PackageSILVER PARTNERInvitation

OUTREACHThe Global Goals Yearbook is published in English to target a global audience, including Global Compact participants and relevant stake-holders. The total circulation is 10,000 printed copies and more than 400,000 downloads. Copies are distributed to UN organizations, many forward thinking companies, sustainability networks, relevant international NGOs, stakeholders, journalists, and analysts as well as to international book fairs and related conferences.

PROJECTSSo far, more than 300 good practice projects have been presented since 2009. They range from practical local projects to holistic global programs. Credible companies can participate in the Yearbook as a content partner and sponsor (see “Participate”). The number of par-ticipants is limited to a maximum of 40 per year. First come, first save! The cases are published both in the Yearbooks (printed and digital edi-tions) as well as in the database of the renowned CSR-Academy.org.

THE GLOBAL GOALS FORUM The Global Goals Forum is our annual flagship opportu-nity to strengthen the public – private dialogue to contribute to the success of the United Nations 2030 Agenda for Sustainable Development.

globalgoals-forum.org

THE GLOBAL GOALS YEARBOOK The Global Goals Yearbook is a publication in support of the Sustainable Development Goals (SDGs) and the advancement of corporate sustainability globally. As an independent grassroots publication it offers proactive and in-depth information on key sustainability issues and promotes unique and comprehensive knowledge-exchange and learning in the spirit of the SDGs and the Ten Principles of the Global Compact.

The Global Goals Yearbook helps to advance transparency, promotes the sharing of good practices, and, perhaps most significantly, gives a strong voice to the regional and global actors that are at the heart of the sustainability agenda. Therefore, the yearbook includes good practice examples, positions, and opinions of both corporate and civil society participants, and it showcases different approaches for the implementation of the SDGs. In addition, a substantial editorial framework un-der the patronage of the macondo foundation and the inclusion of an Editorial Board will highlight major sustainability trends and issues, thus placing the activities of Yearbook participants into a broader context.

globalgoals-yearbook.org

EDITORIAL BOARD MEMBERS

GLOBAL GOALS

FORUMTHE

+OCT 2019 | BERLIN

GLOBAL GOALS YEARBOOK

PackageSILVER PARTNERInvitation

Global Goals Yearbook 2018 Global Goals Yearbook 2018110 111

“Digitalization has the potential to make our world better,” says Barbara Costanzo, who is responsible for the Social Engage-ment within Corporate Responsibility at Deutsche Telekom. Whether it’s laptops, tablet PCs, or smartphones, they all open doors to numerous news and education portals on the World Wide Web. “For everyone to enjoy equal access to this knowledge, however, they have to be able to use the digital tools confidently, competently and independently,” she explains. This requires critical thinking, creativity and teamwork. “We support all this under the superordinate concept of

“Media sure! But secure.”

This initiative by Deutsche Telekom provides media skills independently of personal traits and abilities. The various projects in Germany and Europe cater to children and young people as well as adults and seniors. It helps them to explore the almost limitless possibilities of the digital revolution.

Media skills from the cradle

Even the youngest are active in the digital landscape today. But how can we help adolescents understand the value of their personal data? What influence do social networks have on the shaping of mind-sets? And what should people look out for when buying an app? The multiple

award-winning initiative “teachtoday” provides answers and helps children and young people – as well as their parents, grandparents and teachers – by offering practice material. The material is based on specific everyday situations and can be put into practice together right away.

“teachtoday” has an international scope and is available in seven languages. In addition, the children’s magazine Scroller offers valuable tips to children aged nine to twelve on how to protect themselves on the internet.

In addition to reading and exercise mate-rial, “teachtoday” also offers lots of action. The annual campaign day “Summit for Kids” uses playful methods to help the young participants gain confidence in using digital media: in workshops, on scavenger hunts, on an obstacle course or in creative competitions.

“1001 Truth”: security on the web

“Today’s young people are growing up with digital products and learning how to han-

dle them from the start,” says Costanzo. “Earlier generations didn’t encounter the benefits and risks of technology until adulthood.” They also need to know that information on the internet not only spreads quickly and directly, but that it is also completely unfiltered. Reliable news is now often mixed with personal opinions or “fake news.” And in social networks, insults and hate messages are becoming increasingly common. How can you recognize fake news, and what steps are being taken against personal attacks online? These and other questions were discussed by more than 2,000 Deutsche Telekom employees in July 2017, at the campaign day “1001 Truth – Opinion shaping and reliability on the web” in Bonn. A number of experts were on hand to answer questions, from Barack Obama’s election campaign manager to the founder of “Hass hilft”, a facebook group that turns hate messages into do-nations and raises awareness racism and cyber bulling. The positive feedback from this event encouraged the company to develop additional online modules and make them accessible to everyone. They can be used by different target groups,

such as mentors, teachers, parents, senior citizens, and people who have difficulties understanding complex language and top-ics. To enable this, Deutsche Telekom has developed a platform that offers a variety of materials in different modules – for multipliers as well as for self-learning. First topics range from “Darknet” and

“Digitalization and Health” to “Fake News”. The interactive content is available in English, German, and simple German, a version in easier words and with more explanations. More modules will follow and more languages are in consideration.

“Of course, there are many issues affected by increasing digitalization,” says Costan-zo. “We offer an online guide specifically on the topic of data security, for exam-ple.” The German website sicherdigital.de provides information about risks and protective measures in portals. Deutsche Telekom also advocates for the competent use of media with its commitment to

“Deutschland sicher im Netz” (“Making Germany Safe on the Net”). This nonprofit organization supports consumers and businesses with digital security matters.

“All these offers show that you don’t have

to be a digital native to develop an un-derstanding of IT,” Costanzo points out. This is also emphasized particularly by the “Digitale Nachbarschaft” (“Digital Neighborhood”) initiative, in which the telecommunication company is involved. This project qualifies people who want to share their knowledge with others as volunteer ambassadors.

Support of elderly people

Sharing knowledge is also an important factor for supporting the elderly. That is why Deutsche Telekom and the German Association of Senior Citizens’ Organiza-tions (BAGSO) and “Deutschland sicher im Netz” support the collection of material for the “Digital Kompass”. This website is aimed at volunteers who work with senior citizens in order to instruct them in the use of new media. Deutsche Telekom also supports the “Golden Internet Prize.” This contest recognizes senior citizens who work as internet guides for fellow seniors, as well as innovative, multigen-erational IT projects. In this framework, Deutsche Telekom awarded a special prize

“Let ideas grow” in 2017 in recognition of a program that supports digital skills and gives elderly people living in poorer conditions the possibility to meet others in order to participate in social events as theatre or opera.

Digital inclusion

“We want to enable people to benefit from the opportunities of digitalization, no matter how old they are or where they come from,” Costanzo says. “As a telecom-munications company, we feel obliged to do so.” A wide variety of measures is helping to ensure that all stakeholders can participate equally to society, as Deutsche Telekom not only supports the Sustain-able Development Goals themselves, but also shares the vision of “leaving no one behind.”

For more information: https://www.medienabersicher.de/en/ https://www.telekom.com/en/corporate-responsibility

“Leaving no one behind” is the guiding principle of the United Nations Sustainable Development Goals (SDGs). One of these 17 SDGs demands access to quality education for everyone. Deutsche Telekom not only offers products that provide access to information, it also promotes the use of new technologies.

By Barbara Costanzo, Deutsche Telekom

A GATEWAY TO KNOWLEDGE: “MEDIA SURE! BUT SECURE”

Prosperity

People Partnership

Peace

Planet

SUPPORTING MEDIA SKILLS WITH THE 5P APPROACH

Planet: Climate protection Prosperity: Sustainable business models

People: Inclusion, media skills Partnership: Teachtoday, campaign day 1001 Truth, Sea Quest, digital neighborhood

Peace: Societal challenge, promotion of democracy, data privacy

3Global Goals Yearbook 2018

The 2030 Agenda and the Sustainable Development Goals are our collective response to building a fair globalization. They are a recognition of the need to address the gaps in the extraordinary expansion of the global economy over the last decades.

We need to embed the essence of the 2030 Agenda into everything that we do. How do we get there? Let me point to several essential pathways.

First, we must mobilize the transformative power of the world’s young people. Education is essential – as a critical tool for empowerment, for advancing gender equality and decent work for all, and for changing the way we produce, consume and live.

Second, we need to get greenhouse gas emissions under control. Climate change is moving faster than we are. Yet we see insufficient political will to meet commitments. The foundation for climate action is the Paris Agree-ment on climate change. Its main goal is to limit global temperature rise to well below 2 degrees Celsius, and as close as possible to 1.5 degrees. But we must acknowledge that Paris is not enough. The economic and social trans-formation needed to stay well below 2 degrees, requires nothing short of an industrial and energy revolution and we are not yet there.

Third, funding gaps for SDG investments are vast and urgent. We must unlock the large levels of financing necessary to implement the 2030 Agenda, particularly in vulnerable countries. Countries must do everything to mobi-lize internal resources. But the international community must do all it can to make sure they support countries in this effort by fighting illicit flows of capital, money laundering, and tax evasion.

Fourth, technology has great potential to help deliver the SDGs. But it can also be at the root of exclusion and inequality. We need to harness the benefits of advanced technologies for all.

Finally, we must further strengthen institutions. For peaceful and inclusive societies, we need justice, effectiveness, transparency, accountability, and participation – principles that institutions should follow to deliver the 2030 Agenda, to realize all human rights and to strengthen the trust on which social cohesion is built.

We must address the drivers of conflict and support the long-term capacities and institutions that are required for sustaining peace and sustainable development. Multilateralism is the only way to tackle the complex, inter-connected and long-term challenges we are facing.

Global Logistics Partner:

This publication is kindly supported by:

The Global Goals Yearbook is a product of macondo publishing GmbH in support of the Sustainable Development Goals, and the advancement of corporate sustainability globally. This publication is intended strictly for learning purposes. The inclusion of company names and / or examples does not constitute an endorsement of the individual companies by the United Nations.

“H.E. António Guterres UN Secretary-General

3M

ACCIONA

The Adecco Group

Arab African International Bank

Audi

Baldha Group

Banca Popolare di Sondrio

BASF

Bayer

BONWS Seguros

Bosch

Casinos Austria and Austrian Lotteries Group

CEMEX

Deutsche Post DHL Group

Deutsche Telekom

EDF Group

EY

Green Delta Insurance

Harburg-Freudenberger Maschinenbau

HOCHTIEF

Inditex

iPoint-systems

MAN

Manila Doctors Hospital

Mazars

Merck

METRO

Nespresso

Nestlé

Philip Morris International

Rogers

Sakhalin Energy

SARTEX

Scotiabank

Stanbic Bank

Symrise

TÜV Rheinland

Weidmüller

Worldline

PARTICIPATION FEESilver Partners contribute a two-page example for the key section “Good Practice”. They are named in the directory, receive 50 free copies, and get one entrance card for the Global Goals Forum.

Euro 3,000In Germany add VAT.

Logo

Corresponding SDG icon

Company naming on front inside cover

Two-page good practice example individually designed

Individually designed graphics

Corresponding photos

• Two-page good practice example

• Company naming on front inside cover

• 50 free copies (worth Euro 1,250)

• 1x entrance card to the Global Goals Forum

HOW IT WORKSThe Yearbook includes good practice examples of your corpora-tion thus showing precise ways to adopt the 17 Global Goals. Silver partners contribute a two-page good practice example. Every case

study includes pictures and your corporate logo. Of course all texts pass lectorship and the draft layouts are individually coordinated with you. In addition, a substantial editorial framework highlights major trends and issues, globally and regionally, placing your activi-ties as forward-thinking company in a broader context.

GLOBAL GOALS

FORUMTHE

GLOBAL GOALS

FORUMTHE

50 free copies1x entrance card to the Global Goals Forum

+OCT 2019 | BERLIN

GLOBAL GOALS

FORUMTHE

PackageSILVER PARTNERInvitation

Silver Partner Package

Gold Partner Package

Platinum Partner Package

VIP

Good practice example 2 4 4

VIP

Free copies 50 200 500

VIP

Logo

VIP

Expert paperVIP

Personal microsite

VIP

Entrance card 1 2 3

VIP

Exhibition stand space

VIP

Logo display

Price Euro 3,000 Euro 10,000 Euro 25,000

OVERVIEW

+OCT 2019 | BERLIN

GLOBAL GOALS YEARBOOK

GLOBAL GOALS

FORUMTHE

PackageSILVER PARTNERInvitation

OUR METHODOLOGYThe 2030 Agenda counts in all countries in the world. Developing countries, emerging economies, and developed countries: Everyone must make a contribution. Our methodology takes this into account.

At the heart of the agenda is an ambitious catalog of 17 Sustainable Development Goals (SDGs). The 17 SDGs take into account for the first time all three dimensions of sustainability – social, environ-mental, economic – equally. The UN speaks of the „5 Ps“: People, Planet, Prosperity, Peace, Partner-ship. (see UN Document “A/RES/70/1 – Transforming our world: the 2030 Agenda for Sustainable Development”). Looking at sustainability topics through the lens of the 5 Ps presents a possible – and desirable – future: a sustainable change in the underlying conditions, a new understand-ing of economy, and value creation. It also represents a new understanding of social responsi-bility and participation. A 5 Ps business approach requires a redefinition and rethinking of the relationships between the state, the economic system, and civil society.

The 5 Ps may also help us to close another gap: Participation, transparency, and inclusiveness are fundamental for sustainable development. If taken seriously, these principles contradict an expert-driven and top-down approach to evaluation and review. It requires horizontal and vertical integration of management models and competence in managing multistakeholder dialogues.

People, planet, prosperity, peace, and partnership are an excellent framework for the editorial presentation of the SDGs and for highlighting their holistic contexts in the Global Goals Yearbook.

HOLISTIC APPROACH

YOUR CONTACT Dr. Elmer Lenzen Fon: +49 - 251 - 200 782 -0 E-Mail: lenzen@macondo.de

Postal Address macondo publishing GmbH Dahlweg 87 D - 48153 Muenster Germany

www.macondo.de www.globalgoals-yearbook.org

• Conference• Workshops• Bilaterals• Networking

• Background informations• Solution and

recommendation• Argumentation

aid

• Knowledge exchange

• Networking• Out of the box thinking• Nudging initiatives

Public sector

Civil society

Thematic Roundtables

Expert Papers

Private sector

3 Global Goals Yearbook 2018

Expert Paper

2 Global Goals Yearbook 2018

Expert Paper

• Worldwide Reception

• Good practice Collection

• Agenda Setting• Multistakeholder-Dialogue

GLOBAL GOALS YEARBOOK

GLOBAL GOALS

FORUMTHE

1 Global Goals Yearbook 2018

Expert Paper