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CHEP Conference 2019

What is an infographic?

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Infographics are visual representations of

data

“Visually engaging content is usually clean and simple.” (Chow, 2019)

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Theoretical Framework

Dual-Coding Theory

Visual-Argument

Theory

Cognitive Theory

Theoretical Framework: Dual-Coding Theory

Semantic Memory(Ideas, concepts, theories)

Episodic Memory(Personal experiences, emotions)

Information stored in both memory systems

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Theoretical Framework: Visual Argument Theory

Graphics include:• concept maps• Lines• Images• Color• Shapes• icons

Helps recall

Divergent thinking

Convey information

Reduce cognitive-

load

Make inferences Less working

memory

Easy to comprehend

Theoretical Framework: Cognitive Theory

Use of graphics include facilitate complex cognitive processes

Graphics

Information processing

Organization

Rehearsal

Retrieval

Basic Design – Visual Composition

• Rule of Thirds• Using Grids• White Space

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Five Steps to Constructing an Infographic

The key success factors of infographics are appeal, comprehension, and retention (Sookio.com).

Infographic Tools

Assessment• Effectiveness: Does the infographic clearly

convey concepts/data• Design: Does the design flow? Is there

appropriate white space?• Content: Is the information accurate &

credible?Option: Consider co-create grading criteria with students

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Why assign an Infographic Assignment?• Promote creativity and divergent thinking• Encourage critical thinking • Convey information using multimedia rather

text only• Support critical analysis of text• Provide an alternate way to communicate

ideas to an audience• Enhance student understanding of course

concepts

Student feedback

Student feedback

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Student feedback

Student feedback

Hands-on Activity

Instructions:1. Distill the key information from Pew

Research Center excerpt regarding social media statistics.

2. Add information into the infographic layout handout.

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Exercise Example

Design Infographic Assignment

Take a few moments to think about an assignment that you could transform into an infographic assignment:• Describe the objectives of the assignment• Describe the learning outcomes• Anything else you care to share…

Questions?

kem361@psu.edutcb182@psu.edu

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References• Lyra, K.T., Isotani, S., Reis, R.C.D., Marques, L.B., Pedro, L.Z., Jaques, P.A., & Bitencourt, I.I. (2016) Infographics

or Graphics+Text: Which Material is Best for Robust Learning? IEEE 16th International Conference on Advanced Learning Technologies (ICALT), Austin, TX, 2016, pp. 366-370.doi: 10.1109/ICALT.2016.83

• Nilson, L.B. (2007). The graphic syllabus and the outcomes map: Communicating your course. San Francisco: Jossey-Bass

• Novak, J. D. (2008). Concept Maps: What the heck is this?

• Novak. J.D. & Caňas, A. J. (2008). The theory underlying concept maps and how to construct and use them. Pensacola Fl: Institute for Human and Machine Cognition. Retrieved from http://cmap.ihmc.us/docs/theory-of-concept-maps

• Seyyed Ali Zeytoon, N. M. (2017). Using the interactive graphic syllabus in the teaching of economics. American Journal of Business Education (Online), 10(2), 45-64. doi:http://dx.doi.org/10.19030/ajbe.v10i2.9914