innovation and creativity (1).pptx

7/30/2019 Innovation and Creativity (1).pptx

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Group member

Swati rathore

Archana yadav

Alok pandey


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Creativity-the ability to transcend traditionalideas, rules, patterns, relationships, or the like,and to create meaningful new ideas, forms,methods, interpretations, etc.; originality,

progressiveness, or imagination.

Innovation- something new or differentintroduced

Innovation is the creation of better or moreeffective products, processes, technologies, orideas that are accepted by markets,governments, and society.


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Innovation is a process of taking new

ideas to satisfied customers. It is the

conversion of new knowledge into new

products and services.


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There are several types of innovation

Process, product/service, strategy,

which can vary in degree of newness:

Incremental to radical,and impact:

continuous to discontinuous


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20%

80%

Companies say it is important...

Find innovation

unimportant

Find innovation

important to their

business


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Suppliers

Employees

Management

Distribution

Channels

GovernmentRegulations

Maverick

Competitors

Customers

Technology

Economy

RapidlyChanging

Environment


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Ideas are fragile.

Ideas are organic.

All ideas have value and should be given ahearing.

The originator of an idea needs assistance inidea enhancement and in promoting the ideainternally.

The originator is the initial advocate of anidea and should be actively involved in itsdevelopment.

Only ideas which have been enhanced todemonstrate potential value will be broughtto management.


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The Innovation process can be depicted asa series of funnels each gettingprogressively smaller.

Typically sixty ideas into the top funnelonly produces just one innovation.

The funnels are labeled as the four phasesin the process - idea generation, idea

screening, feasibility and implementation


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Financial backing to innovation

Give opportunities to employees

Skillful recruitment policy Information from outside the organization

Target being set for innovation

Employees should be rewarded


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Creativity is the act of turning new and imaginative

ideas into reality. Creativity involves two processes:thinking, then producing. If you have ideas, but dont

act on them, you are imaginative but not creative.

"Creativity is the quality that you bring to the activity

you are doing. It is an attitude, an inner approach how you look at things.


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Creative thinking represents acombination of logic and intuitiveapproaches

Being creative means dealing with theaspects and possibilities of today and

tomorrowThat requires a person to be open to

everything new, do not stick to things thatwe are all used to, do not adhere toyesterday so much

Creativity does not mean dreaming, it meansproductive managing of specific tasks.Only a creative approach to the problem

solution can be successful.


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Orientation: Need identification, intentionto create

Preparation: Information collection,problem formulation

Incubation: seeking solution, evaluation ofvariants, unconscious thinking

Illumination : synthesis, creation of ideasRealization: transformation of the idea into

realityVerification: evaluation, learning,

improvement


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Creative people can be said to have:

A particular Style

Originality

Competence

Experience

Determination

Flexibility

Positive outlook


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Organizations based on

continuous

development, on

systematic research ofefficiency

Successful organizations

High rate of

innovations

Few innovations, just

imitationsLow rate of

innovations, sometimesradical, based on

entrepreneurial spirit of

individuals

Organizational

Creativity

High

Low

Individual Creativity High


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Creativity is a core competency for leaders and

managers and one of the best ways to set yourcompany apart from the competition.

Corporate Creativity is characterized by the ability

to perceive the world in new ways, to find hidden

patterns, to make connections between seemingly

unrelated phenomena, and to generate solutions.

Generating fresh solutions to problems, and the

ability to create new products, processes or

services for a changing market, are part of the

intellectual capital that give a company its

competitive edge.


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Survival

Climate: - Challenge, Freedom,Conflicts, Debates, Risk-taking.

Grow or Improve


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innovation and creativity (1).pptx

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