AGENDA  What  is  Crankworx?  

Crankworx  Purpose  

Crankworx  Impact  

Crankworx  Sponsorship  

Delivering  

Exceeding  

Going  Beyond  

Conclusions/QuesCons  

What  is  

 

What  is  

 “Crankworx  is  the  defining  celebra5on  of  gravity  mountain  biking.  It  is  a  hub  for  an  interna5onal  community  of  mountain  bikers,  posi5oning  itself  as  the  place  to  ride  alongside  elite-­‐level  athletes  on  world-­‐class  terrain.  With  the  advent  of  the  Crankworx  World  Tour,  it  also  showcases  some  of  the  best  places  to  ride  alongside  the  best  riders  in  the  world  on  the  ul5mate  gravity-­‐fed  mountain  biking  adventure.”  

BRIEF HISTORY  Thirteen  years  in  

Born  out  of  the  Summer  Gravity  FesCval  and    Joyride  Bike  FesCval  

Resort  Municipality  of  Whistler,  Tourism  Whistler  &  Whistler  Blackcomb    

Five  years  in  Colorado,  heading  into  the  fiOh  year  in  France,  with  Rotorua,  New  Zealand  joining  in  2015  

Crankworx  World  Tour  formed  in  2015  

EVENT PURPOSE  Tourism  Product  

Drive  visits  /  Economic  Impact  

Resort  MarkeCng    

Sport  League  

Grow  the  sport  of  mountain  biking  for  our  partners  

Reach    

Non  Profit  Event   Strong  ROI  

135,000  unique  visitors  

300,000+  total  a\endance  

Busiest  week  ever  for  the  Whistler  Mountain  Bike  Park  

Busiest  weeks  of  the  year  in  the  resort  

350,000  live  webcast  views  

5,000,000+  highlight  video  views  

300+  accredited  media  

$16,045,188  Ad-­‐equivalency  PR  value    

11,300,000  pre-­‐event  media  impressions  

$1,000,000  in  pre-­‐event  media  generated  from  media  partnerships  

ECONOMIC IMPACT STUDY - 2010  

CRANKWORX REVENUE MIX  Media  Rights  

Licensing  

Exhibitors  

RegistraCon  

Government  Funding  

Sponsorship  

14%  

8%  

11%  

5%  

2%  

60%  

SPONSORSHIP TEAM  •  Crankworx  General  Manager  

 •  Sponsorship  &  Client  Service  Manager  

 •  XMC  Canada  

 •  Sponsorship  Digital  Asset  Manager  

 •  Client  Service  RepresentaCves  

•  ExecuCve  Producer  /  Event  Consultant  (Contractor)  –  media  rights  sales  

•  Exhibitor  Sales  person  

DELIVERING Three  main  parts  to  a  Crankworx  

agreement  

MarkeCng/AdverCsing/PR  benefits  

Digital  Media  benefits  

On-­‐site/ExperienCal  benefits  

DELIVERING

Delivering  on  our  promises  

ExecuCon  

On-­‐site  execuCon  planning  

Digital  planning  

Logo  approvals  

Monthly  calls  

Status  document  

EXCEEDING

   

Contract  sets  the  road  map…      

   

Great  rela2onships    

   

Mutually  beneficial  and  meaningful  ac2va2ons  

 

#sorryforpartying

#sorryforpartying

GOING BEYOND

Liv Women’s Only A-Line

•  Views:  10’s  of  thousands    

•  Riders:  Hundreds    

•  Smiles:  Countless    

 

Whistler Bike

CONCLUSION  

DELIVER   EXCEED   GO  BEYOND