23-25.Twenty-two delegates from Shreveport visitedAustinMay 5-7 for paneldiscussions andworking sessions.These sessions provided inter-actionwithAustinregionalleaderstoaddresssubjectsincluding:• Creatingacultureofinnovationunitinggovernmentpolicyandaction,universityresearchandcommercialization,andindustrygrowthandproductcycles

• University-industryrelationshipssurroundinghightechnology,medicaldevices,andcleanenergy

• Aligningregionalstakeholders• Developingsolutionstoattractnewindustry• Structures/services to support startup growth• Technologyverticals,fundingrequirements,andlong-termjob

growth through a startup culture• Potentialsuccessmetrics.TheShreveportvisittoAustinconcludedwithdiscussionsofvision,strategy,nextstepsandplanningworkshopsforthesummerandfallofthisyear.

—G. Pogue

IC2Institute|ShreveportCollaboration

IC2 Institute Fellow and IP Lawyer Bill Hulsey and Ray Atilano discuss challenges in protecting intellectual property. Photo by M. Cotrofeld.


Since2011,theIC²Institutehaspartneredwith financial services provider USAA

todelivertheUSAAInnovatorCertificationcourse toUSAAemployees. In thecourse,employeeteamsworkontechnology-basedproduct/serviceideasthat leadtoimprovedservice for USAA’s customers, calledmembers.

The technology-based ideas are “live” andemerge from USAA’s internal systems for driving innovation. From the start of thecourse,teamsworkontheirideas,iteratingon their plans andpitches.Thepitches aredeliveredtoajointUSAA-IC²Institutepanelattheendofthecourse.Thecoursecontainstwelvedaysofcontentdeliveredoveratwo-to three-month time frame. Students who

complete the course earn a Certificate ofCompletion from The University of Texas atAustin. In addition to this course, jointprojects involving UT Austin faculty andstudents are also part of the collaboration.An example of a technology emerging from the program is Pole Cam. The Pole Camtechnology enables home roof inspectionswithoutaninspectorneedingtoclimbonahome’sroof.Useofthetechnologyenablesasafer,faster,andlessexpensiveinspection.

TheUSAA Innovator Certification contentis based on the Master of Science inTechnology Commercialization (MSTC)degree program, created by and deliveredat the IC² Institute until its placement at theMcCombsSchoolofBusiness in2010.

The program is designed using theories ofguided inquiry learning,givingstudentsanengaging,challenging,anddynamiccoursethat drives them to better retain and applythemateriallearned.

UTAustin faculty Drs. KateMackie, RobAdams, and Art Markman, and adjunctfaculty member Brett Cornwell teach thecore content sessions of the course. IC²InstituteProgramManagerCliffZintgraffisPrincipalInvestigatorandleads thecourse.Stay tuned formore information about thecourse and the Pole Cam technology, toappear in Arthur Markman’s upcoming book,Open Innovation.

—C. Zintgraff—Photo M. Cotrofeld

AnUpdateonUSAAInnovatorCertification

US Veterans Receive High-Impact Training at IC² InstituteThe University of Texas atAustin, lead

institution for NSF’s I-Corps Southwest Alliance for Entrepreneurial Innovation Node (SAEIN), partnered with TheBunker @ Austin to deliver an advancedthree-week entrepreneurship educationprogram, HELI*-pad, to The Bunker @Austin’sinauguralcohortofveteran-ownedbusinesses.

In February the program immersedentrepreneurial teams in an experiential,evidence-based learning environmentintendedtoreducestartupwastes(financialand human capital) and position thebusinesses for fund raising and growth.Theprogramguidesfounderstocollectand

analyze customer-derived data to validateassumptionsabouttheirbusinessmodels.

Blake Hogan, co-director of TheBunker@Austin, commented, “TheI-Corps team stepped up to the plate toserve The Bunker@Austin companieswith actionable information that ismakingan immediate impact. Hire Our Hero.comCEO andMarine veteran,BrandonBunch,is using I-Corps protocols to refine hisbusinessmodelandmatchhomeownerswithAmerica’sfinestveteranserviceproviders.”

The custom curriculum and teachingpedagogy was derived from the LeanLaunchPad® methodology, which has

been adopted by the National ScienceFoundation’sI-Corpsprogram.TheBunker@ Austin’s mission is to aggregate quality resources and incubate America’s eliteveteranentrepreneurs.

The values, leadership skills, strong senseofmission and discipline developed in themilitarycreateasuccessfulcombinationthathelps veterans thrive as entrepreneurs.TheUniversity of Texas at Austin is working to advancetheveterans’understandingoftheirbusinessmodelsthroughpersonalinteractionwithcustomers.

—M. Green

* Hypothesize, Experiment, Learn, Iterate

Within the UT System 21 The University of Texas at Austin

Within the UT System

Two new programs link the IC² Institute more closely to both the National

Science Foundation and theUniversity ofTexasSystem.

StudentEntrepreneurshipFellowshipThe National Science Foundation'sSouthwestI-CorpsNodeatTheUniversityof Texas at Austin, in conjunctionwith the University of Texas System Entrepreneurship Network, is launchingthe inaugural Student EntrepreneurshipFellowship(SEF).TheSEFprogramisanintensive 6-week resident opportunity inAustin, Texas, for 20 teams of 2 students(40studentsinall)toactivelyexploretheirentrepreneurial ideas in a collaborative,guided environment—and learning fromnationally recognized faculty, instructorsand facilitators. These Student Fellows

will utilize best-practice, evidence-basedentrepreneurship methodologies to testtheir hypothesized business concepts forcritical product-market fit. Utilizing LeanStartupandBusinessModelCanvas tools,the University of Texas System StudentEntrepreneurship Fellowship will developthenextgenerationofstudententrepreneursacross the System (http://swicorps.org/sefhome/).

UTAustin,MDAnderson,andUT DallasThe University of Texas at Dallas in conjunction with MD Anderson and theNSF Southwest I-Corps Node at TheUniversityofTexasatAustinaredeployingan innovative lean startup experience for medicaltechnology-basedteamsacrosstheUniversityofTexasSystem.The intentof

thisprogram is toprovide teamswithkeylearningaroundleanstartupmethodologiesandadvancetheirenterpriseastheyengagein a structured seven-week curriculumfocused on examining their technologicalinnovationforproduct-marketfit.

Teams will follow the National Science Foundation I-Corps curriculum thatconsists of seven weeks of training in which they will conduct at least 100 interviewswith actors in the ecosystem around theirtechnology. National Science Foundationcertified I-Corps instructors will train andguide teams through the program.At theendof the program, teamswill be able touse the evidence they gathered throughinterviews to determine the next steps fortheirtechnologies.

—A. Sutton

New Programs Link the IC² Institute with National Science FoundationandtheUniversityofTexasSystem

The IC² Institute is part of The University of Texas at Austin, the academic flagship of the University of Texas System, which consists of nine universities and six health institutions that span Texas.

The University of Texas at Austin hosted its first annual UT Energy

Week, February 16-20. Co-hosted byUT’s Energy Institute and the student-ledLonghorn Energy Club, the event broughttogether experts from industry, academia,government, and the non-profit world tocriticallyexamineandgain insight into themost challenging energy issues facing our globalsociety.

Leaders addressed concerns including theinfluence of volatile oil and gas prices onthe renewable energy sector; internationalpetroleummarketconditionsandtheimpacton our domestic power market; disruptivetechnologies such as energy storage andsmartgrids;and theurgentglobalneedforsustainable, low-carbon energy sources inthemidstofrapidclimatechange.Leadershipof the IC² Institute’s Austin Technology

Incubator (ATI)helpeddirect thisdialoguetowardpositivesocialandindustrialchange.

ATI Director Isaac Barchas moderatedthe CleanTX breakfast panel, Renewable Energy in the Wake of Declining Oil Prices, which included CEO Warren Sumner of2012 ATI graduate company Omni WaterSolutions.Panelistsdiscussedtheexplosionofnewpetroleumandnaturalgasextractiontechnologies such as hydraulic fracturinginplaces likeTexasandPennsylvania,andtheways thisnotonly affectsdomesticoilproduction, but also influences the actionsofinternationaloilproducersandsyndicatessuch as Saudi ARAMCO and OPEC.Additionally, panelists considered whetherlow oil prices (a) slow down adoption ofrenewable energy sources, or (b) create abeneficial environment for exploring newdisruptivetechnologies.

Lydia McClure, manager of ATI’sUniversity Development Portfolio, partici-pated in a panel organized byUT’sOfficeof Technology Commercialization (OTC)that presented the myriad resources forentrepreneurs at The University of Texas at Austin.DanSharp,DirectorofOTC,hostedthe panel that featured two UT studententrepreneurs and outlined assets availableto students, such as Longhorn StartupLabs,ATI, and various other organizationsdevoted tohelpingUTstudents succeed inconnectingcapitalwithcreativity.

Mitch Jacobson, co-manager ofATICleanEnergy,servedasajudgeattheUTEnergyWeekStartupCompetition,wheremorethan20companiescompetedinthreecategories:cleantech,cleanweb,andoilandgas.Mitchjudged in the oil and gas category, alongwithBeckyTaylorfromShellandSamKimofBandgapVentures.

Michael Webber, deputy director of theEnergy Institute at the University and co-managerofATICleanEnergy,participatedin the panel Communication Issues for the Energy Sector, where he focused on theresponsibility ofUTand theUS educationsystem to inform students and the generalpublicabouttheimportanceofenergy’sroleinourlives.Dr.WebberthenclosedoutUTEnergy Week with the discussion Power Trip: The Story of Energy, as part of UT’s HotScienceCoolTalksseries.Michaelledanaudienceofmorethan500toexplorethehistoryofenergy’sroleinsociety—sharinglittle-known facts and busting myths, andconcludingwithanoptimisticview towardfuture technologies and solutions to theenergychallenges facingaworldof scarceresourcesandachangingclimate.

Entrepreneurship WeekDuring UT’s Entrepreneurship Week March 9-12,ATI hosted a groupof students fromWestern Michigan University’s (WMU)Haworth College of Business to discussthe factors that foster vibrant startupcommunities. Two leaders of ATI’s CleanEnergy Portfolio, Kathleen Baireuther andMitchJacobson,addressedWMUprofessorDr.JohnMuellerandhisstudentsaboutthewaysUTandATIhavehelpedtocultivateathriving tech industryandhealthybusinessdevelopmentclimate inAustinandCentralTexas. While in Austin, the students alsovisited Capital Factory, Tech Ranch, andCity Hall as part of a nationwide tour ofsuccessful startup hubs including Boulder,Chicago,Detroit,andGrandRapids.

- T. Hyzak

Across the University

ATIActiveinFirstAnnual“UTEnergyWeek”&“UTEntrepreneurialWeek”


Michael Webber shared The Story of Energy to close out UT’s Energy Week Activities.

Diagnostics for a Globalized World byStenThoreandRuzannaTarverdyan

Howdoyougaugetheaccomplishmentsofpolicyandits failures?While a number of nations are successful

in optimizing a socio-economic welfare function, others arewoefully falling short of the optimal frontier.Diagnostics for a Globalized World proposesareformulationoftheinheritedtheoryofeconomicandsocialpolicy (codified in the 1950s by Jan Tinbergen) to find a diagnostic tool in measuringthe effectiveness of economic and social policies. Using a logarithmic adaptation ofdataenvelopmentanalysis, theauthorsexplainhowto rank theattainmentofnationsonmultidimensionalgoalssuchasthoseexpressedbytheUNMillenniumDevelopmentGoals(MDGs)andupcomingSustainableDevelopmentGoals(SDGs).

PublicationsBookscurrentlyinpress:World Scientific - Now Publishers Series in Business Vol. 7

Diagnostics for a Globalized World

Sten ThoreRuzanna Tarverdyan

World Scientific

ROUTLEDGE STUDIES IN INNOVATION, ORGANIZATION AND TECHNOLOGY

The Entrepreneurial UniversityContext and institutional change

Edited byLene Foss andDavid V. Gibson

International Cases on Innovation, Knowledge and Technology Transfer, byDariuszTrzmielak&DavidV.Gibson(eds.)

The Entrepreneurial University: Context and Institutional Change, byLeneFossandDavidV.Gibson(eds.)

Globalrecessionsandstructuraleconomicshiftsaremotivatinggovernmentandbusinessleaders worldwide to increasingly look to “their” universities to stimulate regional

development and to contribute to national competiveness.The challenge is clear and thequestion is pressing: How will universities respond? This book presents in-depth casenarrativesoftenuniversitiesfromNorway,Finland,Sweden,theUnitedKingdom,andtheUnitedStatesthathaveovercomesignificantchallengestodevelopprogramsandactivitiesto commercialize scientific research, launch entrepreneurial degree programs, establishindustrypartnerships,andbuildentrepreneurialculturesandecosystems.Theuniversitiesarequitediverse:largeandsmall;teachingandresearchfocused;internationallyrecognizedandrelativelynew;locatedinmajorcitiesandinemergingregions.Eachcasenarrativedescribeschallengesovercome,actionstaken,andresultingaccomplishments.

This volumewill be of interest to policymakers and university administrators aswell asresearchers and students interested in how different programs and activities can promoteuniversity entrepreneurship while contributing to economic growth in developed anddevelopingeconomies.

Across the University 23 The University of Texas at Austin

Basedonkeypresentationsfromthe2014InternationalConferenceonTechnologyPolicyandInnovation,thisvolumecontains17chapterswrittenby28authors.Severalofthe

chaptershavestrongIC²Institutelinks,including“TechnologyTransferandtheInnovationReef,”byGregoryP.Pogue,FrancescaLorenzini,andKeelaThomson; “TheRoleoftheResearchUniversity inSustaining theTechnopolis:TheCaseofAustin,Texas”byDavidV.GibsonandJohnS.Butler;and“UniversityTechnologyEnterpriseNetworkinPortugal:A Bottom-upApproach to Improve Regional Innovation Ecosystems,” by Marco BravoandDavidResende.Thevarioustopicssupportthecommonthemeofdescribingacademicand business sector cooperation to enable technology transfer and commercialization.Forthcoming 2015.

MoreIC²Institute2015AcademicPublications

Bravo,M.andD.Resende(2015).“UniversityTechnologyEnterpriseNetworkinPortugal:ABottom-upApproachtoImproveRegionalInnovationEco-systems,”inInternational Cases on Innovation, Knowledge and Technology TransferbyD.TrzmielakandD.V.Gibson(eds.)Invitedchapter,inpress.

Cook,M.A.K.L.HuberandM.E.Webber(2015).“WhoRegulatesIt?WaterPolicyandHydraulicFracturinginTexas,”Texas Water Journal 6(1).Videoabstractavailableat:https://www.youtube.com/watch?v=ezlG-cRK9Ow&feature=youtu.be.

Fares,R.L.andM.E.Webber(2015).“Combiningadynamicbatterymodelwithhigh-resolutionsmartgriddatatoassessmicrogridislandinglifetime,”Applied Energy 138:482-9.

Foss,L.andD.V.Gibson(2015).The Entrepreneurial University: Context and Institutional Change. Cambridge,UK:Routledge.

Gibson,D.V.andJ.S.Butler (2015).“TheRoleof theResearchUniversity inSustaining theTechnopolis:TheCaseofAustin,Texas,” inInternational Cases on Innovation, Knowledge and Technology TransferbyD.TrzmielakandD.V.Gibson(eds.)Invitedchapter,inpress.

Gibson, D.V. and J.S. Butler (2015). “Creating and Sustaining High-Technology Development in Austin, Texas,” in The Entrepreneurial University: Context and Institutional Change, byL.FossandD.V.Gibson(eds.).Cambridge,UK:Routledge.

Gold,G.M.andM.E.Webber(2015).“TheEnergy-WaterNexus:AnAnalysisandComparisonofVariousConjurationsIntegratingDesalinationwithRenewablePower,”Resources 4(2):227-76;doi:10.3390/43sources4020227.

Henderson,P.,F.LorenziniandG.P.Pogue(2015).“OpportunityThinking–SeeingClearlytheElephantintheRoom,”inOpen Innovation, byA.MarkmanandH.Naquin(eds.).Invitedchapter,inpress.

Jakobs, E.-M., C. Spinuzzi, C. Digmayer and G.P. Pogue (2015). “Co-creation by commenting: Participatory ways to writeQuicklook® reports.” Proceedings of IEEE professional communication society international professional communication conference, inpress.

London,N.,G.P.PogueandC.Spinuzzi(2015).“Understandingthevaluepropositionasacocreatedclaim,”Proceedings of IEEE professional communication society international professional communication conference, inpress.

Pogue,G.P.,F.LorenziniandK.Thomson(2015).“Technologytransferandtheinnovationreef,”International Cases on Innovation, Knowledge and Technology Transfer, by D.TrzmielakandD.Gibson(eds.).Invitedchapter,inpress.

Pogue,G.P.,N.LondonandC.V.Moscoso(2015).“Establishinganinnovationreef:theroleofgovernmentpolicyinEcuador,”Monograph, University Universidad Técnica Particular de Loja, by A.Luzuriaga(ed.).Invitedchapter,inpress.

Pogue,G.P.,K.S.Thomson,R.A.French,F.LorenziniandA.Markman(2015).“BuildinganInnovationCoralReef:TheAustinTechnologyIncubatorCaseStudy,”inOpen Innovation, byA.MarkmanandH.Naquin(eds).Invitedchapter,inpress.

Rhodes,J.D.,W.H.Gorman,C.R.Upshaw,andM.E.Webber,(2015).“UsingBEopt(Energy-Plus)withenergyauditsandsurveystopredictactualresidentialenergyusage,”Energy and Buildings86:808-16.

Sanders,K.T.andM.E.Webber(2015).“EvaluatingtheEnergyandCO2EmissionsImpactsofShiftsinResidentialWaterHeatingintheUnitedStates,”Energy.

Spinuzzi,C.,R.S.Nelson,K.S.Thomson,F.Lorenzini,R.A.French,G.Pogue,S.D.BurbackandJ.Momberger(2015).“RemakingthePitch:ReuseStrategiesinEntrepreneurs’PitchDecks,”IEEE Trans. Prof. Commun.,inpress.

Spinuzzi,C.,R.S.Nelson,K.S.Thomson,F.Lorenzini,R.A.French,G.Pogue,S.D.BurbackandJ.Momberger(2015).“Howdoentrepreneurshonetheirpitches?Analyzinghowpitchpresentationsdevelopinatechnologycommercializationcompetition,”SIGDOC ’15:Proc’s of the 33rd ACM International Conference on Design of Communication, inpress.

Spinuzzi,C.,R.S.Nelson,K.S.ThomsonandG.P.Pogue.(2015).“Innovating,pitching,andpivoting:Towardsystematicstudyofentrepreneurshipcommunication.”Proc’gs of IEEE Prof. Commun. Soc. Int’l Prof. Commun. Conf.,inpress.

Thore,S.andR.Tarverdyan(2015).Diagnostics for a Globalized World. WorldScientific.

Upshaw,C.R.,J.D.RhodesandM.E.Webber(2015).“ModelingPeakLoadReductionandEnergyConsumptionEnabledbyanIntegratedThermalEnergyandWaterStorageSystemforResidentialAirConditioningSystemsinAustin,Texas,”Energy and Buildings.


Publications 25 The University of Texas at Austin

Learn more about the IC² Institute Fellows in the 2015 Fellows Directory

Available online: http://ic2.utexas.edu/fellows2015.

2015 Fellows Directory

Version 04.27.15

DEMONSTRATING THE STATEWIDE ECONOMIC VALUE OF THE UNIVERSITY OF TEXAS AT AUSTIN 1

FEBRUARY 2015

Demonstrating the

STATEWIDE ECONOMIC VALUE OF THE UNIVERSITY OF TEXAS AT AUSTIN

Demonstrating the StatewideEconomicValueof The University of Texas at Austin

The Bureau of Business Research contributed its expertise this spring to a study thatmeasured the economic impact ofTheUniversity ofTexas atAustin.The study found

thattheeconomicactivitygeneratedbyspendingandeducationalactivitiesontheUTAustincampusgenerated$8.8billioninotherbusinessactivityacrossTexasin2013.Framedsomewhatdifferently, the $575 million from general revenue, state contracts and grants, and supportfromthePermanentUniversityFundandtheAvailableUniversityFundthattheStatespentoncampusoperationsin2013resultedina15:1returnoninvestmenttothestateeconomy.TheBBRhelpedanalyzetheeconomicimpactsfromUTAustin’sentrepreneurshipprogramsandfoundthatoverthepast10years,UTAustinhasassisted190startupsandspinoffcompaniesthatgenerated$400millioninaddedstateincomein2013alone.ThestudywascommissionedbytheCouncilofPublicUniversityPresidentsandChancellorsandwaspartofalargeranalysisoftheeconomicimpactofthreestatewidehighereducationassociations,including39publicgeneralacademiccollegesanduniversities,39independentcollegesanduniversities,and51community colleges. The larger study found that in 2013, the $20.9 billion in payroll andoperations spending on these campuses had a $143.9 billion impact on the state economy.Availableathttp://tinyurl.com/ut-value.

Innovacities, byCarlosScheelandLeonardoPinedaIC²InstituteFellowCarlosScheel(Mexico)andhiscolleagueLeonardoPinedaareauthorsofa new release: Innovacities, which presents an overview of the impact of regional innovation systems and competitive strategies for cities (Spanish language). Published by UTADEO,UniversityofBogota.


What’s Happening at the Institute

FulbrightScholarsSponsorArt Presentation at the IC² InstituteThe Austin Chapter of the Fulbright Association hosted an

illustratedtalkbyCuban-bornartistEduardoMuñozattheIC²Institute on the evening ofApril 17.About 35 attendees enjoyedan evening of thought-provoking photography work rooted inthe history of the Cuban Revolution titledAwaiting Dispatch: A Photographic Journey on Cuban Themes.

Muñoz’s work features iconic Cuban images (or personallysignificant images that reflect his Cuban heritage) that he mixeswithcurrentslice-of-lifephotographs,andstudio-inducedtexturestocreatelayered,compositeimagesthatreferencecomplexthemes.“I struggle with calling my work photography,” he explained,“because that implies a single moment of time captured by thecamera,whileinmyworkItrytoexpresssomethingfarbeyondanysinglemoment.”

FulbrightScholarsattheIC²InstituteTheAustinFulbrightAssociation(AFA)helpsprovideinformation,mentorship, and support in developing grant applications forpotential Fulbright Scholar applicants. Fulbright scholarships aregrantedtouniversitystudents,graduates,andworkingprofessionalswho want to live, teach, and work in another country. The IC²Institute's Visiting Scholar program continues to draw FulbrightScholars from abroad. Fulbright Scholars in recent years includeCristina Galalae (Romania, 2012-13) and Silvia Gaia (Brazil,2014). Three Fulbright Scholars are currently scheduled to entertheIC²InstituteVisitingScholarsprogram:FilipaDuarte(Portugal,beginning July 2015), Gi-DonAn (Korea, beginning September2015),andMargaretGregorzyk(Poland,beginningJanuary2016).

A Fulbright scholar himself, IC² Institute's Associate Directorand Senior Research Scientist David Gibson currently serves ontheBoard ofDirectors for theAustin FulbrightAssociation.TheInstitutehostsmonthlyboardmeetingsoftheAFA;boardmembersinclude facultymembers fromSt. EdwardsUniversity andTexasStateUniversityinSanMarcos,aswellasTheUniversityofTexasatAustin.“PlansforthecomingyearincludeeventswherecurrentFulbright Scholars present their research,” says Gibson. “This acase in which the Institute is serving as a catalyst to increase the dialoguewith the regionaluniversitycommunity throughpremierinternationalacademictalent.” —M. Cotrofeld

An image from the collection Awaiting Dispatch: A Photographic Journey on Cuban Themes, by Eduardo Muñoz.

JapaneseResearcherElaboratestheTechnopolisModelMarch 9, Professor Akio Nishizawa presented a research

seminar at the IC² Institute on "The Miracle of Tsuruoka:Building an Effective Regional Innovation Ecosystem in Japan."NishizawahasvisitedAustinandtheIC²Institutemanytimesoverthe past decades to receive updates on theAustinModel and todiscussrecenttechnopolisdevelopmentsinJapan.

In his presentation, Nishizawa described Japan’s internationalstanding since 1992 as the “lost decades.” However, he alsodescribedTsuruokaasanemergingmodelforJapanesesuccessthatillustratesthecriticalimportanceoffirst-levelregionalinfluencerswho facilitate open communication across academic, business,government,andsupportorganizations,asdescribedbyGibsonandRogers (R&D: Collaboration on Trial, 1994).

The city of Tsuruoka elected Mayor Y. Tomizuka across fiveelections(1991-2009)inwhichhereceivedmorethan70%voters’support.Asmayor, Tomizuka rejected typical regional economicrevitalization policies (such as public construction and courtingmanufacturingfacilitiestorelocatetoTsuruoka),andinsteadpursuedapolicy that focusedoncutting-edgescientific researchactivitieswithhighacademia-industrycollaborationanddevelopingsupportstructuresforentrepreneurs,includingincubatorsandcoordinationofVCs.Thisstableinvestmentininnovationpolicyovertimehas

helped the region to link high-quality university research withindustry development and successful commercialization, anduniversityspin-outcompaniestoprovideregionaljobsandincreasewealth.Addingapagetotechnopolisresearch,Nishizawadescribesa regional ecosystem that moved from a preliminary stage of “criticalmass of technologies and talent” to adevelopment stage “vianewtechnology-basedfirms”towardanestablishing stage of “agglomerationofnewtechnology-basedfirms.”

—M. Cotrofeld

What’s Happening at the Institute 31 The University of Texas at Austin

Félix Cárdenas (EGADE Business School, Monterrey TEC, Monterrey, Mexico)lecturesanddirectsentrepreneurialinstitutional initiatives at Monterrey TEC, and he recently completed post-doc appointments at ColumbiaUniversityandHarvardBusinessSchool.HisresearchpresentsevidencethatbycombininginternalR&Dwithexternalcorporateventurecapital(CVC),firmscancreatemarketvalueandincreasetheirprofitability.Asummaryofhiscurrentresearchfollows.

Visiting Scholars: Spring/Summer 2015

Innovation Cells: Company Beachheads in Technology Universities

Company R&D and BU interaction with externally located Innovation Cell

R&D BU1 BU2 BU3 BU4 Customers

Technology Development

Marketing Development

1. Discovery: Innovation Cell interacts with researchers, students, startups, venture capitalists, consultants, entrepreneurs, and other large companies to source and develop ideas 2. Technology Development: Company R&D interacts with Innovation Cell to develop technology 3. Marketing Development: Company Business Units interact with Innovation Cell to develop marketing for commercialization 4. Project Transfer to BU for Commercialization. Business Units commercialize new products and services

4

32

1

Transfer for Commercialization

Discovery

Figure 1. Company R&D and Business Unit interaction with externally located Innovation Cell

Hyun Yong Kim (Korea Automotive Technology Institute/KATECH) isadirectorintheGlobalCommercializationCenterofKATECH,aresearchanddevelopmentorganizationsupportedbytheKoreangovernment.HeisworkingwithIC²Institute’sGlobalCommercializationGroup(GCG)tohelp innovativeKoreantechnologyenterprisesenter the US market. He is also coordinating communication and more engaged activities between KoreanenterprisesandUScompaniesinterestedintheirproductsandtechnologies.Mr.KimandGCGaretryingtosetupabasicstructureandsystemforalong-termcollaborationtobenefitbothSouthKoreaandtheUnitedStates.

Inordertodevelopdisruptiveinnovation,companiesoftenrequiretechnologyandmarketingcapabilitiesbeyondtheircompetencies.Consequently, innovative companies organize in new openwaysto leverage talent within the firm with external complementarypartners. Innovation cells are corporate innovation units thatfunction as military beachheads that secure new technology andmarketinginsightspursuingpromisingdisruptivetechnologiesandideasthatcouldturnintocommercialblockbusters.

Ifsuchinitiativesprovetechnologicallyandcommerciallyfeasible,thencorporatereinforcementsfromR&Dandbusinessunits(BUs)get involved to scaleup thenewproduct.These innovation cellsoperate within leading technology and engineering universities

collocatedwithdifferentactorsof the innovationecosystemsuchas researchers, startups, students, venture capitalists, governmententrepreneurialagencies,andotherlargecompanies.

The innovationcelloperatesbyfirstdiscoveringnew technologyand sourcing new ideas by interacting with other actors in theecosystem. Then companies evaluate the technology feasibilityinvolvingthecompanyR&Dandinnovationcell.Afterwards,themarketingdevelopmentbeginswherebusinessunits interactwiththe innovation cell to develop marketing and commercializationplans.Finally,theprojectgetstransferredtoasponsoredbusinessunitforcommercialization(Figure1).

—F. Cárdenas

Visiting DelegationsThe IC² Institute has welcomed the following delegations since December 1, 2014:

African League of Nations BaylorUniversityBOOSTteam,TurkeyBrazilianAgencyforIndustrialDevelopmentBudapest,HungaryEscuelaSuperiorPolitécnicadelLitoralinGuayaquil(ESPOL),EcuadorFulbrightScholarsAssociationFoundationforScienceandTechnology(FCT),PortugalFulbrightAssociationBoardofAdvisorsHackneyUnited(London,UnitedKingdom)andAustinHackneyUnitedInvestinFrance,Lille,FranceKazakhstanProjectManagementUnitandTechnoloogyCommercializationCenterKAIST,KoreaKATECH,KoreaLuleå,SwedenMinistryofDefense,ColombiaMonterreyTechnological UniversityNationalAeronauticsandSpaceAdministration(NASA)NewEnergyandIndustrialTechnologyDevelopmentOrganization(NEDO),JapanShreveportRegionalDevelopmentGroup,LouisianaToyoUniversity,JapanUniversity of North Carolina at Chapel HillWhartonSchoolofBusiness,UniversityofPennsylvania


Below: Conversations happening at the IC2 Institute 2015 Fellows Meeting. Upper Right: A delegation from Luleå, Sweden visited the Institute January 12. Center left: Sean Carter (NASA), John O'Neill, Robert Peterson and Juan Sanchez (VP for Re-search); Center right: Marco Bravo, Fátima São Simão, and Heitor Alvelos. Photos by M. Cotrofeld. Lower Right: Dave Gibson and a delegation from New Energy and Industrial Technology Develop-ment Organization (NEDO) of Japan. Photo by G. Pogue.

What’s Happening at the Institute 27TheUniversityofTexasatAustin


KozmetskyGeniusatWork:Man in the Age of Information and Technology

George Kozmetsky, founder of the IC2 Institute, was a manknown for his genius who pondered the large questions of

society.Hiscolleaguesoftendescribedhownewcomerswouldpullthemasideafterameetingtosay,“Iknowthateverythinghetalkedaboutwasvitallyimportant,butwhatdiditmean,”or“WhatamIsupposedtodonow?”

The cover image for this newsletter (and central image for the2015FellowsMeeting)providesaprimeexampleofKozmetsky’sthinking.Inadditiontobeinga“visionary,”hewasavisualthinker.He would often bring sketches into a meeting to help share his(usuallyquitecomplex)ideasatanintuitivelevel.

BeforefuturistDavidSmithwasnamedanIC2 Institute Fellow in 1988,hewas,formanyyears,astudentofGeorgeKozmetsky.IntheclosingsessionofApril’sFellowsmeeting,Smithprovidedabriefpresentationandexplanationofthisdiagram’sorigins.HedescribedhowKozmetskyworkedwithhisstudentsaroundadraftingtable—andhowhisstickfigures,theepitomeofsimplicity,stillmanagedtoconveycomplexhumandilemmas.Thediagramwasdevelopedaround1980duringgraduatestudentsessionsinwhichDavidSmith

tookpart.“Asafuturist,whichiswhatIhavebecome,Iamamazedathowaccuratehewas,”Smithsaid.“Theworldhasbecomewhathepredicted.”

ManintheAgeofInformationandTechnologyWhilethedatesonthecoverreflectthefoundingoftheIC2 Institute in1977andtheyear2017asthe40thanniversaryoftheInstituteandthecentennialofKozmetsky’sbirth—theoriginaldateswereshownasabove:1960and2000.WhileapparentlyKozmetskytailoredhismessage to his audiencewhen he presented this drawing, and insomewaysrevealedadifferentstorywitheverytelling,thesketchitselfportraysspecifics.

Onevisual themeof thedrawing is the expansion of information and knowledge in the 20thcentury.Whileitistruethatinformationandknowledgehaveperhapsalwaysgrownatwhateachgenerationperceivesasanacceleratedpace,certaindevelopmentshaveproventobe“disruptive”inthepursuitofcodifyingknowledge.Themostnotabledevelopmentsincodifyingknowledgeincludetheinventionof paper, then the printing press, and—in the 20th century—the

What’s Happening at the Institute 29TheUniversityofTexasatAustin

computer and its offspring, the Internet.While this drawingwasdevelopedbeforethecomputeragewasfullymanifest,Kozmetskyvisuallydescribed thehumandilemmaofgrapplingwithanever-enlargingbodyofknowledge.

Inthis imageserieshecomparesthefigureof1910standingnexttoafilingcabinet(representingthequantity)ofknowledgethatanindividualneededtomasterinordertoliveaproductivelife.Thehumanfigureappearsrelaxedorconfidentnexttothisknowledge-base.Thehumanfigureof1960seemspuzzledastheindividualisfacedwithacomputer-generatedknowledgesetthathasincreasedexponentiallyovertime,easily100-foldthequantityofknowledgefaced in 1910.A curious element introduced at this phase is theround face (perhaps individual identity) being skewed as it ispressedinatighteningarrowdownwardtowardtheyear2000.Thisistheonlyvisualstatementinthepiecethatseemstobearnegativeconnotation.

Inthe1980s,“millenniumfever”hadnotyetgrippedtheattentionof the world, nor had the Internet yet supplied instantaneousaccessibilityofknowledgefromaroundtheglobe.YetKozmetsky’sextrapolationfortheexpansionofcodifiedknowledgefortheyear2000, andman’s role in simplymanaging information (no longer

masteringit),wasforetoldwellinthisimage—asthehumanfigureleans against huge banks of information and checks his watch,perhapswaiting foracomplexstringofbooleansearch results toprovidethereplytoatheoreticalquestion.Thebanksofknowledgeseen here are also arrestingly similar to the appearance of UT’s super-computer, with row upon row of powerful componentsrunninginconcert.

Whilethefilingcabinetmetaphorcapturesthethoughtssurroundingcodified knowledge, in parallel, the year 1910 also generates aspotlight that seems to indicate “technology” or the application of knowledge to solve problems. Onemayobserveabeamoflightbeingre-focusedin1960andshowingexponentialresults(theredhorn) as itwindswithin adoublehelix to forma stablebeamoflight in theyear2000—aspotlight to illuminateacomplexsetofequation-basedscenariosinwhichmanandsocietymovethroughvarioustransformations.Thesetransformationsarethefocusofthe“decision” (D1) figure surrounded by free-floating mathematicalsymbols, yet fall within mathematical parameters that can beestimated(i.e.,thePOS,AS,GRPset,andtheadjoiningred/yellowgraph).

—M. Cotrofeld

Difficult problems in the real world can never be isolated or fixed into disciplines established in the academic field. The knowledge generation movement toward problem solving and application, therefore, cannot be one, multiple, or even interdisciplinary. It must be trans-disciplinary in its very nature.

—GeorgeKozmetsky

Take Note

Building the Innovation Ecosystem through S&T PolicyJune 9, 10:00 a.m. CDT, Online Event http://www.gistnetwork.org/programs/gist-techconnectsMarcoBravowillmoderatealiveStateDepartmentGlobalInnovationthroughScienceandTechnology(GIST)TechConnectonlinepanelonscienceandtechnologypolicy.ThisprogramwillexplorehowS&Tpoliciescanhelpbuildaninnovationecosystemforentrepreneursaswellasilluminatinglessonslearnedfromfailedinnovationpoliciesfromaroundtheworld.

GIST Startup Boot CampJune 16-18, Mexico City, Mexico; Application deadline April 24HeathNaquin,MaxGreen,MarcoBravo,andAprilleRaabewillmanageMexico’sfirstGlobalInnovationthroughScienceandTechnology(GIST)StartupBootCampinMexicoCity.Upto25entrepreneurialteamswillundergothreedaysofdynamichands-onentrepreneurialtraining.

Int’l Conference on Technology Policy & InnovationJune 17-19, Milton Keynes, United KingdomICTPI2015bringstogetherleadersinacademic,business,andgovernmentsectorsworldwidetodiscussissuesofcriticalimportanceforusingS&Ttofosterregionaleconomicdevelopmentandsharedprosperityathomeandabroad.TheIC²InstitutehasbeenapartnerinorganizingICTPIsince1997.Registeratwww.ictpi15.info/registration/.

Converting Technology to WealthOnline training begins September 1; on-site in Austin October 13-22, followed by online mentorship November 2-20.RegisternowandbepartofthenextinternationalcohortforConvertingTechnologytoWealth.Emaildebra@ic2.utexas.edu

Society for Design & Process Science: The 20th International ConferenceNovember 1-5, Hyatt Regency Hotel, Dallas, TexasCALLFORPAPERSCURRENTLYOPENonthetopicsofIntelligent Systems; System & Design Science; Transformative Education, Business & Communities; andApplied Science, Software Engineering & Advanced Technologies. This conference explores the vast possibilities of highly complex systems that emerge from the pervasive, interconnected disciplinary elements of today’s science andtechnology.Formoreinformationandtoregistervisitwww.sdpsnet.org.

IC²InstituteStaffNOTES&“QUOTES”Debra Dzwonczyk Receives University-wide Outstanding Staff Award

GCG’sAssistantDirectorDebraDzwonczykreceivedanOutstandingStaffAwardfromPresidentPowersonMay7th in recognition of hercommitmenttoexcellenceandconsistenthigh-levelperformance.Recipientsoftheseawardsarenominatedbytheirsupervisors,

colleagues,andpeers.Debrasaid,“I’mbothgratefulandthrilledtohavereceivedthishonor.”Thisyear30employeesofTheUniversityofTexasatAustinwererecognizedwiththisaward.

MembersofIC²Institutestaffhavereceivedahighincidenceofrecognitioninrecentyears.In2007ChrissiGuerreroandErinHarrisbothreceivedOutstandingStaffAwards;in2011ShannonLundquistreceivedanOutstandingStaffAward;andin2014IsaacBarchasreceivedanawardforSupervisoroftheYear.DirectorRobertPetersonsays,“Thishighincidenceinuniversity-wideawardsreflectsthefinecalibreanddedicationoftheInstitute’sstaff,aswellasafeelingofappreciationofoneco-workerforanother.”

Mitch Jacobson Named as Finalist in “Austin Under 40 Awards”

ATICleanEnergyco-managerMitchJacobsonwasnamedafinalistasMentoroftheYearwith“AustinUnder40Awards.”AhighnumberofstudentsinternatATI,andJacobsonhashelpedtoguidemanystudentsandyoungprofessionalsthroughouttheircareers,

somethinghehasloveddoing.“Ispendalotoftimewithsomeofthesefolks,becausetheyare(andthisisgoingtosoundcliche)ourfutureandournextgeneration,”Jacobsonsaid.“SoifIseesomeonewithanincredibleamountofpotentialwhoislookingforamentor,I’mhappytodothat.”

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