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COMPARATIVE STUDY ON INITIAL PUBLIC OFFER (IPO) Submitted to : Dr. Prof. Paresh Shah IIM - Ahmedabad Management of Indian Financial Systems Submitted by : Prashant Maharshi ISBE/PGP/SS/2011-13

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A good comparative study on IPO with a good example of TBZ IPO.


Page 1: Initial Public Offering (IPO)


Submitted to : Dr. Prof. Paresh ShahIIM - Ahmedabad

Management of Indian Financial Systems

Submitted by : Prashant Maharshi


Page 2: Initial Public Offering (IPO)

What is IPO?

Process of selling securities to public in primary market

Made with 2 types – • Fixed Price Issues• Book building Issues

Majorly done to raise Capital

Process is directed towards both institutional & the retail investors

Page 3: Initial Public Offering (IPO)

Why IPO is done?

• New capitalAlmost all companies go public primarily because they

need money to expand the business• Future capitalOnce public, firms have greater and easier access to

capital in the future• Mergers and acquisitions Its easier for other companies to notice and evaluate a

public firm for potential synergies IPOs are often used to finance acquisitions

Page 4: Initial Public Offering (IPO)

SEBI Guidelines for IPO

1. It must have a pre-issue net worth of not less than Rs. 10,000,000 (Rupees One crore) in 3 out of the preceding 5 years, with a minimum net worth to be met during the 2 immediately preceding years.

2. It must have a track record of distributing dividends for at least 3 out of the immediately preceding 5 years, and

3. The issue size, i.e., the offer through the offer document, the firm allotment and the promoter’s contribution through the offer document, should not exceed five times the pre-issue net worth as per the last available audited account, either at the time of filing the draft offer document with the Securities and Exchange Board of India (“SEBI”) or at the time of opening of the issue.

• If the above conditions are not satisfied, then the IPO can be made only through a book-building process, provided that sixty percent (60%) of the issue size must be allotted to Qualified Institutional Buyers (“QIBs”).

Page 5: Initial Public Offering (IPO)

The Process of IPO

• Company nominates lead merchant banker(s)• Disclose of securities to be issued & price band for bidding• Appointment of syndicate members• Bidding process• Process normally remains for 5 days• Bids have to be entered within the specified price band• On the closure of the process, the book runners evaluates the price

levels• At last the book runners & the issuer decides the final price• Allocation of securities is made to the successful bidders• Rest get refund orders.

Page 6: Initial Public Offering (IPO)



Page 7: Initial Public Offering (IPO)

About the Company

• The 148 year old company, Tribhovandas Bhimji Zaveri, Mumbai’s local jeweller, plans to raise around Rs. 200 crore through 16.7 million shares.

• The company is in the retail jewellery business with 14 showrooms across 5 states mainly in western and central India.

• Around 72% revenue comes from gold jewellery and 25% from diamonds

Page 8: Initial Public Offering (IPO)

About IPOOffer Date 24 – 26 April

Price Band Rs. 120 – 126 per Share

Minimum Application 45 Shares

Reserved for QIB 50%

Reserved for Non Institutional Bidders 15%

Reserved for retail 35%

Total Amount to be raised Rs. 200 Crore

Total No. Of Share on sale 16.7 million

Got BID for 1.62 crore shares

Subscribed by 1.15 times

Page 9: Initial Public Offering (IPO)

Plans• To finance establishment of new showrooms

• To expand this to around 57 showrooms, adding 43 new ones in India by 2015

• To use about Rs. 20 Crore to open 9 new large format showrooms by the end of fiscal 2013.

• To finance working capital requirements

• The remaining amount would be used for general corporate purpose

Page 10: Initial Public Offering (IPO)

Financial Information

In Rs. Crore FY 10 FY 11 9 Months FY 12

Net Sales 885 1194 1117

% Change 32.3 34.9 NA

Operation Profit 47 87 102

% Change 11 37.2 NA

Net Profit 17 40.4 50.5

% Change 63.5 137.6 NA

Page 11: Initial Public Offering (IPO)

Competitors / Peers• Tanishq

• Rajesh Exports

• Gitanjali Gems

• Shri Ganesh Jewellery

• Suraj Diamond

Page 12: Initial Public Offering (IPO)

Share holding pattern post IPO



3.17% 10.81%


Promoter holdingFIIDIIOthers

Page 13: Initial Public Offering (IPO)

Day 1 trading

Open High Low Close104











Listing Day Trading Information


Issue Price: Rs. 120.00 Rs. 120.00

Open: Rs. 115.00 Rs. 115.05

Low: Rs. 110.00 Rs. 110.50

High: Rs. 119.80 Rs. 120.00

Last Trade: Rs. 111.20 Rs. 111.00

Volume: 1,157,892 1,253,983

Page 14: Initial Public Offering (IPO)

No. of times issue is subscribed





Subscribed by

Qualified Institutional BuyersNon Institutional InvestorsRetail InvestorsAnchor Investors

Page 15: Initial Public Offering (IPO)

Strength of TBZ

• Strong and trusted Brand Name

• Focus to develop new design and products by understanding customer requirement with constant interaction

• The company has substantial experience in expanding operations and managing the launch of new showrooms.

• The company has its own manufacturing facilities in Kandivali with a carpet area of 5,755 sq. ft.

Page 16: Initial Public Offering (IPO)

Weakness of TBZ

• Inventory risk and gold price fluctuation is also high

• Working capital situation of the company is not good

• Financial performance of the company is also not encouraging

• Peers are doing good in compare to TBZ

Page 17: Initial Public Offering (IPO)

Opportunities for TBZ

• Branded retail chains are expanding their presence by creating growth opportunities in jewellery market

• The Indian gold jewellery sector accounted for 61% total domestic gold demand in 2011

• It is expected that domestic industry to grow at a CAGR of 10% – 12% up to 2015 because of: – Higher disposable income– Rising young population with the urge to spend– Higher no. of women investing her saving in gold/diamond

jewellery – Conscious marketing efforts by companies

• Steady rise in gold prices across the global market.

Page 18: Initial Public Offering (IPO)

Threats of TBZ • There is intense competition in the jewellery retailing market

• Branded players are also willing to expand

• Devaluation of gold may affect the business

• The company has not registered its jewellery designs so it could be duplicated by competitors

• The new tax policy where the customer has to give his/ her PAN number on purchase made above `5 lakh is likely to hinder the business.

Page 19: Initial Public Offering (IPO)

Future Strategy of TBZ

• The company is planning to add 43 showrooms by end of fiscal year 2014

• It is building additional facility at Kandivali with a carpet area of Approx. 17739 sq. ft.

• Increasing marketing activities to increase footfalls and sales at showrooms.

• Focusing to increase its diamond studded jewellery sales which will improve its overall profit margin.

Page 20: Initial Public Offering (IPO)


• IPO of TBZ got moderate response because:

– The Shares are offered quite expensive in compare to its peers– As it intend to utilize 70% of its raised funds for working capital

needs , this may affect the performance of the company.– The opening of new stores will mount pressure on profitability

due to time taken for break-even of new stores, higher marketing expenses and working capital requirement

– Even though the gross margin in the gold segment is around 10.86 %, while that in the case of diamond jewellery is around 36 %, company intent to invest in gold business.

Page 21: Initial Public Offering (IPO)